{"id":43087,"date":"2021-07-26T15:53:27","date_gmt":"2021-07-26T13:53:27","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=43087\/"},"modified":"2022-06-14T14:41:00","modified_gmt":"2022-06-14T12:41:00","slug":"tiktok-marketing-lessons","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2021\/07\/tiktok-marketing-lessons\/","title":{"rendered":"Top 10 TikTok Marketing Lessons For Businesses"},"content":{"rendered":"

Keeping up with the latest social media trends and apps is a roller coaster for every marketer, admit it. Some of these apps are here to stay, and TikTok marketing can help us navigate the chaotic world of social media campaigns.<\/span><\/p>\n

Every now and then there is a new app, like TikTok or Clubhouse, and just when you think you\u2019ve got it all figured out – something new and different emerges and starts trending.\u00a0<\/span><\/p>\n

And then, you\u2019re back to square one.\u00a0<\/span><\/p>\n

Trying to figure out what drives this new generation of social media users is a relentless and ongoing process.\u00a0<\/span><\/p>\n

But still, it is a process from which you can learn a lot of things about the new ways of consuming and creating content.<\/span><\/p>\n

Reading this article, you\u2019ll figure out what TikTok trends you can use to improve your social media marketing strategy and how to use them.<\/span><\/p>\n

TikTok Marketing Lesson 1: Keeping Up With The Trends<\/strong><\/h2>\n

When you go to a local cafe and try to hear what people are talking about, you\u2019ll hear the same topics that are trending on social media.\u00a0<\/span><\/p>\n

You could try to forecast a trend, but actually, they come and go in inexplicable ways, unless the trends are about an event that is shaking up the public opinion. When the affair regarding <\/span>The Ellen DeGeneres Show<\/span><\/i> reached the fans in 2020, it was more than expected for the stats of Ellen-related content to go over the roof.<\/span><\/p>\n

Some experts are trying to predict <\/span>future trends in video marketing<\/span><\/a>. Video content is more engaging for social media users, thus these upcoming trends can have a big impact on your next campaign.<\/span><\/p>\n

Video trends research<\/span><\/a> shows how young people will use social media platforms, what will be the topics they are most interested in, etc. You should stay on top of those predictions and try to decide for yourself whether something is going to take or not.\u00a0<\/span><\/p>\n

As we move forward, there are new cutting-edge technologies that can help you learn about the upcoming trends. For example, <\/span>Sotrender\u2019s AI models<\/span><\/a> can be used to scan what users are talking about on social media, extract these topics via topic modeling, and use this information to create powerful strategies for your brand.<\/span><\/p>\n

And when you do see something starting trending, you have a small window to benefit from it. People can get annoyed quite fast if they see too many posts about the same topic.<\/span><\/p>\n

You need to be fast, amongst the first ones to post about a certain topic, and the key factor is to be original. One of the coolest ways to promote your brand is to have a personal approach. For example, @anaocto found a unique way to respond to the newest music trends on TikTok, rollerskating her way to over 2 million followers.<\/span><\/p>\n

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Sometimes, even spending time proofreading the text you want to post, designing your content, and editing it might mean that the moment is gone and you are too late. That means that your content isn\u2019t relevant anymore and you won\u2019t get the response you wanted.\u00a0<\/span><\/p>\n

The too-late-content can even backfire on you – people can decide not to follow you anymore if they get fed up with the content on the same topic.<\/span><\/p>\n

It\u2019s better to \u201cmiss\u201d a trend than to be the one post that\u2019s the last straw when your followers get annoyed and decide to stop following anyone who posts on that topic again.<\/span><\/p>\n

Just as in many other areas, timing is everything. And TikTok influencers follow the trends and they\u2019re on top of their game when it comes to posting at the right moment.\u00a0<\/span><\/p>\n

If you do post at the right moment, people will start looking for content like yours and you\u2019ll even reach a new audience.<\/span><\/p>\n

Lesson 2: Drive Social Media Engagement<\/strong><\/h2>\n

When your followers engage with your social channels, the social media algorithm will rank you higher and you\u2019ll be more visible.\u00a0<\/span><\/p>\n

Luckily, TikTok users are eager to create new content and even shy people on this platform feel free to show their creative sides.<\/span><\/p>\n

Engage your audience by challenging them to <\/span>create fun and creative social media content<\/span><\/a> using your new products or a new feature you are trying to incorporate in your product.\u00a0<\/span><\/p>\n

You can do that by creating a challenge, a competition, introducing a new <\/span>hashtag<\/span><\/a>, asking your audience what they think or how they feel about something, or you can get even more creative and think about an innovative way of engaging your audience.<\/span><\/p>\n

For example, <\/span>#pepsicanbalance<\/b> was a branded challenge that got over 12 million views, and even some celebrities got on board. When the idea is fun and simple, you will be surprised how easy it is for it to stick and go viral.<\/span><\/p>\n

\"tiktok<\/a><\/p>\n

Once the followers-generated content starts pouring into your profile, make sure to share and promote it.<\/span><\/p>\n

Lesson 3: Be Open To Trying New Things<\/strong><\/h2>\n

If you see that you are missing out on trends because of your rigid content sharing procedure, or that, because of rapid changes in trends, your strategies don\u2019t work anymore, you will need to change something about how you do things.<\/span><\/p>\n

You might consider rebranding, making a profile on a new platform, or changing your decision-making process, becoming more flexible and agile.<\/span><\/p>\n

Clinging on to the same rules will surely work on the target audience you have already reached (because you did your research before making a campaign), but you might be missing out on potential new clients and opportunities for higher conversion rates and ROI.<\/span><\/p>\n

Be open to <\/span>explore and try out<\/b> new methods, territories, topics, and features. While doing that, listen to what your audience has to say in their comments, posts, and proposals. Maybe you\u2019ll find inspiration right there.<\/span><\/p>\n

Lesson 4: Experiment And Stay Innovative<\/strong><\/h2>\n

There is no way of telling whether an experiment will be a success or not, but you\u2019ll surely be the first to set a trend if you stay creative, innovative, and experiment with your content.\u00a0<\/span><\/p>\n

Since you don\u2019t know if your awesomely new and out-of-character idea will work, try to realize it in a small scope campaign.\u00a0<\/span><\/p>\n

And don\u2019t hang on to only one idea, you can launch and test hundreds of ideas on TikTok and other social media platforms only to find the one that will get viral.<\/span><\/p>\n

Implement<\/span> A\/B testing<\/span><\/a> into your campaigns to find out what works the best.\u00a0<\/span><\/p>\n

Lesson 5: Stay Consistent And Persistent<\/strong><\/h2>\n

It was unusual for people to become successful or well-known overnight before TikTok. It’s easier for your content to go viral than it was before, but you need to stay consistent with making good content for your audience to stay involved.<\/span><\/p>\n

The key to being successful is to do what you do consistently – in this case, <\/span>stay active<\/b> on social media platforms. That way, you\u2019ll slowly but continually grow your audience.<\/span><\/p>\n

I know it can be frustrating and exhausting reaching a new audience, especially when you have to start by scratch on a new platform, but trust me – becoming viral on a new social media platform isn\u2019t impossible.\u00a0<\/span><\/p>\n

Just as you researched and figured out your first target audience, you should do that when you want to make a profile on a new social media, like TikTok.\u00a0<\/span><\/p>\n

Every platform has a slightly different audience that will respond to slightly different content. Do your research first (find out who the people on the platform are, when are they active, what kind of content they like, and what topics drive their content, etc.) and then decide on your campaign.<\/span><\/p>\n

And then, stay active. Over time, your follower\u2019s base will surely increase.\u00a0<\/span><\/p>\n

@charlidamelio, a TikTok best-ranked influencer at the moment, is gaining over 100,000 followers each time she posts. With over 121 million dedicated viewers, she still posts every two days, and sometimes even twice a day.<\/span><\/p>\n

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Charli D’Amelio’s Social Blade<\/a> statistics<\/p><\/div>\n

Lesson 6: Share Your Vulnerabilities<\/strong><\/h2>\n

TikTok users come from all around the world, from different cultures and nationalities, but they do have something in common – they are open about their struggles, especially when COVID-19 lockdowns started.<\/span><\/p>\n

The content that \u201cworks\u201d the best is the one that is <\/span>relatable<\/b> to young people everywhere.\u00a0<\/span><\/p>\n

The relatable content usually means being honest, open, and sharing both the good things happening to you, but also the bad stuff.<\/span><\/p>\n

Sharing your vulnerabilities will show your audience that you are just like them and you\u2019ll connect with them more easily and in a more profound way.<\/span><\/p>\n

During the lockdown, both creators, producers, and the audience were facing the same challenges. A popular creator and musician, Drake, has used this situation to <\/span>reach the very top of the trending list<\/span><\/a> in 2020.<\/span><\/p>\n

Besides using TikTok to share his new music, he opened up to the platform users and showed that he shares their pain. This brought him closer to the general audience, and his stats were higher than ever.<\/span><\/p>\n

Lesson 7: Communication Is The Key<\/strong><\/h2>\n

Being an influencer on TikTok doesn\u2019t only mean that you need to post awesome content every day.\u00a0<\/span><\/p>\n

Actually, you have to <\/span>communicate<\/b> with your audience all the time. Consider being successful on social media platforms as a full-time job.\u00a0<\/span><\/p>\n

You have to stay responsive and react fast. Otherwise, other your competition brands will win your audience over.\u00a0<\/span><\/p>\n

That doesn\u2019t mean that you have to post something every day. You can also stay active by answering comments, commenting on other people\u2019s content, liking, sharing, exploring, etc.<\/span><\/p>\n

Twin Peak\u2019s star, Kyle Maclachlan, decided to get on TikTok and interact with his fans. He\u2019s been responding to his followers\u2019 comments and he sent out personalized TikTok\u2019s to his fans on Valentine\u2019s day.<\/span><\/p>\n

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@kyle_maclachlan<\/a>Sending this to @jordynnmaureen\u00a0 and your husband! ? ##valentinesday<\/a>\u266c Campfire – Charmer & Klay<\/a><\/section>\n<\/blockquote>\n