{"id":46299,"date":"2022-10-04T14:49:51","date_gmt":"2022-10-04T12:49:51","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=46299\/"},"modified":"2025-03-28T10:55:19","modified_gmt":"2025-03-28T09:55:19","slug":"digital-summit-los-angeles-2022","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/10\/digital-summit-los-angeles-2022\/","title":{"rendered":"Digital Summit Los Angeles 2022 – Here\u2019s What You Might Have Missed [Recap]"},"content":{"rendered":"

\u2018Stay hungry. Stay foolish.\u2019 – Steve Jobs once said, following a famous American magazine. With such an approach, we couldn\u2019t resist taking part in this year\u2019s Digital Summit in Los Angeles – a digital marketing conference led by expert marketers from global brands. Here\u2019s a recap – if you\u2019ve missed it, you can still catch up!<\/span><\/p>\n

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While we are getting into Autumn spirit in Poland, Los Angeles welcomed us with sun and summer vibes. 26 degrees in October – that\u2019s really something! Besides the dreamy weather, we were thrilled to discover The Digital Summit\u2019s outstanding location, just a few steps away from Universal Studios in Hollywood.<\/span><\/p>\n

See quick summary of the sessions that grabbed our attention during these two days of Digital Summit Los Angeles 2022<\/a>.<\/span><\/p>\n

A successful marketing starts with our habits<\/b><\/h2>\n

Every marketer once struggled with lack of creativity. And with a dynamically growing marketing industry, there is always a desire for cutting-edge ideas, superb tactics and genius strategies.<\/span><\/p>\n

But, have you ever thought that your day-to-day habits can influence your creativity? What if we told you that changing some of your routines can boost your imagination?<\/span><\/p>\n

The first keynote speech, <\/span>Building Creative Habits That Lead to Better Marketing<\/i><\/b>, was held by Jenny Haggard, a Global Creative Strategist for Spotify.<\/span><\/p>\n

\"Digital

Jenny Haggard, Building Creative Habits That Lead to Better Marketing<\/p><\/div>\n

Jenny uncovered the four core sources of creativity in marketing, calling it the \u2018AABCs of creative marketing\u2019.<\/span><\/p>\n

1. Anima<\/strong><\/p>\n

Most of the time, our creativity flows naturally. Nevertheless, we can easily get distracted by external noises. The more that happens around us, the harder it is to concentrate and perform well. But it is also our inner noise that distracts us.<\/p>\n

Solution? Practice the habit of silence as it can reveal and nurture your creativity. Try to be silent every day, even for a short time. For a start, reduce your screen time. Begin with even 1 minute.<\/span><\/p>\n

2. Audience\u00a0<\/strong><\/p>\n

Think about your audience as human beings – it doesn\u2019t really matter what you call them. Since screen fatigue is real, try to focus on audio. Hearing is one of the 5 main senses and it accompanies us whatever we do. Audio communication is also less intrusive than video communication.<\/span><\/p>\n

Do you know the famous McDonald\u2019s jingle? Or a Coca-Cola theme song? People associate brands with sounds really quickly, and it\u2019s an opportunity for you to be remembered.\u00a0<\/span><\/p>\n

3. Brand<\/strong><\/p>\n

Merge Audience and Anima. Think about your brand identity, consider your strengths, unique qualities, and find the target audience that fits your image and offering.<\/span><\/p>\n

4. Culture<\/strong><\/p>\n

Latest news from around the world, but also home and community, can be really inspirational, too. You don\u2019t have to look far, sometimes it just takes to be mindful and curious.<\/span><\/p>\n

How to create data-driven social content?<\/strong><\/h2>\n

The next session that we took part in was <\/span>Proven Strategies for Data-Driven Social Content<\/i><\/b> by Ericka Kurtz, Head of Social Intelligence & Operations at Twitter.\u00a0<\/span><\/p>\n

The key message of the speech was that one of the most viable ways to create effective strategy is using trends and data.<\/p>\n

\"Digital

Ericka Kurtz, Proven Strategies for Data-Driven Social Content<\/p><\/div>\n

Twitter holds a really wide range of content – from news, through sports games, travels, culture, ending with health and self care. The platform gathers people of very different interests, so it is important that we use it in our communication.<\/p>\n

\"Digital

Ericka Kurtz, Proven Strategies for Data-Driven Social Content<\/p><\/div>\n

What\u2019s also interesting, some services (like, for example, BuzzFeed News) rely on Twitter and its content.<\/p>\n

How to be successful on Twitter?<\/strong><\/p>\n

    \n
  1. Remember about establishing content relevancy. It is critical that your posts are accurate.<\/li>\n
  2. Be aware. You don\u2019t have to be spicy or funny. Keep your tweets short and to the point.<\/li>\n
  3. Follow the trends. People have different passions and interests. Try to refer to them.<\/li>\n<\/ol>\n
    \"Digital

    Ericka Kurtz, Proven Strategies for Data-Driven Social Content<\/p><\/div>\n

    Note to self: Twitter is considered to be a no.1 channel for brand interaction.\u00a0<\/strong>That’s why it is important that you analyze how, and how often your followers interact with your brand there. Try\u00a0Sotrender<\/a>\u00a0to track your Twitter performance.<\/p>\n

    Steal your competitors\u2019 traffic<\/b><\/h2>\n

    There\u2019s no marketing strategy without competitive benchmarking. How many times have you heard that? Well, there\u2019s no harm in saying that again! \ud83d\ude09<\/span><\/p>\n

    5 Digital Hacks To Steal Your Competitor\u2019s Traffic<\/i><\/b> held by Joey Lowery from Media Shark was another highlight of the first conference day.<\/span><\/p>\n

    These are the three hints that seemed most interesting to us:<\/span><\/p>\n

      \n
    1. Use an external tool (like Similarweb<\/a> or other\u00a0competitor analysis tools<\/a> that offer similar features) to back competitors<\/strong>. Focus on the sources that they get traffic from. Analyze their longest-running ad campaigns – most probably they are the most effective!<\/span><\/li>\n
    2. Do you know that only 9% of businesses are on YouTube? Steal YouTube traffic and start with a personal YouTube channel<\/strong>.<\/span><\/li>\n
    3. Incorporate QR codes in your ads<\/strong>. The truth is, we hardly ever leave our phones. Use context and make people want to interact!<\/span><\/li>\n<\/ol>\n

      Is the audio trend going to keep up?<\/b><\/h2>\n

      The first day of Digital Summit was closed by <\/span>Can You Hear Me Now? Incorporating Audio Into Your Marketing Plan <\/i><\/b>by Ginger Shimp from SAP. This was another session that referred to the meaning of audio in marketing communication.<\/span><\/p>\n

      Audio communication is said to be less intrusive and more native. It also operates on some subconscious level. That\u2019s why more and more marketers recognize its potential.\u00a0Is audio marketing here to stay? We leave this question open.<\/span><\/p>\n

      The psychology of web content<\/b><\/h2>\n

      Day 2 started off great with a substantive speech: <\/span>The Psychology of Web Content: Mastering Cognitive Biases, Conversion Triggers and Modern SEO <\/i><\/b>by <\/span>Matthew Capala from Alphametic. <\/span>By the way, it was nice to see a speaker of Polish origin overseas! \ud83d\ude09\u00a0<\/span><\/p>\n

      \"Digital

      Matthew Capala, The Psychology of Web Content: Mastering Cognitive Biases, Conversion Triggers and Modern SEO<\/p><\/div>\n

      We gained a lot of useful tips from Matthew’s talk and we were presented the <\/span>6-step website psychology formula.\u00a0<\/span><\/i>Here’s a quick summary:<\/span><\/p>\n

      1. Establish trust<\/b>. Are you an authority? Can people really trust you?<\/span><\/p>\n

      Note: Testimonials and reviews prove crucial to your credibility. Make them highly visible on your website.<\/span><\/p>\n

      2. Remove objections<\/b>. Go for risk-free options, free trials, and give a possibility to resign from your product anytime.<\/span><\/p>\n

      3. Get small commitments<\/b>.\u00a0<\/span><\/p>\n