{"id":46553,"date":"2023-10-21T09:38:19","date_gmt":"2023-10-21T07:38:19","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=46553\/"},"modified":"2025-03-28T10:53:26","modified_gmt":"2025-03-28T09:53:26","slug":"influencer-outreach-tactics-in-2022","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/10\/influencer-outreach-tactics-in-2022\/","title":{"rendered":"Influencer Outreach: 5 Easy Tactics to Find and Reach Out to Them Successfully in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What happens when you give businesses, both big and small, the opportunity to grab instant eyeballs, and drive traffic and conversions? All while riding on the coattails of someone who&#8217;s already in touch with their target audience <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> enjoys their trust? You get influencer marketing, a marketing juggernaut that perfectly balances reach and relatability.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Ever since it took off in the late 2000s, influencer marketing has gone from strength to strength. <\/span><span style=\"font-weight: 400;\">From mammoths like Coca-Cola and Zara to up-and-coming businesses, you\u2019d be hard-pressed to find a brand not associated with influencers. However, identifying and reaching out to relevant influencers is turning out to be a challenging ordeal for many.<\/span><\/p>\n<h2><strong>What is influencer outreach and its importance?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer marketing\u2019s increasing popularity has caused an explosion in both the number of influencers and the brands vying to partner with them. This means that the process of finding and reaching out to an influencer that fits your <a href=\"https:\/\/www.hubspot.com\/brand-kit-generator\" target=\"_blank\" rel=\"noopener\">brand<\/a> &#8211; also known as influencer outreach &#8211; is now more difficult than ever. Indeed, <\/span><a href=\"https:\/\/shanebarker.com\/blog\/influencer-marketing-examples\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">influencer marketing has shown high ROI<\/span><\/a><span style=\"font-weight: 400;\"> for many brands leveraging this channel which contributed to its craze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, social media spend is set to <\/span><a href=\"https:\/\/www.nielsen.com\/insights\/2022\/getting-closer-influencers-help-brands-build-more-personal-consumer-connections\/#:~:text=Global%20marketers%20plan%20to%20increase%20their%20social%20media%20spend%20by%2053%25%20in%20the%20next%20year%2C%20more%20than%20any%20other%20channel.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increase by 53%<\/span><\/a><span style=\"font-weight: 400;\"> this year. So what makes influencer outreach worth it?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase in sales<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><a href=\"https:\/\/go.rakutenmarketing.com\/hubfs\/docs\/2019%20Influencer%20Marketing%20Report%20-%20Rakuten%20Marketing.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">87% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> in a survey said they purchased a product based on an influencer recommendation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Amplified reach<\/b><span style=\"font-weight: 400;\"> &#8211; Influencers are more than just content creators, they are community leaders and trendsetters, and can help your brand bridge the trust gap.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost-effectiveness &#8211; <\/b><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2020\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Influencer Marketing Report<\/span><\/a><span style=\"font-weight: 400;\"> from 2020 puts the ROI of influencer marketing at $18.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More trustworthy than ads<\/b><span style=\"font-weight: 400;\"> &#8211; The use of ad-blockers has increased over the years, and <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20200526005058\/en\/Matter-Survey-Reveals-Consumers-Find-Influencers-More-Helpful-and-Trustworthy-than-Brands-During-the-Pandemic#:~:text=61%25%20are%20likely%20to,brand%20on%20social%20platforms\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">61% of customers<\/span><\/a><span style=\"font-weight: 400;\"> trust recommendations made by people over self-promotion by brands.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More user-generated content<\/b><span style=\"font-weight: 400;\"> &#8211; Good influencers don\u2019t just influence, they inspire. A well-planned campaign can result in a lot of brand-specific consumer content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creativity and quality of content<\/b><span style=\"font-weight: 400;\"> &#8211; Unless your brief leaves no room for authenticity, each influencer will bring their individual style to the product promotion. They could work it into a comedy skit, or even an <\/span><a href=\"https:\/\/www.businessinsider.com\/cash-app-influencer-marketing-song-to-go-viral-on-tiktok-2020-2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">original song<\/span><\/a><span style=\"font-weight: 400;\">, like CashApp\u2019s hit TikTok campaign.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46587 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/TikTok_influencers.png\" alt=\"TikTok influencers\" width=\"599\" height=\"530\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/TikTok_influencers.png 1480w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/TikTok_influencers-475x420.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/TikTok_influencers-768x680.png 768w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Before you launch your influencer outreach campaign, make sure you\u2019ve finalized these details:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product\/service\/(s) being promoted<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/infusemedia.com\/insight\/demographic-segmentation-b2b-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Target demographic<\/span><\/a><span style=\"font-weight: 400;\"> (Gender, age, location, profession)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media channels popular among target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign objective<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget<\/span><\/li>\n<\/ol>\n<h2><strong>Make a list of relevant influencers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The more aware you are about who you&#8217;re targeting and why, the easier it&#8217;ll be to find an influencer that can help you reach them.<\/span><\/p>\n<h3><strong>Method 1: Google search<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46589 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Top-Influencers-example.png\" alt=\"Influencers in google search\" width=\"650\" height=\"557\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Top-Influencers-example.png 1710w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Top-Influencers-example-475x407.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Top-Influencers-example-768x658.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can run a simple search on Google, but be warned that this only works if you&#8217;re looking for the top influencers on a platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add specific terms like <\/span><i><span style=\"font-weight: 400;\">\u201ck followers\u201d<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">site:instagram.com<\/span><\/i><span style=\"font-weight: 400;\"> to see the follower count of the results that show up on a particular channel you\u2019re looking for. To avoid getting irrelevant results, use additional tags like <\/span><i><span style=\"font-weight: 400;\">natural<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">herbal<\/span><\/i><span style=\"font-weight: 400;\"> for skincare to narrow down suggestions.<\/span><\/p>\n<h3><strong>Method 2: Social media search tool<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The search feature on every social media platform lets you look for posts corresponding to a certain word or phrase using hashtags or plain searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For cluttered niches like skincare, use low-density hashtags (#accutanejourney) to get more accurate results. Dedicate time to monitoring these hashtags, branded hashtags, posts and comments where you (or your competitors) have been tagged to keep finding new influencers for collaborations.<\/span><\/p>\n<h3><strong>Method 3: Influencer marketplaces and freemium tools<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can filter influencers based on important metrics like the number of followers, location, audience demographic, etc. using tools like <\/span><a href=\"https:\/\/aspire.io\/influencer-search-engine\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aspire<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.creatoriq.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CreatorIQ<\/span><\/a><span style=\"font-weight: 400;\">. A free <\/span><a href=\"https:\/\/www.inbeat.co\/fake-follower-checker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fake follower checker<\/span><\/a><span style=\"font-weight: 400;\"> may also come in handy to analyze the audience quality of influencers. Now, if you want to reach out to influencers, but don&#8217;t have the bandwidth to manually do it, you can use an <a href=\"https:\/\/influencers.club\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/influencers.club\/&amp;source=gmail&amp;ust=1697609548294000&amp;usg=AOvVaw1UyL5Vk4Iyb5GN7rbzkf2h\">influencer outreach service<\/a> to email them at scale.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46569 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Audience-demographics_TikTok.png\" alt=\"Audience demographics_TikTok\" width=\"649\" height=\"500\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Audience-demographics_TikTok.png 1396w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Audience-demographics_TikTok-475x365.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Audience-demographics_TikTok-768x591.png 768w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also analyze your own comments (<\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/08\/social-media-and-topic-modeling\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">topic modeling<\/span><\/a><span style=\"font-weight: 400;\">) to see what your followers are talking about, and then find an influencer that regularly posts on the same topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of your shortlisted influencers will have their contact details in their bio. You can also DM them initially, but since emails are more convenient for sending proposals and contracts, it\u2019s best to have those details handy. If their email address isn\u2019t easily available, try using an <\/span><a href=\"https:\/\/hunter.io\/blog\/email-finder-tools\/\"><span style=\"font-weight: 400;\">email finder tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you move on to the next step, <\/span><a href=\"https:\/\/hunter.io\/email-verifier\"><span style=\"font-weight: 400;\">check if the emails you collected are valid<\/span><\/a><span style=\"font-weight: 400;\"> to avoid deliverability issues due to high bounce rates.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46575 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Email-verifier.png\" alt=\"Email verifier\" width=\"649\" height=\"444\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Email-verifier.png 1580w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Email-verifier-475x325.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Email-verifier-768x525.png 768w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/mailtrap.io\/blog\/verify-email-address-without-sending\/\" target=\"_blank\" rel=\"noopener\">Email validation<\/a> is among the best practices for <a href=\"https:\/\/ultahost.com\/blog\/email-deliverability\/\" target=\"_blank\" rel=\"noopener\">email deliverability<\/a>. It helps you weed out invalid or non-functional email addresses so you can devote your energies to making your campaign a success. It&#8217;s also a good idea to have a <a href=\"https:\/\/instantly.ai\/blog\/how-to-check-if-an-email-is-valid\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/instantly.ai\/blog\/how-to-check-if-an-email-is-valid\/&amp;source=gmail&amp;ust=1743232747310000&amp;usg=AOvVaw1WvKdIZbAhNfPS854M9ILR\">valid email<\/a> address as backup for their manager or agency if they have one.<\/span><\/p>\n<h2><strong>Connect with the influencers on social channels<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Influencers deal with their fair share of ghosters and scammers, so you can\u2019t expect them to jump and grab your offer if they don\u2019t know who you are. Some of the best influencers are wary of taking on too many brand collaborations to not be seen as a sellout. And quite a few of them simply don\u2019t have the time for another partnership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers are rich in social currency, and that makes them the primary target for anyone seeking to borrow it (like us), which means their inboxes are probably drowning in <\/span><a href=\"https:\/\/hunter.io\/blog\/cold-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cold emails<\/span><\/a><span style=\"font-weight: 400;\">. If you want to land that pitch, you\u2019re going to have to put in some legwork first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spend time (a couple of weeks at least) building a rapport with them by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commenting on their posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reposting them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Featuring them in your round-up<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">on the channels they actively use to increase their awareness of you.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46581 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Influencer_on_Twitter.png\" alt=\"Influencer on Twitter\" width=\"650\" height=\"748\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Influencer_on_Twitter.png 1198w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Influencer_on_Twitter-475x546.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Influencer_on_Twitter-768x883.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It also gives you the opportunity to see how they interact with their followers and decide if that aligns with your brand values.<\/span><\/p>\n<h2><strong>Craft your pitch<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The collaboration email you send to an influencer asking them to promote your product is the deciding factor in whether your influencer outreach is successful or not. When you\u2019re writing it,<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always use a personalized ice-breaker.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Open with a genuine compliment, not something generic like<i> \u2018We saw your post on {social media} and thought we\u2019d reach out to\u2026\u2019<\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/slidemodel.com\/about-me-slides-how-to-introduce-yourself\/\" target=\"_blank\" rel=\"noopener\">Give a quick introduction of who you are<\/a> and what your company does.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lay down in clear terms what you\u2019re asking for.\u00a0<\/span>The influencer needs to be able to tell from your first email if you want a shoutout from them, branded content, an honest review, etc.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell them how you\u2019ll compensate them.\u00a0Most influencers prefer to be compensated monetarily, but they get a lot of requests asking them to work for free or offering compensation in kind, like a free product, trial, or backlink, so it\u2019s best to discuss it upfront. <\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Have your social media profiles in your <a href=\"https:\/\/newoldstamp.com\/blog\/how-to-add-social-media-icons-to-email-signature\/\" target=\"_blank\" rel=\"noopener\">email signature icons<\/a>. <\/span><\/li>\n<\/ol>\n<h3><strong>Influencer Pitch DM Template<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Hey, absolutely terrific series on {topic}! I sent it to a bunch of friends and colleagues here at {brand name}, and we&#8217;re all collectively in awe of how you {insert compliment}.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We&#8217;re a {what your brand does} and would love to partner up with you on a {pitch offer \u2013 product shoutout\/review\/giveaway contest\/brand ambassadorship}. I can send you more details if you&#8217;re interested.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks,<br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">{your name}.\u00a0<\/span><\/i><\/p>\n<h3><strong>Influencer Pitch Email Template<\/strong><\/h3>\n<p><i><span style=\"font-weight: 400;\">Hi, {influencer}!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Someone just sent me your series on {topic} and I know I&#8217;m late to the party but what an ingenious take on {&#8230;}! I&#8217;ve shared it with so many people I know, both personally and at work here at {brand name}, and we&#8217;re all collectively in awe of how you {insert compliment}.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We&#8217;re a {what your brand does} and thought you&#8217;d be the perfect person to have on board as a {pitch offer \u2013 product shoutout\/review\/giveaway contest\/brand ambassadorship}. We love your vibe and work, and would be so thrilled to partner up with you. Please let me know if you&#8217;d be interested and I can send you more details. Thanks!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">{Email signature with social media links}<\/span><\/i><\/p>\n<h2><strong>Follow-up sequence<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Reaching out to an influencer is one thing, getting a response from them is another. Influencers with massive followings may prove especially difficult to contact. It&#8217;s also possible that you haven&#8217;t received an answer because your request wasn\u2019t clear enough, or your message simply got buried under hundreds of others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Send them a second email or message specifying your proposal. Are they willing to do a product review? Do you want to sponsor one of their videos? Make your intent clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also ask to be redirected to another person, like a manager, who handles collaboration requests for them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46573 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Content-cooperation_email.png\" alt=\"Content cooperation_email\" width=\"650\" height=\"374\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Content-cooperation_email.png 1404w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Content-cooperation_email-475x273.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Content-cooperation_email-768x442.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><span style=\"font-weight: 400;\">A multi-channel outreach strategy can work when all else has failed. If you\u2019ve already tried emailing them a few times, tweet at them, comment on one of their latest Instagram posts or send them a DM on any channel other than the one you&#8217;ve already contacted them on.<\/span><\/p>\n<h2><strong>Focus on building relationships<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike other channels, influencer marketing hinges on interpersonal relationships. Between the influencer and their followers, and between the influencer and you. One-off sponsored posts can increase awareness and generate buzz for your brand, but long-term brand ambassadorships build you a highly engaged community of users and loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Sotrender&#8217;s <\/span><a href=\"https:\/\/www.sotrender.com\/benchmarking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">benchmarking feature<\/span><\/a><span style=\"font-weight: 400;\"> to study metrics like follower growth rate, engagement rate, top-performing posts, formats, etc. That information will help you decide which influencers are worth forging lasting relationships with.<\/span><\/p>\n<div id=\"attachment_49283\" style=\"width: 2506px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49283\" class=\"size-full wp-image-49283\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/10\/engagement-rate-instagram-influencers.png\" alt=\"checking engagement rate on influencers instagram profiles\" width=\"2496\" height=\"1118\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/10\/engagement-rate-instagram-influencers.png 2496w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/10\/engagement-rate-instagram-influencers-475x213.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/10\/engagement-rate-instagram-influencers-768x344.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/10\/engagement-rate-instagram-influencers-1536x688.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/10\/engagement-rate-instagram-influencers-2048x917.png 2048w\" sizes=\"(max-width: 2496px) 100vw, 2496px\" \/><p id=\"caption-attachment-49283\" class=\"wp-caption-text\">Check the engagement rate on influencer&#8217;s Instagram profiles<\/p><\/div>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b1fdcf98-76fe-4c20-9aee-5feca58dc572\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b1fdcf98-76fe-4c20-9aee-5feca58dc572\" class=\"hs-cta-node hs-cta-b1fdcf98-76fe-4c20-9aee-5feca58dc572\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b1fdcf98-76fe-4c20-9aee-5feca58dc572\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-b1fdcf98-76fe-4c20-9aee-5feca58dc572\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b1fdcf98-76fe-4c20-9aee-5feca58dc572.png\" alt=\"Analyze any profile\u2019s growth\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b1fdcf98-76fe-4c20-9aee-5feca58dc572', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If you have a successful collaboration with a social media influencer and their content is aligned with your brand goals, a continuing association with them will establish authenticity and trust in your brand, provided they fit into your budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, instead of promotions, they can integrate your product into their lifestyle and feature it across a number of posts or videos. When their followers see the influencer has been a long-term user of your product, they&#8217;ll be more willing to try it themselves.<\/span><\/p>\n<h2><strong>Extras: 3 Influencer outreach email templates that actually work<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Figuring out how to reach out to influencers is one of the most intimidating parts of influencer marketing, so we thought we\u2019d give you a leg up with our influencer outreach email templates.<\/span><\/p>\n<p><strong>1. The Initial Outreach Email Template<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46577 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Email_your-opinion.png\" alt=\"Your opinion_email\" width=\"650\" height=\"469\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Email_your-opinion.png 1388w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Email_your-opinion-475x343.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Email_your-opinion-768x554.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Think of this influencer pitch template as an icebreaker and trust-building exercise combined.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See how it starts with a heartfelt compliment? It comes across as warm and the request, which itself is pretty minor, is easily fulfilled. Even if the influencer doesn\u2019t have the time to offer them feedback, they\u2019re likely to appreciate being someone\u2019s inspiration.<\/span><\/p>\n<p><strong>2. The No-Nonsense Proposal Email Template<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46585 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Productservice-review_email.png\" alt=\"Product\/service review_email\" width=\"649\" height=\"402\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Productservice-review_email.png 1598w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Productservice-review_email-475x294.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Productservice-review_email-768x476.png 768w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Even if business-like and formal isn\u2019t your style, this template can serve as a great base to which you can add more frills. It follows a simple structure of:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Details<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaboration Request<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remuneration<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can start with a personalized opener about the influencer or include the product link in the email for them to check out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the best part about this format is that it\u2019s a time-saver. It leaves no room for doubt about any aspect of the collaboration and makes it easy for the influencer to accept or reject the proposal without any of the usual back and forth.<\/span><\/p>\n<p><strong>3. The Hyper-Personalized Pitch Email Template<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46583 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Podcast_mail.png\" alt=\"Guest for your podcast_email\" width=\"650\" height=\"520\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Podcast_mail.png 1402w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Podcast_mail-475x380.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/10\/Podcast_mail-768x615.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can customize this one to fit any collaboration request \u2013 from asking an influencer to feature your product in a round-up to offering them a brand ambassador role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Templates like these take time to write, but the influencer you reach out to will know they\u2019re not one on a list of thousands. For someone inundated with impersonal, irrelevant outreach emails, a pitch like this will make your email stand out and improve your chances of closing the deal.<\/span><\/p>\n<h2><strong>Influencer outreach wrapped up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Social media trends change at dizzying speed and there&#8217;s no one better equipped to help you ride the wave than a savvy influencer. So do your research and reach out to influencers you can trust with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you team up with an influencer, you&#8217;re essentially borrowing their reputation and sharing yours with them. When planning your influencer outreach, along with glitzy metrics like follower counts, engagement rates, and ROI, delve deep into the influencer&#8217;s values and ethics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take time to cultivate relationships with your partner-influencers and communicate your brand values to them. Don\u2019t just encourage them to disclose posts as sponsored, put it in an iron-clad contract, along with other stipulations like the scope, time frame and commitment involved in each project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find what resonates with your audience, be open to experimentation. Authenticity, transparency, and <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/08\/35-instagram-content-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creativity when producing content<\/span><\/a><span style=\"font-weight: 400;\"> will take your influencer marketing campaign places.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when you give businesses, both big and small, the opportunity to grab instant eyeballs, and drive traffic and conversions? All while riding on the coattails of someone who&#8217;s already in touch with their target audience and enjoys their trust? You get influencer marketing, a marketing juggernaut that perfectly balances reach and relatability.<\/p>\n","protected":false},"author":255,"featured_media":46561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2273,3266],"tags":[2931],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Outreach: 5 Tactics to Find and Reach Out to Them Successfully<\/title>\n<meta name=\"description\" content=\"How to prepare for a successful influencer outreach? 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