{"id":41769,"date":"2020-10-28T13:11:08","date_gmt":"2020-10-28T12:11:08","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=41769\/"},"modified":"2023-04-20T08:52:40","modified_gmt":"2023-04-20T06:52:40","slug":"ecommerce-instagram-tools","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/10\/ecommerce-instagram-tools\/","title":{"rendered":"6 Instagram tools that every ecommerce marketer should know about"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Managing an Instagram profile is not a piece of cake, even though many may think so. It consists of many elements, which have to happen in the proper order and at the proper time, especially when it comes to an e-commerce brand. You can\u2019t postpone Christmas and you can\u2019t post content about Christmas offers 2 months later. You have to coordinate content creation and distribution really well.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">To do so, you\u2019ll most probably need at least a few Instagram tools to help you achieve your goals. They will not only make your daily work easier but will also help you get the most out of what Instagram has to offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get to the point!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Later<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you run an Instagram profile for an e-commerce brand, planning your content ahead is crucial. This is because sales campaigns and other promotional activities are often planned months in advance, and so should the content be. Preparing graphics, images or videos, and copy takes quite a lot of time, and you should plan it all in advance, not to get crazy 2 days before the deadline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to Instagram, planning content means:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Planning posts, Stories, IGTV, Reels (quite many formats already),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scheduling all those formats mentioned above,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual planning of posts on a profile (planning on a virtual grid how each posts placed next to each other will look like as a whole).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are two tools that meet all these three requirements and are some of the most complex tools when it comes to managing an Instagram profile in general. These tools are <\/span><a href=\"http:\/\/www.later.com\">Later<\/a> and <a href=\"https:\/\/www.planoly.com\/\">Planoly<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">What is more, by using Later you can easily track posts in which your brand was tagged (with a @) or mentioned, or if your branded hashtag was added there. <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-create-my-own-hashtag-on-instagram\/\"><span style=\"font-weight: 400;\">By creating your brand\u2019s hashtag<\/span><\/a><span style=\"font-weight: 400;\"> (or a hashtag for a contest you\u2019re organizing), you can easily find posts with specific hashtags.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other tools which you may find helpful when it comes to planning and managing your content are, for example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CoSchedule &#8211; it\u2019s a marketing calendar, in which you can plan any content type (e.g. blog posts, newsletters or Facebook posts) and assign tasks to your co-workers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unum\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plann\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hopper\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember that having such a calendar is actually a necessity &#8211; no matter if you\u2019ll have it in an external paid app or in the form of a Google Doc or Google Sheet.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Foursixty<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you run social media channels for an e-commerce brand, most probably you\u2019re often dealing with <\/span><b>User-Generated Content<\/b><span style=\"font-weight: 400;\"> (UGC), which is basically content created by users (your customers).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clothes, cosmetics, or electronic devices are products, which make people happy and satisfied, but at the same time, they are easy to capture on a picture. This is why no one should be surprised that in e-commerce UGC is very popular &#8211; both when it comes to customers creating it as well as brands using it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually for <a href=\"https:\/\/www.bigcommerce.com\/blog\/the-ins-and-outs-of-user-generated-content-and-how-to-make-it-work-for-your-online-business\/\">e-commerce brands<\/a> finding and re-using such content on Instagram is also much easier, as customers are willing to publish this type of content on their own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also tools that can help to get the most out of this kind of content by including it in your marketing activities. <\/span><b>With the help of the <\/b><a href=\"https:\/\/foursixty.com\/\"><b>Foursixty<\/b><\/a><b> app, you can use UGC on your e-commerce website<\/b><span style=\"font-weight: 400;\">. This comes with additional bonuses like being able to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">tag appropriate products in these posts,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">sort all the UGC posts by performance to showcase content that has the highest potential,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">make sure that re-using the UGC is done 100% legally.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41771\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/myouai.png\" alt=\"myouai\" width=\"800\" height=\"325\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/myouai.png 1208w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/myouai-475x193.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/myouai-768x312.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/myouai-950x386.png 950w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Did you know that according to Foursixty, 92% of customers trust user-generated content more than they trust content created by brands?\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">This is why it\u2019s really worth it to invest in content like this. Don\u2019t be also scared to encourage your current customers to publish it, for example, in the transactional emails, as Foot Locker did.\u00a0<\/span><\/p>\n<div id=\"attachment_41773\" style=\"width: 440px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41773\" class=\"size-full wp-image-41773\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/gregz_1_combo-1.png\" alt=\"\" width=\"430\" height=\"325\" \/><p id=\"caption-attachment-41773\" class=\"wp-caption-text\"><a href=\"https:\/\/bronto.com\/blog\/be-more-than-just-a-like-using-social-in-your-email-marketing\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Foursixty is a typical e-commerce solution. A similar tool is, for example, Showcase.\u00a0<\/span><\/p>\n<h2><strong>Sotrender<\/strong><\/h2>\n<p><a href=\"http:\/\/www.sotrender.com\"><span style=\"font-weight: 400;\">Sotrender<\/span><\/a><span style=\"font-weight: 400;\"> is a complex tool to analyze your social media performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why are we even mentioning an external app for analyzing Instagram when there\u2019s a free solution? Well, even though Instagram, just like Facebook, has its native analytical panel, it\u2019s way more limited than Facebook\u2019s one. Lack of data for more than 7 days for most of the metrics and no possibility to export them are the main drawbacks of Instagram Insights from a marketer\u2019s perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram, along with introducing business profiles a few years ago, also gave users access to a bunch of metrics via the API. Apart from metrics like the number of likes or reach, there is also so much more that can be analyzed, for example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of replies to Instagram Stories,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of comments under posts,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of link clicks on your profile,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of times your posts were saved (this directly shows how interesting and valuable is our content to other users),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Swipe up clicks.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_41775\" style=\"width: 811px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41775\" class=\" wp-image-41775\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/sot_chart-66.png\" alt=\"user activities on instagram\" width=\"801\" height=\"534\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/sot_chart-66.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/sot_chart-66-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/sot_chart-66-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/sot_chart-66-950x634.png 950w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><p id=\"caption-attachment-41775\" class=\"wp-caption-text\">User activities on Instagram presented in Sotrender<\/p><\/div>\n<p><span style=\"font-weight: 400;\">With the use of tools like <a href=\"http:\/\/www.sotrender.com\">Sotrender<\/a>, you\u2019ll also know <strong>which posts were the most popular and the most engaging<\/strong> among your target audience. Knowing this will help you decide which content is worth preparing for in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of that will guarantee you <strong>have a bigger picture of your Instagram efforts<\/strong>: whether you are growing your audience and creating content that answers their needs and preferences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If analyzing data is not your favorite task, and you even happen to forget about it (intentionally or unintentionally), in Sotrender you can also automate this process. With the<strong> recurring reports<\/strong>, on a selected day (for example, on the first day of each month), you will receive a PDF report with the ready set of data and metrics straight to your inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that analyzing your Instagram profile, or any other social channel is a crucial element of your marketing activities. \ud83d\ude09\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-node hs-cta-759e4677-5f72-491b-b15e-71401b85d62b\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/759e4677-5f72-491b-b15e-71401b85d62b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/759e4677-5f72-491b-b15e-71401b85d62b.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '759e4677-5f72-491b-b15e-71401b85d62b', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Brand24<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">I guess you already know that when users write something about your brand, they won\u2019t always tag you on Instagram or use your branded hashtag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not using a tool like mentioned already Later, which will be automatically filtering and collecting content with mentions about your brand, you can also use an internet monitoring app. One of them is, for example, <\/span><a href=\"http:\/\/www.brand24.com\"><span style=\"font-weight: 400;\">Brand24<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How does it work?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you enter your keywords, which you want to monitor, <strong>you\u2019ll receive a list of posts (updated in real-time) in which your brand was mentioned<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also exclude some phrases and keywords from the monitoring, or enter a shorter or unofficial name of your brand (if you know that people are using it, for example, both Hewlett Packard Enterprise and HP or The Huffington Post and HuffPost) to have a bigger picture on how your brand is perceived by the online community.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41777\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-08-19-o-09.26.39.png\" alt=\"brand24\" width=\"803\" height=\"268\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-08-19-o-09.26.39.png 878w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-08-19-o-09.26.39-475x159.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-08-19-o-09.26.39-768x256.png 768w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Shopify<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have your <a href=\"https:\/\/blog.sellfy.com\/starting-online-store\/\" target=\"_blank\" rel=\"dofollow noopener\">online store<\/a> ready, it\u2019s good to know all the features it has to offer. We\u2019ll be relating here to situations in which you\u2019re using a ready e-commerce platform like <\/span><a href=\"http:\/\/www.shopify.com\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0Shopify is a popular choice because it has\u00a0<a href=\"https:\/\/rewind.com\/best-shopify-apps\/\" target=\"_blank\" rel=\"dofollow noopener\">tons of great apps<\/a>\u00a0and themes to pick from and lets you set up a unique-looking store in minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you integrate your Instagram profile with Shopify, there are usually several things that can be done. I\u2019d like to draw your attention to two such possibilities.\u00a0<\/span><\/p>\n<p><b>#1 Tag products from your shop in posts and Stories<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you could do is tag your products directly in your Instagram posts or Stories. Doing so has one main benefit: <\/span><b>you make the shopping process way easier<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your products are better exposed, and by using relevant hashtags can reach a wider audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The shopping experience is smoother: users don\u2019t have to switch between apps or cards to buy a product &#8211; they can do it directly from Instagram.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re selling products from one inventory &#8211; no risk that customers will buy a product that is no longer available.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41779\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/121553391_263308438342029_1324011907101599922_n.jpg\" alt=\"\" width=\"502\" height=\"880\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/121553391_263308438342029_1324011907101599922_n.jpg 824w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/121553391_263308438342029_1324011907101599922_n-475x833.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/121553391_263308438342029_1324011907101599922_n-768x1347.jpg 768w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/p>\n<p><b>#2 Embed posts from your profile (or Stories) to your website\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can also use your Instagram content in another way. You can embed the latest Instagram posts or Stories in a selected section on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a good way of showing your products from a different angle and making use, one more time, of the content you\u2019ve once created.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41781 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-08-18-o-13.06.12.png\" alt=\"\" width=\"801\" height=\"258\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-08-18-o-13.06.12.png 945w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-08-18-o-13.06.12-475x153.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-08-18-o-13.06.12-768x247.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<h2><strong>Linktree<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve just created an Instagram profile for your brand, you may feel unsure where you should redirect new users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the majority of us, bio would be the only section where we could add an active link to our website. Sounds like quite a big limitation, huh?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Providing a link to the home page of your e-commerce may not always be the best choice though.<\/strong> Users may feel lost when looking for a specific product, especially if your website is neither optimized properly nor mobile-friendly. If it\u2019s hard to navigate, you\u2019ll lose your potential clients\u2019 attention and interest very quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if in your posts and Stories, you are referring to various topics or product categories, what then? You\u2019d have to change the link in bio each time which sounds troublesome.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may ask, what about Stories? Remember, however, that you can add links in Stories (\u2018Swipe up\u2019) either once you have more than 10k followers or your profile is verified. So if your brand (and Instagram profile) is fairly new and your audience is not that big yet, you most probably won\u2019t have such an option available on your account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are still other possibilities, however, to get the most out of one link.\u00a0You can use <a href=\"https:\/\/linktr.ee\/\">Linktree<\/a> or one of the\u00a0<a href=\"https:\/\/www.jotform.com\/blog\/linktree-alternatives\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.jotform.com\/blog\/linktree-alternatives\/&amp;source=gmail&amp;ust=1669878939713000&amp;usg=AOvVaw1l11hJvWgrF5jGvs_Y6WXi\">Linktree alternatives<\/a>\u00a0which work just like a landing page<\/span><span style=\"font-weight: 400;\"> &#8211; <strong>under one link you can collect all the links, which your Instagram community may find relevant during a specific time<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gathering only links which are important from the marketing perspective at a time (for example, redirecting to a special offer, sale, product, contest, etc), will have positive outcomes not only for your performance but also for your audience. By doing so, users won\u2019t feel lost, because you\u2019re not redirecting them to a home page, but to specific places on your website, that you know are of high interest at the time. Just take a look at how brands like <\/span><a href=\"https:\/\/linktr.ee\/lorealmakeup\"><span style=\"font-weight: 400;\">L&#8217;oreal<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/linktr.ee\/redbull\"><span style=\"font-weight: 400;\">Red Bull<\/span><\/a><span style=\"font-weight: 400;\"> have used such a solution.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41783\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-10-16-o-12.59.10.png\" alt=\"\" width=\"650\" height=\"557\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-10-16-o-12.59.10.png 757w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/10\/Zrzut-ekranu-2020-10-16-o-12.59.10-475x407.png 475w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Such apps are a nice and useful addition to enhance your Instagram activities and performance.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if the company you work for has an IT team or your budget allows you to do something extra, a good idea would be to create such a landing page for your own purposes. For developers, it won\u2019t be a complicated and time-consuming task, while it\u2019s always better to have and use in-build solutions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefit is that you not only own it, but you can also personalize and optimize it according to your needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tool similar to Linktree is Tap Bio.\u00a0<\/span><\/p>\n<h2><strong>Tools for creative work<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Running an Instagram profile consists mainly of planning, creating, and publishing content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most e-commerce brands have separate entities (like in-house graphic departments), subcontractors, or even agencies that create social media content for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you\u2019re a new brand, most probably you\u2019ll start by creating content on your own. That\u2019s why you may need some more apps and tools, specifically dedicated to creating and editing visual content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few that you may find helpful:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">for editing photos: Lightroom, VSCO, Meitu, Snapseed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">for creating graphics: Canva, Crello, Word Swag (for adding various texts)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">for creating Stories: Unfold, Storyluxe\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">for creating and editing videos: InShot, Hype-Type, Mojo (especially useful when it comes to creating video stories)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">for converting what is being said to a written text: Clips, Clipomatic\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s impossible to use all the <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2021\/02\/instagram-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram tools<\/span><\/a><span style=\"font-weight: 400;\"> mentioned above on a daily basis. \ud83d\ude09 However, it\u2019s worth knowing that such tools do exist, so that you can use them when they will be needed to support your daily work and achieve marketing goals.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing an Instagram profile is not a piece of cake, even though many may think so. It consists of many elements, which have to happen in the proper order and at the proper time, especially when it comes to an e-commerce brand. You can\u2019t postpone Christmas and you can\u2019t post content about Christmas offers 2 [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":41787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789,2273],"tags":[2509,2873],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Instagram tools that every ecommerce marketer should know about<\/title>\n<meta name=\"description\" content=\"There are several ecommerce Instagram tools that can help you on a daily basis: from scheduling and analyzing content, to re-using it on other platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2020\/10\/ecommerce-instagram-tools\/\" \/>\n<meta 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