{"id":48983,"date":"2023-11-27T13:48:31","date_gmt":"2023-11-27T12:48:31","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=48983\/"},"modified":"2024-09-12T13:55:16","modified_gmt":"2024-09-12T11:55:16","slug":"what-to-post-on-linkedin-post-ideas","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/11\/what-to-post-on-linkedin-post-ideas\/","title":{"rendered":"What to post on LinkedIn in 2024? 8 Post Ideas for a Company Page"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you stuck on what to post on your LinkedIn business page? Coming up with quality content week after week can be overwhelming, especially when you\u2019re trying to maintain a consistent posting schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you through that creative block, we\u2019ve gathered eight engaging post ideas and examples of how brands from different industries use these ideas to <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/04\/marketing-on-linkedin-a-101-linkedin-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">market on LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ll also look at some rules of thumb for creating an effective LinkedIn post and tips on how to keep generating successful content ideas.<\/span><\/p>\n<h2><strong>Why use LinkedIn?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With over 950 million users, LinkedIn is the largest professional network. Its focus on business networking sets it apart from other social media platforms and makes it a leading <\/span><a href=\"https:\/\/www.growth-hackers.net\/main-b2b-marketing-channels-business-digital-platforms-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">B2B marketing channel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main r<\/span><span style=\"font-weight: 400;\">easons that bra<\/span><span style=\"font-weight: 400;\">nds have a LinkedIn presence are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead generation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Driving website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employer and product branding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing thought leadership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connecting with industry experts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand awareness<\/span><\/a><\/li>\n<\/ul>\n<h2><strong>Here&#8217;s what to post on LinkedIn<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There comes a day in the career of every social media manager when they don\u2019t know what to post on LinkedIn. Here are eight engaging post ideas for your LinkedIn company page.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-node hs-cta-efb41faa-ce47-41ac-b8e8-5231cdaa4009\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/efb41faa-ce47-41ac-b8e8-5231cdaa4009\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/efb41faa-ce47-41ac-b8e8-5231cdaa4009.png\" alt=\"Start analyzing your LinkedIn content performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'efb41faa-ce47-41ac-b8e8-5231cdaa4009', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>1. Give a company update<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Brands like to use LinkedIn to give an insider&#8217;s view into their company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lululemon, an athletic apparel company, creates LinkedIn posts that support its employer branding activities. It regularly puts employees under the spotlight, sharing videos from team events, talking about their internship program, and celebrating new hires every month.<\/span><\/p>\n<div id=\"attachment_49005\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49005\" class=\" wp-image-49005\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/company-update-example.png\" alt=\"linkedin - company update example\" width=\"600\" height=\"868\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/company-update-example.png 828w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/company-update-example-475x687.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/company-update-example-768x1111.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-49005\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/lululemon_lululemon-lululemonlife-careers-activity-7120819685889122304-Al3v\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">SaaS brands, su<\/span><span style=\"font-weight: 400;\">ch as the SEO<\/span><span style=\"font-weight: 400;\"> tool Ahrefs, give product feature updates while explaining how these can simplify their clients\u2019 workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By sharing posts demonstrating how you&#8217;re working on your product, you show your clients your commitment to improving their experience. This content also enhances clients&#8217; product knowledge by demonstrating how to use your software effectively.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7111771290163703808\" width=\"504\" height=\"682\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>2. Share a quiz\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">On LinkedIn, you can natively share a poll to gather audience feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how Grammarly, an AI-based writing assistant, uses polls to engage with its followers.<\/span><\/p>\n<div id=\"attachment_49001\" style=\"width: 611px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49001\" class=\" wp-image-49001\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/linkedin-poll-exmaple.png\" alt=\"what to post on linkedin - poll or quiz\" width=\"601\" height=\"361\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/linkedin-poll-exmaple.png 822w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/linkedin-poll-exmaple-475x285.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/linkedin-poll-exmaple-768x462.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/linkedin-poll-exmaple-300x180.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><p id=\"caption-attachment-49001\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/grammarly_activity-7124781799959920640-1h3C\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">How<\/span><span style=\"font-weight: 400;\">ever, LinkedIn\u2019s poll<\/span><span style=\"font-weight: 400;\">s are limited to a single question. If you&#8217;d like to ask several questions, you can <\/span><a href=\"https:\/\/www.opinionstage.com\/quiz\/linkedin-quiz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create a LinkedIn quiz<\/span><\/a><span style=\"font-weight: 400;\"> with an external tool. Quizzes are a fun way to get insights about your clients&#8217; knowledge gaps, grow your email list, or increase sales with a product recommendation quiz.<\/span><\/p>\n<h3><strong>3. Showcase original research<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Does your organization have access to unique data? Use your industry insights to create original research and publish long-form content on your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research articles are some of the most valuable content pieces you can create because:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They&#8217;re linkable assets, i.e., they are interesting and valuable enough that people naturally backlink or share them across social media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They demonstrate expertise in your field.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Glassdoor is a prime example of a company leveraging the data collected through user contributions. As a job and recruitment company, it has created diverse studies on topics such as employee retention and hiring trends. Every year, Glassdoor publishes a list of the &#8216;Best places to work&#8217; based on employee feedback on their platform.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7018804811970093056\" width=\"504\" height=\"401\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Did you notice the number of reposts? It makes up almost 24% of engagements with this post, which is uncommon for other types of LinkedIn content.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-node hs-cta-efb41faa-ce47-41ac-b8e8-5231cdaa4009\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/efb41faa-ce47-41ac-b8e8-5231cdaa4009\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/efb41faa-ce47-41ac-b8e8-5231cdaa4009.png\" alt=\"Start analyzing your LinkedIn content performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'efb41faa-ce47-41ac-b8e8-5231cdaa4009', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>4. Write case studies<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Case studies are a type of research that showcases how your product or service has solved a pain point for your clients. They are bottom-of-the-funnel content (BOFU) that also serves as a linkable asset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A case study demonstrates the client&#8217;s issue, your solution, and the results. It often includes testimonials from key stakeholders. All in all, it&#8217;s a powerful tool to build trust and encourage social selling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM platform HubSpot uses LinkedIn to share client success sto<\/span><span style=\"font-weight: 400;\">ries, along wit<\/span><span style=\"font-weight: 400;\">h links to the complete case studies on their website.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7105922496633147392\" width=\"504\" height=\"687\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"attachment_48999\" style=\"width: 509px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48999\" class=\" wp-image-48999\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/what-to-post-on-linkedin-case-studies.png\" alt=\"what to post on linkedin - case studies\" width=\"499\" height=\"1010\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/what-to-post-on-linkedin-case-studies.png 644w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/what-to-post-on-linkedin-case-studies-475x962.png 475w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><p id=\"caption-attachment-48999\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/hubspot_sales-gettingthingsdone-digitalmarketing-activity-7129860560921264128-01hZ\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The second post was initially shared by Hotjar, a tool for website behavioral analysis with more than 55K <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/10\/how-to-get-more-linkedin-followers-proven-methods\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn followers<\/span><\/a><span style=\"font-weight: 400;\">. Then, HubSpot reposted it to its 1M LinkedIn audience. Through this content collaboration, both brands exchanged access to their social followings.<\/span><\/p>\n<h3><strong>5. Collect expert opinions\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Co-creating a post with an industry expert is an excellent way to tap into their network. You can collect expert opinions from external professionals or distinguished employees and share their take on a hot topic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monday.com, a workflow optimization tool, shared five tips for elevating your sales team from one of their sales VPs.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7100494842467606529\" width=\"504\" height=\"876\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">You can also create posts featuring several experts \u2013 a LinkedIn round-up of opinions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, ensure your chosen topic and experts resonate with your audience.<\/span><\/p>\n<h3><strong>6. Use storytelling<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Storytelling is a popular marketing approach because it allows brands to connect with their customers on an emotional level. Stories are memorable, and they also help set your brand apart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example from Nike: it tells the story of their 20-year partnership with long-distance runner Eliud Kipchoge. During that time, the Kenyan national won four Olympic medals, became the first person to run a marathon in under two hours, and worked with Nike&#8217;s product and design teams to develop apparel and footwear.<\/span><\/p>\n<div id=\"attachment_48997\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48997\" class=\"wp-image-48997 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/storytelling-linkedin.png\" alt=\"what to post on linkedin - tell a story\" width=\"501\" height=\"1040\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/storytelling-linkedin.png 634w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/11\/storytelling-linkedin-475x986.png 475w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><p id=\"caption-attachment-48997\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/nike_justdoit-swooshlife-breakingbarriers-activity-7115734863986532352-Oakq\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<h3><strong>7. Create how-to guides<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">How-to posts are practical pieces of content that educate your prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve already created these articles for your blog \u2013 repurpose them into social media posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Productivity platform ClickUp delivered a video that combines new feature updates with a how-to tutorial. It keeps users in the loop of changes while demonstrating how to use the new platform capabilities.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7128818805090185216\" width=\"504\" height=\"723\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>8. Prepare memes<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, LinkedIn is the largest social network of professionals. But that doesn&#8217;t mean you can&#8217;t crack a good joke.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Semrush, an all-in-one digital marketing tool, excels at sharing relatable memes for marketers in different roles. For Halloween, it did a recap of various digital marketing horrors \u2013 from endless client revisions to shifting deadlines.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7125503154695106560\" width=\"504\" height=\"645\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Note that there are multiple ways to add humor to your LinkedIn strategy. To illustrate, here\u2019s a question from HubSpot that stroke a chord with its audience.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7123689986989637632\" width=\"504\" height=\"299\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Try sprinkling some jokes in your content calendar to lighten the mood and engage your following. To make this strategy work, you need to have a deep understanding of your customers.<\/span><\/p>\n<h2><strong>How to never run out of LinkedIn post ideas<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We&#8217;ve discussed eight LinkedIn post ideas and how you can put your spin on each of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also several other ways to repurpose content and draw inspiration for fresh ideas for your company&#8217;s LinkedIn feed.<\/span><\/p>\n<h3><strong>Content repurposing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Explore content repurposing \u2013 you can reformat the most successful blog posts, podcast episodes, or YouTube videos into LinkedIn posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repurposing old LinkedIn content is also a solid strategy since it&#8217;s unlikely most of your followers will remember what you posted a few months ago. For instance, you can use <\/span><a href=\"https:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> to find your best-performing content and repurpose it.<\/span><\/p>\n<div id=\"attachment_48317\" style=\"width: 2272px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48317\" class=\"size-full wp-image-48317\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis-.png\" alt=\"linkedin posts analysis\" width=\"2262\" height=\"778\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis-.png 2262w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis--475x163.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis--768x264.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis--1536x528.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis--2048x704.png 2048w\" sizes=\"(max-width: 2262px) 100vw, 2262px\" \/><p id=\"caption-attachment-48317\" class=\"wp-caption-text\">Analyze your LinkedIn post performance in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=blog_LinkedIn_WhatToPostOnLI\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">You can also repurpose content that didn\u2019t hit the spot. Try to analyze why that happened \u2013 was it too broad, too long, or did it need to be in a different format?<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-node hs-cta-efb41faa-ce47-41ac-b8e8-5231cdaa4009\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/efb41faa-ce47-41ac-b8e8-5231cdaa4009\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-efb41faa-ce47-41ac-b8e8-5231cdaa4009\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/efb41faa-ce47-41ac-b8e8-5231cdaa4009.png\" alt=\"Start analyzing your LinkedIn content performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'efb41faa-ce47-41ac-b8e8-5231cdaa4009', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">And you don&#8217;t need to limit yourself to repurposing only your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn influencer \u200b\u200bSam Szuchan suggests a unique approach to validate LinkedIn post ideas.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First, find popular YouTube videos targeting the same audience as you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next, check which parts were &#8216;most replayed&#8217; to see what viewers found most interesting.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Browse other videos on the same subject for more feedback on what works best.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With this background research, you\u2019ll have a clear direction for creating your unique spin on a topic.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7092830500666404864\" width=\"504\" height=\"813\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>Content inspiration<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Stay in the loop of current events in your industry by subscribing to relevant newsletters and following content from leading experts. By <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/04\/how-to-keep-up-with-social-media-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">keeping up with the latest trends<\/span><\/a><span style=\"font-weight: 400;\">, you can create timely posts and get ideas about new topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you tried creating a LinkedIn series of posts? To do it, take a general topic in your niche and break it down into pieces.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great source of content ideas is Reddit. Who doesn&#8217;t want to snoop on the conversations of their ideal customers? Dive into topics in your industry to see what pain points and solutions users share.<\/span><\/p>\n<h2><strong>LinkedIn content best practices\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve got some ideas for what to post on LinkedIn, let&#8217;s look at how to make your posts more diverse, appealing, and well-performing.<\/span><\/p>\n<p><b># Break up text into paragraphs<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make your copy skimmable and reader-friendly, especially in plain-text posts.<\/span><\/p>\n<p><b># Use emojis<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t worry if emojis look unprofessional. When used wisely, they can enhance your content and make it more engaging for readers. Use emojis as bullet points to help readers navigate through your post or to grab their attention and drive higher engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emojis also help you reinforce your brand. For example, you can use different emojis that match your brand colors. If you repeatedly use the same emojis, your audience will start associating them with your brand, thus strengthening your brand&#8217;s messaging.<\/span><\/p>\n<p><b># Schedule your posts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Planning your content takes your focus away from hitting the &#8216;post&#8217; button at the <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/linkedin\/what-is-the-best-time-to-post-on-linkedin\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">best publishing time<\/span><\/a><span style=\"font-weight: 400;\">. Instead, you can focus on activities that add value, such as engaging with your audience or content ideation.\u00a0<\/span><span style=\"font-weight: 400;\">Scheduling also helps you ensure all of your social channels are running smoothly.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b># Test different content types<\/b><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn document posts are a highly engaging content type and are commonly used for listicles, how-tos, and storytelling.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This document post from the automotive brand Mercedes-Benz shows its new electric SUV and the car\u2019s interior details made from resource-saving materials.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7127253603915829248\" width=\"504\" height=\"1239\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Another idea is to <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/07\/engaging-video-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create videos<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 a relatively underused format on LinkedIn compared to other social platforms. Add subtitles, like the sports giant Nike did, to make the post accessible to a broader audience.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7130249057955946496\" width=\"504\" height=\"829\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b># Analyze your results to adjust your strategy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Social networks give you immediate feedback on what works and what doesn&#8217;t. With analytics, you know how to replicate past successes and have a direction for your future content strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While LinkedIn analytics are pretty limited, you can use external <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/social-media-analytics-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media analytics tools<\/span><\/a><span style=\"font-weight: 400;\"> for a detailed view of your audience and engagements.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> offers diverse features such as activity heatmaps, <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/linkedin\/linkedin-post-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">post analytics<\/span><\/a><span style=\"font-weight: 400;\">, and advanced engagement statistics. These options give you deeper insights into your audience and which types of content deliver results.<\/span><\/p>\n<div id=\"attachment_48233\" style=\"width: 2882px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48233\" class=\"size-full wp-image-48233\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-activities.png\" alt=\"linkedin user activities analysis\" width=\"2872\" height=\"1142\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-activities.png 2872w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-activities-475x189.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-activities-768x305.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-activities-1536x611.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-activities-2048x814.png 2048w\" sizes=\"(max-width: 2872px) 100vw, 2872px\" \/><p id=\"caption-attachment-48233\" class=\"wp-caption-text\">LinkedIn user activities analysis in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=blog_LinkedIn_WhatToPostOnLI\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<h2><strong>Get the most out of these LinkedIn post ideas<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn offers a unique opportunity to reach a professional audience and generate leads. That\u2019s why it\u2019s essential to stick to a regular posting schedule \u2013 it will help you grow your reach and establish trust with your followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it can be a challenge to come up with new LinkedIn post ideas, there&#8217;s plenty of inspiration to be found from leading B2B and B2C <a href=\"https:\/\/www.denierob.com\/blog\/how-content-boosts-brand-awareness\" target=\"_blank\" rel=\"noopener\">brands on the platform<\/a>. Plus, we&#8217;ve looked at several handy approaches to help you generate new content ideas on a regular basis.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Now, once you don\u2019t have to think that much about what to post on LinkedIn, it\u2019s time to start organizing your <\/span><a href=\"https:\/\/www.peppercontent.io\/blog\/linkedin-content-calendar-template\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn content calendar<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you stuck on what to post on your LinkedIn business page? Coming up with quality content week after week can be overwhelming, especially when you\u2019re trying to maintain a consistent posting schedule. To help you through that creative block, we\u2019ve gathered eight engaging post ideas and examples of how brands from different industries use [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":49009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3227],"tags":[3267],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to post on LinkedIn in 2024? 8 Post Ideas for a Company Page<\/title>\n<meta name=\"description\" content=\"Are you stuck on what to post on your LinkedIn company page? 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