{"id":43509,"date":"2021-10-15T12:37:58","date_gmt":"2021-10-15T10:37:58","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=43509\/"},"modified":"2022-04-14T12:58:01","modified_gmt":"2022-04-14T10:58:01","slug":"sotrender-ads-facebook-ads-reports","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2021\/10\/sotrender-ads-facebook-ads-reports\/","title":{"rendered":"Introducing Sotrender Ads: generate Facebook Ads reports in 60 seconds"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Almost every brand that runs social media marketing <\/span><span style=\"font-weight: 400;\">most probably went for Instagram or Facebook ads at least once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook and Instagram advertising is a great investment, though to make this investment pay off, social media campaigns must be led wisely. Tracking crucial indicators and drawing conclusions should be your priority.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Each day of delay can result in great budget losses, though. There is clearly a growing need amongst marketers to have constant access to well-visualized data that enables them to make quick decisions.<\/span><\/p>\n<p><b>This is why we decided to develop an analytics tool to track not only organic performance, but also paid campaigns. Now\u2019s the time to show off our newest product <\/b><span style=\"font-weight: 400;\">\u2013<\/span><b> Sotrender Ads.<\/b><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-686bbe41-02bb-4395-a0f4-67ccee7cb98c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-686bbe41-02bb-4395-a0f4-67ccee7cb98c\" class=\"hs-cta-node hs-cta-686bbe41-02bb-4395-a0f4-67ccee7cb98c\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/686bbe41-02bb-4395-a0f4-67ccee7cb98c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-686bbe41-02bb-4395-a0f4-67ccee7cb98c\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/686bbe41-02bb-4395-a0f4-67ccee7cb98c.png\" alt=\"Try Sotrender Ads\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '686bbe41-02bb-4395-a0f4-67ccee7cb98c', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Forget about hours spent on reporting<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Today, we are launching the beta version of Sotrender Ads, available for all users. <\/span><span style=\"font-weight: 400;\">When we started creating our new product<\/span><span style=\"font-weight: 400;\">, we aimed at <\/span><b>automating the most repetitive and time-consuming task which is reporting<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know that reporting is an inherent element of marketers\u2019 work and those who manage business accounts in social media. Nowadays, every month, more than 50% of our clients use Sotrender to generate reports about their organic social media performance. Now, they will also be able to create reports about paid campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Sotrender Ads, you will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>generate reports<\/b> <b>about your paid campaigns in less than 60 seconds<\/b> <span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> at any time, at the end of the month or once your campaign is finished,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>save time on data aggregation and visualisation <\/b><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> charts for all indicators are generated automatically,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">get a complete PPTX report in an editable file &#8211; you can make any necessary changes to make the report fit your needs even better. At the stage of creating your report, you can add a logo (yours or your client\u2019s) as well as any comments that you find essential.<\/span><\/li>\n<\/ul>\n<p><b>Remember<br \/>\n<\/b><b>In Sotrender Ads you can generate a report for any campaign created in Facebook Ads Manager.<\/b><\/p>\n<h2><strong>Analyze, monitor, compare your Facebook Ads<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Obviously, every report is based on data. Once you <a href=\"https:\/\/app.sotrender.com\/en\/auth\/login\/\">log into Sotrender Ads<\/a>, you will get access to all key campaign indicators, both on ad sets and ads level.<\/span><\/p>\n<p>You can easily analyze\u00a0key indicators like reach, views, CPM, CPC, audience share, and these are just a few.<\/p>\n<div id=\"attachment_43545\" style=\"width: 2782px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43545\" class=\"size-full wp-image-43545\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age-.png\" alt=\"CPC analysis in Sotrender Ads\" width=\"2772\" height=\"792\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age-.png 2772w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age--475x136.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age--768x219.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/sotrender-ads-cpc-age--950x271.png 950w\" sizes=\"(max-width: 2772px) 100vw, 2772px\" \/><p id=\"caption-attachment-43545\" class=\"wp-caption-text\">CPC analysis in Sotrender Ads<\/p><\/div>\n<div id=\"attachment_43547\" style=\"width: 2600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43547\" class=\"size-full wp-image-43547\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/audience-share-en-sotrender-ads.png\" alt=\"Audience share analysis in Sotrender Ads\" width=\"2590\" height=\"706\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/audience-share-en-sotrender-ads.png 2590w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/audience-share-en-sotrender-ads-475x129.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/audience-share-en-sotrender-ads-768x209.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/audience-share-en-sotrender-ads-950x259.png 950w\" sizes=\"(max-width: 2590px) 100vw, 2590px\" \/><p id=\"caption-attachment-43547\" class=\"wp-caption-text\">Audience share analysis in Sotrender Ads<\/p><\/div>\n<p><span style=\"font-weight: 400;\">What is important and make Sotrender Ads stand out, especially compared to Facebook Ads Manager, is that all advertising data is being visualised in real time and on readable charts. It helps to monitor active campaigns on the fly and enables users to <\/span><b>make quicker decisions <\/b><span style=\"font-weight: 400;\">as to continuing ongoing activities or implementing necessary changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Sotrender Ads, you can compare any campaigns, ad sets or particular ads to each other. Thanks to that, <\/span><b>it is much easier to better understand your audience\u2019s preferences and behaviors with reference to particular markets, optimize future campaigns and budgets allocated to social media advertising.<\/b><\/p>\n<h2>Benchmarking &#8211; see results on the background of competitors<\/h2>\n<p>Benchmarking is a new and unique feature on the market, which enables marketers to access crucial data that determines effective marketing planning and budgeting.<\/p>\n<p>To compare results with the results of competitive businesses in Sotrender Ads, you just need to choose one of 25 categories and select one of the three campaign goals available: <em>Awareness, Consideration <\/em>or<em> Conversion<\/em><i>.<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-45011 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/benchmarking-categories.png\" alt=\"\" width=\"850\" height=\"513\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/benchmarking-categories.png 1888w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/benchmarking-categories-475x287.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/benchmarking-categories-768x464.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/benchmarking-categories-300x180.png 300w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><strong>Right now, there are 4 scores available in the app for which the comparison is being done:<\/strong><\/p>\n<ul>\n<li>median CPC,<\/li>\n<li>median CPM,<\/li>\n<li>number of ad views,<\/li>\n<li>number of ad clicks.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-45015 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/scores_benchmarking-1.png\" alt=\"\" width=\"2090\" height=\"630\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/scores_benchmarking-1.png 2090w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/scores_benchmarking-1-475x143.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/scores_benchmarking-1-768x232.png 768w\" sizes=\"(max-width: 2090px) 100vw, 2090px\" \/><\/p>\n<p><em>As an example, CPM score at the level of 95% means that in the previous month, the median cost of 1000 views of your ad was better than competitors&#8217;.<\/em><\/p>\n<p>What is more, in the new module you can check and compare the amount that you spent on advertising in the previous month with the median of competitors&#8217; spend (or businesses in any other preferred category). This way, you can learn how much do the competitive companies spend on advertising on Facebook and Instagram in a month&#8217;s time, and what are the campaign goals that they choose.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-45017 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/spend-and-campaign-goals_benchmarking.png\" alt=\"\" width=\"2770\" height=\"512\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/spend-and-campaign-goals_benchmarking.png 2770w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/spend-and-campaign-goals_benchmarking-475x88.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/spend-and-campaign-goals_benchmarking-768x142.png 768w\" sizes=\"(max-width: 2770px) 100vw, 2770px\" \/><\/p>\n<p><em>On the chart above, you can see that the total amount that an advertiser spent on ads in March was 38 PLN, and that the the campaign goal that he chose was Reach. If it comes to the median of competitors&#8217; ad spend in Marketing category, it was 1725 PLN, with 26% of campaigns that had a Reach goal.<\/em><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-6dca90b0-9a82-4a17-a045-3c4b904362a8\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-6dca90b0-9a82-4a17-a045-3c4b904362a8\" class=\"hs-cta-node hs-cta-6dca90b0-9a82-4a17-a045-3c4b904362a8\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/6dca90b0-9a82-4a17-a045-3c4b904362a8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-6dca90b0-9a82-4a17-a045-3c4b904362a8\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/6dca90b0-9a82-4a17-a045-3c4b904362a8.png\" alt=\"Start analyzing your competitors' ads\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '6dca90b0-9a82-4a17-a045-3c4b904362a8', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Want to check comment sentiment?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">User engagement in response to your ads is important, however, it is worth keeping a weather eye on comments that you receive. Are they positive or negative?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High number of negative comments do not work well for any company\u2019s image. Lots of marketers forget to monitor <\/span><span style=\"font-weight: 400;\">Facebook and Instagram ad comments<\/span><span style=\"font-weight: 400;\">, whereas they are even more important than the ones written under organic posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Sotrender Ads you will get a better understanding of comment sentiment <\/span><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> whether they are mostly positive or negative. It will help you to react at the proper time and take appropriate actions <\/span><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> from replying to comments, to analyzing ad creations.\u00a0<\/span><\/p>\n<div id=\"attachment_43513\" style=\"width: 1762px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43513\" class=\"wp-image-43513 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/Comments-sentiment-in-Sotrender-Ads.png\" alt=\"\" width=\"1752\" height=\"520\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/Comments-sentiment-in-Sotrender-Ads.png 1752w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/Comments-sentiment-in-Sotrender-Ads-475x141.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/Comments-sentiment-in-Sotrender-Ads-768x228.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/10\/Comments-sentiment-in-Sotrender-Ads-950x282.png 950w\" sizes=\"(max-width: 1752px) 100vw, 1752px\" \/><p id=\"caption-attachment-43513\" class=\"wp-caption-text\">Comments sentiment analysis in Sotrender Ads<\/p><\/div>\n<p><span style=\"font-weight: 400;\">This is crucial data that you should be aware of, but you can&#8217;t analyze it for free in Facebook Ads Manager. <\/span><span style=\"font-weight: 400;\">Such knowledge enables us to <\/span><b>better understand preferences and behaviors of your target audience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope that you are already interested in Sotrender Ads! \ud83d\ude09\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From today on, Sotrender Ads is available for all users and is accessible from <a href=\"http:\/\/app.sotrender.com\">our main app<\/a>. No matter if you are already an existing user of Sotrender or a new one, with a 14-day trial you can test our app with all its functionalities.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-686bbe41-02bb-4395-a0f4-67ccee7cb98c\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-686bbe41-02bb-4395-a0f4-67ccee7cb98c\" class=\"hs-cta-node hs-cta-686bbe41-02bb-4395-a0f4-67ccee7cb98c\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/686bbe41-02bb-4395-a0f4-67ccee7cb98c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-686bbe41-02bb-4395-a0f4-67ccee7cb98c\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/686bbe41-02bb-4395-a0f4-67ccee7cb98c.png\" alt=\"Try Sotrender Ads\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '686bbe41-02bb-4395-a0f4-67ccee7cb98c', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Remember to share your feedback about Sotrender Ads with us!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is just the beginning of what we can offer you in terms of ad analysis. Everyday, we are working on improvements and looking for new solutions to facilitate analyzing and optimizing your campaigns. We are also at the stage of testing<strong> new functions to enable comparing ad results with your competitors <\/strong>soon.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost every brand that runs social media marketing most probably went for Instagram or Facebook ads at least once. Facebook and Instagram advertising is a great investment, though to make this investment pay off, social media campaigns must be led wisely. Tracking crucial indicators and drawing conclusions should be your priority.<\/p>\n","protected":false},"author":211,"featured_media":43535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1781,1783,1789,2103],"tags":[3097,3109,3129],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sotrender Ads: generate Facebook Ads reports in Sotrender<\/title>\n<meta name=\"description\" content=\"Running paid campaigns in social media and creating summary reports? Now you can generate them in less than 60 seconds in Sotrender Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2021\/10\/sotrender-ads-facebook-ads-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sotrender Ads: generate Facebook Ads reports in Sotrender\" \/>\n<meta property=\"og:description\" content=\"Running paid campaigns in social media and creating summary reports? 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