{"id":42997,"date":"2021-07-05T10:57:04","date_gmt":"2021-07-05T08:57:04","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=42997\/"},"modified":"2021-07-12T13:43:37","modified_gmt":"2021-07-12T11:43:37","slug":"ux-analytics-101","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2021\/07\/ux-analytics-101\/","title":{"rendered":"UX Analytics 101: What is UX Analytics, Why It’s Needed, & How to Use It"},"content":{"rendered":"

The success of every product depends on how well it fulfills the needs of its users. Creating a positive and useful experience for your end-users is the best strategy there is to gain their trust and loyalty.<\/span><\/p>\n

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Every decision you take while designing user experience directly affects the overall customer journey. The better customer experience you craft, the more success your business will have. <\/span>Your main goal while designing UX should be to create an experience that aligns your business goals with customer needs.<\/b> But how will you figure out what your customers need? How will you figure out their changing behavior and preferences? Well, the answer is <\/span>UX analytics<\/b> where you\u2019ll be dealing with a lot of data – both quantitative and qualitative.\u00a0<\/span><\/p>\n

What\u2019s measured gets managed. Numbers have an important story to tell.
\n\u2014 Peter Drucker<\/span><\/p><\/blockquote>\n

Making decisions based on data will always help you achieve your goals. Assumptions or blindly following current trends, however, will lead to poor design. And we all know what poor design can do to your <\/span>brand image<\/span><\/a>.<\/span><\/p>\n

So what exactly is UX analytics? Why is it important for every business? And how do you leverage it to make data-driven design decisions?<\/span><\/p>\n

Let\u2019s dig deeper to get a better understanding.<\/span><\/p>\n

What is UX Analytics?<\/strong><\/h2>\n

The process of analyzing and measuring user activity on a website or an app to gain a better understanding of how users interact with your designs is called UX analytics.<\/span><\/p>\n

You can use the insights gained from this process to better your design and according to what your end-users want.<\/span><\/p>\n

The users\u2019 activity can be measured using quantitative and\/or qualitative tools. Based on your business goals, you can use either quantitative or qualitative or a combination of both kinds of tools.<\/span><\/p>\n

\"hotjar

source: Hotjar<\/a><\/p><\/div>\n

Quantitative data will tell you where your customers are clicking, which elements are they interacting with whereas qualitative data will tell you the \u2018why\u2019 behind their actions.<\/span><\/p>\n

Quantitative analytics is expressed using graphs, charts, etc. basically everything that helps visualize numbers. You can use tools like Google Slides for presentations, <\/span>graphical abstract maker<\/span><\/a> for graphs, etc. Since qualitative is more about understanding user behavior in detail, presentations and documents are the best way to express the insights gathered from the data.<\/span><\/p>\n

To gain a detailed understanding of <\/span>qualitative and quantitative methods<\/span><\/a>, you can read this article on the same topic by UXCAM.<\/span><\/p>\n

From our experience: <\/b>Keeping data aside, make sure you are tuning into your design instinct which comes from your own experience and knowledge. Data can support your intuition but it\u2019s not a substitute for it.<\/span><\/p>\n

The Role of UX Analytics<\/strong><\/h2>\n

The primary role of UX analytics is to help you assess customer feedback without interacting with them directly.<\/b> When they interact with your product, website, or app, they are<\/span> giving their feedback through their behavior and actions. If you are not tracking and gathering this data, then you are losing out on a lot of potential opportunities.<\/span><\/p>\n

UX analytics provides you with the opportunity to test your design intuition and develop it gradually. For example, if you feel that placing a call-to-action button on the right side of the banner will get you better conversion rates, then you can use one of the quantitative tools that allow you to run <\/span>A\/B tests<\/span><\/a>. Using these types of tools, you\u2019ll be able to assess which placement performed better.<\/span><\/p>\n

Here are a few other useful uses of analytics for creating a better user experience:<\/span><\/p>\n