{"id":45897,"date":"2022-08-05T10:24:34","date_gmt":"2022-08-05T08:24:34","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=45897\/"},"modified":"2024-04-22T10:45:21","modified_gmt":"2024-04-22T08:45:21","slug":"17-vital-facebook-video-ads-best-practices-high-roi","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/08\/17-vital-facebook-video-ads-best-practices-high-roi\/","title":{"rendered":"17 Vital Facebook Video Ads Best Practices For High ROI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By making video a popular communication medium on this platform, Facebook has changed how we communicate. Today, Facebook video ads are excellent strategies for brands to reach new customers, establish long-term relationships, spread awareness about their products, and increase their Returns on Investment (ROI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To reach more people on Facebook, we must improve our <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/facebook-engagement-metric-increase\/\"><span style=\"font-weight: 400;\">engagement strategies<\/span><\/a><span style=\"font-weight: 400;\">. And undoubtedly, the best ads boost engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, <a href=\"https:\/\/vtldesign.com\/digital-marketing\/video-for-pay-per-click\/\">video advertising<\/a> is how brands try to market their products and facilitate brand awareness. Our Facebook video ads must stand out owing to their engaging, shareable, and easy-to-understand descriptions that showcase the product or service you are offering the viewer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s first look at some Facebook statistics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook is the third-most-popular site after Google and YouTube.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook has over 2.90 billion active users each month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interestingly, about 300 million users watch Facebook stories every day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With over 60% user shares, Facebook videos beat short-form TikTok videos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The amount of time people spend watching Facebook videos is five times more than that spent on viewing static images.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">65% of viewers who watch Facebook videos for the first 3 seconds continue watching them for at least 10 seconds.<\/span><\/li>\n<\/ul>\n<h2><strong>What are Facebook Ads?<\/strong><\/h2>\n<p><a href=\"https:\/\/invideo.io\/make\/facebook-video-ads\/\"><span style=\"font-weight: 400;\">Facebook video ads<\/span><\/a><span style=\"font-weight: 400;\"> are unique ways of engaging with customers and highlighting a product&#8217;s or service&#8217;s features.<\/span><span style=\"font-weight: 400;\"> One can post video ads on Facebook, Instagram, and other social platforms to reach a wider audience.<\/span><\/p>\n<h2><strong>Facebook Video Ad Tips and Practices<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here are 16 tried-and-tested Facebook video ad tips to help a company prosper, increase its ROI, and boost its engagement rate:<\/span><\/p>\n<h3><strong>1. Ensuring an engaging introduction<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first few seconds can make or break the efforts we exert into creating a video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefit of using this particular platform for video marketing is its large audience base. When we upload engaging video content, we will eventually manage to convert these online users into real-life customers. Consequently, the first few seconds of a brand\u2019s Facebook videos are crucial to attracting target groups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some ways to ensure your videos start engagingly is by asking a question within the first few seconds, creating a hypothetical situation, or delivering exciting news in the introduction.<\/span><\/p>\n<h3><strong>2. Nailing the thumbnail<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A visually appealing thumbnail catches viewers\u2019 attention, enticing them to click on the video. The best bet is to find an intriguing thumbnail or a custom image that captures the brand&#8217;s essence so that the user stops scrolling through their feed and takes notice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Facebook video ad thumbnail is also essential when the autoplay function is turned off for videos. Uploading the wrong image can impact your ad campaign\u2019s outcome.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45927 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/j75-ad-1.png\" alt=\"\" width=\"385\" height=\"602\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/j75-ad-1.png 584w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/j75-ad-1-475x743.png 475w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/p>\n<h3><strong>3. Adding sound\/audio<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The goal is to capture the audience\u2019s attention; adding sound to your Facebook video ad keeps viewers engaged while also helping deliver our message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, audio should not be the main component in your video because several individuals are accustomed to watching videos without sound.<\/span><\/p>\n<h3><strong>4. Incorporating a caption<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">According to research, about 85% of Facebook users watch videos without audio.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most viewers only enable sound when the video description or the video in itself catches their attention. Adding a caption to your video content ensures better viewership.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45929 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/ice-cream-ad.png\" alt=\"\" width=\"360\" height=\"820\" \/><\/p>\n<h3><strong>5. Considering the video aspect ratio<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It is crucial to ensure that our videos are published in proper aspect ratios and well-formatted. Facebook offers several formats with specific ratio requirements. Today, many people watch videos on their mobile phones; thus, choosing an aspect ratio that allows videos to appear precisely on the screen is a good idea.<\/span><\/p>\n<h3><strong>6. Creating engaging videos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For many businesses, the most important aspect is ensuring that people notice their Facebook video ads. This process may be challenging in the face of the current cut-throat competition. However, one does not require professional equipment or tools to capture high-quality video ads and captivate the target audience\u2019s attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether your video was shot on a smartphone or DSLR camera, it does not have to resemble a fancy Hollywood production. Even simple videos suffice to attract target groups toward them \u2014 the key is to ensure that our video grabs people\u2019s attention and conveys our message.<\/span><\/p>\n<h3><strong>7. Conveying a story<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">People love to hear stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing a brief background of one\u2019s journey and other such information typically engages viewers. It also helps them understand a brand\u2019s products and services better.<\/span><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/service\/customer-reviews-testimonials\"><span style=\"font-weight: 400;\">Customer testimonials<\/span><\/a><span style=\"font-weight: 400;\"> are another effective means to deliver one\u2019s message to capture the audience\u2019s attention and bring in new customers. Short but effective videos are the best bet to ensure viewers connect to the brand.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45933 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/kokolu-ad-1.png\" alt=\"\" width=\"360\" height=\"642\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/kokolu-ad-1.png 491w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/kokolu-ad-1-475x846.png 475w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<h3><strong>8. Including a CTA<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We may have created a fantastic video, added the caption and sound, and narrated a great story; however, a call-to-action (CTA) is an indispensable element in any video ad because it provides viewers with a directive. The best bet is to direct them to follow the brand on social media sites or buy its products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A compelling CTA at the middle or the end of the Facebook video ad can enhance the video content and increase ROI.<\/span><\/p>\n<h3><strong>9. Incorporating fun content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Nobody likes a boring ad. While we do not have to be funny to create engaging content, companies can engage with viewers by revealing their lighter moments on video.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-45935 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/2d-restaurant.png\" alt=\"\" width=\"360\" height=\"803\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/2d-restaurant.png 496w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/2d-restaurant-475x1059.png 475w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<h3><strong>10. Optimising ad title and description<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">An engaging title and description help convey to viewers the content of the ad video in a nutshell. It also gives information to the algorithms of Facebook about your video. And that&#8217;s why including relevant keywords in your Facebook video ad becomes important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phrases like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cthings to know\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cwhat you need\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c5 things to\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">are more likely to gain more viewership than:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cof the year\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cof the week\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cthings to do\u201d.<\/span><\/li>\n<\/ul>\n<p><strong>11. Considering mobile users<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Another aspect to consider while creating Facebook video ads is whether mobile users, our main audiences, will be able to view the ad clearly. In January 2021, over 98% of active users across the world were accessing <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-formats-of-ads-can-i-use-on-facebook\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> through their mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before creating a video, we must find out if the content would look more appealing on a smaller screen.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-45941 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/the-shirt-ad-1.png\" alt=\"\" width=\"380\" height=\"523\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/the-shirt-ad-1.png 490w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/the-shirt-ad-1-475x654.png 475w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/p>\n<h3><strong>12. Engaging in Influencer marketing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It also helps to partner with popular social media influencers or bloggers with many followers. These influencers engage their audiences, promoting your products, and you can easily tap into them to increase sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, collaborating with influencers is among the top marketing strategies that several brands are opting for. This strategy helps one obtain more leads.<\/span><\/p>\n<h3><strong>13. Using popular trends and audios<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Specific templates and audios have been trending due to the advent of Instagram reels. We can incorporate a soundtrack or audio in our videos if it is trending and relevant to our brand and products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right audio, innovative idea, and proper execution make an effective Facebook video ad.<\/span><\/p>\n<h3><strong>14. Testing video length &amp; creatives<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Although short videos can make for good Facebook video ads, varying our ad length can also help us determine what works best. Try uploading videos of different lengths, from animation videos to GIFs and super-produced videos, and test all three ad types with different audiences.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46141 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/slinger-bag-ad.png\" alt=\"slinger bag\" width=\"380\" height=\"471\" \/><\/p>\n<h3><strong>15. Defining goals<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What is the aim &#8211; increasing website traffic, or raising awareness?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We must define our goal before launching our Facebook ad campaigns. Once we set our goal, it is easier to come up with engaging content and optimise our video.<\/span><\/p>\n<h3><strong>16. Retargeting ads<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Retargeting ads are the ones automatically displayed to users who have previously associated with a brand in some way, such as visiting the brand\u2019s website or watching one of its ads. Taking the help of marketing professionals will be fruitful in setting up <\/span><a href=\"https:\/\/neilpatel.com\/blog\/effective-retargeting-strategies\/\"><span style=\"font-weight: 400;\">retargeting ads<\/span><\/a><span style=\"font-weight: 400;\"> if a company is not aware of how these ads work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retargeting ads work when the audience devotes time to watching your video content. This means they are signalling interest in your product or brand.<\/span><\/p>\n<h3><strong>17. Analysing ad results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Analysing your ad results is a crucial step you can&#8217;t ignore. The ample tools currently available make it easier to fetch results. Sotrender Ads is one such tool enabling you to check your ad results. Moreover, it gives users a comprehensive overview of how their brand is performing, thus, helping enhance their ad&#8217;s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sotrender also provides a bigger picture of how your social media is performing. Further, helping you keep track of your KPIs, including clicks, impressions, and reach. You can quickly check your monthly advertising expenditure and CPM\/CPC, and what&#8217;s even more, you can compare such results with other brands in your niche.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This easy-to-use and excellent analytics tool should be in your team&#8217;s trick bag. Sotrender generates summary reports in a minute, which evidently means it is the way to go for businesses.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-50a93525-c7e9-4425-8dc2-ba98fedd7184\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-50a93525-c7e9-4425-8dc2-ba98fedd7184\" class=\"hs-cta-node hs-cta-50a93525-c7e9-4425-8dc2-ba98fedd7184\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/50a93525-c7e9-4425-8dc2-ba98fedd7184\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-50a93525-c7e9-4425-8dc2-ba98fedd7184\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/50a93525-c7e9-4425-8dc2-ba98fedd7184.png\" alt=\"Start analyzing your ad results\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '50a93525-c7e9-4425-8dc2-ba98fedd7184', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Concluding Note<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook video ads are an excellent means to elevate one\u2019s business or brand to the next level. We can create new video ads, boost posts that already include videos, and create our videos by collating images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u2019s videos have been garnering overwhelming views; shoppers are constantly looking for videos that can guide their purchase decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands must try out some of these tips and practices to create engaging Facebook videos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By making video a popular communication medium on this platform, Facebook has changed how we communicate. Today, Facebook video ads are excellent strategies for brands to reach new customers, establish long-term relationships, spread awareness about their products, and increase their Returns on Investment (ROI). To reach more people on Facebook, we must improve our engagement [&hellip;]<\/p>\n","protected":false},"author":211,"featured_media":45945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1783],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 Vital Facebook Video Ads Best Practices For High ROI<\/title>\n<meta name=\"description\" content=\"Read the article to find 17 tried and tested ways to create Facebook video ads and start increasing your ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2022\/08\/17-vital-facebook-video-ads-best-practices-high-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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