{"id":45625,"date":"2022-07-04T16:05:12","date_gmt":"2022-07-04T14:05:12","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=45625\/"},"modified":"2024-04-22T10:52:28","modified_gmt":"2024-04-22T08:52:28","slug":"videos-on-facebook","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/07\/videos-on-facebook\/","title":{"rendered":"How And Why Videos On Facebook Help Increase Conversions"},"content":{"rendered":"

In 2005, Youtube’s startling rise to fame reshaped the digital marketing game. It made everyone realize the power of video content. Later, Twitch, TikTok, and other motion-picture-centric social media platforms emerged.\u00a0<\/span><\/p>\n

Not long after, social media networks including Instagram, Twitter, and <\/span>Facebook<\/span><\/a> also joined in on the video marketing buzz.<\/span><\/p>\n

As of now, between 85% and 95% of the population of the developed world consumes video content.<\/span><\/p>\n

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Source: statista.com<\/p><\/div>\n

Now, this brings up a barricade of questions, for example: \u201c<\/span>If a picture is worth a thousand words, what do you think a video is worth?\u201d.<\/span><\/i><\/p>\n

Next to it are less vague ones, like:<\/span><\/p>\n

\u201c<\/span>What does this mean for Facebook and your business presence there? Is Facebook video marketing worth pursuing? <\/span><\/i>What marketing videos work best on Facebook? Should you upload or post a link? How do Facebook Stories work for businesses?<\/span><\/i>\u201d.<\/span><\/p>\n

In this article, we\u2019ll explore how and why videos on Facebook can help you increase your website conversions and drive new business.<\/span><\/p>\n

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Source: unsplash.com<\/p><\/div>\n

The Superpowers Of Facebook Video Marketing<\/strong><\/h2>\n

Video content<\/span><\/a> is inherently<\/span> more engaging than images. In addition to bringing excitement to the table, videos provide an effective solution to people\u2019s decreasing attention span.<\/span><\/p>\n

Because of the hunter-gatherer days, humans remember moving faces, voices, the body language of emotions, and ultimately, movement better. For them (or for us), it was the difference between life and death. They\u2019re wired to pay more attention to anything that creates movement \u2014 and there\u2019s hardly a choice.<\/span><\/p>\n

Now, even amid the evolution of life situations, the <\/span>preference for videos remains<\/span><\/a>. And considering their history and \u201cnatural programming\u201d, you can understand the reasoning behind it.<\/span><\/p>\n

Here are the benefits of using videos on Facebook to engage with your audience:<\/span><\/p>\n