{"id":44007,"date":"2021-12-28T13:09:50","date_gmt":"2021-12-28T12:09:50","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=44007\/"},"modified":"2025-03-28T11:24:53","modified_gmt":"2025-03-28T10:24:53","slug":"heres-marketers-care-data-security","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2021\/12\/heres-marketers-care-data-security\/","title":{"rendered":"Here\u2019s Why Marketers Should Care About Data Security"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cybersecurity has been a rising issue for pretty much any specialist operating online. As a marketer, you may not think that it\u2019s very relevant for you. You\u2019re probably more focused on things like <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">, <a href=\"https:\/\/www.sotrender.com\/blog\/2020\/09\/picking-social-media-platform-start-new-small-business\/\">social media<\/a>, paid ads, etc. Well, you\u2019re about to learn <strong>why cybersecurity should be one of your priorities as well<\/strong>.<\/span><\/p>\n<p><!--more--><\/p>\n<p><b>Data breaches have been more and more common<\/b> in the past couple of years, which means that the longer you fail to secure your data, the higher the risk of a breach.<span style=\"font-weight: 400;\"> In this article, you\u2019ll learn <strong>why data security is so important for marketers<\/strong>, and you\u2019ll learn how to ensure the highest security of your company\u2019s and users\u2019 data.<\/span><\/p>\n<h2><b>Data breaches have been on a rise<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Unfortunately, data breaches keep on growing every single year. In the <\/span><span style=\"font-weight: 400;\">graph below,<\/span><span style=\"font-weight: 400;\"> you can see by how much. Back in 2014, <strong>62%<\/strong> of companies had experienced a data breach, and that percentage has been going up ever since. In 2021, there were already <strong>86.2%<\/strong> of companies that had a breach of their data.<\/span><\/p>\n<div id=\"attachment_44013\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44013\" class=\"wp-image-44013\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/12\/image1-3.png\" alt=\"\" width=\"600\" height=\"447\" \/><p id=\"caption-attachment-44013\" class=\"wp-caption-text\">Source: retarus.com<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Considering how high these numbers are, it\u2019s fair to say that every single marketer is at high risk of a data breach. <\/span><b>The risk keeps increasing because:<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Businesses keep moving online, and many employees work from home. <span style=\"font-weight: 400;\">Because of how decentralized work has become, you can\u2019t control what wifi employees connect to (it might be unencrypted). Also, employees are generally more laid back when working from home and more likely to click on links that will infect their devices with malware.<\/span><\/b><\/li>\n<li aria-level=\"1\"><strong>Hackers keep thinking of new techniques<\/strong>.<span style=\"font-weight: 400;\"> Hackers have noticed the rise in remote working and have used this to their advantage. We\u2019ll cover the exact techniques hackers use later on in the article.<\/span><\/li>\n<\/ul>\n<h2><b>Customer trust is pivotal in marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customer trust is one of, if not the most, important thing in marketing. When customers know that your company stores their data securely, their trust in you grows stronger. Failing to understand data safety risks can lead to a loss of customer trust, which can even result in your business closing down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every step you\u2019ve taken in your marketing campaign has been aimed at building stronger <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/02\/social-customer-service-community-management\/\">relationships with customers<\/a>. Just one cyber attack can make all of your marketing efforts go to waste. Without proper data security in place, you can quickly lose everything you\u2019ve worked so hard to build.<\/span><\/p>\n<h2><b>GDPR has changed the data game<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GDPR stands for General Data Protection Regulation and is the basis for data protection in the EU. If you conduct business in the EU, then GDPR plays a crucial role in your business operations. As a marketer, you may not know much about this regulation. However, since marketing involves a lot of data collection and analytics, <\/span><b>you should know some GDPR basics, such as:<\/b><\/p>\n<ul>\n<li><b>You must obtain permission from users before collecting any data.<\/b><span style=\"font-weight: 400;\"> For example, you must always ask for consent to the use of cookies on your website, even though the data collected through cookies is usually anonymous and meant for website analytics.<\/span><\/li>\n<li><b>Users must be able to opt out of data processing at any time<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li aria-level=\"1\"><b>Personal data must be protected. <span style=\"font-weight: 400;\">This point keeps getting more and more difficult because of the increase in cyber attacks leading to data breaches.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To add to the point of data protection, below is a screenshot of a <\/span><span style=\"font-weight: 400;\">GDPR data security checklist provided by the EU<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_44015\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44015\" class=\"wp-image-44015\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/12\/image3-3.png\" alt=\"\" width=\"600\" height=\"483\" \/><p id=\"caption-attachment-44015\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/gdpr.eu\/checklist\/\">gdpr.eu<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Marketers usually aren\u2019t very educated on data protection regulations because they assume that it isn\u2019t an area they should be concerned with. Well, since marketers often collect data, it\u2019s very likely that a marketer unaware of GDPR will violate the regulation sooner or later. Such violations can lead to huge penalties and lost trust from users.<\/span><\/p>\n<h2><b>What are the main threats?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now you know why data security is so important in marketing. The next step is to find out how data breaches happen and how to prevent them. Here are the main threats:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Insiders<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sometimes, cyber attackers can be the ones you least expect: your fellow employees. Sure, they might leak the data entirely by accident, but the consequences are the same. For instance, they might accidentally give outsiders access to social media account login info. Or they might leak some of the data collected on customers, such as names, last names, phone numbers, and emails.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Malware<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We keep seeing new types of malware that result in data breaches. For example, there\u2019s the threat of ransomware. This is a type of malware where a company\u2019s data is blocked, and the hacker demands that a certain amount of money is paid in exchange for access. The hacker may also say that they will leak all of the company\u2019s sensitive data if the ransom is not paid. Ransomware isn\u2019t the only threat: there are also plenty of viruses that can steal all company data and delete everything from company devices.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Phishing<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Phishing occurs when a person is tricked into disclosing important data through a deceptive email or link. There are so many different forms of phishing and these attempts keep becoming harder and harder to notice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, ever since COVID-19 hit, there has been a rise in phishing attempts related to the virus. Fake invitations to get the vaccine, fake questionnaires to help \u201cunderstand the pandemic situation in your area\u201d, etc. Phishing attempts often result in the disclosure of important login information or customer data, which brings about horrible consequences for marketing specialists. However, there are solutions such as\u00a0<a href=\"https:\/\/easydmarc.com\/tools\/dmarc-lookup\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/easydmarc.com\/tools\/dmarc-lookup\/&amp;source=gmail&amp;ust=1660716493288000&amp;usg=AOvVaw0LPvngR3Dhkm_NKMpUZrjx\">DMARC<\/a>\u00a0and their main role is to protect your data from phishing.<\/span><\/p>\n<h2><b>How to protect business data?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You now know how data breaches happen and why they are so damaging for marketers. Below are 5 easy ways to prevent such breaches from happening.<\/span><\/p>\n<h3><strong>1. Get a password manager<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44017\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/12\/image2-3.png\" alt=\"\" width=\"500\" height=\"468\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A business password manager will help <\/span><a href=\"https:\/\/nordpass.com\/business-password-manager\/\"><span style=\"font-weight: 400;\"><strong>keep all login information in check<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> and safe from hackers. Essentially, a password manager provides an encrypted account to store all of your passwords in. This allows you to create very difficult and different passwords without needing to remember them or write them down.\u00a0<\/span><\/p>\n<p><strong>A separate and encrypted password manager is a much safer option than using a browser\u2019s built-in manager.<\/strong> If a business device gets stolen, anybody can access important accounts and learn their passwords. If employees work from home, you can\u2019t control who else has access to their devices. A password manager ensures that the employee is the only one with access to accounts, even if the device gets stolen. If you&#8217;re concerned about the cost, you can check the Cybernews article on\u00a0<b><a href=\"https:\/\/cybernews.com\/password-managers-coupons\/1password-coupon-codes\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/cybernews.com\/password-managers-coupons\/1password-coupon-codes\/&amp;source=gmail&amp;ust=1743157599131000&amp;usg=AOvVaw0GmaZoCK3gG81VT7_BMQLx\">1Password discount codes &amp; coupons<\/a><\/b>\u00a0for potential savings.<\/p>\n<h3><strong>2. Only collect necessary data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Data is pivotal<\/span><span style=\"font-weight: 400;\"> in understanding your audience and improving your marketing plan, but be sure to only ask users to provide data that is absolutely necessary. For example, when collecting information for a mailing list, only ask for the person\u2019s name and email. Limiting the amount of data you collect on customers helps decrease the damage caused by a potential data leak. Not to mention, it will help reduce your data clutter by as much as possible. Companies already find it difficult to properly utilize their data because there\u2019s too much of it.<\/span><\/p>\n<h3><strong>3. Protect access to important data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You already learned about insider threats. The best way to prevent data breaches is by protecting the data and managing who has access to what information. All business login information should be safe and encrypted in a business <a href=\"https:\/\/psono.com\/\" target=\"_blank\" rel=\"noopener\">open source password manager,<\/a> and a limited number of employees should have access to the password manager.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also applies to other important data, such as personal data collected from users. If they trusted you enough to let you know their home address, it\u2019s your responsibility to keep that information on the down-low.<\/span><\/p>\n<h3><strong>4. Incorporate a safe approach to user data analysis<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When handling very specific and sensitive data, it is especially important that you choose a safe approach to data operations. Some time ago, Google introduced Federated analytics as a new data processing technique. Traditionally, data science gathers lots of information in one central location. Federated analytics enables analysis of data from distributed datasets without collecting it in one place, which means, for example, that the data stays on the user&#8217;s device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some Federated analytics benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">it enables to securely analyse and aggregate sensitive data in times when users do not want to share it,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">it helps to maintain effectiveness and efficiency in data processing,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">it facilitates product development; companies can make their products smarter in a privacy-preserving way,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">it enables training machine learning models without exchanging local data.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Such an approach is gaining popularity and it is used by various companies which aim to improve their products in a secure way. For example, at <\/span><strong><a href=\"http:\/\/sotrender.com\">Sotrender<\/a><\/strong><span style=\"font-weight: 400;\">, which is a social media analytics tool, it is really important to process clients\u2019 confidential data (like advertising data) separately. Thanks to Federated analytics, there is no need to centralise the data to further process it and to use it for machine learning. Confidentiality of data belonging to customers is maintained as this data is not directly used in <a href=\"https:\/\/www.sotrender.com\/blog\/2020\/08\/social-media-and-topic-modeling\/\">analytics and machine learning<\/a>.\u00a0<\/span><\/p>\n<h3><strong>5. Train employees<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To protect a business from malware and phishing attempts, employees must be trained on these threats. Create a brief cybersecurity guide and keep updating it with the latest hacking trends.\u00a0<\/span><\/p>\n<p><b>Here are some basic points to cover in cybersecurity training:<\/b><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Phishing awareness<\/strong><span style=\"font-weight: 400;\"> &#8211; inform employees about the latest phishing trends. For example, hackers love taking advantage of people\u2019s anxiety around the coronavirus, which is why COVID-related phishing has been very common lately. Phishing trends are bound to change in the future, and by staying updated and updating your employees, you\u2019ll greatly increase the safety of your business\u2019s data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Password security<\/strong><b> <span style=\"font-weight: 400;\">&#8211; staff must know about the importance of using strong passwords and not sharing them with anyone.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Work device protection<\/strong> <span style=\"font-weight: 400;\">&#8211; all work devices must be protected at all costs because of the data stored on it. This means using a strong login password, setting auto-lock, and informing management of possible theft of a work device.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Data protection<\/strong> <span style=\"font-weight: 400;\">&#8211; employees must know how sensitive business data is. They should not share it with anyone, even their closest friends and family.<\/span><\/li>\n<li aria-level=\"1\"><strong>Continuous Learning and Testing Cybersecurity<\/strong> is an ever-evolving field, and staying informed is crucial for protecting our business. To ensure that your team remains effective and up-to-date with the latest security measures, regular review and testing are essential. Consider practicing on <a href=\"https:\/\/www.exam-labs.com\/certification\/CompTIA-Security-plus\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.exam-labs.com\/certification\/CompTIA-Security-plus&amp;source=gmail&amp;ust=1721371606002000&amp;usg=AOvVaw08GqkR6UpfTO1xHIdE0FYF\">Security+ Practice Test<\/a>\u00a0to assess knowledge on a broad range of cybersecurity topics. This includes the latest trends in phishing, password security, and data protection.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><strong>6. Create a data breach response plan<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you take all possible precautions against a data breach, you can never be 100% sure it won\u2019t happen. That\u2019s why it\u2019s important to have a response plan in case the worst happens. This will help minimize the potential damage of the breach.\u00a0<\/span><\/p>\n<p><b>A <\/b><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/data-breach-response-guide-business\"><b>data breach response plan<\/b><\/a><b> may include:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changing breached passwords immediately.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informing a client about their leaked data right away and instructing them on the precautions they should take, such as changing their own passwords. <\/span><b>The last thing you\u2019d want is for users to find out about their leaked data from other sources.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting to the source of the leak and preventing it from causing any more damage (for example, firing an employee if they leaked data).<\/span><\/li>\n<\/ul>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Data security should be of the utmost importance to marketers. The success of any company depends significantly on the company\u2019s ability to build trust and <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/12\/interact-with-customers-social-media\/\">relationships with its customers<\/a>. You might have an excellent marketing strategy already in place, but all of your efforts can go to waste within an instant if your data gets leaked.\u00a0<\/span><\/p>\n<p><b>Now is the time to start taking cybersecurity more seriously, especially since the vast majority of businesses have had a data breach at least once already.<\/b><span style=\"font-weight: 400;\"> We hope you found the information and tips in this article helpful, and we wish you the best of luck in securing your business!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cybersecurity has been a rising issue for pretty much any specialist operating online. As a marketer, you may not think that it\u2019s very relevant for you. You\u2019re probably more focused on things like SEO, social media, paid ads, etc. Well, you\u2019re about to learn why cybersecurity should be one of your priorities as well.<\/p>\n","protected":false},"author":219,"featured_media":44009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2273],"tags":[3147,3149],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How marketers should care about data security to avoid data breach?<\/title>\n<meta name=\"description\" content=\"Why data security is so important for marketers and how to ensure the highest security of your company\u2019s and users\u2019 data?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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