{"id":48269,"date":"2023-10-14T11:29:35","date_gmt":"2023-10-14T09:29:35","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=48269\/"},"modified":"2025-04-29T12:23:59","modified_gmt":"2025-04-29T10:23:59","slug":"social-media-management-best-practices","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/10\/social-media-management-best-practices\/","title":{"rendered":"Social Media Management: 8 Best Practices to Follow in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Younger generations are quickly drifting from good old Google to social media sites for brand discovery. For these young adults who are all set to enter the business world, social media is the new cool to explore trends and search for products.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">According to research, <\/span><a href=\"https:\/\/theinfluencermarketingfactory.com\/wp-content\/uploads\/2021\/03\/social-commerce-report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">97%<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z confirm social media is their go-to platform for shopping and inspiration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok, Facebook, Instagram, YouTube, and LinkedIn are breeding grounds for growth-focused brands. However, there\u2019s no magical formula for easy brand discovery across all channels. That\u2019s when social media management and consistency pay off.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, handling and monitoring social platforms on your own can be a challenging undertaking. To assist you in this endeavor, we have compiled eight best practices for social media that will position your brand for success.<\/span><\/p>\n<h2><strong>What is social media management, and why is it important?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Social media management is a strategic process of managing your brand presence to grow online audiences through engagement and generate a consistent stream of revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what social media management entails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop tailored strategies to attract and engage targeted audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create, schedule, and publish compelling social media posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a social strategy calendar for content and schedules.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perform social listening to understand and implement the latest trends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor customer conversations and interactions across all platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create, manage, and monitor social media ads performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze metrics, <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/how-to-create-social-media-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">generate reports<\/span><\/a><span style=\"font-weight: 400;\">, and optimize campaign performance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So are all these tasks worth the effort? Yes! Let\u2019s understand the importance of social media management with proven statistics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The rise in social buyers<\/b><span style=\"font-weight: 400;\"> \u2014 <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/nl\/Documents\/deloitte-nl-consumer-the-rise-of-social-commerce.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> of digital buyers discover brands or products via social media, proving that now is the best time to have a social media presence.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media ads have a high click-through rate<\/b><span style=\"font-weight: 400;\"> \u2014 Social media ads have a <\/span><a href=\"https:\/\/www.statista.com\/topics\/1538\/social-media-marketing\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1.21%<\/span><\/a><span style=\"font-weight: 400;\"> average click-through rate (CTR), close to Google ads\u2019 CTR of 1.5%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High ROI potential<\/b><span style=\"font-weight: 400;\"> \u2014 <\/span><a href=\"https:\/\/offers.hubspot.com\/social-media-trends-report?hubs_signup-url=blog.hubspot.com%2Fmarketing%2Fsocial-media-channel-roi&amp;hubs_signup-cta=2023%20Social%20Media%20Trends%20Report&amp;hubs_post=blog.hubspot.com%2Fmarketing%2Fsocial-media-channel-roi&amp;hubs_post-cta=2023%20Social%20Media%20Trends%20Report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> takes the lead as the highest revenue-generating platform in 2023, with Facebook being a close second. Targeted advertising, trend analysis, and quality content creation as part of social media management can bring this to fruition.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media is a cost-effective marketing strategy<\/b><span style=\"font-weight: 400;\"> \u2014 Creating a social media account, posting regularly, and interacting with customers\/followers involves zero costs (literally). To top it off, running social media ads is much cheaper than other paid ads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media management also generates positive brand awareness across all channels \u2014 a crucial metric for driving consistent sales.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-03c0ba30-b0fb-4733-85c7-abcc57962e2c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-03c0ba30-b0fb-4733-85c7-abcc57962e2c\" class=\"hs-cta-node hs-cta-03c0ba30-b0fb-4733-85c7-abcc57962e2c\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/03c0ba30-b0fb-4733-85c7-abcc57962e2c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-03c0ba30-b0fb-4733-85c7-abcc57962e2c\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/03c0ba30-b0fb-4733-85c7-abcc57962e2c.png\" alt=\"Start analyzing your social media efforts\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '03c0ba30-b0fb-4733-85c7-abcc57962e2c', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>8 best practices for social media management\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s go over each tried and tested best practice to make the most out of social media management in 2024.<\/span><\/p>\n<h3><b>1. Create a documented strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Create a well-documented social media strategy by performing a thorough platform audit. Document every nitty-gritty of your social media strategy, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/09\/picking-social-media-platform-start-new-small-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media platform<\/span><\/a><span style=\"font-weight: 400;\"> do you intend to use, and for what purposes?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which content format will you be using? Is it videos, stories, or user-generated content?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What would your posting frequency be?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are your direct and indirect competitors on your chosen platforms?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you have a customer support team to handle audience queries?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who\u2019s your targeted audience on each platform?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are your KPIs? For example, increasing click-through rate, inquiries, post engagements, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are some of the vital questions your documented social media strategy must have answers to. The more detailed your documentation is, the more aligned your efforts are as you plan to scale.<\/span><\/p>\n<p><em>An audit of your social media management is vital, as it unveils the crucial insights needed to craft an effective strategy, ensuring alignment and maximizing your impact in the digital landscape<\/em>\u00a0&#8211; adds <a href=\"https:\/\/miloszkrasinski.com\/\" target=\"_blank\" rel=\"noopener\">Milosz Krasinski<\/a>, Managing Director at <a href=\"https:\/\/chillifruit.com\/\" target=\"_blank\" rel=\"noopener\">Chilli Fruit Web Consulting.<\/a><\/p>\n<h3><b>2. Define your social media voice and tone<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What makes published content high-quality and unique? Having a clear brand messaging strategy in place by defining your social media voice and tone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start off, <\/span><a href=\"https:\/\/mysignature.io\/blog\/how-to-create-a-brand-strategy-that-reflects-your-unique-vision\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">build a brand strategy<\/span><\/a><span style=\"font-weight: 400;\"> and style guide and circulate it among your social media management team. It should outline how your brand plans to interact with the audience and must specify the tone. For example, humourous, confident, assertive, casual, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, every time a teammate or manager publishes any type of content, they can refer to this style guide to ensure the content and messaging do not derail. Using tools like an\u00a0<a href=\"https:\/\/www.synthesia.io\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.synthesia.io\/&amp;source=gmail&amp;ust=1729244437405000&amp;usg=AOvVaw23JYamu4pzYULztu7RNFAA\">AI video generator<\/a>\u00a0can significantly enhance your content strategy by producing high-quality video content efficiently, while still adhering to your brand\u2019s unique voice and tone, ensuring your messaging remains consistent across all platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media tone and voice greatly impact how audiences perceive your brand. Take, for example, Spotify:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48273\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-spotify.png\" alt=\"social media spotify\" width=\"561\" height=\"324\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-spotify.png 561w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-spotify-475x274.png 475w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They have a very friendly, inviting, and light-hearted approach to their social media brand voice that instantly strikes a chord with the brand\u2019s younger audiences.<\/span><\/p>\n<h3><b>3. Engage in active social listening and monitoring<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Growing on social media is more than just posting at scheduled times. It\u2019s also about management practices like engagement and<\/span><a href=\"https:\/\/www.cloudtalk.io\/blog\/8-ideas-to-improve-your-interactions-with-customers\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">customer interactions<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking the amount of engagement you receive from tags, mentions, post sharing, direct messages, comments, and replies is known as social listening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as you diversify your brand\u2019s social media presence, effective <a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noopener\">social media monitoring<\/a> is only possible using an intelligent tool. Such tools let you seamlessly track engagement across all channels at your fingertips and keep you informed on the ongoing chatter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nike is the perfect example of social listening and monitoring. The brand tracks customer interactions and uses them to improve its products, for example, through hashtags and mentions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This past Twitter thread shows how they\u2019ve done it for years:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48275\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/Nike-Twitter-thread.png\" alt=\"Nike Twitter thread\" width=\"619\" height=\"439\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/Nike-Twitter-thread.png 619w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/Nike-Twitter-thread-475x337.png 475w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/p>\n<h3><b>4. Analyze, predict, and optimize\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is an ever-evolving space, be it with <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/04\/how-to-keep-up-with-social-media-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social trends<\/span><\/a><span style=\"font-weight: 400;\">, algorithms, or consumers. Brands need to iteratively improve their social media management approach and keep pace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where analytics steps in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyzing your progress, predicting upcoming trends, and optimizing efforts let you invest in what matters the most in growing your brand online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adjusting your social media management through powerful analytics can only be done using a social media-specific analytics tool like <\/span><a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool has tailored features for analyzing and growing your social presence. From audience-related metrics, to reach and engagement, and content performance there is everything you\u2019ll need to optimize your strategy. Sotrender helps also monitor your ad campaigns, <\/span><a href=\"https:\/\/www.sotrender.com\/social-reporting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automate monthly reporting<\/span><\/a><span style=\"font-weight: 400;\"> and understand what is working on your channels, thus hand-holding you into achieving organic growth using data-led approaches.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48279\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-analytics-tool-example.png\" alt=\"social media analytics tool example\" width=\"702\" height=\"426\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-analytics-tool-example.png 1490w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-analytics-tool-example-475x288.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-analytics-tool-example-768x466.png 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-03c0ba30-b0fb-4733-85c7-abcc57962e2c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-03c0ba30-b0fb-4733-85c7-abcc57962e2c\" class=\"hs-cta-node hs-cta-03c0ba30-b0fb-4733-85c7-abcc57962e2c\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/03c0ba30-b0fb-4733-85c7-abcc57962e2c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-03c0ba30-b0fb-4733-85c7-abcc57962e2c\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/03c0ba30-b0fb-4733-85c7-abcc57962e2c.png\" alt=\"Start analyzing your social media efforts\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '03c0ba30-b0fb-4733-85c7-abcc57962e2c', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><b>5. Proactively monitor competitors\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Always do some proactive <\/span><a href=\"https:\/\/www.sotrender.com\/benchmarking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">competitor monitoring<\/span><\/a><span style=\"font-weight: 400;\"> and research to ensure two things: you don\u2019t make the same mistakes they made, and you don\u2019t miss out on key trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin with, start looking at both your direct (sells the same product\/service as you to the same audience) and indirect (sells the same product\/service to a different audience) competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out what platforms they focus on, peek into their social media metrics like audience growth, content types, response time to comments, posting frequency, etc., and research their recent interactions with customers to analyze voice and tone.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48281\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-competitor-tool-example.png\" alt=\"social media competitor tool example\" width=\"701\" height=\"432\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-competitor-tool-example.png 1508w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-competitor-tool-example-475x293.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-competitor-tool-example-768x474.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<h3><b>6. A\/B test social media campaigns\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A\/B testing measures the effectiveness of your social media management efforts and campaigns.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/12\/ab-testing-ideas-for-your-social-media-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A\/B tests<\/span><\/a><span style=\"font-weight: 400;\"> can be iteratively run to experiment with various variables, such as content types, timings, days, ads, target demographics, etc., and to find the best-performing combination and implement the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you want to understand the best-performing content type for your current <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/questions-instagram-followers-answers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">followers on Instagram<\/span><\/a><span style=\"font-weight: 400;\">, you could A\/B test picture content vs. stories with the same copy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way could be A\/B testing different images, headlines or copies of your ad. By experimenting with variations in your messaging, you can determine which headlines or copies resonate the most with your target audience.<\/span><\/p>\n<div id=\"attachment_48283\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48283\" class=\"wp-image-48283\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-ads-ab-tests.jpeg\" alt=\"social media ads ab tests\" width=\"702\" height=\"312\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-ads-ab-tests.jpeg 1007w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-ads-ab-tests-475x211.jpeg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-ads-ab-tests-768x341.jpeg 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><p id=\"caption-attachment-48283\" class=\"wp-caption-text\"><a href=\"https:\/\/keywee.co\/blog\/a-b-testing-paid-social-media\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Similarly, you could also perform A\/B testing on two different days of the week, for example, Wednesday and Sunday at 6 PM.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, suppose you receive the most engagement, such as likes, reactions, shares, or comments for <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-stories-brands\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram stories<\/span><\/a><span style=\"font-weight: 400;\"> at 6 PM on a Sunday. You know what campaign you must focus on and optimize for more and more engagement.\u00a0<\/span><\/p>\n<h3><b>7. Automate wherever possible\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Automation is often looked down upon in social media management as most brands fear seeming robotic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the fact is, the pressure to manage multiple social touchpoints manually can drive social media managers and teams insane. On the other hand, automation takes a large chunk of repetitive tasks, such as <\/span><a href=\"https:\/\/www.onsaas.me\/blog\/planoly-vs-later\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">scheduling posts<\/span><\/a><span style=\"font-weight: 400;\">, trend monitoring, reporting, replying to FAQs, etc., off your plate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you can focus more on meaningful tasks, such as devoting time to understanding your audience and engaging with them meaningfully. For example, reaching them through DMs, mentioning them in your stories, resharing their posts, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.alexbirkett.com\/generative-ai\/\" target=\"_blank\" rel=\"noopener\">Generative AI<\/a>, chatbots, scheduling, reporting, <a href=\"https:\/\/www.scraperapi.com\/web-scraping\/tools\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.scraperapi.com\/web-scraping\/tools\/&amp;source=gmail&amp;ust=1745977766950000&amp;usg=AOvVaw3SNQTdjXeRzo4By5H92fRT\">web scraping tools<\/a>, and social media management tools are popular examples of automation techniques for <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/04\/become-a-social-media-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media managers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_48285\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48285\" class=\" wp-image-48285\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/chatbot-example.png\" alt=\"chatbot example\" width=\"740\" height=\"457\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/chatbot-example.png 1024w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/chatbot-example-475x294.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/chatbot-example-768x475.png 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><p id=\"caption-attachment-48285\" class=\"wp-caption-text\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/chatbots\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<h3><b>8. Limit access to your company\u2019s social media profiles and pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most brands underplay social media security and offer access to too many people for \u2018managing\u2019 their pages around the clock.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the saying goes &#8211; \u2018too many cooks spoil the broth,\u2019 offering such widespread access can do more harm than good. It can damage your content strategy leading to duplicate posts, breaks in your brand voice and tone, and other missed guidelines. Or worse &#8211; your account could turn vulnerable and be hacked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid such avoidable complications, ensure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement a two-way authentication to log into your social media accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restrict access to trained personnel.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up an approval system for posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refresh authorization and access from time to time.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With the rate at which social media and its algorithms evolve, keeping up with the pace is a struggle. Companies looking to pierce through this constant shift must mix and match and refresh their best practices for social media management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But your best bet is making data-driven choices to stay on top of your social media game at all times.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Younger generations are quickly drifting from good old Google to social media sites for brand discovery. For these young adults who are all set to enter the business world, social media is the new cool to explore trends and search for products.<\/p>\n","protected":false},"author":289,"featured_media":48291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3266],"tags":[3099],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Management: 8 Best Practices to Follow in 2024<\/title>\n<meta name=\"description\" content=\"Handling social platforms can be challenging. 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