{"id":48069,"date":"2023-09-29T10:52:53","date_gmt":"2023-09-29T08:52:53","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=48069\/"},"modified":"2024-04-22T10:37:17","modified_gmt":"2024-04-22T08:37:17","slug":"linkedin-metrics","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/09\/linkedin-metrics\/","title":{"rendered":"The Complete Guide to LinkedIn Metrics"},"content":{"rendered":"

Nobody asked for it, everyone needed it. Without a lengthy introduction, we present a Linkedin metrics guide covering all the LinkedIn metrics that marketers should pay attention to.<\/span><\/p>\n

<\/p>\n

There are plenty of LinkedIn metrics, and even though some are clear-cut, there are a few that need a more thorough explanation. Especially given that some LinkedIn metrics are measured in a different way than, for example, the Meta ecosystem (Facebook, Instagram).<\/span><\/p>\n

Let\u2019s start with audience-related metrics.<\/span><\/p>\n

Linkedin metrics: Audience<\/b><\/h2>\n

Visitors (page views)<\/b><\/h3>\n

This metric informs you how many people visited your Company Page over a selected period of time without following it.<\/span><\/p>\n

It shows the total number of views of any and all of your organization’s pages (Home, About, etc.).<\/span><\/p>\n

PRO TIP
\n<\/b>In general, the higher the number of visitors, the better. However, the high number of visitors should have you wondering why many users only visit your Page and what\u2019s holding them back from following it. Maybe they don\u2019t see the value in following?<\/span><\/p>\n

Unique visitors<\/b><\/h3>\n

This metric tells you how many unique visitors (in total) visited your Company Page<\/a> over a selected period of time.<\/span><\/p>\n

Unique visitors are calculated daily and are not de-duplicated over multiple days.<\/span><\/p>\n

\"unique

In Sotrender<\/a>, you can monitor unique visitors with a daily chart.<\/p><\/div>\n

PRO TIP
\n<\/b>Unique visitors is a metric that informs you how many people are interested in your business. It\u2019s especially worth monitoring when you\u2019re running an ad campaign (with a brand awareness objective) or you\u2019re trying to conquer new markets, for example.<\/span><\/p>\n

\"Start<\/a><\/span>