{"id":45957,"date":"2024-11-15T07:55:22","date_gmt":"2024-11-15T06:55:22","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=45957\/"},"modified":"2026-04-27T11:22:44","modified_gmt":"2026-04-27T09:22:44","slug":"instagram-competitor-analysis","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2024\/11\/instagram-competitor-analysis\/","title":{"rendered":"A complete guide to Instagram competitor analysis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re running a business Instagram profile, how can your strategy be complete without a decent knowledge about your competitors\u2019 activities?\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Having your social media benchmarking process in place is no longer nice-to-have, it is a must-to-have!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how you can track your Instagram competitors&#8217; performance easily and smoothly.\u00a0<\/span><\/p>\n<h2><strong>Why should you be spying on your Instagram competitors?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are at least a few reasons why you should be taking a closer look at your Instagram competitors and their results.<\/span><\/p>\n<h3><b>1. You\u2019ll know what they\u2019re focusing on and what their strategy is.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re almost sure that you are not the only player on the market. If you\u2019re competing with other brands for users\u2019 attention, you need to know what they are up to.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is their <\/span><a href=\"https:\/\/www.paceco.com\/insights\/social-media\/how-to-develop-a-winning-social-media-tone-of-voice-guide-for-your-b2b-brand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tone of voice<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is their focus at a time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are their USPs and main differentiators?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often are they communicating with their audience on Instagram? Is Instagram the main, or maybe even the only, social media channel they are using?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What kind of content are they producing? How effective and engaging is it?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-3936aa6b-5aaa-4c98-8670-b01fcd75c24d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-3936aa6b-5aaa-4c98-8670-b01fcd75c24d\" class=\"hs-cta-node hs-cta-3936aa6b-5aaa-4c98-8670-b01fcd75c24d\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/3936aa6b-5aaa-4c98-8670-b01fcd75c24d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-3936aa6b-5aaa-4c98-8670-b01fcd75c24d\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/3936aa6b-5aaa-4c98-8670-b01fcd75c24d.png\" alt=\"Start analyzing your Instagram competitors\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '3936aa6b-5aaa-4c98-8670-b01fcd75c24d', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><b>2. You\u2019ll be able to learn more about your target audience preferences.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You should be monitoring how your target audience is engaging with content published on other profiles. How are these profiles attracting users\u2019 attention? Are their methods effective? Take a closer look at what content is the most interesting for users and think how you can implement those findings into your strategy.\u00a0<\/span><\/p>\n<h3><b>3. You\u2019ll gain valuable insights about your industry and niche.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You shouldn\u2019t monitor just your direct local competitors. Watch out for what industry leaders are doing, too. Those observations can help you grow and expand your business. It\u2019s usually also very insightful to watch similar companies from abroad.<\/span><\/p>\n<h3><b>4. You\u2019ll know how your results look compared to competitors.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing what your competitors are doing is important but checking their results is even more. Compare various profiles to each other to understand who is doing the best and is worth keeping an eye on.\u00a0<\/span><\/p>\n<h3><b>5. You\u2019ll be able to gather content ideas or other inspiration for your strategy.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Be open-minded and seek inspiration wherever possible, even on competitors\u2019 profiles. It doesn\u2019t necessarily mean copying what they are doing. The more content you consume, though, the more ideas you\u2019ll be coming up with. You can also learn a lot from watching your competitors\u2019 mistakes or failures, as everyone makes them.\u00a0<\/span><\/p>\n<h2><strong>How to analyze your Instagram competitors<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As you most probably know, you cannot analyze your competitors on the Instagram level. \u2018<\/span><i><span style=\"font-weight: 400;\">I can scroll their feeds\u2019,<\/span><\/i><span style=\"font-weight: 400;\"> you may say. Well, you can, but not only is it time-consuming but also not really insightful. You can see what they post and how many comments each of their posts have, but that won\u2019t give you a bigger picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, an alternative, or actually the only effective way of spying on your competitors is to use a <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/what-is-a-social-media-analytics-tool-and-why-should-you-use-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">third-party social media analytics app<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Here comes Sotrender with its brand new Instagram comparison feature.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What is great about using <\/span><a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> for this purpose is that you can analyze competitive profiles in two different ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">every profile separately like you\u2019d be analyzing your own profile,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">by creating a comparison group to see the results for a few profiles next to each other.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>Which metrics can you track to analyze competitors&#8217; performance?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are quite a few metrics that you can look at in order to understand your Instagram competitors\u2019 achievements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only thing you need to remember is that some metrics are available solely for your own profiles. These are, for example, reach, impressions, or demographic data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What data can you track for competitive profiles?<\/span><\/p>\n<h3><strong>1. The number of followers and follower growth<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even though the number of followers is quite a basic metric, <\/span><b>you should know how fast competitive profiles are growing.<\/b><span style=\"font-weight: 400;\"> Are they constantly building up their follower base? If yes, it\u2019s worth checking what they do to achieve such great results. After all, the aim of your Instagram profile is to help your brand expand and reach new users, so a constant decrease in the number of followers is not really a positive thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019ve mentioned above, you can monitor the number of followers for a few profiles at once, or for a single profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how it looks.<\/span><\/p>\n<div id=\"attachment_53657\" style=\"width: 847px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53657\" class=\"wp-image-53657 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.16.49-475x257.png\" alt=\"analyze your Instagram competitors\" width=\"837\" height=\"453\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.16.49-475x257.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.16.49-768x415.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.16.49-1536x831.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.16.49-2048x1107.png 2048w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><p id=\"caption-attachment-53657\" class=\"wp-caption-text\">Analyzing your Instagram competitors in Sotrender<\/p><\/div>\n<p><span style=\"font-weight: 400;\">When checking the stats for a single profile, you can analyze the number of followers on a daily basis, as well as the <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/instagram-follower-growth\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follower growth rate<\/span><\/a><span style=\"font-weight: 400;\"> day by day.\u00a0<\/span><\/p>\n<div id=\"attachment_53655\" style=\"width: 642px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53655\" class=\"wp-image-53655 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.09.12-475x359.png\" alt=\"followers' growth on Instagram\" width=\"632\" height=\"478\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.09.12-475x359.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.09.12-768x581.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.09.12.png 1176w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><p id=\"caption-attachment-53655\" class=\"wp-caption-text\">Monitor followers&#8217; growth on Instagram<\/p><\/div>\n<p><span style=\"font-weight: 400;\">As the charts in Sotrender are interactive, you can click on a peak on a selected day to find out what was posted. Maybe one specific post brought many new followers to a profile?\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-92477a7b-f96f-4ba9-94aa-1c1a07e793ea\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-92477a7b-f96f-4ba9-94aa-1c1a07e793ea\" class=\"hs-cta-node hs-cta-92477a7b-f96f-4ba9-94aa-1c1a07e793ea\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/92477a7b-f96f-4ba9-94aa-1c1a07e793ea\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-92477a7b-f96f-4ba9-94aa-1c1a07e793ea\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/92477a7b-f96f-4ba9-94aa-1c1a07e793ea.png\" alt=\"Analyze follower growth\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '92477a7b-f96f-4ba9-94aa-1c1a07e793ea', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>2. User engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Engagement, on the other hand, is one of the most important <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/06\/instagram-analytics-11-metrics-tracking-brand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metrics<\/span><\/a><span style=\"font-weight: 400;\"> these days. Even though you may have big followership, if your followers are not active on your profile, there are not many chances that they will buy your product or follow your recommendation later on.\u00a0<\/span><\/p>\n<p><b>That\u2019s why you should fight for their engagement first.<\/b><span style=\"font-weight: 400;\"> If you\u2019re not happy with your results, you can spy on competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make measuring <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/measure-instagram-engagement-no-effort\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram engagement<\/span><\/a><span style=\"font-weight: 400;\"> on any profile easy, at Sotrender we\u2019ve created our <\/span><b>unique metric called Activity Index<\/b><span style=\"font-weight: 400;\">. As AI is an aggregated engagement metric, counting all user activities within a profile, it\u2019s a great measure of your engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Sotrender you\u2019ll find out easily which profile had the highest engagement in the selected time period. You can play with the Activity Index chart, too, to find out what was posted on a particular day.\u00a0<\/span><\/p>\n<div id=\"attachment_53659\" style=\"width: 832px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53659\" class=\"wp-image-53659 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.18.57-475x305.png\" alt=\"measure competitors' Instagram engagement\" width=\"822\" height=\"528\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.18.57-475x305.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.18.57-768x493.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.18.57-1536x986.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.18.57-2048x1315.png 2048w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><p id=\"caption-attachment-53659\" class=\"wp-caption-text\">Monitor the engagement on competitors&#8217; profiles by taking a look at the Activity Index in Sotrender<\/p><\/div>\n<p><span style=\"font-weight: 400;\">What is more, you can also take a closer look at ways in which <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/questions-instagram-followers-answers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram followers<\/span><\/a><span style=\"font-weight: 400;\"> of a specific profile are interacting with its content. There are two metrics available for your analysis:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the number of comments,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the number of likes.\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_53669\" style=\"width: 866px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53669\" class=\"wp-image-53669 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.38.45-475x317.png\" alt=\"competitors user activities\" width=\"856\" height=\"571\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.38.45-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.38.45-768x513.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.38.45-1536x1026.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.38.45-2048x1368.png 2048w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><p id=\"caption-attachment-53669\" class=\"wp-caption-text\">Monitor user activities on any Instagram profile<\/p><\/div>\n<p><span style=\"font-weight: 400;\">As currently, every brand or Instagram creator can <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/05\/will-hiding-likes-instagram-revolution-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hide the number of likes<\/span><\/a><span style=\"font-weight: 400;\"> in post settings, checking even this simple metric may not always be that easy. Not to mention <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/check-number-likes-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">analyzing the number of likes<\/span><\/a><span style=\"font-weight: 400;\"> for longer periods of time.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-ee5ccc71-d058-4ef5-b327-721f69ab863e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-ee5ccc71-d058-4ef5-b327-721f69ab863e\" class=\"hs-cta-node hs-cta-ee5ccc71-d058-4ef5-b327-721f69ab863e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/ee5ccc71-d058-4ef5-b327-721f69ab863e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-ee5ccc71-d058-4ef5-b327-721f69ab863e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/ee5ccc71-d058-4ef5-b327-721f69ab863e.png\" alt=\"See user engagement on any Instagram profile\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'ee5ccc71-d058-4ef5-b327-721f69ab863e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><strong>3. Top posts and post types<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Usually one of the most insightful data about competitor profiles is <\/span><b>their top-performing content<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Sotrender\u2019s comparison group you can find out easily which of competitors&#8217; posts were the most popular during a selected time period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our example, when comparing Clinique, Estee Lauder and Kiehl\u2019s, it\u2019s clear that Kiehl\u2019s is not really in the game, and that Clinique and Estee Lauder post generally more engaging content.\u00a0<\/span><\/p>\n<div id=\"attachment_53663\" style=\"width: 830px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53663\" class=\"wp-image-53663\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.28.40-min-475x204.png\" alt=\"competitors top posts on Instagram\" width=\"820\" height=\"352\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.28.40-min-475x204.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.28.40-min-768x329.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.28.40-min-1536x658.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.28.40-min-2048x878.png 2048w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-53663\" class=\"wp-caption-text\">Top posts for selected competitors<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Apart from the top posts, you can see a complete list of all the posts published in a selected period of time. You can easily filter and sort them to identify, e.g. only video posts with the biggest number of comments.<\/span><\/p>\n<div id=\"attachment_53665\" style=\"width: 834px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53665\" class=\"wp-image-53665 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.27.03-475x234.png\" alt=\"competitors Instagram posts\" width=\"824\" height=\"406\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.27.03-475x234.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.27.03-768x378.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.27.03-1536x756.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.27.03-2048x1008.png 2048w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><p id=\"caption-attachment-53665\" class=\"wp-caption-text\">List of your competitors&#8217; Instagram posts<\/p><\/div>\n<p><span style=\"font-weight: 400;\">If you\u2019re aiming at, for example, more user comments, such a quick analysis will help you understand what can be done to encourage your followers to comment on your posts more often.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4e05e63f-3537-44a2-be26-8d315285618e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4e05e63f-3537-44a2-be26-8d315285618e\" class=\"hs-cta-node hs-cta-4e05e63f-3537-44a2-be26-8d315285618e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/4e05e63f-3537-44a2-be26-8d315285618e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4e05e63f-3537-44a2-be26-8d315285618e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/4e05e63f-3537-44a2-be26-8d315285618e.png\" alt=\"Monitor top posts\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '4e05e63f-3537-44a2-be26-8d315285618e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re curious whether your post strategy is right and which post types your competitors use the most often, you can easily check that, too. By taking a look at the post types chart, you\u2019ll learn<\/span><b> if competitive brands are experimenting with various post types<\/b><span style=\"font-weight: 400;\">, or if they just go for standard photo posts.\u00a0<\/span><\/p>\n<div id=\"attachment_53667\" style=\"width: 828px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53667\" class=\"wp-image-53667 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.34.34-475x317.png\" alt=\"Instagram post types chart\" width=\"818\" height=\"546\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.34.34-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.34.34-768x513.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.34.34-1536x1026.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/11\/Zrzut-ekranu-2024-11-18-o-08.34.34-2048x1368.png 2048w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><p id=\"caption-attachment-53667\" class=\"wp-caption-text\">Analyze what type of posts your competitors are publishing<\/p><\/div>\n<h2><strong>How to sneak a peek at competitors\u2019 ad spend?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Checking your competitors&#8217; ad performance is not that easily available, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most probably you would like to figure out what ads your competitors are setting, and what are their results. Even though you can use <\/span><a href=\"https:\/\/www.k6agency.com\/facebook-ad-library\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook Ad Library<\/span><\/a><span style=\"font-weight: 400;\"> to see competitors\u2019 ad visuals and copy, you won\u2019t access their performance data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great news is that you can take a glance at such results with the use of Sotrender.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With our <\/span><i><span style=\"font-weight: 400;\">Benchmarking<\/span><\/i><span style=\"font-weight: 400;\"> feature you are able to monitor your competitors\u2019:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">impressions,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clicks,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPM results,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPC results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">compared to your own performance from the last month.\u00a0<\/span><\/p>\n<div id=\"attachment_45977\" style=\"width: 2846px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45977\" class=\"size-full wp-image-45977\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/compare-ad-results-with-competitors.png\" alt=\"compare instagram ad results with competitors\" width=\"2836\" height=\"912\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/compare-ad-results-with-competitors.png 2836w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/compare-ad-results-with-competitors-475x153.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/compare-ad-results-with-competitors-768x247.png 768w\" sizes=\"(max-width: 2836px) 100vw, 2836px\" \/><p id=\"caption-attachment-45977\" class=\"wp-caption-text\">Compare Instagram ad results with your competitors<\/p><\/div>\n<p><span style=\"font-weight: 400;\">You\u2019ll also be able to discover <\/span><b>how much competitors from your niche are spending on ads and which campaign types they choose most frequently<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div id=\"attachment_45979\" style=\"width: 2576px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45979\" class=\"size-full wp-image-45979\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/benchmarking-instagram-ads.png\" alt=\"benchmarking instagram ads\" width=\"2566\" height=\"1046\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/benchmarking-instagram-ads.png 2566w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/benchmarking-instagram-ads-475x194.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/benchmarking-instagram-ads-768x313.png 768w\" sizes=\"(max-width: 2566px) 100vw, 2566px\" \/><p id=\"caption-attachment-45979\" class=\"wp-caption-text\">Monitor on which campaigns your competitors are spending their budgets<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Note that as these data are anonymized, you won\u2019t know what was the exact budget spent by a particular competitor.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-3936aa6b-5aaa-4c98-8670-b01fcd75c24d\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-3936aa6b-5aaa-4c98-8670-b01fcd75c24d\" class=\"hs-cta-node hs-cta-3936aa6b-5aaa-4c98-8670-b01fcd75c24d\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/3936aa6b-5aaa-4c98-8670-b01fcd75c24d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-3936aa6b-5aaa-4c98-8670-b01fcd75c24d\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/3936aa6b-5aaa-4c98-8670-b01fcd75c24d.png\" alt=\"Start analyzing your Instagram competitors\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '3936aa6b-5aaa-4c98-8670-b01fcd75c24d', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>An external social media analytics app \u2013 is it worth it?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s quickly summarize why it\u2019s beneficial to use an external app to analyze your and your competitors\u2019 Instagram performance.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll gain access to more organic data, including historical data and unique metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll be able to thoroughly analyze your competitors\u2019 performance.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Such an app is usually much easier to use: the UI is better thought out and the data are presented in a more organized way.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can analyze your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2022\/06\/create-manage-run-instagram-ads-complete-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram ad<\/span><\/a><span style=\"font-weight: 400;\"> performance, as well as average industry ad spend.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can quickly generate your monthly summary <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/how-to-create-social-media-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reports<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019ll be easier for you to understand your overall Instagram performance and users\u2019 preferences towards your content.<\/span><\/li>\n<\/ol>\n<h2 data-pm-slice=\"1 1 []\">Using competitor insights to improve your social media strategy<\/h2>\n<p>By analyzing your competitors\u2019 Instagram performance, you can gain valuable insights into their strengths and weaknesses. Here are some ways to use competitor insights to improve your social media strategy:<\/p>\n<ul>\n<li>Identify gaps in your competitors\u2019 content strategy and fill them with your own content.<\/li>\n<li>Analyze your competitors\u2019 hashtag usage and incorporate relevant hashtags into your own content.<\/li>\n<li>Evaluate your competitors\u2019 engagement rate and adjust your content strategy to increase engagement.<\/li>\n<li>Use competitor insights to refine your content strategy and create more engaging content.<\/li>\n<li>Monitor your competitors\u2019 follower growth and adjust your strategy to increase your own follower growth.<\/li>\n<\/ul>\n<p>By incorporating these strategies into your social media marketing plan, you can stay ahead of the competition and achieve your marketing goals.<\/p>\n<h2>Best practices for Instagram competitive analysis<\/h2>\n<p>Conducting a competitor analysis on Instagram requires a strategic and methodical approach. Here are some best practices to ensure you get the most out of your analysis:<\/p>\n<ul>\n<li><strong>Set clear goals and objectives<\/strong>: Define what you want to achieve with your competitor analysis, whether it\u2019s improving engagement, increasing followers, or refining your content strategy.<\/li>\n<li><strong>Identify your target audience<\/strong>: Understand who your audience is and what they prefer. This will help you tailor your content to meet their needs.<\/li>\n<li><strong>Analyze competitors\u2019 content and engagement<\/strong>: Look at the type of content your competitors are posting and how their audience is engaging with it. This can provide insights into what works and what doesn\u2019t.<\/li>\n<li><strong>Use tools and metrics<\/strong>: Leverage Instagram competitor analysis tools to track and measure performance. These tools can provide detailed insights and save you time.<\/li>\n<li><strong>Stay updated with trends<\/strong>: Keep an eye on the latest trends and changes in your niche. This will help you stay relevant and ahead of the competition.<\/li>\n<li><strong>Apply insights to your strategy<\/strong>: Use the insights gained from your analysis to refine your Instagram marketing strategy. This can help you create more engaging content and improve your overall performance.<\/li>\n<\/ul>\n<p>By following these best practices, you can conduct a thorough and effective competitor analysis that drives your Instagram success.<\/p>\n<h2>Common mistakes to avoid in Instagram competitor analysis<\/h2>\n<p>When conducting a competitor analysis on Instagram, it\u2019s important to avoid common pitfalls that can undermine your efforts. Here are some mistakes to watch out for:<\/p>\n<ul>\n<li><strong>Not setting clear goals<\/strong>: Without clear objectives, your analysis can lack direction and purpose. Define what you want to achieve from the outset.<\/li>\n<li><strong>Ignoring your target audience<\/strong>: Failing to understand your audience\u2019s preferences can lead to irrelevant insights. Always keep your audience in mind.<\/li>\n<li><strong>Focusing on vanity metrics<\/strong>: Metrics like followers and likes can be misleading. Focus on engagement and other meaningful metrics that reflect true performance.<\/li>\n<li><strong>Overlooking content and engagement<\/strong>: Simply tracking numbers isn\u2019t enough. Analyze the type of content and the level of engagement it receives.<\/li>\n<li><strong>Neglecting tools and metrics<\/strong>: Not using the right tools can make your analysis less effective. Invest in good competitor analysis tools to get accurate and comprehensive data.<\/li>\n<li><strong>Not staying updated<\/strong>: The social media landscape is constantly evolving. Stay informed about the latest trends and changes in your niche.<\/li>\n<li><strong>Ignoring insights<\/strong>: The insights gained from your analysis are only valuable if you use them. Apply what you learn to improve your Instagram marketing strategy.<\/li>\n<\/ul>\n<p>By avoiding these common mistakes, you can ensure that your Instagram competitor analysis is thorough, accurate, and beneficial to your overall social media strategy.<\/p>\n<h2 data-pm-slice=\"1 1 []\"><strong>Ready to analyze your Instagram competitors&#8217; results?\u00a0<\/strong><\/h2>\n<p>We hope that now you know why spying on your competitors is important and how you can do that efficiently. By automating the <a href=\"https:\/\/sotrender.com\/blog\/2018\/10\/competitive-benchmarking\" target=\"_blank\" rel=\"noopener noreferrer\">benchmarking<\/a> process you&#8217;ll get access to much more metrics in a shorter period of time.<\/p>\n<p>If you still suffer from a creative block and need a bit of inspiration, take a look at our <a href=\"https:\/\/sotrender.com\/blog\/2022\/04\/35-instagram-content-ideas\" target=\"_blank\" rel=\"noopener noreferrer\">32 Instagram content ideas<\/a> that will help you create even more attractive Instagram posts and stories!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running a business Instagram profile, how can your strategy be complete without a decent knowledge about your competitors\u2019 activities?\u00a0<\/p>\n","protected":false},"author":89,"featured_media":45981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789,2103],"tags":[1597,1653,1769,2143,2871,2881],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A complete guide to Instagram competitors\u2019 analysis<\/title>\n<meta name=\"description\" content=\"Running a business on Instagram? Here&#039;s how to perform a competitor analysis to boost your strategy and stay ahead of the game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2024\/11\/instagram-competitor-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A complete guide to Instagram competitors\u2019 analysis\" \/>\n<meta property=\"og:description\" content=\"Running a business on Instagram? 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