{"id":47523,"date":"2023-04-07T07:00:34","date_gmt":"2023-04-07T05:00:34","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=47523\/"},"modified":"2024-04-22T10:38:22","modified_gmt":"2024-04-22T08:38:22","slug":"how-to-keep-up-with-social-media-trends","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/04\/how-to-keep-up-with-social-media-trends\/","title":{"rendered":"How To Keep Up With Social Media Trends (+ 6 Examples)"},"content":{"rendered":"

Having a social media marketing strategy helps you support your brand\u2019s business goals and track relevant metrics. However, your strategy won\u2019t be effective if you don\u2019t keep up with social media trends.<\/span><\/p>\n

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Social media trends shape the technology, strategy, and tools you use to run your campaigns and measure your success.<\/span><\/p>\n

In this post, we\u2019ll talk about why social media trends matter, how you can keep up with them, and share recent trends that you can use to improve the effectiveness of your social media marketing strategy.<\/span><\/p>\n

What are social media trends?<\/strong><\/h2>\n

Social media trends are the activities and behaviors shaping how social media users interact with different platforms.\u00a0<\/span><\/p>\n

Social media platforms take up a significant chunk of users’ time online. Here\u2019s a quick breakdown of the time users spend on each platform:<\/span><\/p>\n

\"Average

Average time spent using selected mobile social apps daily for users worldwide in Q2 2022 (in minutes), source<\/a><\/p><\/div>\n

What influences and shapes social media trends?<\/strong><\/h2>\n

Socioeconomic and cultural events and technological advancements drive the ideas that shape how users interact with different social media channels and, ultimately, social media trends.\u00a0<\/span><\/p>\n

From a socioeconomic point of view, the COVID-19 pandemic led to people losing their jobs and lockdowns that reduced one-on-one human interactions. As a result, people turned to different social media channels to interact with other users, share content, and find products to buy.\u00a0<\/span><\/p>\n

From a cultural lens, different age groups have a preference for the platforms they spend most of their time on, with Gen Z (18-24 years) preferring to use Snapchat, Instagram, and Twitter over Facebook.\u00a0<\/span><\/p>\n

\"Use

Use of social media platforms by age group in the US, source<\/a><\/p><\/div>\n

Technological advancements also influence how users interact with platforms. Facebook and Instagram have introduced features allowing users to shop for their desired products. Today, a user scrolling on Facebook or Instagram doesn\u2019t have to leave any of these platforms for a search engine like Google or an online marketplace like Amazon to look for products they need.\u00a0<\/span><\/p>\n

Keeping up with social media trends lets you gather useful insights that inform your strategy, helping you stay flexible and easily adapt to how your target audience uses social media platforms.\u00a0<\/span><\/p>\n

\"Keep<\/a><\/span>