{"id":42675,"date":"2021-05-13T15:15:20","date_gmt":"2021-05-13T13:15:20","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=42675\/"},"modified":"2022-01-03T12:55:14","modified_gmt":"2022-01-03T11:55:14","slug":"advertising-on-instagram-mistakes","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2021\/05\/advertising-on-instagram-mistakes\/","title":{"rendered":"Advertising on Instagram: 8 mistakes you shouldn\u2019t make"},"content":{"rendered":"

Advertising on Instagram is so easy! It\u2019s just a graphic and a short text, even a kid would do it!<\/span><\/i><\/p>\n

Have you ever heard someone saying things like this? As you\u2019re reading this article, I guess you did, and you already know that it\u2019s far from the truth.\u00a0<\/span><\/p>\n

Today we\u2019ll show you what is the best approach to successful advertising on Instagram and what are the most common mistakes that advertisers make on the platform.<\/span><\/p>\n

You\u2019re not setting goals for each campaign\u00a0<\/strong><\/h2>\n

If you don\u2019t already have a strategy and defined goals, how can you know if your campaign was a success or not?<\/b><\/p>\n

The very first thing you need to specify when creating a campaign is its objective. This is simply what Instagram will ask you to choose. But specifying whether you\u2019d like to reach more users, increase your engagement or get more profile views, is not enough. You need to know what will be the measure of your success for the objective you\u2019ve chosen.\u00a0<\/span><\/p>\n

If you\u2019re a beginner, you may ask: but how can I know that? What should I <\/span>benchmark<\/span><\/a> against? Who to compare it to? How can I estimate potential results from my campaign?<\/span><\/p>\n

The best data you can get is your historical data.<\/b> If you\u2019ve already set even a few Instagram campaigns, you\u2019ll know what results you can expect within a given budget.\u00a0<\/span><\/p>\n

If it\u2019s your first campaign, that\u2019s ok as well! Just think which aspect of your Instagram presence you\u2019d like to improve and how. Will you be satisfied if your reach doubles? If your engagement would be 3 times bigger? That\u2019s good enough for the start! The more campaigns you\u2019ll run, the more precise you\u2019ll be in defining their objectives and possible outcomes of each campaign.<\/span><\/p>\n

\"reach

You can always start by analyzing and optimizing your reach. By looking at your current reach you\u2019ll be able to tell reaching how many more users will be a success.<\/p><\/div>\n

\"Start<\/a><\/span>