Website and social media for personal branding<\/strong><\/h2>\nOne of the first steps you should take toward building a personal brand is having your own website. It\u2019s a corner of the Web you can claim as your own.<\/p>\n
Photographer websites<\/a> give you a chance to tell your story to your audience in a style that is unique to you. It is where you display your portfolio, connect with peers, mentors, and clients, and conduct business.<\/p>\nAnother aspect of building your brand is to have a presence on social media.<\/p>\n
Most influencers, small businesses, and big brands have a presence on Instagram today. The platform has surpassed 1 billion users in 2020.<\/p>\n
Think of the size of the reach you can achieve!<\/p>\n
Instagram emphasizes visual storytelling through its square photos, videos, stories, and reels. It\u2019s the best platform currently to showcase your unique style and personality to the world.<\/p>\n
You can use various inbuilt photo editing tools to share your photography on Instagram and receive feedback from the vibrant creative community on the platform.<\/p>\n
Remember to connect your website and social media handles to each other. It presents a streamlined image and attracts new followers<\/a>.<\/p>\nA compelling personal brand helps you build a lasting presence in your industry. You can also attract lucrative media opportunities and appeal to new clients.<\/p>\n
How can you leverage Instagram to stand out from the crowd?<\/p>\n
Let\u2019s take a leaf out of the books of some successful creatives by exploring what they do best on the platform.<\/p>\n
7 creatives who use Instagram for personal branding\u00a0<\/strong><\/h2>\nTake a look at how these 10 creative people leverage Instagram to build their personal brand.<\/p>\n
Petra Eriksson<\/strong><\/h3>\n![\"\"](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/09\/image1-950x470.jpg\")
<\/a><\/p>\nEriksson is a Barcelona-based illustrator who creates bright, bold compositions with vivid imagery. She uses Illustrator to create the shapes and adds highlights, texture, shadows, and other elements using Photoshop.<\/p>\n
She draws inspiration from practically anything – clothes and accessories worn by people, books, street art, films, patterns in nature.<\/p>\n
Instagram has given her the perfect platform due to its visuals-first vibe. Eriksson showcases her work on her website, her agent\u2019s website, and on her Instagram account.<\/p>\n
On Instagram, she gives her audience a more intimate look into her work life – what she\u2019s currently working on, how she creates her compositions, and what her process is like.<\/p>\n
At 93.3K followers, she certainly has a wide fan base.<\/p>\n
She uses Instagram highlights to cleverly promote various aspects of her work:<\/p>\n
\n- portfolio,<\/li>\n
- iPad drawings,<\/li>\n
- process,<\/li>\n
- client work,<\/li>\n
- inspirations,<\/li>\n
- interviews, and<\/li>\n
- AMAs.<\/li>\n<\/ul>\n
It\u2019s a comprehensive look into her professional life and a sneak peek into her personal one.<\/p>\n
As a full-time freelancer, she\u2019s using Instagram to build an easily recognizable brand.<\/p>\n
Think bright colors and organic shapes and you\u2019re likely to think of Eriksson.<\/p>\n
Wade Jeffree and Leta Sobierajski<\/strong><\/h3>\n![\"\"](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/09\/image9-1.png\")
<\/a><\/p>\nArt Director and designer Wade Jeffree\u2019s account is a study in branding<\/a>. Through short videos and photographs on Instagram, Wade and his partner Leta display their quirky sense of color and design.<\/p>\nIn their own words, \u201cWade and Leta make music for your eyes. Their studio combines purposeful eclecticism and performative design to create satisfying and emotional visuals ranging from conventional identities to colorfully charged compositions utilizing all disciplines.\u201d<\/p>\n
Their posts speak about how they work with clients in great detail:<\/p>\n
\n- the ideation process,<\/li>\n
- the brainstorming,<\/li>\n
- the thought that went into finding alignment with the client brief,<\/li>\n
- the execution of the idea, and<\/li>\n
- the outcome.<\/li>\n<\/ul>\n
It\u2019s interesting to read how they explain the \u201cwhy\u201d behind their work and their experience of working with each client.<\/p>\n
Some of their eye-catching posts are:<\/p>\n
\n- A branding project for Sons and Co. – unconventional and painstakingly detailed designs<\/li>\n
- A visual identity for Lola Pizza – simple yet powerful imagery<\/li>\n
- Branding for Kinglake Distillery – reflects the brand\u2019s values and gravitas perfectly<\/li>\n<\/ul>\n
Safe to say, Wade and Leta have successfully built a distinct personality and photography brand on Instagram.<\/p>\n
Nick Ulivieri<\/strong><\/p>\n![\"\"](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/09\/image5-1-950x466.png\")
<\/a><\/p>\nNick Ulivieri\u2019s passion for photography shines through on his Instagram page.<\/p>\n
He shoots the skies above Chicago and the structure and architecture of its various buildings. He also dabbles occasionally with abstract photos.<\/p>\n
It\u2019s a breathtaking look at the beauty and symmetry of nature and man-made objects.<\/p>\n
Ulivieri employs Instagram Highlights to give his audience a behind-the-scenes view into his preparation, equipment, process, and the tiny details that you don\u2019t even know exist.<\/p>\n
He infuses personality into his profile by also sharing other aspects of his life — his favorite books (by year), his work set up, and some household stuff with his partner.<\/p>\n
He also uses Instagram to drive his freelance business, talking about:<\/p>\n
\n- his digital products like calendars,<\/li>\n
- offering tickets to photography workshops, and<\/li>\n
- tips and tricks to shoot in extreme weather (of which he is a master!)<\/li>\n<\/ul>\n
Ulivieri\u2019s profile is not just pleasing to the eye due to its sleek esthetic, it also projects what he is all about as a person and a professional.<\/p>\n
He is successfully promoting himself as a master of his genre and offering a human interest angle as well.<\/p>\n
Simone Bramante<\/strong><\/h3>\n![\"\"](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/09\/image3-1-950x429.png\")
<\/a><\/p>\nAt first look, Simone Bramante\u2019s work is an eclectic mix of colors and hues and a lot of light and shadow play. He appears to have a knack for capturing the magic in people, landscapes, and objects.<\/p>\n
Bramante uses a combination of photographs and engaging videos<\/a> on Instagram to tell his stories. Many of his photographs feature members of his family. He is a Creative Director with a gift for photography.<\/p>\nHe often speaks of contemporary topics through his photographs and the popularity of his work is evident in the number of \u201clikes\u201d each post receives — nothing less than 10K.<\/p>\n
Just like other creatives, Bramante harnesses the power of Instagram Highlights to spread awareness about his book and his work. He has categorized his travels and causes by theme – Sustainability, Water, and Desert. He also offers a peek into his family life where photography and design feature heavily. (Why is this not surprising?)<\/p>\n
Bramante\u2019s bio leads us to his website where he provides information about his clients and his credentials. It\u2019s a great approach to building a personal brand with a combination of Instagram and a personal website.<\/p>\n
Meera Lee Patel<\/strong><\/h3>\n
Another aspect of building your brand is to have a presence on social media.<\/p>\n
Most influencers, small businesses, and big brands have a presence on Instagram today. The platform has surpassed 1 billion users in 2020.<\/p>\n
Think of the size of the reach you can achieve!<\/p>\n
Instagram emphasizes visual storytelling through its square photos, videos, stories, and reels. It\u2019s the best platform currently to showcase your unique style and personality to the world.<\/p>\n
You can use various inbuilt photo editing tools to share your photography on Instagram and receive feedback from the vibrant creative community on the platform.<\/p>\n
Remember to connect your website and social media handles to each other. It presents a streamlined image and attracts new followers<\/a>.<\/p>\n A compelling personal brand helps you build a lasting presence in your industry. You can also attract lucrative media opportunities and appeal to new clients.<\/p>\n How can you leverage Instagram to stand out from the crowd?<\/p>\n Let\u2019s take a leaf out of the books of some successful creatives by exploring what they do best on the platform.<\/p>\n Take a look at how these 10 creative people leverage Instagram to build their personal brand.<\/p>\n Eriksson is a Barcelona-based illustrator who creates bright, bold compositions with vivid imagery. She uses Illustrator to create the shapes and adds highlights, texture, shadows, and other elements using Photoshop.<\/p>\n She draws inspiration from practically anything – clothes and accessories worn by people, books, street art, films, patterns in nature.<\/p>\n Instagram has given her the perfect platform due to its visuals-first vibe. Eriksson showcases her work on her website, her agent\u2019s website, and on her Instagram account.<\/p>\n On Instagram, she gives her audience a more intimate look into her work life – what she\u2019s currently working on, how she creates her compositions, and what her process is like.<\/p>\n At 93.3K followers, she certainly has a wide fan base.<\/p>\n She uses Instagram highlights to cleverly promote various aspects of her work:<\/p>\n It\u2019s a comprehensive look into her professional life and a sneak peek into her personal one.<\/p>\n As a full-time freelancer, she\u2019s using Instagram to build an easily recognizable brand.<\/p>\n Think bright colors and organic shapes and you\u2019re likely to think of Eriksson.<\/p>\n Art Director and designer Wade Jeffree\u2019s account is a study in branding<\/a>. Through short videos and photographs on Instagram, Wade and his partner Leta display their quirky sense of color and design.<\/p>\n In their own words, \u201cWade and Leta make music for your eyes. Their studio combines purposeful eclecticism and performative design to create satisfying and emotional visuals ranging from conventional identities to colorfully charged compositions utilizing all disciplines.\u201d<\/p>\n Their posts speak about how they work with clients in great detail:<\/p>\n It\u2019s interesting to read how they explain the \u201cwhy\u201d behind their work and their experience of working with each client.<\/p>\n Some of their eye-catching posts are:<\/p>\n Safe to say, Wade and Leta have successfully built a distinct personality and photography brand on Instagram.<\/p>\n Nick Ulivieri<\/strong><\/p>\n Nick Ulivieri\u2019s passion for photography shines through on his Instagram page.<\/p>\n He shoots the skies above Chicago and the structure and architecture of its various buildings. He also dabbles occasionally with abstract photos.<\/p>\n It\u2019s a breathtaking look at the beauty and symmetry of nature and man-made objects.<\/p>\n Ulivieri employs Instagram Highlights to give his audience a behind-the-scenes view into his preparation, equipment, process, and the tiny details that you don\u2019t even know exist.<\/p>\n He infuses personality into his profile by also sharing other aspects of his life — his favorite books (by year), his work set up, and some household stuff with his partner.<\/p>\n He also uses Instagram to drive his freelance business, talking about:<\/p>\n Ulivieri\u2019s profile is not just pleasing to the eye due to its sleek esthetic, it also projects what he is all about as a person and a professional.<\/p>\n He is successfully promoting himself as a master of his genre and offering a human interest angle as well.<\/p>\n At first look, Simone Bramante\u2019s work is an eclectic mix of colors and hues and a lot of light and shadow play. He appears to have a knack for capturing the magic in people, landscapes, and objects.<\/p>\n Bramante uses a combination of photographs and engaging videos<\/a> on Instagram to tell his stories. Many of his photographs feature members of his family. He is a Creative Director with a gift for photography.<\/p>\n He often speaks of contemporary topics through his photographs and the popularity of his work is evident in the number of \u201clikes\u201d each post receives — nothing less than 10K.<\/p>\n Just like other creatives, Bramante harnesses the power of Instagram Highlights to spread awareness about his book and his work. He has categorized his travels and causes by theme – Sustainability, Water, and Desert. He also offers a peek into his family life where photography and design feature heavily. (Why is this not surprising?)<\/p>\n Bramante\u2019s bio leads us to his website where he provides information about his clients and his credentials. It\u2019s a great approach to building a personal brand with a combination of Instagram and a personal website.<\/p>\n7 creatives who use Instagram for personal branding\u00a0<\/strong><\/h2>\n
Petra Eriksson<\/strong><\/h3>\n
<\/a><\/p>\n\n
Wade Jeffree and Leta Sobierajski<\/strong><\/h3>\n
<\/a><\/p>\n\n
\n
<\/a><\/p>\n\n
Simone Bramante<\/strong><\/h3>\n
<\/a><\/p>\nMeera Lee Patel<\/strong><\/h3>\n
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