{"id":44879,"date":"2022-04-04T13:47:37","date_gmt":"2022-04-04T11:47:37","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=44879\/"},"modified":"2024-04-22T10:53:43","modified_gmt":"2024-04-22T08:53:43","slug":"17-best-practices-facebook-ad-designs","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/04\/17-best-practices-facebook-ad-designs\/","title":{"rendered":"Introducing Facebook Ad Formats – 17 Best Practices for Well-Converting Ad Designs"},"content":{"rendered":"

Think back to a time when you were scrolling through your Facebook feed, and an ad grabbed your attention, so good that you stopped scrolling and HAD to click on it. This is exactly what you want people to do when they see your brand\u2019s Facebook ads. However, how do we do that?<\/span><\/p>\n

A person is exposed to 5000 ads per day on average. And 6 million advertisers are vying for their attention. While <\/span>running ads<\/span><\/a>\u00a0might be easy, at times even the most vetted marketers struggle to ideate designs that convert.<\/span><\/p>\n

How to Make Facebook Ads That Convert<\/strong><\/h2>\n

There is a lot to be taken into consideration. From understanding the audience\u2019s buying stage, selecting the ad images, sizes, fonts, color palettes, <\/span>drafting value-driven and quirky ad copy<\/span><\/a>, and choosing the right <\/span>Facebook ad format<\/b> to ensure that the ad fits the bigger idea.\u00a0\u00a0<\/span><\/p>\n

There is no denying that eye-catchy ad designs evoke strong emotion. But we live in a virtual world that’s getting noisier each day.<\/span><\/p>\n

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So what are the elements that make an ad worthy of a click? We have lined up a list of best practices (with examples) to design ads that convert like hotcakes.<\/span><\/p>\n

1.\u00a0<\/strong><\/span>Plan for ad placement before designing<\/b><\/h2>\n

Three main places where you can display a Facebook ad are the desktop feed, mobile feed, and the right column. Each place has a distinct size. It could be easier to design one ad and resize it to fit across all areas. However, that’s a bad idea. You might harm your ad\u2019s performance if you ignore the specifics of <\/span>ad placement<\/span><\/a>.\u00a0<\/span><\/p>\n

Understand your target audience first. Are they desktop or mobile users? Do they like using the marketplace or stories? Once you get a hold of that, you can design accordingly. Planning like this will streamline your advertising, and yield better ROI on your ad spend.\u00a0<\/span><\/p>\n

Facebook recommends \u201cAutomatic Placements\u201d where they figure out the ad placement for you. But you need to provide designs for all placements.<\/span><\/p>\n

2. Choose the right Facebook ad format<\/b><\/h2>\n

Currently, Facebook has 8 primary <\/span>ad formats<\/b>. Before diving into the waters of how your ad will look, determining your ad format is a must.\u00a0<\/span><\/p>\n

1. Single image Ad: <\/b>Image ads fit in perfectly at any stage of the funnel. Before designing make sure your ad has a proper aspect ratio, the image quality is high, and your value proposition is crystal clear.\u00a0<\/span><\/p>\n

2. Video Ad: <\/b>Video ads deliver high engagement as they connect better. Facebook suggests your video ads should be 15 seconds or less. Nowadays, making video ads is easier thanks to free video effects<\/a> like the ones offered by Videvo.<\/p>\n

3. Slideshow Ad:<\/b> When you combine a bunch of images (3-10) in a video format, that’s called a slideshow ad. These ads consume <\/span>5x less data <\/span><\/a>as compared to traditional videos.<\/span><\/p>\n

4. Stories Ad<\/b>: <\/span>They provide a lot of creative freedom as compared to other <\/span>Facebook ad formats <\/b>and are perfect for establishing a deep connection.\u00a0<\/span><\/p>\n

Quick pointers<\/b>: Keep the pace of the stories smooth with great transitions, introduce AR\/VR to your stories, and most importantly <\/span>optimize your images and videos<\/span><\/a> for a full-screen viewing experience.\u00a0<\/span><\/p>\n

5. Instant Experience Ad: <\/b>These are mobile-only ads that open once someone taps on an ad. They help in capturing attention, telling a story about the brand, and letting you add more content to the ad.<\/span><\/p>\n

6. Carousel Ad: <\/b>Carousel ads are excellent to promote a bunch of products, showcase property, educate about the services you offer, present event details or job openings, and much more.\u00a0<\/span><\/p>\n

7. Collection Ad: <\/b>This ad format includes a cover image\/video that has four product images beneath it. It’s like a window-shopping experience where the audience can explore your lineup of products, all with one tap.<\/span><\/p>\n

8. Messenger Ad: You can widen your brand\u2019s reach by running ads in the Messenger inbox. Facebook automatically delivers ads to the placement that will drive results as inexpensively as possible.<\/span><\/b><\/p>\n

Before you begin the design process, evaluate which of these ad formats can be leveraged to maximize the results of your ads and check out more details about these specific formats in our <\/span>guide on running facebook ads.<\/span><\/a><\/p>\n

3. Let your brand identity shine through<\/b><\/h2>\n

With each Facebook ad that you create, you are setting a tone for your brand\u2019s identity. So, make sure your ad design includes the basics like logo, color scheme, selected fonts, and key products\/services.\u00a0<\/span><\/p>\n

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Having a brand identity is crucial to make sure that your advertising designs elicit the kind of emotion you want your audience to feel.\u00a0<\/span>For example, <\/span>McDonald’s official colors are yellow, red, and black. Here\u2019s how a typical ad by them looks.\u00a0<\/span><\/p>\n

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Source: Facebook Ad Library\/McDonald\u2019s<\/p><\/div>\n

4. Define your\u00a0Facebook ad\u2019s objective first, design then<\/b><\/h2>\n

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It\u2019s known that your Facebook ad should be designed with a goal in mind.\u00a0<\/span><\/p>\n

However, it is also critical to ensure that your ad design matches your \u2018Facebook Ad campaign objective\u2019. Are you creating an ad for the awareness, consideration, or conversion phase? <\/span>Best Facebook ads<\/span><\/a> are always optimized for their campaign objective.\u00a0<\/span><\/p>\n

After you are sure about that, you can create your designs accordingly.\u00a0<\/span><\/p>\n

5. Be humble, keep it real and simple. Less text and more visual<\/b><\/h2>\n

3 seconds<\/span><\/a>. That\u2019s the amount of time you have to grab people\u2019s attention while they are scrolling on Facebook.\u00a0 It is imperative to be direct and clear about your value proposition, with minimal words. According to a study, images with <\/span>less than 20% text <\/span><\/a>work better.\u00a0<\/span><\/p>\n

Another crucial point is to focus on a single emotion or rather a single message. If you try to juxtapose multiple offers in one ad, it\u2019ll get all cramped up. It will overwhelm your potential customer, and they might just pass by.<\/span><\/p>\n

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Source: Facebook Ad Library\/Subway<\/p><\/div>\n

If there\u2019s additional information you wish them to know, save that for the page they will be directed to once they click on the CTA. <\/span><\/p>\n

Ad copy is another essential element of an ad design and plays an integral role in how well the ad converts.\u00a0<\/span><\/p>\n

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6. Add some attention-grabbing contrast<\/b><\/h2>\n

If you want your ads to be seen, make use of tested visual techniques. Attract attention with contrast. A fundamental contrast technique is to use two distinct colors on the color wheel. Opposing colors intrinsically bring out the best and help enhance the visibility of the text and image.<\/span><\/p>\n

\"Source:<\/p>\n