{"id":48019,"date":"2023-06-22T15:33:58","date_gmt":"2023-06-22T13:33:58","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=48019\/"},"modified":"2024-04-22T10:37:40","modified_gmt":"2024-04-22T08:37:40","slug":"how-to-build-a-brand-on-instagram","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-build-a-brand-on-instagram\/","title":{"rendered":"How to Build a Brand on Instagram: 10 Steps to Take"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By today\u2019s standards, people will question your legitimacy if they can\u2019t find you on Instagram. With <\/span><span style=\"font-weight: 400;\">2 billion users<\/span><span style=\"font-weight: 400;\"> who spend time on the platform, Instagram is one of the platforms your potential customers will use to learn more about your business and decide whether it\u2019s worth their patronage.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Plus, the platform has various tools and features to help you establish a strong presence and build a brand on Instagram that leads to business growth. So if you haven\u2019t opened an account, this is your sign to <\/span><span style=\"font-weight: 400;\">grow your brand on Instagram<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><strong>Why Should You Build a Brand on Instagram?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram has been around for over a decade now. While it was considered groundbreaking with its square photo-only feature during its early days, many apps have been introduced to compete with the platform since then.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But despite the competition from the likes of TikTok and Snapchat, Instagram has been consistent in introducing more features not only for regular users to enjoy but to help businesses build a brand on the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s why you should consider <\/span><span style=\"font-weight: 400;\">Instagram branding<\/span><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Instagram is one of the fastest-growing social media platforms with the most engaged user base &#8211; <\/b><span style=\"font-weight: 400;\">Instagram has an average annual <\/span><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-use-instagram\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">growth<\/span><\/a><span style=\"font-weight: 400;\"> rate of 6.83%, and it\u2019s predicted to grow by a whopping 38.46% between 2020 and 2025. That\u2019s an expected increase of about 400 million users in just five years.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Instagrammers love communicating with brands in-app &#8211; <\/b><span style=\"font-weight: 400;\">Instagram users don\u2019t just follow brands on Instagram to view their content. The social media giant is also the <\/span><a href=\"https:\/\/www.socialmediaexaminer.com\/social-media-marketing-industry-report-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">second most popular<\/span><\/a><span style=\"font-weight: 400;\"> platform after Facebook.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>People use Instagram for product discovery and research &#8211; <\/b><span style=\"font-weight: 400;\">According to data from Instagram, <\/span><a href=\"https:\/\/business.instagram.com\/blog\/browsing-and-buying-on-instagram\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> use the platform to discover new products and services.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Through the years, Instagram has evolved from a social media platform for friends into a powerful marketing tool where businesses can connect with customers.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span id=\"hs-cta-wrapper-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-node hs-cta-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" id=\"hs-cta-img-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/bbbc6d59-5f03-4f1d-ae4c-8c0905f26692.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'bbbc6d59-5f03-4f1d-ae4c-8c0905f26692', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>A Step-by-Step Guide on How to Build a Brand on Instagram<\/strong><\/h2>\n<h3><strong>1. Set Up a Descriptive Business Instagram Profile<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before publishing your first post, it\u2019s crucial to set up a business profile and unlock business-specific features and tools like contact buttons, advanced insights, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you work on your Instagram profile, pay close attention to the most important aspect of your Instagram account \u2014 your <\/span><a href=\"https:\/\/bulk.ly\/instagram-bio-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IG bio<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You only have 150 characters to summarize what your brand is all about. Make sure to be as descriptive as possible. Remember: your bio is the first thing visitors see on your profile. What first impression do you want to make?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there is no right way to craft a bio, here are some ideas that work for most companies:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Describe what your brand does and how you can help your customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a catchy one-liner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write about your mission vision (if it can fit)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add emojis that encapsulate your brand personality<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to include keywords that are relevant to your business so that you can appear on search results.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look a look at Drunk Elephant\u2019s profile:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48021\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/drunkelephant-instagram-profile-.png\" alt=\"drunk elephant instagram profile\" width=\"800\" height=\"227\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/drunkelephant-instagram-profile-.png 1856w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/drunkelephant-instagram-profile--475x135.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/drunkelephant-instagram-profile--768x218.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/drunkelephant-instagram-profile--1536x435.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also helpful to include a keyword to your username or name, which will help you rank on search. For example, if you\u2019re a skincare brand, your username can be @brandname.skin.\u00a0\u00a0<\/span><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Before setting up your Instagram business profile, <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/08\/instagram-competitors-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">do social media competitor research<\/span><\/a><span style=\"font-weight: 400;\"> to find out what works best for other customers who have an interest in your niche and get inspiration.\u00a0<\/span><\/p>\n<h3><strong>2. Develop an Instagram Content Strategy\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Building a brand on Instagram requires a well-thought-out <\/span><span style=\"font-weight: 400;\">social media strategy.<\/span><span style=\"font-weight: 400;\"> Before diving into the exciting part, which is <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/03\/35-instagram-content-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content creation<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> you need to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define your objectives<\/b><span style=\"font-weight: 400;\"> &#8211; Knowing your objectives can guide you in creating relevant content that moves your audience to action. Without starting with objectives, your efforts can quickly go to waste.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand your target audience <\/b><span style=\"font-weight: 400;\">&#8211; Having a deep understanding of your target audience \u2014 knowing what type of content they enjoy, their interests and hobbies, and the kinds of brands and personalities they admire \u2014 can help you craft content that resonates with them.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose a theme<\/b><span style=\"font-weight: 400;\"> &#8211; Having a theme for a month or during a campaign period can help you stay consistent both visually and through your messaging and therefore help your <\/span><span style=\"font-weight: 400;\">Instagram branding.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plot your calendar<\/b><span style=\"font-weight: 400;\"> &#8211; Content calendars enable you to visualize what your grid will look like in advance. With the right tools, you can also schedule your post during peak hours.\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_48035\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48035\" class=\" wp-image-48035\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/content-calendar-example.png\" alt=\"content calendar example\" width=\"800\" height=\"543\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/content-calendar-example.png 1880w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/content-calendar-example-475x323.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/content-calendar-example-768x522.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/content-calendar-example-1536x1043.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-48035\" class=\"wp-caption-text\">Content calendar example, <a href=\"https:\/\/clickup.com\/templates\/content-calendar-t-4389449\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Use Monday.com o<\/span><span style=\"font-weight: 400;\">r <\/span><a href=\"https:\/\/getvoip.com\/blog\/monday-com-alternatives\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Monday.com alternatives<\/span><\/a> <span style=\"font-weight: 400;\">so you and your team can collaborate and brainstorm your social media content strategy in real time.\u00a0<\/span><\/p>\n<h3><strong>3. Decide on Your Brand Tone of Voice<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s true that Instagram is all about visuals, the tone of voice is still one of the most distinctive characteristics that can set you apart from competitors. Your tone of voice is your style of communicating with your audience. It could be casual, friendly, authoritative, or formal \u2014 your options are endless!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way you communicate with your audience doesn\u2019t just show your personality, but it also dictates customer perception. Your tone of voice can be expressed through the use of emojis, in captions, through direct messages, and any opportunity to interact with your audience. All in all, it should be an important part of your<\/span> <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/12\/instagram-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> when you build a brand on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cult-favorite Glossier has perfected its young and relatable tone of voice, using the right balance of emojis and straightforward yet punchy captions.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48025\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Glossier-Tone-of-Voice.png\" alt=\"Glossier Tone of Voice instagram\" width=\"650\" height=\"527\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Glossier-Tone-of-Voice.png 1928w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Glossier-Tone-of-Voice-475x385.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Glossier-Tone-of-Voice-768x622.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Glossier-Tone-of-Voice-1536x1244.png 1536w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/phonexa.com\/blog\/the-importance-of-automating-business-communications\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">business communication<\/span><\/a><span style=\"font-weight: 400;\"> style helps customers think of you beyond just a brand. Instead, you can be a friend, a coach, a teacher, and whoever you want to be. This also enables you to build a deeper connection with your audience and turn <\/span><a href=\"https:\/\/www.signalhire.com\/blog\/top-places-to-find-prospects-and-turn-them-into-clients\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prospects into clients<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><strong>4. Create a Cohesive Instagram Feed<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before launching a brand on Instagram, you should already have a brand book, which includes important <\/span><span style=\"font-weight: 400;\">branding examples<\/span><span style=\"font-weight: 400;\"> and elements like fonts, logos, and colors. Use these branding elements in your feed through filters and some pops of color.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To promote its neon collection, Away added pink and green accents to its Instagram photos. This is a break from Away\u2019s monochromatic and toned=down feed, which follows its original line of products and sleek branding.\u00a0<\/span><\/p>\n<div id=\"attachment_48031\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48031\" class=\"wp-image-48031\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/away-instagram-profile.png\" alt=\"away instagram profile\" width=\"650\" height=\"630\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/away-instagram-profile.png 1286w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/away-instagram-profile-475x461.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/away-instagram-profile-768x745.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><p id=\"caption-attachment-48031\" class=\"wp-caption-text\">Away Instagram profile<\/p><\/div>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that using logos and hard-sell branding elements is discouraged on Instagram feed content. Instead, your <\/span><span style=\"font-weight: 400;\">Instagram branding <\/span><span style=\"font-weight: 400;\">should stand out without disrupting the scrolling experience of your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find more visuals for your feed, you can also turn to your loyal customers and encourage them to create fan-made content for you. Then, you can sign a <\/span><a href=\"https:\/\/lawrina.org\/templates\/photo-release-form\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media release form<\/span><\/a><span style=\"font-weight: 400;\"> and use these visuals on your profile as it helps to scale content creation and build brand loyalty.<\/span><\/p>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> To create a cohesive feed, it&#8217;s important to plan your content in advance, so using <\/span><a href=\"https:\/\/www.socialpilot.co\/social-media-scheduling-tools\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media scheduling tools<\/span><\/a><span style=\"font-weight: 400;\"> can be a great solution.<\/span><\/p>\n<h3><strong>5. Leverage the Power of Instagram Videos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Short-form videos are considered the most engaging type of content on social media. Reels, in particular, have been highlighted by Instagram as its flagship feature, with its algorithm prioritizing brands and creators who post more Reels content.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/04\/how-to-use-instagram-reels-for-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram Reels<\/span><\/a><span style=\"font-weight: 400;\"> even have a separate discovery page where users can find content relevant to their interests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to boost your brand on Instagram and <\/span><span style=\"font-weight: 400;\">Instagram branding <\/span><span style=\"font-weight: 400;\">is to post more high-quality Reels. It\u2019s also a great idea to use trending audio to reach a broader audience and stay relevant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to ensure that <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/09\/12-myths-instagram-algorithm-work\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the algorithm<\/span><\/a><span style=\"font-weight: 400;\"> works in your favor is to be consistent about the type of content you post. This way, Instagram can recommend your videos to valuable audiences.\u00a0<\/span><\/p>\n<div id=\"attachment_48033\" style=\"width: 661px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48033\" class=\" wp-image-48033\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Stanley.png\" alt=\"Stanley brand Instagram profile\" width=\"651\" height=\"642\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Stanley.png 1268w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Stanley-475x469.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Stanley-768x758.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Stanley-80x80.png 80w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><p id=\"caption-attachment-48033\" class=\"wp-caption-text\">Stanley brand Instagram profile<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Ever since the news came out that Instagram is prioritizing Reels, many brands have posted more Reels than any other type of content.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span id=\"hs-cta-wrapper-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-node hs-cta-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" id=\"hs-cta-img-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/bbbc6d59-5f03-4f1d-ae4c-8c0905f26692.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'bbbc6d59-5f03-4f1d-ae4c-8c0905f26692', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>6. Use Instagram Branded Hashtags<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One effective and practical way to increase your brand\u2019s visibility and engagement is through branded hashtags.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating a unique <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/04\/how-to-use-hashtags-on-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hashtag<\/span><\/a><span style=\"font-weight: 400;\"> that encapsulates your brand&#8217;s essence or campaign messaging, you establish a digital footprint that is easily recognizable by your audience. Consistently using your branded hashtags across your posts helps in brand recall, increases visibility, and fosters a sense of community among your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/questions-instagram-followers-answers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram followers<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take, for example, REI\u2019s powerful #OptOutside campaign. While it\u2019s been years since the campaign was launched, Instagram users still continue to use the hashtags today.<\/span><\/p>\n<div id=\"attachment_48041\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48041\" class=\" wp-image-48041\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/REI.png\" alt=\"REI #OptOutside campaign\" width=\"650\" height=\"778\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/REI.png 1334w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/REI-475x568.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/REI-768x919.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/REI-1284x1536.png 1284w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><p id=\"caption-attachment-48041\" class=\"wp-caption-text\">REI #OptOutside campaign<\/p><\/div>\n<p><span style=\"font-weight: 400;\">As more and more people recognize your brand, you can be more in-your-face about your branded hashtags, like Coca-Cola\u2019s #ShareACoke campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great thing about branded hashtags is that they can make your content searchable and are excellent for gathering user-generated content (UGC). However, it&#8217;s important to <\/span><a href=\"https:\/\/keyhole.co\/blog\/measure-hashtag-performance\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">track hashtag performance<\/span><\/a><span style=\"font-weight: 400;\"> as this data can help you understand whether your branded hashtag works well or not.<\/span><\/p>\n<h3><strong>7. Make Good Use of Instagram Stories<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Modern users are fond of ephemeral content, so it&#8217;s no wonder that Instagram Stories have <\/span><a href=\"https:\/\/earthweb.com\/instagram-stories-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">over 500 million users<\/span><\/a><span style=\"font-weight: 400;\"> who watch or create Stories daily. Data from Instagram for Business shows that Instagram Stories lead to higher conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is more, using Stories can be one of the most effective <\/span><a href=\"https:\/\/www.sortlist.com\/blog\/instagram-lead-generation-7-strategies-you-need-to-try\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram lead-generation strategies<\/span><\/a><span style=\"font-weight: 400;\">. With a limited lifespan of 24 hours and special features like links, it&#8217;s easier to hook the attention of viewers and encourage them to take action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of Instagram Stories\u2019 most popular features is its interactive stickers that allow customers to interact with brands like never before.\u00a0<\/span><\/p>\n<div id=\"attachment_48053\" style=\"width: 1732px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48053\" class=\"size-full wp-image-48053\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/IG-Stories.png\" alt=\"IG Stories\" width=\"1722\" height=\"898\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/IG-Stories.png 1722w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/IG-Stories-475x248.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/IG-Stories-768x401.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/IG-Stories-1536x801.png 1536w\" sizes=\"(max-width: 1722px) 100vw, 1722px\" \/><p id=\"caption-attachment-48053\" class=\"wp-caption-text\">Instagram Stories examples, <a href=\"https:\/\/business.instagram.com\/blog\/bringing-interactivity-to-instagram-stories-ads\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Unlike feed posts that have to be more polished and strictly on-brand, you are encouraged to share the more \u201cunedited\u201d version of yourself <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-stories-brands\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">on Instagram Stories<\/span><\/a><span style=\"font-weight: 400;\">. This is your opportunity to give people a sneak peek of behind-the-scenes moments and introduce them to the faces behind your brand.\u00a0<\/span><\/p>\n<h3><strong>8. Team up with Relevant Niche Influencers<\/strong><\/h3>\n<p><a href=\"https:\/\/mailcon.com\/why-using-influencers-to-maximize-your-campaigns-omnipresence-is-a-good-idea\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Influencer marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\"> c<\/span><span style=\"font-weight: 400;\">ontinue to perform better than your typical brand-driven campaigns because most consumers trust influencers more than they trust brands. Partnering with the right influencer can expose you to an engaged audience and build trust among your customers.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48051\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Influencer.png\" alt=\"instagram influencer campaign\" width=\"649\" height=\"531\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Influencer.png 1902w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Influencer-475x389.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Influencer-768x628.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/Influencer-1536x1257.png 1536w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s essential to <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/02\/influencer-outreach-tactics-in-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">look for influencers<\/span><\/a><span style=\"font-weight: 400;\"> who aren\u2019t just famous. They should also be seen as authorities in your niche. This way, their recommendation has more weight and value. Plus, partnering with big-name influencers is more likely to get you followers rather than converting customers. To build a brand on Instagram with influencers, consider <\/span><a href=\"https:\/\/www.determ.com\/blog\/campaign-tracking-how-to-monitor-your-marketing-efforts-with-determ\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campaign tracking<\/span><\/a><span style=\"font-weight: 400;\"> as it&#8217;s a proven way to measure your ROI.<\/span><\/p>\n<h3><strong>9. Invest in Instagram Ad Campaigns<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As a small brand, you can\u2019t rely on organic posts to grow on the platform. Your Instagram marketing strategy must include regular <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/06\/best-instagram-ads-blog-post\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ad campaigns<\/span><\/a><span style=\"font-weight: 400;\"> to expose your brand to a broader audience and grow your followers.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48045\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/instagram-ads-example.jpeg\" alt=\"instagram ad example\" width=\"550\" height=\"735\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/instagram-ads-example.jpeg 958w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/instagram-ads-example-475x635.jpeg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/instagram-ads-example-768x1026.jpeg 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Using Instagram\u2019s powerful targeting tools, you can reach your dream customer<\/span><span style=\"font-weight: 400;\">s, <\/span><a href=\"https:\/\/belkins.io\/blog\/how-to-generate-inbound-leads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">generate inbound leads<\/span><\/a><span style=\"font-weight: 400;\">, drive customers to your website, or simply introduce more people to your brand. Data collected by Instagram shows that <\/span><a href=\"https:\/\/business.instagram.com\/ad-solutions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">87% of users<\/span><\/a><span style=\"font-weight: 400;\"> have taken action after seeing a product in ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With eye-catching creatives and strategic targeting, your small brand can become a global sensation before you know it.\u00a0<\/span><\/p>\n<h3><strong>10. Pay Attention to Instagram Insights and Data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As an Instagram business account, insights and data should be your best friends. Knowing what type of content performs best can help you plan for future campaigns and create content that continues to resonate with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a better understanding of your content, you can also rely on <\/span><a href=\"https:\/\/www.sotrender.com\/instagram\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> to track your overall performance and get a better picture of how your account is growing. With this tool, not only can you monitor your content performance, but you can also track audience behavior which helps to find what resonates with your target audience best.<\/span><\/p>\n<div id=\"attachment_47513\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47513\" class=\"wp-image-47513 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/social-media-post-analysis.png\" alt=\"top posts analysis\" width=\"1999\" height=\"792\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/social-media-post-analysis.png 1999w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/social-media-post-analysis-475x188.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/social-media-post-analysis-768x304.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/social-media-post-analysis-1536x609.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-47513\" class=\"wp-caption-text\">Monitoring Instagram content performance in <a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-node hs-cta-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-bbbc6d59-5f03-4f1d-ae4c-8c0905f26692\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/bbbc6d59-5f03-4f1d-ae4c-8c0905f26692.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'bbbc6d59-5f03-4f1d-ae4c-8c0905f26692', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Read an <\/span><a href=\"https:\/\/clario.co\/blog\/instagram-security-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram security guide<\/span><\/a><span style=\"font-weight: 400;\"> to learn how you can ensure all data in your account remains safe and secure.\u00a0<\/span><\/p>\n<h2><strong>The Final Word<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Building a brand on Instagram has become crucial for businesses, not only to connect with their target audience but also to drive growth and establish their legitimacy. With its ever-growing user base and powerful marketing tools designed for businesses, Instagram is undeniably one of the most powerful platforms for brand building.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these tips and a lot of consistency, you can transform your small business into a household name.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By today\u2019s standards, people will question your legitimacy if they can\u2019t find you on Instagram. With 2 billion users who spend time on the platform, Instagram is one of the platforms your potential customers will use to learn more about your business and decide whether it\u2019s worth their patronage.\u00a0<\/p>\n","protected":false},"author":271,"featured_media":48063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789],"tags":[2399,2873,2881,3125,615,2053],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Brand on Instagram: 10 Steps to Take<\/title>\n<meta name=\"description\" content=\"Build a brand on Instagram that leads to business growth. See how to connect with your target audience, establish legitimacy, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-build-a-brand-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Brand on Instagram: 10 Steps to Take\" \/>\n<meta property=\"og:description\" content=\"Build a brand on Instagram that leads to business growth. See how to connect with your target audience, establish legitimacy, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-build-a-brand-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-22T13:33:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T08:37:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/build-a-brand-on-instagram.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1279\" \/>\n\t<meta property=\"og:image:height\" content=\"781\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Val Razo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Val Razo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-build-a-brand-on-instagram\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-build-a-brand-on-instagram\/\",\"name\":\"How to Build a Brand on Instagram: 10 Steps to Take\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-build-a-brand-on-instagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2023\/06\/how-to-build-a-brand-on-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/06\/build-a-brand-on-instagram.jpg\",\"datePublished\":\"2023-06-22T13:33:58+00:00\",\"dateModified\":\"2024-04-22T08:37:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/d672b0a0e9ff7bc355014febfb1943aa\"},\"description\":\"Build a brand on Instagram that leads to business growth. 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