{"id":47605,"date":"2023-10-19T15:43:57","date_gmt":"2023-10-19T13:43:57","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=47605\/"},"modified":"2024-04-22T10:36:51","modified_gmt":"2024-04-22T08:36:51","slug":"how-to-use-instagram-reels-for-business","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/10\/how-to-use-instagram-reels-for-business\/","title":{"rendered":"How to Use Instagram Reels for Business: The Definitive Guide for 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Using Instagram Reels for business may seem complicated at first.<\/span><\/p>\n<p><strong>But you\u2019re on the right page.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">This detailed guide will show you how to leverage Instagram Reels for business growth, by showing you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 ways to leverage Instagram Reels, explained step by step\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practical pro tips<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best practices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real examples from large to small businesses<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep reading below.<\/span><\/p>\n<h2><b>1. Master Reel Options to Draw Attention<\/b><\/h2>\n<p><b>Creating persuasive, attention-grabbing Instagram Reels for business is different from regular Reels.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because you must leverage all Reel options to achieve your marketing goals. Like Scrub Daddy:<\/span><\/p>\n<div id=\"attachment_47615\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47615\" class=\" wp-image-47615\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/scrub-daddy-instagram-reel.png\" alt=\"scrub daddy instagram reel\" width=\"701\" height=\"628\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/scrub-daddy-instagram-reel.png 777w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/scrub-daddy-instagram-reel-475x425.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/scrub-daddy-instagram-reel-768x688.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47615\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/Cqk5UuTPHEk\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">This funny, relatable Reel creates engagement through two trends:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The famous meme \u201cWe don\u2019t need [insert item here], we have [insert item here] at home.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The trending sound \u201cYou sure about that?\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Notice the fast pace, the funny images, and how well they are collated together. We\u2019ll use all that info in the next sections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let\u2019s begin:<\/span><\/p>\n<h3><b>1.1. Record Your Reel<\/b><\/h3>\n<p><b>Remember: Record your Reel with your marketing goal in mind.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Like Scrub Daddy, whose unique selling point is its sturdier-than-average cleaning sponge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s not a very sexy product <\/span><i><span style=\"font-weight: 400;\">or<\/span><\/i><span style=\"font-weight: 400;\"> a very sexy unique selling point. But a good Reel can make this otherwise unappealing USP funny, catchy, and engaging.<\/span><\/p>\n<p><b>Use the tips below to improve your Reel recording too:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stand before a bright window to take advantage of the natural light.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interesting backdrops highlight your product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s best to use a mic and a professional camera (but not mandatory).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add music that matches your brand from the Instagram collection or import your own audio.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn 3-5 photos into Reels if you don\u2019t have enough time to create a video.<\/span><\/li>\n<\/ul>\n<h3><b>1.2. Edit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Scrub Daddy uses several editing options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stock images for added comic effect, which are:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stitched together, with text and sounds that emphasize the brand\u2019s USP.<\/span><\/li>\n<\/ul>\n<p><b>Follow the five tips below to create a similarly effective Instagram Reel:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the Align button to create unique transitions and keep people hooked.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/03\/how-to-create-content-for-instagram-using-instagram-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram templates<\/span><\/a><span style=\"font-weight: 400;\"> to create new Instagram Reels based on previous high-performing ones.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add text and captions to catch people\u2019s attention and underline your USP.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add stickers to convey feelings to your target audience, boosting engagement rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the Layout button to make a dual-frame Reel for product reviews and comparisons.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Adjust the video\u2019s speed to emphasize a particular moment or argument.<\/span><\/p>\n<h3><b>1.3. Adjust the Settings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Scrub Daddy\u2019s Reel uses few settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, notice how it chooses the best Reel covers to raise curiosity and grab attention:<\/span><\/p>\n<div id=\"attachment_47617\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47617\" class=\" wp-image-47617\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/scrub-daddy-reels-covers.png\" alt=\"scrub daddy reels covers\" width=\"701\" height=\"518\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/scrub-daddy-reels-covers.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/scrub-daddy-reels-covers-475x351.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/scrub-daddy-reels-covers-768x568.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47617\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/scrubdaddy\/reels\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Here are the 5 best tips to make your Reel more attention-grabbing and curiosity-eliciting too:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a suggestive, yet curiosity-inducing Reel cover.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tag people to grow your exposure. Influencers and customers are always good choices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your location to increase your visibility in the local markets, get more local organic traffic, and improve SEO.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activate Facebook recommendations to boost your visibility on that channel as well.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rename your audio to enhance memorability and visibility.<\/span><\/li>\n<\/ul>\n<p><b>1.4. Use Titles<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Unique titles like \u201cUseful tips\u201d of \u201cInspiration of the day\u201d help people choose a Reel instead of bouncing off your page. That means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased click-through rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved visibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have a high-learning-curve product, reaching these three objectives is essential for audience education.<\/span><\/p>\n<p><b>And that moves them through the sales funnel faster.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Later Media rocks their titles:<\/span><\/p>\n<div id=\"attachment_47619\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47619\" class=\" wp-image-47619\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Later-Media-reels-titles.png\" alt=\"reels titles examples\" width=\"701\" height=\"712\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Later-Media-reels-titles.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Later-Media-reels-titles-475x483.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Later-Media-reels-titles-768x781.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Later-Media-reels-titles-80x80.png 80w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47619\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/latermedia\/reels\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<h3><b>1.5. Choose the Best Time of Day to Post<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/best-time-post-instagram\/\" target=\"_blank\" rel=\"noopener\">Posting at the right time<\/a> of day for your audience ensures reaching them when they\u2019re most receptive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a social media management tool or schedule directly from your Instagram account:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Record and edit your video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose \u201cSchedule this post\u201d under \u201cAdvanced Settings.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick the time and date.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201cDone\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To adjust your plan, select \u201cScheduled content\u201d under \u201cSettings.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to get to a whole new section and hone your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/12\/instagram-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram strategy<\/span><\/a><span style=\"font-weight: 400;\"> for business growth even further.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-node hs-cta-201f374c-f875-464a-8af5-1c490da35168\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/201f374c-f875-464a-8af5-1c490da35168\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/201f374c-f875-464a-8af5-1c490da35168.png\" alt=\"Start analyzing your Instagram Reels\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '201f374c-f875-464a-8af5-1c490da35168', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>2. Grow Your Exposure by Leveraging Instagram\u2019s Algorithm<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The previous section taught you how to leverage Instagram options to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Draw your audience\u2019s attention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raise curiosity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this section, you\u2019ll learn how to use Instagram Reels for business to increase your exposure.<\/span><\/p>\n<h3><b>2.1. Trending Sounds<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trending sounds are attention-grabbing, but they also leverage <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/09\/12-myths-instagram-algorithm-work\/\" target=\"_blank\" rel=\"noopener\">Instagram\u2019s algorithm<\/a> to increase your exposure.<\/span><\/p>\n<p><b>Here\u2019s how:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you use a trending sound in a particular category, Instagram shows your Reel to people who\u2019ve engaged with similar videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HoneyBook uses this famous sound to emphasize the distinction between expectations and reality:<\/span><\/p>\n<div id=\"attachment_47623\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47623\" class=\" wp-image-47623\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/HoneyBook-reel-example.png\" alt=\"HoneyBook reel example\" width=\"701\" height=\"569\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/HoneyBook-reel-example.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/HoneyBook-reel-example-475x386.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/HoneyBook-reel-example-768x624.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47623\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CqXxE5vOoOn\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">But this Reel also advertises their business, expert knowledge, and the new blog post.<\/span><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Trending sounds make your text more relatable, thus making your audience more open to your arguments.<\/span><\/p>\n<h3><b>2.2. Visual Appeal<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/social-media-analytics-tool\/\" target=\"_blank\" rel=\"noopener\">Social media analytics tools<\/a> like <\/span><a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> help you understand what visuals appeal most to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can conduct this audience analysis by yourself, looking at the type of content your audience posts and reacts to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it can take considerably longer.<\/span><\/p>\n<p><b>That said, you can increase visual appeal through:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stitched images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dual frames<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appealing colors, preferably related to your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emojis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carefully chosen backgrounds and props<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And more (including your facial expressions)<\/span><\/li>\n<\/ul>\n<p><b>Here\u2019s how visual appeals leverage Instagram\u2019s algorithm:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More people watch your video until the end.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram boosts your Reel higher.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You get more organic traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And the spiral continues.<\/span><\/li>\n<\/ul>\n<p><b>Take the Reel below again from HoneyBook:<\/b><\/p>\n<div id=\"attachment_47625\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47625\" class=\"wp-image-47625\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/HoneyBook-reel-example-1.png\" alt=\"HoneyBook reel example \" width=\"701\" height=\"564\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/HoneyBook-reel-example-1.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/HoneyBook-reel-example-1-475x382.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/HoneyBook-reel-example-1-768x618.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47625\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CpxKSCbvR7M\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Notice the high number of cuts, shaky camera, and zoom-in to zoom-out transitions, which:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create urgency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Underline each point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep people hooked, fighting the current 2-second attention span.<\/span><\/li>\n<\/ul>\n<p><b>Remember: <\/b><span style=\"font-weight: 400;\">Pick the right Reels\u2019 visual appeals according to your marketing goals and audience profile.<\/span><\/p>\n<h3><b>2.3. Hashtags<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hashtags are basically keywords. Therefore, Instagram\u2019s algorithm:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indexes Reels with <a href=\"https:\/\/www.sotrender.com\/blog\/2020\/04\/how-to-use-hashtags-on-instagram\/\" target=\"_blank\" rel=\"noopener\">hashtags<\/a> better.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shows your video to people interested in that topic.<\/span><\/li>\n<\/ul>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Using specific keywords on social media helps you rank for those words on search engines too, thus improving your SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s analyze HoneyBook\u2019s hashtags:<\/span><\/p>\n<div id=\"attachment_47627\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47627\" class=\" wp-image-47627\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/honeybook-reel-example-2.png\" alt=\"honeybook reel example\" width=\"702\" height=\"576\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/honeybook-reel-example-2.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/honeybook-reel-example-2-475x390.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/honeybook-reel-example-2-768x630.png 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><p id=\"caption-attachment-47627\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CpxKSCbvR7M\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">These hashtags fall into three categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The topic at hand:<\/b><span style=\"font-weight: 400;\"> #AI, #AITools, and #ChatGPT<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The ones who benefit (i.e., the target audience): <\/b><span style=\"font-weight: 400;\">#IndependentBusiness, #IndependentBusinessOwner, #SmallBizTips<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The brand:<\/b><span style=\"font-weight: 400;\"> #HoneyBook<\/span><\/li>\n<\/ul>\n<p><b>Pro tips:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including the same categories of hashtags increases your post\u2019s visibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A single hashtag related to your campaign is better for a hashtag-challenge campaign.<\/span><\/li>\n<\/ul>\n<h3><b>2.4. Use Captions Strategically<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s how captions tap into the platform\u2019s algorithm:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They offer context and keywords that Instagram\u2019s algorithm uses to understand and index your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better indexed posts appear in relevant searches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Captions improve discoverability if your videos are watched with muted sound.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">All that means you\u2019re reaching a broader audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an excellent example from Slack:<\/span><\/p>\n<div id=\"attachment_47629\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47629\" class=\" wp-image-47629\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/slack-reel-example.png\" alt=\"slack reel example\" width=\"700\" height=\"575\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/slack-reel-example.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/slack-reel-example-475x390.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/slack-reel-example-768x630.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-47629\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/p\/Cp0SAM6LMmT\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> Slack uses captions extremely strategically in this post to emphasize a common pain point for many remote employees \u2013 their colleagues mispronouncing their names.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating this connection increases their discoverability even more.<\/span><\/p>\n<h3><b>2.5. Push Reel to Your Feed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pushing your Instagram Reel to your feed is beneficial because engaging posts often appear higher up in newsfeeds. This gives your content a better chance of being seen by users.<\/span><\/p>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> The algorithm emphasizes the posts from accounts that post regularly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, more posts equal more engagement and visits.<\/span><\/p>\n<h2><b>3. Create Engagement through Authentic Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Creating engagement pushes the pedal on your Instagram strategy for business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engaged people are more likely to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actively seek your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact with it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share it with their peers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase from your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become loyal customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Basically, engagement is a prerequisite for increased conversions, high-ticket sales, <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> organic traffic.<\/span><\/p>\n<p><b>Tick these three boxes to produce authentic content:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emphasize your values to humanize your brand:<\/b><span style=\"font-weight: 400;\"> People may buy from people, but only those they trust and are comfortable with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create relatable content: <\/b><a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> can help you analyze your audience and understand them better. Sotrender will aggregate a massive amount of data, but the tool also <a href=\"https:\/\/www.sotrender.com\/instagram\" target=\"_blank\" rel=\"noopener\">gives you insights<\/a> into your audience\u2019s minds. This will tell you what sort of content works better for them:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Memes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Before-and-after posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Bloopers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">And more<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include a good mix of entertainment and education:<\/b><span style=\"font-weight: 400;\"> Add different topics into the conversation \u2013 just like in real life. You don\u2019t want to sound too preachy to your target audience, but you also don\u2019t want to become superfluous.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-node hs-cta-201f374c-f875-464a-8af5-1c490da35168\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/201f374c-f875-464a-8af5-1c490da35168\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/201f374c-f875-464a-8af5-1c490da35168.png\" alt=\"Start analyzing your Instagram Reels\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '201f374c-f875-464a-8af5-1c490da35168', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">FitnessBlender is an excellent example. This fitness company started as an alternative to unrealistic at-home workouts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The initial team of two (wife Kelli and husband Daniel) created workouts for people with different body types, fitness levels, and preexisting conditions. They offered highly specific modifications and got in-depth feedback from their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once their company grew, Daniel and Kelli hired trainers with the same mindset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that transpires in all their Reels with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal stories:<\/b><\/li>\n<\/ul>\n<div id=\"attachment_47631\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47631\" class=\" wp-image-47631\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/FitnessBlender-personal-stories-reels.png\" alt=\"personal stories reels\" width=\"701\" height=\"576\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/FitnessBlender-personal-stories-reels.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/FitnessBlender-personal-stories-reels-475x391.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/FitnessBlender-personal-stories-reels-768x632.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47631\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/Cqd47xDA0HC\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post-workout impressions (notice the unedited sweat on Daniel\u2019s face):<\/b><\/li>\n<\/ul>\n<div id=\"attachment_47633\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47633\" class=\" wp-image-47633\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Post-workout-impressions-reels.png\" alt=\"fitnessblender reel\" width=\"702\" height=\"556\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Post-workout-impressions-reels.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Post-workout-impressions-reels-475x377.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Post-workout-impressions-reels-768x609.png 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><p id=\"caption-attachment-47633\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CpvhbbKPoZf\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asking for feedback from their customers:<\/b><\/li>\n<\/ul>\n<div id=\"attachment_47635\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47635\" class=\" wp-image-47635\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitnessblender-example-3.png\" alt=\"fitness blender reel example\" width=\"701\" height=\"565\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitnessblender-example-3.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitnessblender-example-3-475x383.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitnessblender-example-3-768x619.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47635\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CpdZeVHMI5t\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behind-the-scenes bloopers:<\/b><\/li>\n<\/ul>\n<div id=\"attachment_47637\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47637\" class=\" wp-image-47637\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitness-blender-example-4.png\" alt=\"fitness blender reel example\" width=\"700\" height=\"568\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitness-blender-example-4.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitness-blender-example-4-475x385.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitness-blender-example-4-768x623.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-47637\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CoYZphELbLE\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>And educational content:<\/b><\/li>\n<\/ul>\n<div id=\"attachment_47639\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47639\" class=\" wp-image-47639\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitness-blender-educational-reel.png\" alt=\"educational reel example\" width=\"701\" height=\"569\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitness-blender-educational-reel.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitness-blender-educational-reel-475x386.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/fitness-blender-educational-reel-768x624.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47639\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CnP-7YRIPzP\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Notice the unedited backgrounds, raw content, mimic, posture, and tone of all these FitnessBlender trainers.<\/span><\/p>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Focus on your brand personality, values, and relationship with your audience to create engaging Reels.<\/span><\/p>\n<h2><b>4. Create Interest in New Products and Feature Releases<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can use Instagram Reels for business to advertise your products and feature releases, leading to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A broader reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More interactions with your Reels<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s because Instagram Reels can become viral quickly and are also highly shareable content.<\/span><\/p>\n<p><b>Pro tips:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencers can help reach an even wider target audience. And since people trust the influencers they follow, you will get more conversions quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <a href=\"https:\/\/tapfiliate.com\/blog\/instagram-affiliate-program\/\" target=\"_blank\" rel=\"noopener\">affiliate codes<\/a> and UTM links to keep track of your creators\u2019 activity.<\/span><\/li>\n<\/ul>\n<p><b>Follow the steps below to advertise a new product and feature releases <\/b><b><i>effectively<\/i><\/b><b> using Reels:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start with a hook to raise curiosity and keep people interested.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your product in the limelight.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a background and props that emphasize that product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show your target audience how to use your product\/service. You can use one of your employees, customers, or a content creator. Alternatively, consider using a green screen effect if that makes sense for your product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reiterate the main points in the description to counteract a steep learning curve and to increase memorability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a clear CTA to let people know what to do.<\/span><\/li>\n<\/ul>\n<p><b>Pro tip: Never miss that closing CTA.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even if you might feel it\u2019s pushy \u2013 it\u2019s not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calls to action streamline your audience\u2019s interaction with your brand and can boost your conversions<\/span><a href=\"https:\/\/mention.com\/en\/blog\/increase-ctas-conversion-rates\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">by 285%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Reel from Home Depot follows the exact steps above:<\/span><\/p>\n<div id=\"attachment_47641\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47641\" class=\" wp-image-47641\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Home-Depot-reel.png\" alt=\"Home Depot reel\" width=\"701\" height=\"576\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Home-Depot-reel.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Home-Depot-reel-475x391.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Home-Depot-reel-768x632.png 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47641\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CqTGw5mtNSN\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This Reel starts with a hook about the new and exclusive Ecolab products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The new product is always kept front and center, though the background varies to keep viewers interested.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Reel shows different uses of Ecolab products and how those products help people in the larger context of upkeeping their gardens.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The CTA is clear and concise: people are asked to follow the link in Home Depot\u2019s bio to browse these Ecolab products.<\/span><\/li>\n<\/ul>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">If you want to get even more impact, include your CTA in the Reel as well.<\/span><\/p>\n<h2><b>5. Build Desire and Get New Leads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Building desire is not a one-size-fits-all solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand your audience to see what makes them tick.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sotrender.com\/benchmarking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Research your competition<\/span><\/a><span style=\"font-weight: 400;\"> to see what strategies they\u2019re using effectively. And then reverse-engineer those tactics <\/span><i><span style=\"font-weight: 400;\">or<\/span><\/i><span style=\"font-weight: 400;\"> find niches they missed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sotrender should help you get the needed insights into your audience and analyze your competition to get the right <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/03\/35-instagram-content-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram content ideas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can build desire if you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertise future exclusive events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discuss future potential products\/ features to keep people hooked on your content and Instagram account. Offer early-bird tickets or discounts to get more sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run a Reel contest to increase your visibility and engagement. Besides, this tactic helps you build a massive library of user-generated content you can repurpose later.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Pro tip: Ask people to subscribe to your newsletter for more info on those events, products, and contests.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This tactic gets you more qualified leads that you can connect with directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And move them faster through your sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Andrew Huberman always offers sneak peeks and tidbits from his upcoming science podcasts. And he often posts Reels to tease other podcasts where he is an invited speaker:<\/span><\/p>\n<div id=\"attachment_47643\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47643\" class=\" wp-image-47643\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Andrew-Huberman-reel.png\" alt=\"Andrew Huberman reel\" width=\"702\" height=\"541\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Andrew-Huberman-reel.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Andrew-Huberman-reel-475x366.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Andrew-Huberman-reel-768x592.png 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><p id=\"caption-attachment-47643\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CqdTY6HDtmr\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Here are the strong points you can copy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The relaxed, authentic atmosphere in the Reel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The in-depth description highlighting the top features in the new episode<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The new release\u2019s date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A CTA to subscribe to his newsletter to get an episode reminder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And a link in the bio to qualify his leads (only very interested prospects will make the effort of searching and following that link in the bio)<\/span><\/li>\n<\/ul>\n<h2><b>6. Create Social Proof to Get More Leads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Creating social proof is an excellent Instagram strategy for business growth. And Instagram Reels offer a prolific medium to create that proof.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember to consider your audience\u2019s characteristics and marketing goals first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The highest-performing tactics you can implement include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feature UGC from customers and employees: <\/b><span style=\"font-weight: 400;\">They know your brand intimately, so their testimonies are very convincing. And they have unique insights into using your products, which educate and intrigue your prospects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leverage influencers: <\/b><span style=\"font-weight: 400;\">Content creators are very persuasive and can boost your visibility considerably.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use the Collab feature: <\/b><span style=\"font-weight: 400;\">Tagging other accounts broadens your reach and gets you more social proof on a new market. Here\u2019s how to do it:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Create your Reel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Open the Tag menu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Click to invite a collaborator.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Wait until they agree for your post to go live.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote another business: <\/b><span style=\"font-weight: 400;\">If you use your Reels to promote another company, you\u2019ll get people\u2019s goodwill. After all, you <\/span><i><span style=\"font-weight: 400;\">are<\/span><\/i><span style=\"font-weight: 400;\"> doing something selfless. And that goodwill makes your prospects more receptive to your products.<\/span><\/li>\n<\/ul>\n<p><b>Pro tip: Sotrender can be a good help here regarding social media listening.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Toast is a point of sale and management system for restaurants. With only 25,100 Instagram followers, this small business powers up its Instagram Reels for business with UGC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And their engagement rates are skyrocketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toast creates social proof with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sponsored content from influencers:<\/b><\/li>\n<\/ul>\n<div id=\"attachment_47647\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47647\" class=\" wp-image-47647\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Toast-reel-1.png\" alt=\"Toast reel example\" width=\"700\" height=\"574\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Toast-reel-1.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Toast-reel-1-475x389.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Toast-reel-1-768x629.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-47647\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CqbrfstAbsc\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reels ads that feature their most prominent customers:<\/b><\/li>\n<\/ul>\n<div id=\"attachment_47649\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47649\" class=\" wp-image-47649\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-2.png\" alt=\"toast reel example\" width=\"701\" height=\"418\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-2.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-2-475x283.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-2-768x458.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-2-300x180.png 300w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47649\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CjkuQeJNIpm\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behind-the-scenes innovations supported by their employees:<\/b><\/li>\n<\/ul>\n<div id=\"attachment_47651\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47651\" class=\" wp-image-47651\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-3.png\" alt=\"toast reel example\" width=\"700\" height=\"393\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-3.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-3-475x266.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/toast-reel-3-768x431.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-47651\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CX12QNRhgXB\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<h2><b>7. Increase Sales through Shoppable Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can use Instagram Reels to boost your sales by adding:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear shopping button<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links that send people to product pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoppable products inside your Reel (more on that below)<\/span><\/li>\n<\/ul>\n<p><b>Side note:<\/b><span style=\"font-weight: 400;\"> You can take the same four steps even when <\/span><a href=\"https:\/\/inbeat.agency\/blog\/best-influencer-marketing-solutions-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">partnering with influencers<\/span><\/a><span style=\"font-weight: 400;\"> for your campaign. But monitor their activities, monitoring their discount codes and links.<\/span><\/p>\n<p><b>Here\u2019s how to tag Shoppable products on your Instagram Reels:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/influencermarketinghub.com\/instagram-shop\/\" target=\"_blank\" rel=\"noopener\">Build your Instagram shop<\/a> first.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create your video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under the \u201cShare to Reels\u201d section, choose \u201cTag products.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add the products you want to tag from your Instagram Shop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your cover photo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a persuasive CTA caption.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a link sticker from the sticker tray to keep track of your products.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from the baby clothing brand Spearmint:<\/span><\/p>\n<div id=\"attachment_47653\" style=\"width: 712px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47653\" class=\" wp-image-47653\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Spearmint-asmr-reel.png\" alt=\"asmr reel\" width=\"702\" height=\"570\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Spearmint-asmr-reel.png 975w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Spearmint-asmr-reel-475x386.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/04\/Spearmint-asmr-reel-768x624.png 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><p id=\"caption-attachment-47653\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/reel\/CnAhexiABhJ\/?hl=en\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">This Reel\u2019s strong suit is using ASMR (autonomous sensory meridian response) audio, which has been shown to trigger physical sensations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And those subconscious sensations trigger desire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are offered an Instagram link to browse more products and a link to this collection\u2019s product page.<\/span><\/p>\n<p><b>What about adding a shoppable button?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This button would have arguably increased the click-through rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But those prospects\u2019 main trigger would have been curiosity. New parents are known to browse baby clothes without always finishing the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in this case, Spearmint wants to move only qualified leads through the funnel to better understand their conversion rates.<\/span><\/p>\n<h2><b>10 Best Practices for Instagram Reels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re here, you\u2019re almost finished reading this guide. You know how to create desire, elicit curiosity, and boost your conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s review some best practices to remember before creating your next Instagram Reel for business:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know your goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t try to be cool; create content your audience likes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t be too salesy or pushy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the right <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/requirements-for-instagram-videos-2019\/\" target=\"_blank\" rel=\"noopener\">video size<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule your videos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post consistently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use CTAs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact with other accounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor your KPIs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjust your strategy when needed.<\/span><\/li>\n<\/ol>\n<p><b>Pro tip: <\/b><span style=\"font-weight: 400;\">Keep an eye on your metrics on Instagram Reels (you can easily do that by using <\/span><a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> too).<\/span><\/p>\n<div id=\"attachment_46953\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-46953\" class=\" wp-image-46953\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/12\/reels-analysis.png\" alt=\"instagram reels analysis\" width=\"750\" height=\"510\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/12\/reels-analysis.png 971w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/12\/reels-analysis-475x323.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/12\/reels-analysis-768x522.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><p id=\"caption-attachment-46953\" class=\"wp-caption-text\">Instagram Reels analysis in <a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-node hs-cta-201f374c-f875-464a-8af5-1c490da35168\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/201f374c-f875-464a-8af5-1c490da35168\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-201f374c-f875-464a-8af5-1c490da35168\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/201f374c-f875-464a-8af5-1c490da35168.png\" alt=\"Start analyzing your Instagram Reels\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '201f374c-f875-464a-8af5-1c490da35168', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>Get Started with Instagram Reels for Business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This guide took you through all the features and options of Instagram Reels. You have seen real-life examples of companies using Reels successfully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that everything starts from understanding your goals, audience, and even <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/08\/instagram-competitors-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">your competitors<\/span><\/a><span style=\"font-weight: 400;\">. Sotrender can help you get and leverage those insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you have all the steps of incorporating Reels in your Instagram strategy for business growth \u2013 whichever your marketing goals may be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pick just one strategy and use it today. You\u2019ll be one step closer to your company flourishing.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using Instagram Reels for business may seem complicated at first. But you\u2019re on the right page.<\/p>\n","protected":false},"author":267,"featured_media":47611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789],"tags":[3125,3213],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Instagram Reels for Business: The Definitive Guide for 2024<\/title>\n<meta name=\"description\" content=\"Using Instagram Reels for business may seem complicated at first. 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