{"id":48297,"date":"2024-11-19T13:00:06","date_gmt":"2024-11-19T12:00:06","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=48297\/"},"modified":"2024-11-20T14:18:01","modified_gmt":"2024-11-20T13:18:01","slug":"linkedin-analytics-a-101-guide","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2024\/11\/linkedin-analytics-a-101-guide\/","title":{"rendered":"LinkedIn Analytics \u2013 A 101 Guide for 2025 and Beyond"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">LinkedIn analytics is a bit more mysterious than Instagram or Facebook Insights \u2013 it\u2019s a fact.<\/p>\n<p>And while it feels like marketers pay less attention to analyzing this Microsoft-owned social media channel, for many brands LinkedIn can be even more powerful than investing in other, more popular platforms.<\/p>\n<p><!--more--><\/p>\n<p data-pm-slice=\"1 1 []\">To access LinkedIn analytics, navigate to your LinkedIn homepage, click on the &#8216;Me&#8217; icon at the top, select &#8216;View profile&#8217; for personal profiles or &#8216;Admin tools&#8217; for business pages, and then choose &#8216;Analytics&#8217; from the dropdown menu.<\/p>\n<p>How do you make the most of LinkedIn analytics with a little effort? You will learn from our guide.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>Why is LinkedIn analytics important?\u00a0<\/strong><\/h2>\n<p>In general, analyzing your <a href=\"https:\/\/sotrender.com\/blog\/2023\/04\/marketing-on-linkedin-a-101-linkedin-guide\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn marketing<\/a> efforts is crucial because it\u2019s the only way to ensure future growth (both of your Company Page and the whole business). Tracking LinkedIn analytics is essential for improving your marketing strategy and gaining insights into audience engagement.<\/p>\n<p>By doing things the same way all the time, without <a href=\"https:\/\/sotrender.com\/blog\/2022\/12\/ab-testing-ideas-for-your-social-media-campaigns\" target=\"_blank\" rel=\"noopener noreferrer\">testing various content formats<\/a>, visuals or texts and monitoring the results of those tests, you won\u2019t be giving yourself the chance to be more successful.<\/p>\n<p>Stagnation on social media isn\u2019t usually a good thing.<\/p>\n<p>So, you should analyze your LinkedIn performance in order to:<\/p>\n<ul>\n<li>Better understand your LinkedIn audience and their interests.<\/li>\n<li>Identify which content types are the most effective.<\/li>\n<li>Optimize the content you produce and marketing strategy in general.<\/li>\n<li>Outperform competitors on the platform.<\/li>\n<li>Be able to quickly and effectively report the results of LinkedIn marketing to other stakeholders.<\/li>\n<\/ul>\n<h2>LinkedIn analytics: Which LinkedIn analytics tools to use?<\/h2>\n<p>Let\u2019s start from the basics \u2013 where do you get all the data from?<\/p>\n<p>There are at least two options.<\/p>\n<p>First is, of course, LinkedIn\u2019s built-in analytics, which, as on other social media platforms, is quite limited.<\/p>\n<p>The second one is using an <a href=\"https:\/\/sotrender.com\/blog\/2021\/12\/social-media-analytics-tool\" target=\"_blank\" rel=\"noopener noreferrer\">external social media analytics tool<\/a>. The best LinkedIn analytics tools enable marketers to track key metrics, evaluate campaign effectiveness, and ultimately enhance the return on investment from their LinkedIn marketing efforts.<\/p>\n<p>To show you the differences between using the built-in solution and an external tool for analyzing LinkedIn performance, we\u2019ve prepared a short infographic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53722  aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/7-475x672.png\" alt=\"linkedin analysis alternative\" width=\"740\" height=\"1047\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/7-475x672.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/7-768x1086.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/7-1086x1536.png 1086w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/7.png 1414w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">As you can see, several features differentiate <a href=\"http:\/\/sotrender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sotrender<\/a> from LinkedIn\u2019s built-in analytics.<\/p>\n<ul>\n<li>A <a href=\"https:\/\/sotrender.com\/blog\/2022\/04\/social-media-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a> including all the key metrics.<\/li>\n<li>More in-depth audience metrics available.<\/li>\n<li>More engagement metrics, including the Activity Index metric and activity heatmaps.<\/li>\n<li>Content tagging and content strategy features.<\/li>\n<li>Content analysis with various filtering and sorting options.<\/li>\n<li>Data visualized on interactive dashboards and charts.<\/li>\n<li>24\/7 support.<\/li>\n<\/ul>\n<p>When in use, these will turn into tangible benefits for digital marketers and social media specialists.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f69536cf-f2a4-42a2-9bd5-5c2e242ab898\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f69536cf-f2a4-42a2-9bd5-5c2e242ab898\" class=\"hs-cta-node hs-cta-f69536cf-f2a4-42a2-9bd5-5c2e242ab898\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/f69536cf-f2a4-42a2-9bd5-5c2e242ab898\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-f69536cf-f2a4-42a2-9bd5-5c2e242ab898\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/f69536cf-f2a4-42a2-9bd5-5c2e242ab898.png\" alt=\"Start analyzing your LinkedIn performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'f69536cf-f2a4-42a2-9bd5-5c2e242ab898', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about the details.<\/span><\/p>\n<h2 data-pm-slice=\"1 1 []\">Which important LinkedIn metrics should I monitor?<\/h2>\n<p>Here at Sotrender, we\u2019ve sorted <a href=\"https:\/\/sotrender.com\/blog\/2023\/06\/linkedin-metrics\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn metrics<\/a> into three categories:<\/p>\n<ol>\n<li>Audience<\/li>\n<li>Reach and engagement<\/li>\n<li>Content<\/li>\n<\/ol>\n<p>The LinkedIn analytics dashboard is crucial for monitoring various metrics available on your company page. Understanding these performance metrics is key to building an effective content strategy and increasing engagement on the platform.<\/p>\n<p>Thanks to that, it\u2019s much easier to find the data you\u2019re currently looking for and automatically hop to the right section.<\/p>\n<p>As we will do now. \ud83d\ude09<\/p>\n<h3><strong>Audience metrics<\/strong><\/h3>\n<p>As you probably already know, LinkedIn offers the possibility to analyze both follower and visitor data, including the demographics for both of these groups.<\/p>\n<p>To access personal profile analytics, navigate from the LinkedIn homepage by clicking the &#8216;Me&#8217; icon and selecting &#8216;View Profile&#8217;.<\/p>\n<p>In <a href=\"http:\/\/sotrender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sotrender<\/a>, you can track how the number of followers (and visitors) on your Page was changing day by day, but also how many followers (or visitors) you had on a specific day in the past.<\/p>\n<p><em>Note that those data will start collecting from the moment you connect your LinkedIn profile to Sotrender.<\/em><\/p>\n<p>This way you can learn which posts helped you gain new followers and which resulted in losing some followers. Even though it\u2019s quite easy to monitor those data in real-time (or almost in real-time) in LinkedIn\u2019s built-in analytics, it\u2019s much harder to draw such conclusions over a longer period of time without an external app.<\/p>\n<div id=\"attachment_53707\" style=\"width: 844px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53707\" class=\"wp-image-53707 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Projekt-bez-nazwy-9-475x279.png\" alt=\"followers growth on linkedin\" width=\"834\" height=\"490\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Projekt-bez-nazwy-9-475x279.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Projekt-bez-nazwy-9-768x452.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Projekt-bez-nazwy-9-1536x904.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Projekt-bez-nazwy-9.png 1700w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><p id=\"caption-attachment-53707\" class=\"wp-caption-text\">Checking followers growth in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedInAnalytics_blogEN\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p data-pm-slice=\"1 3 []\">One thing that differentiates LinkedIn from other social media platforms is <strong>more in-depth demographic user data<\/strong>, which are extremely insightful for marketers.<\/p>\n<p>Demographics analysis is a great way to:<\/p>\n<ul>\n<li>Know your LinkedIn audience better.<\/li>\n<li>Monitor if the communication reaches the right audience.<\/li>\n<li>Optimize <a href=\"https:\/\/sotrender.com\/blog\/2023\/05\/best-practices-for-creating-top-performing-linkedin-ads\" target=\"_blank\" rel=\"noopener noreferrer\">ad campaigns<\/a> both on LinkedIn and other social channels.<\/li>\n<li>Create content that answers the needs of both visitors and followers of your profile.<\/li>\n<\/ul>\n<div id=\"attachment_53710\" style=\"width: 852px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53710\" class=\"wp-image-53710 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.52.00-475x276.png\" alt=\"linkedin followers demographics analytics\" width=\"842\" height=\"489\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.52.00-475x276.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.52.00-768x446.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.52.00-1536x892.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.52.00-2048x1189.png 2048w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><p id=\"caption-attachment-53710\" class=\"wp-caption-text\">You can analyze your LinkedIn followers demographics in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedInAnalytics_blogEN\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p data-pm-slice=\"1 1 []\">In Sotrender, you can obviously monitor all the demographic data (location, seniority, functions, industries, company size), but also export them as pdfs or pngs and then use them in your strategy and more.<\/p>\n<h3><strong>Reach and engagement metrics<\/strong><\/h3>\n<p>The reach and engagement section is the most extensive section in terms of the data available in it.<\/p>\n<p>Let\u2019s start with one of the most important metrics on LinkedIn \u2013 impressions, which tell you how many views your content had.<\/p>\n<p>In <a href=\"http:\/\/sotrender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sotrender<\/a>, you can analyze impressions (both visitor impressions and follower impressions) on one chart, but we also present a separate chart with organic and paid impressions.<\/p>\n<p>LinkedIn\u2019s built-in analytics doesn\u2019t offer impressions data in such an aggregated way, so it\u2019s a significant convenience for everyone who wants to have an overall understanding of the content performance.<\/p>\n<div id=\"attachment_53712\" style=\"width: 849px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53712\" class=\"wp-image-53712 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.53.55-475x266.png\" alt=\"linkedin impressions analytics\" width=\"839\" height=\"470\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.53.55-475x266.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.53.55-768x430.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.53.55-1536x860.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.53.55-2048x1147.png 2048w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><p id=\"caption-attachment-53712\" class=\"wp-caption-text\">Unique impressions analysis in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedInAnalytics_blogEN\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p data-pm-slice=\"1 1 []\">Besides the total number of impressions, you should also monitor unique impressions (both paid and organic). Unique impressions tell you how many users your content reached in a given period of time (or per day).<\/p>\n<p style=\"padding-left: 40px;\"><strong>Side note<br \/>\n<\/strong><span style=\"font-weight: 400;\">On LinkedIn, it\u2019s not possible to analyze reach (which we tend to analyze, e.g., <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/faq\/metrics\/reach-facebook-types-measure\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">on Facebook<\/span><\/a><span style=\"font-weight: 400;\">). On LinkedIn, instead of reach, you can analyze unique visitors.<\/span><\/p>\n<p data-pm-slice=\"1 1 []\">Even though impressions are important, even more important to track are user activities. And this is what you\u2019ll find more of in Sotrender compared to LinkedIn itself.<\/p>\n<p>One thing is the total number of user activities presented on the chart, but what is also worth your attention is\u00a0in what ways users interact with your Page\u2019s content.<\/p>\n<p>Of course, the more comments and shares you get, the better. These user activities imply that they are more engaged in your communication.<\/p>\n<p data-pm-slice=\"1 1 []\">LinkedIn post analytics is crucial for measuring engagement metrics and assessing the performance of your content. Tools like Sotrender provide detailed statistics on likes, comments, and impressions, helping you understand audience interaction.<\/p>\n<div id=\"attachment_53714\" style=\"width: 837px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53714\" class=\"wp-image-53714 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.58.51-475x221.png\" alt=\"linkedin user activities analytics\" width=\"827\" height=\"385\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.58.51-475x221.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.58.51-768x358.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.58.51-1536x716.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-13.58.51-2048x955.png 2048w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><p id=\"caption-attachment-53714\" class=\"wp-caption-text\">LinkedIn user activities analysis in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedInAnalytics_blogEN\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p data-pm-slice=\"1 3 []\">As we\u2019re already talking about various types of user interactions, it\u2019s a good moment to tell you more about our proprietary Activity Index metric, which is an aggregated metric that informs you about the total engagement on a profile (or under one post).<\/p>\n<p>To count Activity Index (AI), we take into account all the types of activities, and each has a different weight:<\/p>\n<ul>\n<li>Reaction \u2013 1<\/li>\n<li>Comment \u2013 4<\/li>\n<li>Share \u2013 16<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Sotrender\u2019s Activity Index metric is calculated based on the following formula:<br \/>\n<\/span><b>Activity Index = (reaction x 1 ) + (comment x 4) + (share x 16)<\/b><\/p>\n<p data-pm-slice=\"1 1 []\">As you can see, the more comments and shares your content gets, the higher the Activity Index metric will be.<\/p>\n<p>You can also analyze the Activity Index on a line chart day-by-day.<\/p>\n<div id=\"attachment_53717\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53717\" class=\"wp-image-53717 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.01.08-475x258.png\" alt=\"activity index engagement metric linkedin\" width=\"830\" height=\"451\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.01.08-475x258.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.01.08-768x417.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.01.08-1536x833.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.01.08-2048x1111.png 2048w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><p id=\"caption-attachment-53717\" class=\"wp-caption-text\">Activity Index metric, Sotrender<\/p><\/div>\n<p data-pm-slice=\"1 1 []\">The last thing in the <em>Reach and engagement<\/em> section is <a href=\"https:\/\/ideamktg.com\/blog\/what-linkedin-reactions-mean\" target=\"_blank\" rel=\"noopener noreferrer\">user reactions<\/a>. This is another piece of data that can\u2019t be analyzed in the LinkedIn analytics panel, as LinkedIn doesn\u2019t show the total number of each reaction.<\/p>\n<p>Luckily, those can be quickly checked once logged into Sotrender:<\/p>\n<div id=\"attachment_48231\" style=\"width: 2480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48231\" class=\"size-full wp-image-48231\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-reactions.png\" alt=\"linkedin user reactions analysis\" width=\"2470\" height=\"278\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-reactions.png 2470w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-reactions-475x53.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-reactions-768x86.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-reactions-1536x173.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/linkedin-user-reactions-2048x231.png 2048w\" sizes=\"(max-width: 2470px) 100vw, 2470px\" \/><p id=\"caption-attachment-48231\" class=\"wp-caption-text\">LinkedIn user reaction analysis in Sotrender<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48315\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-user-reactions-percentages-.png\" alt=\"linkedin user reactions percentages\" width=\"2490\" height=\"1000\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-user-reactions-percentages-.png 2490w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-user-reactions-percentages--475x191.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-user-reactions-percentages--768x308.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-user-reactions-percentages--1536x617.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-user-reactions-percentages--2048x822.png 2048w\" sizes=\"(max-width: 2490px) 100vw, 2490px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">This way you can easily see <strong>what emotions your content evokes in LinkedIn users.<\/strong><\/p>\n<p>Let\u2019s sum it up.<\/p>\n<p>Monitoring user activities on your Company\u2019s LinkedIn Page is crucial if you\u2019d like to enhance your marketing on LinkedIn and build relationships with LinkedIn users \u2013 your future customers.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f69536cf-f2a4-42a2-9bd5-5c2e242ab898\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f69536cf-f2a4-42a2-9bd5-5c2e242ab898\" class=\"hs-cta-node hs-cta-f69536cf-f2a4-42a2-9bd5-5c2e242ab898\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/f69536cf-f2a4-42a2-9bd5-5c2e242ab898\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-f69536cf-f2a4-42a2-9bd5-5c2e242ab898\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/f69536cf-f2a4-42a2-9bd5-5c2e242ab898.png\" alt=\"Start analyzing your LinkedIn performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'f69536cf-f2a4-42a2-9bd5-5c2e242ab898', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3 data-pm-slice=\"1 3 []\"><strong>Content metrics<\/strong><\/h3>\n<p>Content analysis is usually the most interesting part of analyzing the overall performance on any social media platform. That\u2019s why we made sure that in Sotrender, you\u2019ll find more data and more functions than in LinkedIn\u2019s built-in analytics.<\/p>\n<p>LinkedIn page analytics provide valuable insights into posts and personalized suggestions to optimize content strategies.<\/p>\n<p>To make the analysis even smoother and to make it easier for you to draw conclusions, we\u2019ve implemented additional filtering and sorting options for all the content published on a Page.<\/p>\n<p>In <a href=\"http:\/\/sotrender.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sotrender<\/a>, the following filters are available:<\/p>\n<p>Filters by content type:<\/p>\n<ul>\n<li>All posts<\/li>\n<li>Text posts<\/li>\n<li>Image posts<\/li>\n<li>Videos<\/li>\n<li>Articles<\/li>\n<li>Carousels<\/li>\n<li>Multiimage photos<\/li>\n<li>Polls<\/li>\n<li>References<\/li>\n<li>Documents<\/li>\n<\/ul>\n<p>Then, in order to sort your content, you can use the following metrics:<\/p>\n<ul>\n<li>The total sum of activities<\/li>\n<li>Impressions<\/li>\n<li>Video views<\/li>\n<li>Clicks<\/li>\n<li>Reactions<\/li>\n<li>Comments<\/li>\n<li>Shares<\/li>\n<li>Engagement rate<\/li>\n<li>Activity Index<\/li>\n<\/ul>\n<div id=\"attachment_53720\" style=\"width: 836px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53720\" class=\"wp-image-53720 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.04.58-475x223.png\" alt=\"linkedin posts analysis\" width=\"826\" height=\"388\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.04.58-475x223.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.04.58-768x360.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.04.58-1536x720.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-20-o-14.04.58-2048x959.png 2048w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><p id=\"caption-attachment-53720\" class=\"wp-caption-text\">Analyze your LinkedIn post performance in <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedInAnalytics_blogEN\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p data-pm-slice=\"1 1 []\"><strong>It\u2019s a great help when it comes to analyzing your content performance, especially if many posts have been published or you\u2019d like to analyze your content for a longer period of time.<\/strong><\/p>\n<p>This way you\u2019ll quickly learn, for example, which articles or video posts had the highest number of impressions or reactions. Based on that, it will be much easier to continue working on your LinkedIn content strategy.<\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-post-on-linkedin-guide-to-creating-engaging-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">See our guide on how to post on LinkedIn to get maximum engagement &gt;&gt;&gt;<\/span><\/a><\/p>\n<p data-pm-slice=\"1 1 []\">And finally, our gem, <strong>the Content performance feature.<\/strong><\/p>\n<p>In Sotrender, it\u2019s also possible to tag each post you\u2019ve posted on LinkedIn. Those tags are fully customizable and reflect what you post on LinkedIn. Tags can relate to your product categories, events that you organize, the topics of your posts, and many more.<\/p>\n<p>Let\u2019s give two examples.<\/p>\n<p>If on a <a href=\"https:\/\/sotrender.com\/blog\/2023\/12\/linkedin-company-page\" target=\"_blank\" rel=\"noopener noreferrer\">Company Page<\/a>, you only run HR communication, your tags can be as follows:<\/p>\n<ul>\n<li>Employer branding<\/li>\n<li>Conferences<\/li>\n<li>Integration events<\/li>\n<li>Job offers<\/li>\n<\/ul>\n<p>If you have one LinkedIn Page for the whole company, you can create tags such as:<\/p>\n<ul>\n<li>HR news\/job offers<\/li>\n<li>Educational content<\/li>\n<li>Products<\/li>\n<li>Events<\/li>\n<li>Company\/industry news<\/li>\n<\/ul>\n<p>After tagging all your posts, you\u2019ll get a chart (that will be updating automatically with every new post tagged), based on which you\u2019ll learn which content types are the most effective regarding:<\/p>\n<ol>\n<li><a href=\"https:\/\/octopuscrm.io\/blog\/linkedin-impressions\" target=\"_blank\" rel=\"noopener noreferrer\">Impressions<\/a><\/li>\n<li>Organic impressions<\/li>\n<li>Sponsored impressions<\/li>\n<li>Activity Index<\/li>\n<\/ol>\n<div id=\"attachment_49253\" style=\"width: 2468px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49253\" class=\"wp-image-49253 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/content-performance-linkedin-sotrender-2024-e1732018748174.png\" alt=\"linkedin content performance analysis\" width=\"2458\" height=\"1035\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/content-performance-linkedin-sotrender-2024-e1732018748174.png 2458w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/content-performance-linkedin-sotrender-2024-e1732018748174-475x200.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/content-performance-linkedin-sotrender-2024-e1732018748174-768x323.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/content-performance-linkedin-sotrender-2024-e1732018748174-1536x647.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/content-performance-linkedin-sotrender-2024-e1732018748174-2048x862.png 2048w\" sizes=\"(max-width: 2458px) 100vw, 2458px\" \/><p id=\"caption-attachment-49253\" class=\"wp-caption-text\">Analyze your content performance with <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedInAnalytics_blogEN\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p data-pm-slice=\"1 1 []\">For example, if you\u2019ve ever wondered what content you should post more frequently to increase your organic reach \u2013 whether it should be news, product-related posts, educational content, or something else \u2013 answering this question with our <em>Content performance<\/em> chart will now be a piece of cake. \ud83d\ude09<\/p>\n<h2 data-pm-slice=\"1 1 []\">Creating and Customizing LinkedIn Analytics Reports<\/h2>\n<p>Creating and customizing LinkedIn analytics reports is a crucial step in tracking your performance and measuring the success of your LinkedIn marketing strategy. To create a report, start by navigating to your LinkedIn page, then head to the Analytics tab and select the type of report you need. You can choose from various report types, including content analytics, follower analytics, and page views. Once you\u2019ve selected the report type, you can customize it by selecting the date range, metrics, and other options that best suit your needs.<\/p>\n<h2><strong>Use LinkedIn analytics to improve your content performance\u00a0<\/strong><\/h2>\n<p>We hope that now with more extensive LinkedIn analytics possibilities, marketers will feel more encouraged to invest in this social channel. <a href=\"https:\/\/luzmo.com\/product\/embedded-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Embedded analytics<\/a> should also help them explore the potential of this platform and act more consciously.<\/p>\n<p>To create LinkedIn analytics reports, you can use LinkedIn&#8217;s native analytics tools or third-party tools. Generating these reports is crucial to demonstrate the effectiveness of your marketing efforts on LinkedIn.<\/p>\n<p>Once you decide to use <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LinkedInAnalytics_blogEN\" target=\"_blank\" rel=\"noopener noreferrer\">Sotrender<\/a>, you will not only gain access to reliable and in-depth data but also 24\/7 support from our team. We\u2019ll be happy to answer all your questions and reveal all the hidden gems of Sotrender anytime.<\/p>\n<p>As always, there is a 7-day free trial available, during which you can test all the Sotrender features. You can see how each social channel\u2019s analytics, including LinkedIn\u2019s, looks in practice.<\/p>\n<p>There is also the possibility to <a href=\"https:\/\/meetings.hubspot.com\/k-kraus\" target=\"_blank\" rel=\"noopener noreferrer\">book a free demo<\/a> with one of our consultants who will walk you through how Sotrender works.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn analytics is a bit more mysterious than Instagram or Facebook Insights \u2013 it\u2019s a fact. And while it feels like marketers pay less attention to analyzing this Microsoft-owned social media channel, for many brands LinkedIn can be even more powerful than investing in other, more popular platforms.<\/p>\n","protected":false},"author":89,"featured_media":48217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2103,3227],"tags":[3267],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Analytics \u2013 A 101 Guide for 2024 and Beyond<\/title>\n<meta name=\"description\" content=\"How do you make the most of LinkedIn analytics with a little effort? 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