{"id":47797,"date":"2023-05-25T08:47:42","date_gmt":"2023-05-25T06:47:42","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=47797\/"},"modified":"2024-04-22T10:38:07","modified_gmt":"2024-04-22T08:38:07","slug":"best-practices-for-creating-top-performing-linkedin-ads","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/05\/best-practices-for-creating-top-performing-linkedin-ads\/","title":{"rendered":"7 Best Practices for Creating Top-Performing LinkedIn Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LinkedIn is not just a job searching and networking platform. It has also grown into an advertising hotspot. With LinkedIn advertising, you can reach a highly targeted audience of professionals and create a strong brand presence.<\/span><\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/why-you-should-be-marketing-on-linkedin-right-now\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">50% of people<\/span><\/a><span style=\"font-weight: 400;\">\u00a0see brands as higher quality when they advertise on LinkedIn. It gets even more interesting when you discover that 92% of people perceive LinkedIn advertisers as more professional.\u00a0<\/span><\/p>\n<div id=\"attachment_47807\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47807\" class=\" wp-image-47807\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIn-advertisers-more-professional.png\" alt=\"LinkedIn advertisers more professional\" width=\"700\" height=\"433\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIn-advertisers-more-professional.png 2042w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIn-advertisers-more-professional-475x294.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIn-advertisers-more-professional-768x475.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIn-advertisers-more-professional-1536x951.png 1536w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-47807\" class=\"wp-caption-text\"><a href=\"https:\/\/media.licdn.com\/dms\/image\/D4D08AQERzGgtDtrcwg\/croft-frontend-shrinkToFit1024\/0\/1674055981890?e=2147483647&amp;v=beta&amp;t=LMg2-klrw2A7ztinh0N8w345b4I2VM_JndzedrIp5wQ\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">But, many brands are vying for attention on the social platform. So, creating engaging LinkedIn ads is essential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, you\u2019ll find seven LinkedIn ads best practices to help you create ads that\u2019ll drive the best results.<\/span><\/p>\n<h2><strong>1. Define Your Advertising Objectives\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Without clear marketing campaign objectives, you won&#8217;t know what success looks like. So, take time to set your advertising campaign objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself, do you want to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand awareness?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate leads?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive website traffic?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or promote a specific product or service?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have a clear business goal in mind, you can relate it to your marketing funnel (shown below). Then, develop a strategy to achieve it.<\/span><\/p>\n<div id=\"attachment_47811\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47811\" class=\" wp-image-47811\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-funnel-diagram.png\" alt=\"marketing funnel diagram\" width=\"700\" height=\"389\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-funnel-diagram.png 3457w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-funnel-diagram-475x264.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-funnel-diagram-768x426.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-funnel-diagram-1536x853.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/marketing-funnel-diagram-2048x1137.png 2048w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-47811\" class=\"wp-caption-text\"><a href=\"https:\/\/www.skyword.com\/contentstandard\/how-the-marketing-funnel-works-from-top-to-bottom\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">For example, if your goal is to increase brand awareness, this falls under stage one of the funnel. So, you might consider creating top-of-the-funnel ads that focus on building brand recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When setting your objectives, you also want to ensure they meet the SMART criteria below. It\u2019s a great way to set goals that are clear, measurable, and achievable within a specific timeframe.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47813\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/smart-goals-diagram.png\" alt=\"smart goals diagram\" width=\"601\" height=\"601\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/smart-goals-diagram.png 1080w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/smart-goals-diagram-475x475.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/smart-goals-diagram-768x768.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/smart-goals-diagram-80x80.png 80w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, don\u2019t forget to set KPIs. KPIs help you <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/06\/social-media-analytics-improve-business-performance\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">measure your campaign performance<\/span><\/a><span style=\"font-weight: 400;\"> and ensure that you&#8217;re on track.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When setting performance indicators, choose metrics that are relevant to your specific goals. Say you aim to generate leads. You can track the leads generated, conversion rate, average cost per conversion, etc.<\/span><\/p>\n<h2><strong>2. Know Your Target Audience\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You need to understand who you\u2019re trying to reach before creating an appealing ad campaign. This is a golden rule in promotion, so you should see it in any eCommerce, B2B, or <\/span><a href=\"https:\/\/crunch-marketing.com\/blog\/saas-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SaaS marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, begin by identifying your audience&#8217;s demographics. Know your audience attributes like:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gender<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Job titles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can find the information by analyzing your current customers with LinkedIn&#8217;s Audience Insights.<\/span><\/p>\n<div id=\"attachment_47821\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47821\" class=\"wp-image-47821 size-full\" title=\"LinkedIn's Audience Insights\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIns-Audience-Insights.png\" alt=\"\" width=\"1600\" height=\"654\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIns-Audience-Insights.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIns-Audience-Insights-475x194.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIns-Audience-Insights-768x314.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/LinkedIns-Audience-Insights-1536x628.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><p id=\"caption-attachment-47821\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/pulse\/introducing-linkedins-new-audience-insights-feature-aj-wilcox\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Furthermore, you can conduct surveys and interviews to learn about your ideal customers. Reach out to your existing customers or connections on LinkedIn. Ask them to take part in a survey or interview about their interests, pain points, and challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When conducting these surveys or interviews, ask open-ended questions. These questions allow participants to share their thoughts and feelings in their words<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, use those insights to tailor your ad content. Say you&#8217;re targeting SaaS marketing experts. You could tailor your ad copy by using industry-specific language. You can also focus on the unique pain points SaaS marketers face. For example, you could mention how your product can help automate their SaaS marketing strategy, save time, generate leads, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that LinkedIn advises that you don\u2019t hyper-target. When you input your custom audience targeting criteria, don\u2019t use more than two to three.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re starting, always cast a wider net. Make sure your criteria keep your preferred audience reach at 15k for message ads. But for text ads and sponsored content, you need an audience of at least 50k. You\u2019ll see the estimate when you insert your targeting criteria into the LinkedIn Ads Manager.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use LinkedIn\u2019s contact targeting feature to reach a specific audience. Just connect your LinkedIn account with your contact management platform. Alternatively, you can also upload your email list. Just make sure you <\/span><a href=\"https:\/\/www.voilanorbert.com\/verify\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">verify the email addresses<\/span><\/a><span style=\"font-weight: 400;\"> on your list for effective targeting.<\/span><\/p>\n<h2><strong>3. Craft Compelling Ad Copy\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Crafting compelling ad copy is the foundation of any successful LinkedIn advertising strategy. After all, your ad copy is what draws your audience in and convinces them to take action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best LinkedIn ads best practices one can share is to start with powerful headlines. Your headline is the first thing users see, so make it count.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use strong, attention-grabbing language that speaks to your target audience. Avoid using generic or vague language that doesn&#8217;t clearly show what you&#8217;re offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, instead of a headline that reads &#8220;New Product Launch.\u201d Try something like &#8220;Experience Unmatched Lead Generation with Our Innovative <a href=\"https:\/\/instantly.ai\/blog\/best-personal-email-finder-tools\" target=\"_blank\" rel=\"noopener\">email finder<\/a>.&#8221; This is more specific.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides your headline, your ad copy should also include concise descriptions. This should highlight the benefits of your product or service. Be sure to keep your descriptions short and to the point. Users on LinkedIn are often on the go and don&#8217;t have time to read through lengthy copies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a cue from what CMTrading Partners did below:\u00a0<\/span><\/p>\n<div id=\"attachment_47823\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47823\" class=\" wp-image-47823\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/CMTrading-Partners-linkedin-ad.jpg\" alt=\"CMTrading Partners linkedin ad\" width=\"501\" height=\"634\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/CMTrading-Partners-linkedin-ad.jpg 828w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/CMTrading-Partners-linkedin-ad-475x601.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/CMTrading-Partners-linkedin-ad-768x971.jpg 768w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><p id=\"caption-attachment-47823\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/cmtradingpartners_are-costs-at-your-business-consistently-rising-activity-7051888893624803328-ggqT\/?utm_source=share&amp;utm_medium=member_ios\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">You also want to incorporate keywords that are relevant to your product or service. Think about the keywords your target audience is likely to be searching for. Including them can boost your visibility. A tool like AdWords Keyword Planner can also help you find these keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/12\/ab-testing-ideas-for-your-social-media-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">use A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> to determine what resonates with your audience. This involves testing various forms of your ad copy to see which performs best.\u00a0<\/span><\/p>\n<h2><strong>4. Use Eye-Catching Visuals<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Users get overwhelmed with endless content when scrolling through their feeds. So, you need to make your ad stand out. The first step to achieving this is choosing relevant and appealing visual content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, use high-quality images and visuals. This also means avoiding generic stock photos. Users are more likely to engage with content that looks professional and polished.<\/span><\/p>\n<div id=\"attachment_47827\" style=\"width: 509px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47827\" class=\" wp-image-47827\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/gitex-africa-linkedin-ad.jpg\" alt=\"gitex africa linkedin ad\" width=\"499\" height=\"666\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/gitex-africa-linkedin-ad.jpg 828w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/gitex-africa-linkedin-ad-475x634.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/gitex-africa-linkedin-ad-768x1025.jpg 768w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><p id=\"caption-attachment-47827\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/events\/gitexafrica7026517613044269056\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Invest in professional visuals tailored to your brand and messaging. This could mean hiring a graphic designer or video editor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, keep your target audience in mind when selecting the visual content type for your ad. Different audiences may respond better to different types of visuals. For example, a B2B lead may respond well to video content that showcases a product or service in action. In contrast, a younger tech-savvy audience may like modern and playful graphics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, make sure your visuals are relevant to your ad copy. Your visuals should work in harmony with your messaging. This makes your ad cohesive and compelling.<\/span><\/p>\n<h2><strong>5. Test Different Ad Formats\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn offers several ad formats. These include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsored content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carousel ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsored InMail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text ads\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Experiment with these formats to determine what types of ads\u00a0work best for you. It\u2019s one of the most important LinkedIn ads&#8217; best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sponsored content appears as a video or single image post on your LinkedIn feed:<\/span><\/p>\n<div id=\"attachment_47829\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47829\" class=\" wp-image-47829\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/rmb-linkedin-ad.jpg\" alt=\"rmb linkedin ad\" width=\"502\" height=\"477\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/rmb-linkedin-ad.jpg 828w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/rmb-linkedin-ad-475x451.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/rmb-linkedin-ad-768x729.jpg 768w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><p id=\"caption-attachment-47829\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/rmb-rand-merchant-bank_talent-is-how-we-do-both-activity-6935863925641023488-LDKG\/?utm_source=share&amp;utm_medium=member_ios\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">A sponsored InMail is a message sent to your inbox:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47831\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/sponsored-InMail.jpg\" alt=\"sponsored InMail\" width=\"500\" height=\"518\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/sponsored-InMail.jpg 676w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/sponsored-InMail-475x493.jpg 475w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Text ads are the small ads that appear on the right-hand side of a LinkedIn page:\u00a0<\/span><\/p>\n<div id=\"attachment_47833\" style=\"width: 811px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47833\" class=\" wp-image-47833\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/right-hand-side-LinkedIn-ad.png\" alt=\"right-hand side LinkedIn ad\" width=\"801\" height=\"404\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/right-hand-side-LinkedIn-ad.png 1488w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/right-hand-side-LinkedIn-ad-475x239.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/right-hand-side-LinkedIn-ad-768x387.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><p id=\"caption-attachment-47833\" class=\"wp-caption-text\"><a href=\"https:\/\/content.linkedin.com\/content\/dam\/me\/business\/en-us\/marketing-solutions\/a\/ops\/creative-submission-templates\/article1_image6.png\/jcr:content\/renditions\/article1_image6.png\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Carousel ads feature multiple images in one:\u00a0<\/span><\/p>\n<div id=\"attachment_47835\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47835\" class=\" wp-image-47835\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/Carousel-ads-on-linkedin.jpg\" alt=\"Carousel ads on linkedin\" width=\"501\" height=\"554\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/Carousel-ads-on-linkedin.jpg 828w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/Carousel-ads-on-linkedin-475x526.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/Carousel-ads-on-linkedin-768x851.jpg 768w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><p id=\"caption-attachment-47835\" class=\"wp-caption-text\"><a href=\"https:\/\/www.linkedin.com\/posts\/hebei-jiecheng-hanrui-import-export-co-ltd_sinotruk-howo-truck-parts-engine-spare-parts-activity-6995273121301749761-oG9r\/?utm_source=share&amp;utm_medium=member_ios\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Begin by creating several versions of the same ad using different formats. For example, you could create a sponsored post and InMail to promote one product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve created your ads, track their performance. Keep a close eye on <a href=\"https:\/\/www.sotrender.com\/blog\/2023\/06\/linkedin-metrics\/\" target=\"_blank\" rel=\"noopener\">metrics<\/a> such as clicks, impressions, and conversions. This tells you which ad format is performing best. Use this data to make data-driven decisions about which ad format to use in future <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/04\/marketing-on-linkedin-a-101-linkedin-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continue to test different ad formats on an ongoing basis. As your audience and objectives change, you may find out that one format performs better. Then, you can tweak things as needed.<\/span><\/p>\n<h2><strong>6. Include a Strong Call-to-Action (CTA)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s another one of the LinkedIn ads&#8217; best practices you shouldn\u2019t ignore: include a powerful CTA. Your CTA is what motivates your audience to take action. This could be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clicking through to your website,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">filling out a form,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">or signing up for a newsletter.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Always use action-oriented language that creates a sense of urgency. Words like &#8220;Get Started,&#8221; &#8220;Learn More,&#8221; or &#8220;Sign Up Now&#8221; can encourage users to take immediate action.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47837\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/cta-in-a-linkedin-ad.jpg\" alt=\"cta in a linkedin ad\" width=\"500\" height=\"764\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/cta-in-a-linkedin-ad.jpg 1047w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/cta-in-a-linkedin-ad-475x726.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/cta-in-a-linkedin-ad-768x1174.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/cta-in-a-linkedin-ad-1005x1536.jpg 1005w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to use clear and straightforward language so there is no confusion about what action you want your audience to take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you\u2019re adding your CTA directly to your ad graphics like Funnel did below. Then, you want to make sure your CTA is prominently displayed and stands out from the rest of your ad content.\u00a0<\/span><\/p>\n<div id=\"attachment_47839\" style=\"width: 479px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47839\" class=\"size-full wp-image-47839\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/read-more-cta.png\" alt=\"read more cta\" width=\"469\" height=\"512\" \/><p id=\"caption-attachment-47839\" class=\"wp-caption-text\"><a href=\"https:\/\/www.writing-skills.com\/wp-content\/uploads\/2021\/08\/Funnel_LI_eg.png\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Use contrasting colors or bold fonts to draw attention to your CTA, and make sure it&#8217;s positioned in a place that is easy to find.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid using too many CTAs in a single ad. This can be overwhelming for users and dilute the effectiveness of your message.<\/span><\/p>\n<h2><strong>7. Optimize Landing Pages<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An optimized landing page is necessary for successful LinkedIn advertising. After all, what good is a well-crafted ad if the destination URL is confusing or irrelevant?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, ensure your landing pages are responsive and mobile-friendly. Remember, <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/content-marketing\/linkedin-content-marketing-tactical-plan#chapter7\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80% of engagement<\/span><\/a><span style=\"font-weight: 400;\"> on promoted content on LinkedIn comes from mobile phones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A mobile-optimized landing page should load quickly and be easy to navigate.<\/span><\/p>\n<div id=\"attachment_47841\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47841\" class=\"size-full wp-image-47841\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/mobile-optimized-langing-page.png\" alt=\"mobile-optimized landing page\" width=\"560\" height=\"388\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/mobile-optimized-langing-page.png 560w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/mobile-optimized-langing-page-475x329.png 475w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><p id=\"caption-attachment-47841\" class=\"wp-caption-text\"><a href=\"https:\/\/copyblogger.com\/cdn-origin\/images\/metro-theme-big.png\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Besides mobile-friendliness, your landing page copy should be clear, concise, and free of jargon. Use headlines and subheadings to break up your content and make it easier to skim. Use bullet points and short paragraphs to keep your content digestible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, make sure that your landing page&#8217;s user interface is simple and intuitive. Your call to action should be prominent and easy to find. Be sure to keep any form fields as minimal as possible. The fewer steps a user has to take to complete their desired action, the better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clear visuals are also essential for guiding users toward your desired action. Use images and videos that are relevant to your message.<\/span><\/p>\n<div id=\"attachment_47817\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47817\" class=\"size-full wp-image-47817\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/05\/wistia.gif\" alt=\"wistia \" width=\"600\" height=\"375\" \/><p id=\"caption-attachment-47817\" class=\"wp-caption-text\"><a href=\"https:\/\/www.animaker.com\/blog\/wp-content\/uploads\/2018\/09\/Wistia.gif\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Speaking of message, it\u2019s equally important to maintain consistency between your ad and landing page messaging. This means using the same language and tone and reflecting on any promises made in the ad on your landing page. By doing so, you&#8217;ll build trust with your audience and increase the chances of them completing your desired action.<\/span><\/p>\n<h2><strong>LinkedIn ads best practices summarized<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn is a powerful platform for achieving your advertising goals. But to take advantage of it, be sure to define clear objectives and know your target audience. You also want to blend eye-catching visuals with compelling ad copy and a strong CTA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While doing these, you can test various ad formats to see which works best for you. Remember, you have to send your leads to your landing page from the ads. So, make sure to optimize your landing page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these LinkedIn ads&#8217; best practices to create successful campaigns with guaranteed conversion.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is not just a job searching and networking platform. It has also grown into an advertising hotspot. With LinkedIn advertising, you can reach a highly targeted audience of professionals and create a strong brand presence.<\/p>\n","protected":false},"author":269,"featured_media":47805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3227],"tags":[3215,3267],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Best Practices for Creating Top-Performing LinkedIn Ads<\/title>\n<meta name=\"description\" content=\"Looking to create engaging LinkedIn ads? 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