{"id":44363,"date":"2022-02-11T14:52:43","date_gmt":"2022-02-11T13:52:43","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=44363\/"},"modified":"2024-12-23T17:05:28","modified_gmt":"2024-12-23T16:05:28","slug":"great-ways-to-drive-website-traffic-through-instagram-engagement","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/02\/great-ways-to-drive-website-traffic-through-instagram-engagement\/","title":{"rendered":"Great Ways to Drive Website Traffic through Instagram Engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Without a doubt, Instagram is one of the most effective social channels available to businesses today. Thus, any marketer planning to boost brand visibility and engage their audience should prioritize boosting Instagram engagement.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The platform has experienced a meteoric rise of <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noopener\">over one billion monthly active users<\/a> globally. In fact, with <a href=\"https:\/\/datareportal.com\/essential-instagram-stats\" target=\"_blank\" rel=\"noopener\">1.393 billion users<\/a> (October 2021), Instagram is the fourth most popular social media platform. What\u2019s more, people are spending more time on Instagram than other popular social channels. The graph below shows a one-minute growth in the user time spent.<\/span><\/p>\n<div id=\"attachment_44365\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44365\" class=\"wp-image-44365\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image12-475x514.png\" alt=\"\" width=\"400\" height=\"433\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image12-475x514.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image12.png 699w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-44365\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.emarketer.com\/content\/emarketer-reduces-us-time-spent-estimates-for-facebook-and-snapchat \">eMarketer<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Boosting visibility and engagement on Instagram is easy and usually cost-effective for brands. The platform offers multiple advertisements and sponsorship opportunities and business-friendly features that make it straightforward for marketers to improve their Instagram engagement. With these features, brands can establish a strong online presence without spending a dime.\u00a0<\/span><\/p>\n<h2>Why Boosting Instagram Engagement is Critical?<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a few reasons why boosting your presence on Instagram makes complete business sense.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/viralyft.com\/blog\/instagram-engagement\" target=\"_blank\" rel=\"noopener\">Active Instagram engagement<\/a> will improve your brand visibility and reach. The platform has over one billion monthly active users (MAUs) globally.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram is a great platform for businesses of all sizes &#8211; big corporations, small businesses, startups, and solopreneurs. Businesses can schedule Instagram posts each day to enhance visibility and drive traffic to their <a href=\"https:\/\/blog.hubspot.com\/marketing\/free-website-builders\" target=\"_blank\" rel=\"noopener\">website<\/a>.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers business-friendly features. For instance, shoppable posts allow brands to tag products in photos with links to product descriptions and prices. They allow shoppers to instantly buy products they see.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44437\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/IG_shoppable-post-475x790.png\" alt=\"\" width=\"300\" height=\"499\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/IG_shoppable-post-475x790.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/IG_shoppable-post-768x1278.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/IG_shoppable-post.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, the latest update, Shop Tab, directs users to the online store, enabling them to discover and shop for their favorite brands.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows businesses to share live posts and stories, thus making their content more relatable. Followers see brands beyond a faceless corporation and connect with the human side of the business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It opens up collaboration opportunities with influencers who can promote the brand to their audience, thus taking the business into the mainstream.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps marketers keep an eye on the competition and understand how they engage their audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It expands horizons by reaching new audiences through Instagram advertisements.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I can go on about the benefits of Instagram for businesses. But the core message is, Instagram is undeniably the most important social channel for businesses today.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, without further ado, let\u2019s get to how you can drive traffic from Instagram and boost conversions.<\/span><\/p>\n<h2><strong>Sure-Fire Ways to Drive Traffic from Instagram<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here are five effective tactics that can help you leverage Instagram to the fullest potential and drive traffic to your business website.<\/span><\/p>\n<h3><b>1. Make the Most of Your Link in Bio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram allows users to add one external link in their bio. Hence, this is a prime location where businesses can persuade followers to click through and visit their home page, a specific campaign page, a newly launched collection, or a lead capture page.<\/span><\/p>\n<div id=\"attachment_44375\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44375\" class=\"wp-image-44375 size-medium\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image1-1-475x239.png\" alt=\"\" width=\"475\" height=\"239\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image1-1-475x239.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image1-1.png 739w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><p id=\"caption-attachment-44375\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/mystereparisofficial\/\">Instagram<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">But adding a link in the bio is more than just inserting a URL. You need to harness this link to gain traffic and conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few quick tips to effectively use your Instagram bio link to drive traffic to your website.\u00a0<\/span><\/p>\n<h4><b>I. Determine Your Business Goals<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">As mentioned above, Instagram allows you to choose only one link. So, you want to use it to achieve your business goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Determine what you want to achieve through this link. Do you want to build awareness? Do you want to grow your newsletter subscriber base? Do you want them to spread the word about your brand?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you know your purpose, selecting the right bio link becomes easy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you improve your newsletter subscriber base, you will share a bio link that connects followers to a landing page with a subscription form.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how Glossy Box, a beauty subscription brand, directs its followers to a page where they can sign up for a subscription box service.<\/span><\/p>\n<div id=\"attachment_44377\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44377\" class=\"wp-image-44377 size-medium\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image15-475x193.png\" alt=\"\" width=\"475\" height=\"193\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image15-475x193.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image15-768x313.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image15.png 1063w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><p id=\"caption-attachment-44377\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/glossyboxuk\/\">Instagram<\/a><\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44379\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image17-475x507.png\" alt=\"\" width=\"380\" height=\"406\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image17-475x507.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image17-768x820.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image17.png 825w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/p>\n<h4><b>II. Optimize Your Bio Link\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Convert your bio link into a traffic magnet by using tools like Link in Bio by <\/span><a href=\"https:\/\/www.lightricks.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lightricks<\/span><\/a><span style=\"font-weight: 400;\"> that allow businesses to schedule Instagram posts and add links or tag products in them. It also lets you curate a beautiful single-page site where you can host links to all of your best content and sales pages.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-44381 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image13-475x349.png\" alt=\"\" width=\"475\" height=\"349\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image13-475x349.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image13-768x565.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image13.png 1942w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, make sure you consistently remind and guide your followers through posts and stories to click the bio link. This will not just increase your impression on Instagram but also the traffic to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, don\u2019t just assume your leads landing on your website will take an action. Help them get where you need to go. Create an effective landing page with a compelling headline, simple and direct copy, standout CTA, and a lead capture form, where relevant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools like <\/span><a href=\"https:\/\/www.vcita.com\/landing-page\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">vcita\u2019s landing page<\/span><\/a><span style=\"font-weight: 400;\"> builder can help you <a href=\"https:\/\/webwave.me\/ai-website-builder\" target=\"_blank\" rel=\"noopener\">build a beautiful and mobile-responsive web page<\/a> that generates more leads and sales online. You don\u2019t need any developer skills as the tool can easily customize your webpage so that it\u2019s consistent with your brand, and people can use it to directly book your services using the built-in integrated booking engine. Plus, you get access to a range of business tools to <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/02\/lead-generation-tips-using-social-media-accounts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">generate new leads<\/span><\/a><span style=\"font-weight: 400;\">, nurture them, and manage your client base.<\/span><\/p>\n<h4><b>III. Work on Your Bio Copy<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your bio copy should be persuasive enough to drive followers to click that link. Spend enough time reviewing your copy and include a call to action that tells your followers what to do. You have just 150 characters to play with, so make them count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how SprezzaBox, a men\u2019s fashion brand, seamlessly directs its audience to take action.<\/span><\/p>\n<div id=\"attachment_44383\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44383\" class=\"wp-image-44383 size-medium\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image19-475x169.png\" alt=\"\" width=\"475\" height=\"169\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image19-475x169.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image19-768x272.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image19.png 1102w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><p id=\"caption-attachment-44383\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/sprezzabox\/\">Instagram<\/a><\/p><\/div>\n<h3><b>2. Get Creative with Instagram Stories<\/b><\/h3>\n<h3>\u00a0<span style=\"font-weight: 400;\">In a world where customers skip ads and block pop-ups, Instagram stories are a saving grace. These stories offer a quick and effective way to engage followers and persuade them to take action.\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/info.mention.com\/hubfs\/Instagram%20Engagement%20Report%202018%20%7C%20Mention.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">500+ million people use stories<\/span><\/a><span style=\"font-weight: 400;\"> daily. Also, one-third of the most-viewed stories come from business accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest benefits of sharing stories is that they drive traffic to websites. Here\u2019s how you can drive traffic using Instagram stories.\u00a0<\/span><\/p>\n<h4><b>I. Add Link to Your Stories<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Adding a \u2018Visit Link\u2019 to your story is easy but make sure you give your followers enough reason to click through.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great idea is to share an engaging GIF or video with a relevant Instagram text and call to action. Animating stories can drive more clicks, diverting traffic to your page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice how Dior Beauty has added a link to its stories that take viewers to their target page, making it easy for them to shop for their favorite brand.<\/span><\/p>\n<div id=\"attachment_44385\" style=\"width: 335px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44385\" class=\"wp-image-44385\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image5-1-475x693.png\" alt=\"\" width=\"325\" height=\"474\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image5-1-475x693.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image5-1.png 615w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><p id=\"caption-attachment-44385\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/diorbeauty\/\">Instagram<\/a><\/p><\/div>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44387\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image11-475x440.png\" alt=\"\" width=\"400\" height=\"371\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image11-475x440.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image11-768x712.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image11.png 928w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><b>II. Leverage Shoppable Stories<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Shoppable stories allow businesses to sell their offerings using a \u2018Swipe Up\u2019 function. This function takes followers to the target page, thus increasing the chances of conversion.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/business.instagram.com\/a\/stories\/overview\"><span style=\"font-weight: 400;\">Instagram confirms<\/span><\/a><span style=\"font-weight: 400;\"> that 58% of people are more interested in a brand after seeing their stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how World Market uses this feature effectively to drive followers to its website.<\/span><\/p>\n<div id=\"attachment_44391\" style=\"width: 380px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44391\" class=\"wp-image-44391\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image4-1-475x664.png\" alt=\"\" width=\"370\" height=\"517\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image4-1-475x664.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image4-1-768x1073.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image4-1.png 796w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><p id=\"caption-attachment-44391\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/worldmarket\/\">Instagram<\/a><\/p><\/div>\n<h4><b>III. Use Highlights to Showcase Your Top-Performing Stories<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Instagram stories make the most of the FOMO element by displaying your Instagram text for 24 hours only. But you can extend your story shelf life by leveraging Instagram Stories Highlights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyze your impression on Instagram and select the stories that drive the most traffic. Use stories analytics to identify trends and monitor the wins. Analyze Instagram metrics like clicks and engagement and use the insights to <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/02\/35-instagram-content-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">implement a content strategy<\/span><\/a><span style=\"font-weight: 400;\"> that resonates with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how The Little Market creates a highlight for each collection, allowing visitors to shop their product lines, straight from their Instagram page.<\/span><\/p>\n<div id=\"attachment_44393\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44393\" class=\"wp-image-44393 size-medium\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image18-475x236.png\" alt=\"\" width=\"475\" height=\"236\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image18-475x236.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image18-768x381.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image18.png 1390w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><p id=\"caption-attachment-44393\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/worldmarket\/\">Instagram<\/a><\/p><\/div>\n<h3><b>3. Add Clear Calls to Action in Your Post Captions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You have created an engaging brand story that wows your audience. That\u2019s the end of your pitch and they are ready to act. But your viewers need that push to click through and you need to tell them what to do and how.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call to action does that!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are two ways you can schedule Instagram post with an effective call to action<\/span><\/p>\n<h4><b>I. Add a CTA Button to Your Ads<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">An effective Instagram ad carries a strong call to action that makes it easy for users to start an order, book, or reserve a product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how Lemon and Line uses a serene and harmonious vibe to subtly draw attention to its bracelets. The ad is accompanied by a great color pallet, smart copy, and a clear call to action.<\/span><\/p>\n<div id=\"attachment_44395\" style=\"width: 347px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44395\" class=\"wp-image-44395 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image6.png\" alt=\"\" width=\"337\" height=\"498\" \/><p id=\"caption-attachment-44395\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/lemonandline\/\">Instagram<\/a><\/p><\/div>\n<h4 class=\"mceTemp\"><b>II. Add a \u2018Contact\u2019 Button to Your Profile<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Instagram also allows you to add a contact button to your profile like Call, Buy Tickets, Email or Order just like Bespoke Post has done.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44397\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image16-475x1029.png\" alt=\"\" width=\"375\" height=\"812\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image16-475x1029.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image16-768x1663.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image16.png 923w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><b>4. Invest in Video Ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Video ads can help you target the right audience at the right time. <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/06\/best-instagram-ads-blog-post\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram ads<\/span><\/a><span style=\"font-weight: 400;\"> are a form of paid advertising for publishing Instagram text based on targeting options. This allows businesses to boost their brand exposure, generate qualified traffic, and improve conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can upload a video of up to 60 seconds to share your brand story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how IKEA grabs the audience\u2019s attention within three seconds with this video that uses a fun way to share the utility of anti-slip mats. They also added a catchy caption &#8211; \u2018What if an anti-slip mat turned a dining room into a playroom?\u2019<\/span><\/p>\n<div id=\"attachment_44399\" style=\"width: 485px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44399\" class=\"wp-image-44399 size-medium\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image3-1-475x268.png\" alt=\"\" width=\"475\" height=\"268\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image3-1-475x268.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image3-1-768x433.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image3-1.png 1417w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><p id=\"caption-attachment-44399\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.instagram.com\/p\/BE1G9k0wpUS\/?utm_source=ig_embed&amp;utm_campaign=embed_video_watch_again\">Instagram<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The best way to set up a video ad on Instagram is to go through <\/span><b>Facebook Ads Manager<\/b><span style=\"font-weight: 400;\">. Go to your account page and click on the <\/span><b>Ad Center<\/b><span style=\"font-weight: 400;\"> drop-down arrow in the Manage Page panel. Then choose <\/span><b>All Ads<\/b><span style=\"font-weight: 400;\"> from the drop-down and click on <\/span><b>Ads Manager<\/b><span style=\"font-weight: 400;\"> at the bottom of the page. Just follow the instructions to start a new campaign and choose how you want your ads to appear on Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few quick best practices to consider when <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/07\/engaging-video-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating engaging video content<\/span><\/a><span style=\"font-weight: 400;\"> for Instagram.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your video ads for mobiles.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get to the point within 3 seconds!\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use effective captions to keep your audience engaged. Remember the IKEA ad you just saw?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check what your competitors are doing. Gather hints from how they approach Instagram video ads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solve a problem. Your audience is constantly looking for WIIFM (What is in it for me?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be consistent. If you want to hammer your brand message, it\u2019s wise to post video ads at least twice a week consistently.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gaining an impression on Instagram isn\u2019t easy. But video ads, because of their engaging nature, help in boosting your Instagram engagement and conversions. Hence, these ads are a great investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when investing in ads, it is critical to have constant access to well-visualized data that helps marketers make the right decisions. AI-powered analytics tools like <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/10\/sotrender-ads-facebook-ads-reports\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sortender Ads<\/span><\/a><span style=\"font-weight: 400;\"> empower social marketers to track their social media campaign performance. It automates repetitive and time-consuming tasks when you analyze Instagram performance and saves time on data aggregation and visualization.\u00a0<\/span><\/p>\n<div id=\"attachment_43545\" style=\"width: 2782px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43545\" class=\"wp-image-43545 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age-.png\" alt=\"CPC analysis in Sotrender Ads\" width=\"2772\" height=\"792\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age-.png 2772w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age--475x136.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age--768x219.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age--950x271.png 950w\" sizes=\"(max-width: 2772px) 100vw, 2772px\" \/><p id=\"caption-attachment-43545\" class=\"wp-caption-text\">CPC analysis in Sotrender Ads<\/p><\/div>\n<p>The tool enables you also to generate reports on your paid campaigns in less than 60 seconds which helps to save a lot of time on a monthly basis. You receive a complex report with all necessary data that you can effortlessly pass to your boss or share with your team.<\/p>\n<p style=\"text-align: center;\"><strong><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e67dcb1e-f7bd-48c9-be61-33a98912f2c3\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e67dcb1e-f7bd-48c9-be61-33a98912f2c3\" class=\"hs-cta-node hs-cta-e67dcb1e-f7bd-48c9-be61-33a98912f2c3\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/e67dcb1e-f7bd-48c9-be61-33a98912f2c3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-e67dcb1e-f7bd-48c9-be61-33a98912f2c3\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/e67dcb1e-f7bd-48c9-be61-33a98912f2c3.png\" alt=\"Start analyzing your ads\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'e67dcb1e-f7bd-48c9-be61-33a98912f2c3', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/strong><\/p>\n<h3 style=\"text-align: left;\"><b>5. Optimize Your Website for Mobile<\/b><\/h3>\n<p><a href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">99% of social<\/span><\/a><span style=\"font-weight: 400;\"> media users access these channels on their mobile devices. And around 78% solely access these platforms from their mobile phones. So, even if your Instagram profile drives traffic to your non-mobile-friendly website, your efforts are wasted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these tips to optimize your website for mobile devices.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test your website using Google\u2019s mobile-friendly tool.\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_44405\" style=\"width: 647px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44405\" class=\"wp-image-44405\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image7.png\" alt=\"\" width=\"637\" height=\"215\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image7.png 1730w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image7-475x160.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/02\/image7-768x259.png 768w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><p id=\"caption-attachment-44405\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Google<\/a><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are using WordPress or some other CMS, consider using responsive themes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a <a href=\"https:\/\/www.wpmyweb.com\/hosting\/best-godaddy-alternatives.html\" target=\"_blank\" rel=\"noopener\">reliable web host<\/a> to boost your site performance and speed. When it comes to mobile-first optimization, speed is critical.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redesign pop-ups for mobile devices to make them as non-obstructive as possible on smaller screens.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable AMP (accelerated mobile pages) that strips down the content and removes unnecessary media files and advanced layouts. This improves the website performance on mobile devices.\u00a0<\/span><\/li>\n<\/ul>\n<p>Additionally, as you enhance your website&#8217;s Instagram engagement strategy, consider <a href=\"https:\/\/www.namehero.com\/blog\/how-to-change-domain-name-in-3-steps\/\" target=\"_blank\" rel=\"noopener\">modifying your domain<\/a> if it no longer aligns with your brand identity. This simple process can significantly impact your digital presence and SEO, making it easier for new and existing followers to find and connect with you online.<\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been trying to drive traffic to your website and haven\u2019t been successful, you aren\u2019t alone. Getting quality traffic is a big challenge for most businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Instagram is a great social media channel that offers various opportunities to succeed in this endeavor. It is the fastest growing and popular social channel that offers several business-friendly features.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implement the tips and tricks shared in this post to direct traffic back to your website and boost your conversion rates.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Without a doubt, Instagram is one of the most effective social channels available to businesses today. Thus, any marketer planning to boost brand visibility and engage their audience should prioritize boosting Instagram engagement.<\/p>\n","protected":false},"author":223,"featured_media":44415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789,2273],"tags":[615,661,893,3155],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Drive Website Traffic through Instagram Engagement<\/title>\n<meta name=\"description\" content=\"Instagram is one of the top social media channels today. 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