{"id":42055,"date":"2022-05-22T15:35:55","date_gmt":"2022-05-22T13:35:55","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=42055\/"},"modified":"2024-04-22T10:53:02","modified_gmt":"2024-04-22T08:53:02","slug":"new-pages-experience","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/05\/new-pages-experience\/","title":{"rendered":"All You Need to Know About the New Pages Experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you ready for\u2026 removing your Page likes from Facebook?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, you heard us right, this already started happening to some Facebook Pages. This change is, though, part of something bigger called a New Pages Experience. It might sound scary, but after reading our article you\u2019ll know that there is nothing to be worried about.\u00a0\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><b>What does implementing New Pages Experience mean? Shortcut\u00a0<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The New Pages Experience was rolled out in October 2020 for selected categories of Pages, mostly professionals. In the upcoming months, it will be rolled out to every Page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The initial idea behind New Pages Experience is to give more tools and possibilities for professionals to manage their presence on the platform in a more secure way.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s always possible to switch back to the classic Page, though there are some consequences.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of Facebook fans will no longer be available in the New Pages Experience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you\u2019re using third-party apps for analyzing your Facebook stats, some inconsistencies might occur right after making the switch (especially with the number of fans).<\/span><\/li>\n<\/ol>\n<h2><strong>What is the New Pages Experience?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with explaining what the New Pages Experience (let\u2019s call it NPE for now) actually is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/2752670058165459?id=418112142508425\"><span style=\"font-weight: 400;\">Facebook claims<\/span><\/a><span style=\"font-weight: 400;\">, the New Pages Experience is :<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">a way for public figures, businesses and others who want to build and connect with an audience manage their professional presence on Facebook.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It sounds like the New Pages Experience is not dedicated to everyone. It\u2019s partially true as for now it\u2019s available only for a selected group of people. However, as <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/01\/introducing-the-new-page-experience\/\"><span style=\"font-weight: 400;\">Facebook representatives some time ago informed<\/span><\/a><span style=\"font-weight: 400;\">\u00a0that the NPE will be rolled out to all Pages in the upcoming months of 2021.\u00a0<\/span><\/p>\n<p style=\"padding-left: 30px;\">Side note<br \/>\nIt&#8217;s 2022 already, and not every Facebook Page has been transferred to the NPE.<\/p>\n<p><span style=\"font-weight: 400;\">This is what the New Pages Experience looks like:\u00a0<\/span><\/p>\n<div id=\"attachment_42059\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42059\" class=\"wp-image-42059 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.10.png\" alt=\"New Pages Experience\" width=\"800\" height=\"421\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.10.png 1021w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.10-475x250.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.10-768x404.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.10-950x500.png 950w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-42059\" class=\"wp-caption-text\">New Pages Experience<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_42061\" style=\"width: 809px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42061\" class=\"wp-image-42061 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.58.png\" alt=\"classic Facebook Page\" width=\"799\" height=\"513\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.58.png 977w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.58-475x305.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.58-768x493.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/Zrzut-ekranu-2021-01-8-o-09.52.58-950x610.png 950w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><p id=\"caption-attachment-42061\" class=\"wp-caption-text\">A classic Facebook Page<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Carry on reading to discover the differences between these two.\u00a0<\/span><\/p>\n<h2><strong>Who and when can switch to the New Pages Experience?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The New Pages Experience has been active since October 2nd, 2020 (however, <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/01\/introducing-the-new-page-experience\/\"><span style=\"font-weight: 400;\">the official statement<\/span><\/a><span style=\"font-weight: 400;\"> was published on January 6, 2021) and is now <\/span><b>available only for selected categories of Facebook Pages, mostly professionals<\/b><span style=\"font-weight: 400;\">, for example: politicians, actors, dancers, artists or athletes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see the full list of Pages that can now switch to the New Pages Experience <\/span><a href=\"https:\/\/developers.facebook.com\/docs\/pages\/npe-reference\/npe-categories\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you switch to the NPE, it\u2019s always possible to go back to the classic Page. Even though it\u2019s always possible, you need to be aware of the consequences of such a move. These are the most significant ones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">If you\u2019ve created ad campaigns and they were still active, they will be stopped with no possibility to restart them. However, this doesn\u2019t affect how <a href=\"https:\/\/www.digitalwebsolutions.com\/quick-guide-to-facebook-video-ad\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">Facebook video ads work<\/span><\/a> in general.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All the content created with the use of the New Pages Experience, will be lost (including posts, photos, videos).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obviously, you\u2019ll also lose access to all the features available only from the New Pages Experience, e.g. simplified insights.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Note that all the data and assets that can\u2019t be transferred between the New Pages Experience and the classic Page can be downloaded. Here you\u2019ll find <\/span><\/i><a href=\"https:\/\/www.facebook.com\/business\/help\/664061057662340\"><i><span style=\"font-weight: 400;\">instructions<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on how to do that.<\/span><\/i><\/p>\n<h2><strong>Differences between the New Pages Experience and a classic Facebook Page<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Even though at this point not every Page owner can switch to the NPE, you may still wonder why Facebook introduced it and what are the benefits. Over time, the New Pages Experience will be turned on for all categories of Pages, so it\u2019s good to know what we can expect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For now, the main differences are:\u00a0<\/span><\/p>\n<ul>\n<li><b>A refreshed Page layout<\/b><span style=\"font-weight: 400;\"> (as shown above)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Simplified and more actionable insights (including new metric Use Page)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">More relevant notifications\u00a0<\/span><\/li>\n<li><b>New Q&amp;A format <\/b><span style=\"font-weight: 400;\">(probably something similar to what we know from <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/01\/instagram-stories-brands\/\"><span style=\"font-weight: 400;\">Instagram Stories<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li><b>Two new permission types: full control or partial access\u00a0<\/b><\/li>\n<li><b>New Page News Feed <\/b><span style=\"font-weight: 400;\">that will be separated from the personal one (including an easy switch between these two)<\/span><b> to help<\/b> <b>make interactions as a public figure with others<\/b><\/li>\n<\/ul>\n<div id=\"attachment_42057\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42057\" class=\" wp-image-42057\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/new-pages-experience.jpg\" alt=\"ATTACHMENT DETAILS new-pages-experience.jpg Janua\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/new-pages-experience.jpg 890w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/new-pages-experience-475x316.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/new-pages-experience-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-42057\" class=\"wp-caption-text\"><a href=\"https:\/\/about.fb.com\/news\/2021\/01\/introducing-the-new-page-experience\/\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Some features are now (most probably only temporarily) disabled and not available:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Replying to a comment in a private message if you\u2019re using the API to do so<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business features, e.g. jobs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews and check-ins<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some publishing tools, e.g. scheduling posts or pinned posts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some page roles, for example, moderator and editor (only the 2 new ones mentioned above will be available)<\/span><\/li>\n<\/ul>\n<h2><strong>New Pages Experience &amp; analyzing data from Facebook<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There is also a quite significant change when it comes to some data presented by Facebook, especially the number of likes and followers a Page has.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As there\u2019s not really much to summarize and <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/2683010948601738\"><span style=\"font-weight: 400;\">Facebook stated these changes<\/span><\/a><span style=\"font-weight: 400;\"> pretty clearly, here is all we should know about the future of Page likes and followers:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><em><b>If someone likes and follows your classic Page, they will continue to be a follower for the new Page and added to your total follower count.<\/b><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">If someone likes your classic Page, but does not follow it, they will not transfer to your new Page as a follower.<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">If someone follows your classic Page, but does not choose to like it, they will still transfer to your new Page as a follower.<\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Page likes will not be supported on your new Page, and<\/span><b> Page like count will no longer be accessible.<\/b><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We may ask why did Facebook decide for such a drastic move? According to its representatives, <\/span><b>the number of followers is a much better indicator of a fan base<\/b><span style=\"font-weight: 400;\">, as followers are users that are more interested in what each Page has to offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Page likes the situation is slightly different: when a person likes a Page, he or she automatically follows it as well, but can also unfollow it anytime, and then he is no longer receiving any updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does this mean in practice?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, <\/span><b>Page likes will be permanently removed from Facebook <\/b><span style=\"font-weight: 400;\">at some point in the future, and it will no longer be possible to analyze them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What about now?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you still have a classic Page, nothing changes for now. Your Page and data remain unchanged, unless you decide to switch to the New Pages Experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you\u2019ve already switched to the New Pages Experience (or you\u2019re about to do so) you should pay more attention to some of your metrics, especially if you\u2019re using an external tool for analyzing your Facebook data, e.g. <\/span><a href=\"http:\/\/www.sotrender.com\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we are monitoring all these data on a daily basis, we\u2019ve discovered that for Pages that have switched to the NPE,<\/span><b> there might be some inconsistencies in presenting the number of fans <\/b><span style=\"font-weight: 400;\">(as this metric no longer exists for NPE).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At some point, your chart with the number of fans might look like below.\u00a0<\/span><\/p>\n<div id=\"attachment_42067\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42067\" class=\" wp-image-42067\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/sot_chart-68.png\" alt=\"New Pages Experience\" width=\"701\" height=\"467\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/sot_chart-68.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/sot_chart-68-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/sot_chart-68-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2021\/01\/sot_chart-68-950x634.png 950w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-42067\" class=\"wp-caption-text\">The sharp increase on October 19th was the day when the Page switched to the New Pages Experience.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">This is because <\/span><b>the Facebook API (which data providers, as Sotrender, use to gather data from Facebook) in the transition period is showing under the number of fans label, the number of people that follow this Page instead.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For now, it\u2019s not possible to get through the API the number of fans and the number of followers separately, as a metric showing the number of people following any Page is not available. Probably it\u2019ll be deployed later on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, after the switch to the New Pages Experience, some more data about a Page might not be available through the API, however, as for now, we didn\u2019t observe any more troubles.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-f3e9438c-c7ff-4a3a-a861-3929f2792544\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-f3e9438c-c7ff-4a3a-a861-3929f2792544\" class=\"hs-cta-node hs-cta-f3e9438c-c7ff-4a3a-a861-3929f2792544\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/f3e9438c-c7ff-4a3a-a861-3929f2792544\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-f3e9438c-c7ff-4a3a-a861-3929f2792544\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/f3e9438c-c7ff-4a3a-a861-3929f2792544.png\" alt=\"Start analyzing your Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'f3e9438c-c7ff-4a3a-a861-3929f2792544', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Let\u2019s experience the New Pages Experience<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">That\u2019s all for now. It\u2019s just the beginning of the New Pages Experience, and not that many Facebook Pages have switched to it yet. We expect more information, and opinions, to appear once the NPE will be rolled out for more Pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll keep the text updated!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready for\u2026 removing your Page likes from Facebook?\u00a0 Yes, you heard us right, this already started happening to some Facebook Pages. This change is, though, part of something bigger called a New Pages Experience. It might sound scary, but after reading our article you\u2019ll know that there is nothing to be worried about.\u00a0\u00a0<\/p>\n","protected":false},"author":89,"featured_media":42073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1783],"tags":[2093,3093],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All You Need to Know About the New Pages Experience<\/title>\n<meta name=\"description\" content=\"What is the New Pages Experience? Will my Page&#039;s likes be removed on Facebook? 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