{"id":44073,"date":"2022-01-07T09:28:10","date_gmt":"2022-01-07T08:28:10","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=44073\/"},"modified":"2024-10-15T10:42:13","modified_gmt":"2024-10-15T08:42:13","slug":"snapchat-marketing-incorporate-snapchat-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/01\/snapchat-marketing-incorporate-snapchat-marketing-strategy\/","title":{"rendered":"Snapchat Marketing: Incorporate Snapchat into Your Marketing Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Snapchat took the world by storm with its \u201cdisappearing\u201d content and popularity among young audiences. If you\u2019re thinking that Snapchat isn\u2019t appropriate for your marketing strategy, consider that the platform offers a 75 percent chance of converting its users in comparison to other platforms.\u00a0<\/span><\/p>\n<p>There\u2019s no question that Snapchat offers incredible marketing potential. Find out how you can incorporate it into your\u00a0<a href=\"https:\/\/www.sotrender.com\/blog\/2018\/08\/social-media-strategy-and-planning-how-to-do-it-right\/\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a>\u00a0for success.<\/p>\n<h2><b>What is Snapchat?<\/b><\/h2>\n<div id=\"attachment_44075\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44075\" class=\"wp-image-44075\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/image1.png\" alt=\"\" width=\"650\" height=\"374\" \/><p id=\"caption-attachment-44075\" class=\"wp-caption-text\">Source: <a href=\"http:\/\/www.edisonresearch.com\/wp-content\/uploads\/2021\/03\/The-Infinite-Dial-2021.pdf\">Infinite Dial 2021 Report<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Like other apps, Snapchat is a social media platform that offers an app for iOS and Android devices. Snapchat hit the market with a unique offering \u2013 any picture or <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/07\/engaging-video-content\/\"><span style=\"font-weight: 400;\">video<\/span><\/a><span style=\"font-weight: 400;\"> sent on the app is only available for a short period, then it disappears forever. This was intended to keep social interactions natural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though users kept content sharing private and among only a few people at first, Snapchat now offers a range of <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/11\/distribute-content-like-pro\/\"><span style=\"font-weight: 400;\">content types for massive audiences<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 this is where brands can cash in. You can take advantage of short-form videos, live video chats, messaging, stories, and avatars. Brands also have opportunities to use features like Feed, along with media brands like Cosmopolitan and Buzzfeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To address the disappearing content, Snapchat now provides users with a private spot to store screenshots of images and other content. Some other features include augmented reality, filters, and location data.<\/span><\/p>\n<h2><b>Important Snapchat Lingo<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snap: A photo, video, or other content that\u2019s sent or received. Responding to a snap is a \u201cSnapback.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stories: Like Instagram Stories, Snapchat stories are short reels that can be linked and broadcast to followers. Relying on the popularity of the original disappearing content, a reel is only available for a day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Score: This is a number that shows up near the username on the app, calculated from the number of snaps, stories, and some other data. A higher score means greater engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lenses: These are augmented reality effects and sounds that can be used to enhance snaps. You can use lenses by long pressing the image and selecting a lens with the capture button.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filters: These are overlays that can be used to personalize snaps, such as time and weather stamps, speed view, colors, text, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geofilter: Geofilters are tagged to events or locations, which can be used by individuals or companies to add to snaps or promote an upcoming event. For example, Zutubi driver\u2019s ed app can use a geofilter to showcase a\u00a0<a href=\"https:\/\/zutobi.com\/us\/fl-car\/practice-permit-test\">practice permit test<\/a><\/span><span style=\"font-weight: 400;\">\u00a0specifically to student drivers in Florida<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover: This is a section used for brands to promote content to followers. This is currently used by major media brands like Buzzfeed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snapcode: This scannable code can be used with a camera on a phone to pull up friends or brands, like a <a href=\"https:\/\/www.uniqode.com\/blog\/dynamic-qr-code\/best-free-dynamic-qr-code-generators\" target=\"_blank\" rel=\"noopener \u201ddofollow\u201d\">QR code<\/a>.<\/span><\/li>\n<\/ul>\n<h2><b>How to Incorporate Snapchat Marketing into Your Strategy<\/b><\/h2>\n<div id=\"attachment_44077\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44077\" class=\"wp-image-44077\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/image2.png\" alt=\"\" width=\"650\" height=\"460\" \/><p id=\"caption-attachment-44077\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/buffer.com\/state-of-social-2019\">Buffer<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">With so many users and options, Snapchat marketing can supercharge your existing marketing strategy. If you have a younger audience, it\u2019s even more important to have a presence on the popular platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out these tips for getting started with Snapchat:<\/span><\/p>\n<h2><b>Create Your Business Profile<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Snapchat requires an online presence to gain any leverage for marketing. To get started, you need to create a business profile that showcases your brands. Business profiles also offer advertising options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your username must be unique and you can\u2019t change it once it\u2019s selected. If your business name isn\u2019t available, you can add symbols, numbers, or combinations of characters to make it unique. The most important part is identifying yourself for users, so do your best to keep your username as close to your business name as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you create your profile, add your <a href=\"https:\/\/blog.designcrowd.com\/article\/1898\/7-tips-to-keep-in-mind-while-designing-a-brand-logo\">brand logo<\/a> and link your business email to your account. Then, all you have to do is verify your email and you can start posting.<\/span><\/p>\n<h2><b>Build Your Following<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Snapchat is powerful, but it takes time to gain some traction on the platform. The first step is adding friends and promoting your presence on your other social media accounts to generate more interest. Over time, you\u2019ll gain more followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Add friends from your contact list that are on Snapchat. You\u2019ll have a quick following from people who already follow your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite your social media friends from other platforms. This is where your Snapcode comes in \u2013 you can share your Snapcode to make it quick and convenient for people to follow you on Snapchat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer discounts, contests, and giveaways to generate interest in your Snapchat account. You can offer samples or a free gift, such as downloadable content. For example, we might <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/zutobi.com\/us\/motorcycle-practice-permit-test\">promote our free tests<\/a> as an early-access incentive<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote Snapchat with an email marketing blast. Plenty of your followers will be looking forward to seeing your content on Snapchat. Send out an email letting people know that you\u2019re on Snapchat and asking them to follow you. Even better \u2013 tease some of your exclusive Snapchat content, such as one-of-a-kind videos, product previews, and brand spotlights.<\/span><\/li>\n<\/ul>\n<h2><b>Design Content for Your Audience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have an audience, you can start <\/span><span style=\"font-weight: 400;\">creating <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/create-successful-content-social-media\/\">compelling content<\/a> to get them engaged<\/span><span style=\"font-weight: 400;\">. Like other social media channels, the content you post on Snapchat should offer value to your audience. Also, decide on a schedule in advance, such as one post a week, and stick with it. <\/span><span style=\"font-weight: 400;\">Consistency is vital to <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/04\/brand-consistency\/\">keeping your followers interested<\/a><\/span><span style=\"font-weight: 400;\"> in what you\u2019re offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stuck on what to post? How-to videos and tutorials are always a great option, especially if your product or service is complex. Followers may also be curious about how things work behind the scenes at your business and how your employees like their work, so don\u2019t be afraid to share employee events like holiday parties or highlight the employee of the month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how you choose to reach your audience, make sure it\u2019s authentic. Snapchat users enjoy the real and raw nature of the platform, so it\u2019s best to be approachable and authentic in your interactions. Over time, you\u2019ll get a feel for what your audience wants to see from you and ideas for how you can elevate your content.<\/span><\/p>\n<h2><b>Consider an Influencer Takeover<\/b><\/h2>\n<div id=\"attachment_44079\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44079\" class=\"wp-image-44079\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/image3.png\" alt=\"\" width=\"650\" height=\"343\" \/><p id=\"caption-attachment-44079\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\">Influencer Marketing Hub<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Though it may be intimidating for a business owner, a Snapchat takeover is a great way to build followers quickly. A takeover allows an influencer to control your account for a day and engage with your followers. Influencers already have a big following, so having one on your account for a short period can boost your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A relationship like this is built on trust, so make sure you\u2019re comfortable with the influencer you choose. Take some time to look at their social media account to learn more about what and how they promote. <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/create-successful-content-social-media\/\"><span style=\"font-weight: 400;\">Outline the content in advance<\/span><\/a><span style=\"font-weight: 400;\"> to make sure everything the influencer plans to do aligns with your brand values and message.<\/span><\/p>\n<h2><b>Keep Expectations in Check<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Snapchat can get your brand a lot of social media attention and lets you interact with your customers more directly, but it doesn\u2019t happen overnight. While you may hear about a few \u201covernight\u201d successes, there\u2019s always more to the story. Don\u2019t create an account thinking that you\u2019ll hit millions of followers in a week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go on your Snapchat journey with realistic expectations. You\u2019re off to a great start if you already have a social media following on other channels, such as Instagram and Facebook. You will still need to invest time and <\/span><span style=\"font-weight: 400;\">commit to <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/09\/growth-hacks-content-marketing-campaign\/\">consistent, valuable content<\/a><\/span><span style=\"font-weight: 400;\">, so don\u2019t get discouraged if your following builds slowly.<\/span><\/p>\n<h2><b>Get Creative<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Snapchat is regarded as a young platform with little value to businesses, other than certain niches. While that couldn\u2019t be further from the truth, it gives you a unique opportunity to get in early with a few competitors and experiment with your brand a little.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users on Snapchat don\u2019t expect television-quality advertising like something from Chanel or Ford. They\u2019re looking for authentic brand connections and interactions that humanize businesses, so let the real you (as a brand) show. Try some new things to see how your audience responds. If it doesn\u2019t take off, there\u2019s no real risk since the content will disappear.<\/span><\/p>\n<h2><b>Craft Compelling Stories<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With all the emphasis on short content, disappearing pictures, and raw interactions, it\u2019s easy to get on Snapchat with an organic approach. Your content still needs strategy and structure to succeed, however, so don\u2019t neglect your planning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of your content, no matter how short, should be structured like a story. Make your content compelling with a beginning, middle, and end to engage with your followers and give them something of value.<\/span><\/p>\n<h2><b>More Snapchat Tips<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Can\u2019t get enough? Check out these quick Snapchat tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Host giveaways and contests to increase engagement quickly. Plan your promotions out to ensure you\u2019re offering something your audience really wants.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give all of your team members a voice on your social media to come up with new content and ideas from unique perspectives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you first create Snapchat, don\u2019t hesitate to direct followers from your other social media channels. People occasionally miss posts on social, so don\u2019t hesitate to promote your Snapchat account multiple times.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have some fun with the creativity and uniqueness of Snapchat. Though it\u2019s important to be strategic and professional in your approach, you have some room to test the waters with new and innovative ideas.<\/span><\/li>\n<\/ul>\n<h2><b>Bring Snapchat into Your Marketing Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Snapchat is already a big platform for young audiences, but it\u2019s only expected to grow. Many brands haven\u2019t made the move to Snapchat, so armed with these tips, <\/span><span style=\"font-weight: 400;\">you can gain an edge over your competitors.<\/span><span style=\"font-weight: 400;\">\u00a0Besides other popular social media platforms, it can also be an important element of your marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also consider paid activity on Snapchat. Paid ads can go a long way toward generating awareness and traffic, however, keep in mind that social media campaigns can be challenging. Ad costs can compound, and it\u2019s vital to track vital metrics and tweak campaigns for the best possible ROI. Missing the key metrics can lead to massive budget losses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing an analytics tool like<\/span><a href=\"https:\/\/www.sotrender.com\/\"> <span style=\"font-weight: 400;\">Sotrender Ads,<\/span><\/a><span style=\"font-weight: 400;\">\u00a0you can track organic and paid ad performance on the main social media platforms. The tool automates reporting for in-depth insights in a flash and saves time on data aggregation and visualization. You can also compare campaigns to see what\u2019s working, and what isn\u2019t, which helps you to optimize your advertising activity.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e67dcb1e-f7bd-48c9-be61-33a98912f2c3\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e67dcb1e-f7bd-48c9-be61-33a98912f2c3\" class=\"hs-cta-node hs-cta-e67dcb1e-f7bd-48c9-be61-33a98912f2c3\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/e67dcb1e-f7bd-48c9-be61-33a98912f2c3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-e67dcb1e-f7bd-48c9-be61-33a98912f2c3\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/e67dcb1e-f7bd-48c9-be61-33a98912f2c3.png\" alt=\"Start analyzing your ads\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'e67dcb1e-f7bd-48c9-be61-33a98912f2c3', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat took the world by storm with its \u201cdisappearing\u201d content and popularity among young audiences. If you\u2019re thinking that Snapchat isn\u2019t appropriate for your marketing strategy, consider that the platform offers a 75 percent chance of converting its users in comparison to other platforms.\u00a0 There\u2019s no question that Snapchat offers incredible marketing potential. Find out [&hellip;]<\/p>\n","protected":false},"author":217,"featured_media":44091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3266],"tags":[3015,893,1281,2049],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Incorporate Snapchat into your marketing strategy<\/title>\n<meta name=\"description\" content=\"How to incorporate Snapchat into your marketing strategy? 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