{"id":47013,"date":"2024-06-25T12:03:29","date_gmt":"2024-06-25T10:03:29","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=47013\/"},"modified":"2024-07-11T10:37:47","modified_gmt":"2024-07-11T08:37:47","slug":"video-marketing-myths","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/","title":{"rendered":"7 Video Marketing Myths You Need to Stop Believing Right Away"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video marketing is the use of video content to promote your product, service, or brand as a whole. This can include creating and sharing promotional videos on social media, using videos in advertising campaigns, and incorporating videos into your website or blog content.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Is it a worthwhile investment? Here\u2019s what the numbers say:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">54%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers want to see more video content from a brand or business they support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including a video on a landing page can increase conversions by <\/span><a href=\"https:\/\/promo.com\/blog\/the-benefits-of-adding-videos-to-your-landing-pages\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">87%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers say video has helped them increase traffic and generate good ROI.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Heck, even without these numbers backing it up, you\u2019re likely already aware of the rise of videos. You (or someone you know) are likely spending a good chunk of time scrolling through YouTube or Instagram Reels, inadvertently consuming marketing videos from brands, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So clearly, video marketing has a lot going for it. Still, many brands \u2014 especially small businesses \u2014 are reluctant to give it a try. Why? Largely because there are plenty of myths prevailing around this subject. You\u2019ve likely heard of them at some point: videos are expensive, require expertise and extensive planning, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And so, in this post, let\u2019s debunk seven popular video marketing myths that are stopping brands like you from leveraging the power of video content marketing.<\/span><\/p>\n<h2><strong>1. You need a big marketing budget<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the biggest misconception around video marketing \u2014 it\u2019s too expensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, if you wish to jump straight into creating a <\/span><a href=\"https:\/\/www.vogue.com\/article\/best-super-bowl-ads-of-all-time\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Super Bowl ad<\/span><\/a><span style=\"font-weight: 400;\">, then you do need a bit of a fortune for video marketing. If not, then no.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it helps to invest in the basics \u2014 such as a good camera, lighting kit, external mic, and tripod \u2014 you don\u2019t need fancy equipment, software or supporting talent to create <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/08\/17-vital-facebook-video-ads-best-practices-high-roi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">high-ROI<\/span><\/a><span style=\"font-weight: 400;\"> marketing videos.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\" class=\"hs-cta-node hs-cta-736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/736ac0f3-d62c-48fd-ad3b-2a1ab85b4085.png\" alt=\"Analyze video content on social media\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '736ac0f3-d62c-48fd-ad3b-2a1ab85b4085', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>In fact, your modern audience composed of Millennials and Gen Z <a href=\"https:\/\/business.twitter.com\/en\/blog\/behind-the-buzzword-what-authenticity-means-for-your-marketing-s.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">appreciates authenticity<\/span><\/a><span style=\"font-weight: 400;\"> over production value. You don\u2019t need to be spending thousands on production to strike a chord with your audience, drive engagement, and <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/videos-on-facebook\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">boost conversions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_47023\" style=\"width: 759px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47023\" class=\"wp-image-47023 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/moz-whiteboard-friday.png\" alt=\"moz whiteboard friday\" width=\"749\" height=\"428\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/moz-whiteboard-friday.png 893w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/moz-whiteboard-friday-475x271.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/moz-whiteboard-friday-768x439.png 768w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><p id=\"caption-attachment-47023\" class=\"wp-caption-text\">Whiteboard Friday by Moz, <a href=\"https:\/\/www.google.com\/url?q=https:\/\/moz.com\/blog\/evolve-your-link-building-whiteboard-friday&amp;sa=D&amp;source=docs&amp;ust=1674744139787546&amp;usg=AOvVaw0PRhEbdX7VOiN3edeKg_Zf\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">There are many video types that are compelling and don\u2019t require deep pockets, such as customer testimonials, expert interviews, and educational talks. For example, <\/span><a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz produces Whiteboard Friday<\/span><\/a><span style=\"font-weight: 400;\">, where they have experts explain SEO-related topics on a whiteboard. It\u2019s the most popular SEO video series that has grown to millions of views, and the cost? A few minutes of someone&#8217;s time and a whiteboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put simply, all you need is a <\/span><a href=\"https:\/\/www.lemonlight.com\/video-marketing-strategy-the-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> to get started, not a big budget.<\/span><\/p>\n<h2><strong>2. You need to be an expert in video editing (or hire one)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Along similar lines, small businesses often believe they need to invest in an expert team of professionals to succeed with video content marketing. Or, if they opt for the DIY route, they need to spend a lot of time and effort learning the ins and outs of video production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Truth is, all you really need is a decent smartphone with an easy-to-use video editing app installed on it to create engaging videos that boost your brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Safely assuming you have the former, take your pick for the latter. There are plenty of beginner-friendly video editing apps available on the App Store and Google Play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><a href=\"https:\/\/www.videoleapapp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Videoleap<\/span><\/a><span style=\"font-weight: 400;\"> is an intuitive app created by Lightricks that makes video editing accessible to everyone. It offers ready-to-use templates curated from trending creators that you can easily customize to make your own.<\/span><\/p>\n<div id=\"attachment_47025\" style=\"width: 561px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47025\" class=\" wp-image-47025\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/videoleap.png\" alt=\"Videoleap app\" width=\"551\" height=\"509\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/videoleap.png 658w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/videoleap-475x439.png 475w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><p id=\"caption-attachment-47025\" class=\"wp-caption-text\">Videoleap app<\/p><\/div>\n<p><span style=\"font-weight: 400;\">It boasts an impressive library of exclusive visual filters, stickers, fonts, and stock music you can use to make creative videos that stand out. Add artistic effects and cinematic transitions, mix videos with images, use filters, speed up or slow down your clips, and more \u2014 all from a single, easy-to-use app on your mobile. The newest version of Videoleap even allows you to remove objects from entire clips with just a few taps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of stock footage, here\u2019s the next video marketing myth that needs to be busted&#8230;<\/span><\/p>\n<h2><strong>3. You need to shoot the footage yourself<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even if you or your team are too busy to try your hand at shooting videos, you can <\/span><i><span style=\"font-weight: 400;\">still<\/span><\/i><span style=\"font-weight: 400;\"> leverage video content marketing. That is, you don\u2019t need to shoot all the footage yourself. There are plenty of platforms that offer free, high-quality stock footage you can use in your videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.videvo.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Videvo<\/span><\/a><span style=\"font-weight: 400;\"> is a stock footage platform that gives you access to over 50,000+ free stock video clips (HD and 4K), motion graphics, and animated backgrounds. It also offers hundreds of free sound effects and royalty-free music tracks to go along with the clips.<\/span><\/p>\n<div id=\"attachment_47027\" style=\"width: 1888px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47027\" class=\"size-full wp-image-47027\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/videvo-stock-footage.png\" alt=\"videvo stock footage\" width=\"1878\" height=\"906\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/videvo-stock-footage.png 1878w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/videvo-stock-footage-475x229.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/videvo-stock-footage-768x371.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/videvo-stock-footage-1536x741.png 1536w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><p id=\"caption-attachment-47027\" class=\"wp-caption-text\">Videvo, Free Stock Video Footage<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Its free video clips are licensed either under a proprietary Videvo Attribution License or Creative Commons 3.0, letting you use the content commercially. If you upgrade to a Premium plan, the license for free video and audio content is upgraded to Royalty-Free, which means you no longer have to provide attribution to the author.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on your video\u2019s theme \u2014 say, a founder\u2019s interview or a tour of your office \u2014 you can source clips from Videvo to serve as b-roll, intros, and outros for your main video.<\/span><\/p>\n<h2><strong>4. It needs to be scripted<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As touched upon earlier, authenticity is key for effective video content marketing. People get their dose of professionally edited cinematic storytelling from movies and TV shows. From brands, <\/span><a href=\"https:\/\/coegipartners.com\/marketing-to-gen-z\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">consumers crave real and organic content<\/span><\/a><span style=\"font-weight: 400;\"> over carefully scripted perfection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few video marketing ideas that let you ditch the script and satisfy your audience\u2019s need for authenticity:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cDay in the life\u201d videos that let your audience get to know you in a relatable way.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cBehind the scenes\u201d videos and live streams that give your audience a peek into how your products are crafted, your company culture, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A weekly vlog with advice and tips backed by your niche experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consider the controversial entrepreneur and internet personality Gary Vaynerchuk, for instance. He built a media empire largely fueled by selfie videos recorded on his mobile phone.<\/span><\/p>\n<div id=\"attachment_47021\" style=\"width: 1612px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47021\" class=\"size-full wp-image-47021\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/garyvee-youtube.png\" alt=\"garyvee youtube\" width=\"1602\" height=\"820\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/garyvee-youtube.png 1602w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/garyvee-youtube-475x243.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/garyvee-youtube-768x393.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/garyvee-youtube-1536x786.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/garyvee-youtube-1600x820.png 1600w\" sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><p id=\"caption-attachment-47021\" class=\"wp-caption-text\">Gary Vaynerchuk&#8217;s YouTube channel, <a href=\"https:\/\/www.youtube.com\/channel\/UCctXZhXmG-kf3tlIXgVZUlw\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The bulk of his initial content was unscripted conversations and advice to young entrepreneurs. And the growth he achieved for his personal brand and media companies (VaynerMedia and VaynerX) with such unscripted videos speaks volumes.<\/span><\/p>\n<h2><strong>5. Videos are only for social media and don&#8217;t help SEO<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Videos are great for social media marketing. Especially the relatively new bite-sized video formats of <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/09\/instagram-reels-the-new-tiktok\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram Reels<\/span><\/a><span style=\"font-weight: 400;\"> and YouTube Shorts that tend to have far better reach and engagement than standard photos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s a fallacy that videos don\u2019t do anything to improve your content\u2019s discoverability on search engines. That is, marketers often make the mistake of assuming that only written, keyword-optimized content helps their SEO efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, however, <\/span><a href=\"https:\/\/www.convinceandconvert.com\/content-marketing\/how-does-video-help-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video content can help improve SEO<\/span><\/a><span style=\"font-weight: 400;\"> in several ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Video metadata:<\/b><span style=\"font-weight: 400;\"> Search engines can read the metadata associated with a video, such as the title, description, tags, caption, and transcript. By using relevant keywords in this metadata, you can help search engines understand the content of your video and make that page more likely to appear in search results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased engagement:<\/b><span style=\"font-weight: 400;\"> Videos can increase engagement on your website, which, in turn, boosts your SEO. For example, videos embedded within blog posts can improve the time on page and session duration, not to mention the user experience, thus signaling to search engines that you have valuable content worth ranking high.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More backlinks:<\/b><span style=\"font-weight: 400;\"> Videos can also help generate backlinks to your website, which have a strong and direct impact on your SEO. When other websites embed your video or link to it, it hints to search engines that your website is valuable and credible.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To sum up, video content <\/span><i><span style=\"font-weight: 400;\">does<\/span><\/i><span style=\"font-weight: 400;\"> help SEO by making your website more engaging, providing search engines with more information about your content, and bringing in backlinks.<\/span><\/p>\n<h2><strong>6. Your niche or industry won&#8217;t benefit from videos<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You might think that video as a marketing tool is only engaging end consumers and not B2B buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s important to remember that even in B2B marketing campaigns, your audience is still made up of individuals. And video is a powerful means to reach and connect with those individuals who are responsible for making purchase decisions on behalf of their companies.<\/span><\/p>\n<div id=\"attachment_47053\" style=\"width: 812px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=oBuZ9A-F08E\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47053\" class=\"wp-image-47053\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/b2b-youtube-channel-example.png\" alt=\"b2b youtube channel example\" width=\"802\" height=\"540\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/b2b-youtube-channel-example.png 1770w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/b2b-youtube-channel-example-475x320.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/b2b-youtube-channel-example-768x517.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/b2b-youtube-channel-example-1536x1034.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/b2b-youtube-channel-example-1600x1080.png 1600w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/a><p id=\"caption-attachment-47053\" class=\"wp-caption-text\">B2B YouTube channel example, <a href=\"https:\/\/www.youtube.com\/@Sotrender\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.searchenginejournal.com\/b2b-buyers-video-marketing\/446514\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">95%<\/span><\/a><span style=\"font-weight: 400;\"> of B2B buyers say video plays a crucial role in their moving forward with a purchase. So, video is industry-agnostic and its demand is driven not by businesses, but by the people who work within them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product demos, explainer videos, testimonials, case studies, webinars, and executive interviews are a few types of videos that help better engage and educate B2B buyers, build greater trust and credibility in your brand, and ultimately increase conversions. For inspiration, check out <\/span><a href=\"https:\/\/wistia.com\/learn\/marketing\/b2b-product-video-examples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">these great examples of B2B product videos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>7. Video marketing&#8217;s ROI is difficult to track<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The last video marketing myth that needs a nail in its coffin is about how business owners think they can\u2019t accurately track the ROI of video marketing. In reality, whether it\u2019s videos for social media or your website, the ROI of video marketing is easily trackable.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\" class=\"hs-cta-node hs-cta-736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-736ac0f3-d62c-48fd-ad3b-2a1ab85b4085\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/736ac0f3-d62c-48fd-ad3b-2a1ab85b4085.png\" alt=\"Analyze video content on social media\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '736ac0f3-d62c-48fd-ad3b-2a1ab85b4085', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Consider YouTube, the first place you\u2019ll likely invest your video efforts in. It provides a platform for creators called <a href=\"https:\/\/studio.youtube.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube Studio<\/span><\/a><span style=\"font-weight: 400;\">, where you can track just about any metric, from views and click-through rates to the average view duration and exact dropoff points where you lose audience retention.<\/span><\/p>\n<div id=\"attachment_47019\" style=\"width: 1577px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47019\" class=\"size-full wp-image-47019\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/channel-analytics-youtube.png\" alt=\"youtube channel analytics\" width=\"1567\" height=\"800\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/channel-analytics-youtube.png 1567w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/channel-analytics-youtube-475x243.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/channel-analytics-youtube-768x392.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/channel-analytics-youtube-1536x784.png 1536w\" sizes=\"(max-width: 1567px) 100vw, 1567px\" \/><p id=\"caption-attachment-47019\" class=\"wp-caption-text\">Channel analytics on YouTube<\/p><\/div>\n<p><span style=\"font-weight: 400;\">These metrics give you a granular view of how your videos are performing and which ones are the most effective in driving brand awareness, leading viewers to your landing pages, and helping boost conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For videos on your website, you can use Google Analytics and Google Tag Manager <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=co1HIvDk57E\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">to track video performance<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For social media videos, the built-in analytics dashboards on platforms like Instagram, Twitter, and LinkedIn provide detailed insights and metrics on how well your videos are doing in terms of reach and engagement (likes, comments, shares, saves, and so forth).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can use a <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/social-media-analytics-tool\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media analytics and reporting tool<\/span><\/a><span style=\"font-weight: 400;\"> like <\/span><a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> that gives you a bigger picture of your social media videos and overall content performance, both paid and organic.<\/span><\/p>\n<div id=\"attachment_47017\" style=\"width: 2240px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47017\" class=\"size-full wp-image-47017\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/number-of-video-views-daily-sotrender.png\" alt=\"number of video views daily\" width=\"2230\" height=\"878\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/number-of-video-views-daily-sotrender.png 2230w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/number-of-video-views-daily-sotrender-475x187.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/number-of-video-views-daily-sotrender-768x302.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/number-of-video-views-daily-sotrender-1536x605.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/number-of-video-views-daily-sotrender-2048x806.png 2048w\" sizes=\"(max-width: 2230px) 100vw, 2230px\" \/><p id=\"caption-attachment-47017\" class=\"wp-caption-text\">Number of video views day by day, <a href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/en\/\" target=\"_blank\" rel=\"noopener\">Sotrender app<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">It also provides key insights about your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/10\/competitive-benchmarking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">competitors&#8217; performance<\/span><\/a><span style=\"font-weight: 400;\">, generates automated white-label reports, and monitors audience demographics and engagement across all major social media channels.<\/span><\/p>\n<div id=\"attachment_47015\" style=\"width: 2870px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47015\" class=\"size-full wp-image-47015\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-post-analytics-social-media.png\" alt=\"video post analytics social media\" width=\"2860\" height=\"978\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-post-analytics-social-media.png 2860w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-post-analytics-social-media-475x162.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-post-analytics-social-media-768x263.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-post-analytics-social-media-1536x525.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-post-analytics-social-media-2048x700.png 2048w\" sizes=\"(max-width: 2860px) 100vw, 2860px\" \/><p id=\"caption-attachment-47015\" class=\"wp-caption-text\">Competitors&#8217; video post analytics in <a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a><\/p><\/div>\n<h2><strong>Video marketing myths debunked!<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">By now, you must\u2019ve realized that video is easier than you think. And that low-production value and unscripted videos are both desirable and trackable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, with all the ideas shared above, it\u2019s about time your business jumps on the video marketing bandwagon. Consider the resources you can invest, brainstorm with your marketing team about the types of video suitable for your brand, follow <a href=\"https:\/\/www.cincopa.com\/blog\/top-5-video-marketing-trends-to-watch-in-2024\/\" target=\"_blank\" rel=\"noopener\">video marketing trends<\/a>, and get cracking!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is the use of video content to promote your product, service, or brand as a whole. This can include creating and sharing promotional videos on social media, using videos in advertising campaigns, and incorporating videos into your website or blog content.<\/p>\n","protected":false},"author":197,"featured_media":47031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2273],"tags":[1713,2769],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Video Marketing Myths You Need to Stop Believing Right Away<\/title>\n<meta name=\"description\" content=\"Read this post to know about popular video marketing myths that are stopping brands from leveraging the power of video content marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Video Marketing Myths You Need to Stop Believing Right Away\" \/>\n<meta property=\"og:description\" content=\"Read this post to know about popular video marketing myths that are stopping brands from leveraging the power of video content marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-25T10:03:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T08:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-marketing-myths.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy Manole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Manole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/\",\"name\":\"7 Video Marketing Myths You Need to Stop Believing Right Away\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-marketing-myths.jpg\",\"datePublished\":\"2024-06-25T10:03:29+00:00\",\"dateModified\":\"2024-07-11T08:37:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/6d2e68480e6c71c815a9999639dc2592\"},\"description\":\"Read this post to know about popular video marketing myths that are stopping brands from leveraging the power of video content marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-marketing-myths.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-marketing-myths.jpg\",\"width\":1280,\"height\":853,\"caption\":\"video marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Video Marketing Myths You Need to Stop Believing Right Away\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/6d2e68480e6c71c815a9999639dc2592\",\"name\":\"Lucy Manole\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2caf596a50b3ccfdde98b0ade530894c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2caf596a50b3ccfdde98b0ade530894c?s=96&d=mm&r=g\",\"caption\":\"Lucy Manole\"},\"description\":\"Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.\",\"url\":\"https:\/\/www.sotrender.com\/blog\/author\/lucy-manole\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Video Marketing Myths You Need to Stop Believing Right Away","description":"Read this post to know about popular video marketing myths that are stopping brands from leveraging the power of video content marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/","og_locale":"en_US","og_type":"article","og_title":"7 Video Marketing Myths You Need to Stop Believing Right Away","og_description":"Read this post to know about popular video marketing myths that are stopping brands from leveraging the power of video content marketing.","og_url":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_published_time":"2024-06-25T10:03:29+00:00","article_modified_time":"2024-07-11T08:37:47+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-marketing-myths.jpg","type":"image\/jpeg"}],"author":"Lucy Manole","twitter_card":"summary_large_image","twitter_creator":"@Sotrender","twitter_site":"@Sotrender","twitter_misc":{"Written by":"Lucy Manole","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/","url":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/","name":"7 Video Marketing Myths You Need to Stop Believing Right Away","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-marketing-myths.jpg","datePublished":"2024-06-25T10:03:29+00:00","dateModified":"2024-07-11T08:37:47+00:00","author":{"@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/6d2e68480e6c71c815a9999639dc2592"},"description":"Read this post to know about popular video marketing myths that are stopping brands from leveraging the power of video content marketing.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-marketing-myths.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/01\/video-marketing-myths.jpg","width":1280,"height":853,"caption":"video marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/2024\/06\/video-marketing-myths\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Video Marketing Myths You Need to Stop Believing Right Away"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/6d2e68480e6c71c815a9999639dc2592","name":"Lucy Manole","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2caf596a50b3ccfdde98b0ade530894c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2caf596a50b3ccfdde98b0ade530894c?s=96&d=mm&r=g","caption":"Lucy Manole"},"description":"Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.","url":"https:\/\/www.sotrender.com\/blog\/author\/lucy-manole\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/47013"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/197"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/comments?post=47013"}],"version-history":[{"count":14,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/47013\/revisions"}],"predecessor-version":[{"id":52447,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/posts\/47013\/revisions\/52447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/47031"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=47013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/categories?post=47013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/tags?post=47013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}