{"id":45307,"date":"2022-06-01T13:59:01","date_gmt":"2022-06-01T11:59:01","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=45307\/"},"modified":"2024-08-06T13:25:25","modified_gmt":"2024-08-06T11:25:25","slug":"create-manage-run-instagram-ads-complete-guide","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/06\/create-manage-run-instagram-ads-complete-guide\/","title":{"rendered":"Create, Manage, And Run Instagram Ads: The Complete Guide"},"content":{"rendered":"

There are many online strategies you can implement to meet your business goals and objectives. With the consistent <\/span>growth of social media platforms<\/span><\/a> (technology and popularity), social media marketing and advertising have become the recommended options. If you use highly-engaging visual content as a primary advertising strategy, the best solution is to <\/span>create and run Instagram ads<\/b>. But do you know how to do that?<\/span><\/p>\n

Why should you use Instagram ads?<\/strong><\/h2>\n

Instagram<\/b> started as a photo-sharing platform designed for personal usage but later added an advertising strategy when Meta acquired it. It\u2019s currently the fourth most used social media platform with millions of daily users. And the numbers are expected to grow.<\/span><\/p>\n

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Source: Statista<\/a><\/p><\/div>\n

You can take this opportunity to increase your brand awareness and visibility, and widen your <\/span>target audience<\/span><\/a>‘s reach. It also provides simple and flexible tools to meet your marketing goals easily (higher conversion rates, engagement, etc.). So, whether you\u2019re creating single or advanced multi-platform campaigns, Instagram advertising got you covered.<\/span><\/p>\n

There are more benefits you can enjoy when you do it right. If you\u2019re ready to start, here is a complete guide to ensure your success.<\/span><\/p>\n

Set up your Instagram Professional account<\/strong><\/h2>\n

All Instagram users are required to <\/span>create a Professional account<\/b> before creating and running ads. If you\u2019re new to the photo-sharing platform, you can start by downloading and installing its mobile app (Google Play Store or App Store). After installation, you can sign up via email, phone number, or using your Facebook login.<\/span><\/p>\n

Once you choose to <\/span>sign up via email or phone number<\/b>, the next step is creating a username and password. But if you <\/span>sign up via Facebook<\/b>, you can immediately proceed in creating your Professional account. Please note that you can also create an account through web browsers (web and mobile).<\/span><\/p>\n

For existing Instagram users, you can directly set up your Professional account by navigating to the Settings > Account section and clicking the <\/span>Switch to Professional Account<\/b>. After selecting the right category and completing the five-step account setup, you\u2019re ready to create and run Instagram ads.<\/span><\/p>\n

How to create and run Instagram ads?<\/strong><\/h2>\n

Building and publishing your first Instagram ad is easy. Currently, it provides three options to create and run ads:<\/span><\/p>\n

Option 1. Create ads using the Instagram Boost Post feature<\/strong><\/h3>\n

Boosting a post<\/b> is the simplest method to transform your Instagram posts into ads. Simply go to your Instagram profile, then select the post you want to promote. You can find the Boost Post button below the post’s image (right side), tap it.<\/span><\/p>\n

Here\u2019s a sample Instagram post of <\/span>wood flowers for wedding bouquets<\/span><\/a> to give you an idea of where the Boost Post is located.<\/span><\/p>\n

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Source: Instagram<\/a><\/p><\/div>\n

Tip #1: Follow the image size requirement<\/strong><\/h4>\n

Instagram only boosts a post with an image size of no more than 8 MB.<\/span><\/p>\n

The next step is filling up all the important details of your ad campaign. Here are a few details you need to include:<\/span><\/p>\n