{"id":41401,"date":"2023-01-21T15:30:45","date_gmt":"2023-01-21T14:30:45","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=41401\/"},"modified":"2024-04-22T10:39:02","modified_gmt":"2024-04-22T08:39:02","slug":"6-facts-need-know-tiktok","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/01\/6-facts-need-know-tiktok\/","title":{"rendered":"6 facts you need to know about TikTok"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It looks like nobody can stop talking about TikTok for five minutes. There are countless articles that discuss subcultures on TikTok, the marketing opportunities on the platform, or how it was able to affect popular culture.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">By now, brands and celebrities have picked up on how successful and easy TikTok is to work with. Still, you might not have tried it out yourself, or you don\u2019t know much about it. Hopefully, by the end of the article, you\u2019ll see why it\u2019s worth investing your time and effort into it. We\u2019ll go over some basic as well as more interesting facts about the platform and how it\u2019s currently being used by both users and <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/07\/tiktok-marketing-lessons\/\">businesses<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start from the beginning!<\/span><\/p>\n<h2><strong>1. TikTok is a combination of different social media platforms<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to categorize the platform as any \u201cone\u201d thing. When you ask someone about it, they have to mention a few other platforms to paint a picture. It\u2019s a bit like Vine, Instagram Stories, as well as a combination of its predecessor \u201cMusical.ly\u201d. <\/span><b>The general idea is that you record and edit videos that are under a minute long<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big part of the appeal is how you can edit your videos. <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/07\/tiktok-vs-instagram-comparison\/\">Unlike Instagram<\/a>, you don\u2019t need to use another program to edit your videos so they\u2019re perfect. Instead, you can use the audio recordings or effects directly in the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now we\u2019ll take a look at how users themselves use the app. Here\u2019s how your screen will look as you scroll through each video.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshot_20200813_115736-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41403\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshot_20200813_115736-1-950x1831.jpg\" alt=\"\" width=\"452\" height=\"871\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshot_20200813_115736-1-950x1831.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshot_20200813_115736-1-475x916.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshot_20200813_115736-1-768x1481.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Screenshot_20200813_115736-1.jpg 1080w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can see hashtags and captions at the bottom of the screen, which means viewers will always have them in their field of vision. On the right side of the screen, you can choose how to interact with the user or content.<\/span><b> It\u2019s worth mentioning that some of these hashtags are related to specific challenges or memes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As far as the content itself, there is a wide variety of entertainment for everyone. You can find karaoke, reaction, skits, pranks, and music videos throughout the platform. You\u2019ll notice that many of these TikToks use the same audio. For example, many of the videos showing off adorable animals feature the \u201ctouch this little floofster\u201d song.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@reagantheretriever\/video\/6837191434588671238\" data-video-id=\"6837191434588671238\">\n<section><a title=\"@reagantheretriever\" href=\"https:\/\/www.tiktok.com\/@reagantheretriever\" target=\"_blank\" rel=\"noopener\">@reagantheretriever<\/a>we\u2018re working on kisses instead of bites <a title=\"floofster\" href=\"https:\/\/www.tiktok.com\/tag\/floofster\" target=\"_blank\" rel=\"noopener\">##floofster<\/a> <a title=\"wheniwakeupinthemorning\" href=\"https:\/\/www.tiktok.com\/tag\/wheniwakeupinthemorning\" target=\"_blank\" rel=\"noopener\">##wheniwakeupinthemorning<\/a> <a title=\"touchhislittleboopster\" href=\"https:\/\/www.tiktok.com\/tag\/touchhislittleboopster\" target=\"_blank\" rel=\"noopener\">##touchhislittleboopster<\/a> <a title=\"goldenpup\" href=\"https:\/\/www.tiktok.com\/tag\/goldenpup\" target=\"_blank\" rel=\"noopener\">##goldenpup<\/a> <a title=\"goldenretrieverlife\" href=\"https:\/\/www.tiktok.com\/tag\/goldenretrieverlife\" target=\"_blank\" rel=\"noopener\">##goldenretrieverlife<\/a> <a title=\"goldenretriever\" href=\"https:\/\/www.tiktok.com\/tag\/goldenretriever\" target=\"_blank\" rel=\"noopener\">##goldenretriever<\/a><a title=\"\u266c original sound - mainecoonskye\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6762583831233989381\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; mainecoonskye<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Another great example would be the memable \u201cMinushka\u201d. This TikTok is really all the explanation this trend needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@tinaf78\/video\/6837131092542098693\" data-video-id=\"6837131092542098693\">\n<section><a title=\"@tinaf78\" href=\"https:\/\/www.tiktok.com\/@tinaf78\" target=\"_blank\" rel=\"noopener\">@tinaf78<\/a>Still no comment. ?? <a title=\"foryoupage\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage\" target=\"_blank\" rel=\"noopener\">##foryoupage<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp\" target=\"_blank\" rel=\"noopener\">##fyp<\/a> <a title=\"cat\" href=\"https:\/\/www.tiktok.com\/tag\/cat\" target=\"_blank\" rel=\"noopener\">##cat<\/a> <a title=\"catsoftiktok\" href=\"https:\/\/www.tiktok.com\/tag\/catsoftiktok\" target=\"_blank\" rel=\"noopener\">##catsoftiktok<\/a> <a title=\"animalsoftiktok\" href=\"https:\/\/www.tiktok.com\/tag\/animalsoftiktok\" target=\"_blank\" rel=\"noopener\">##animalsoftiktok<\/a> <a title=\"petsoftiktok\" href=\"https:\/\/www.tiktok.com\/tag\/petsoftiktok\" target=\"_blank\" rel=\"noopener\">##petsoftiktok<\/a> <a title=\"petlife\" href=\"https:\/\/www.tiktok.com\/tag\/petlife\" target=\"_blank\" rel=\"noopener\">##petlife<\/a><a title=\"\u266c original sound - newwavetrash\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6810055222485256966\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; newwavetrash<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of trends just like this, but then there are more serious videos as well. Since Gen Z is predominantly active on this platform, there\u2019s more political and social justice content. We\u2019ll go over those in the next few sections, so hang tight!<\/span><\/p>\n<h2>2. You need a pro account to access TikTok analytics<\/h2>\n<p><span style=\"font-weight: 400;\">This is a common theme across just about all social media platforms. If you want to see beyond just how many likes and comments you got, you need to have a pro account. To do that, you just need to go onto your profile page, manage your account, and confirm that you want to switch to a \u201cPro Account\u201d. Now you should be able to access your analytics. It\u2019s basically the same thing that you have to do with Instagram to access Insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you\u2019re going to see is the dashboard and the overview. On the left-hand side, you\u2019ll be able to check the content and followers tabs for more metrics. Unfortunately, you can only analyze a <\/span><b>period of 7 or 28 days<\/b><span style=\"font-weight: 400;\">, so custom date ranges are off the table for now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kind of analytics can you check in TikTok? For now, you can check:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total number of video views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Views per day<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sounds your followers listened to<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Followers over time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traffic sources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aaverage watch time<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are more metrics that you can check, this was just a brief summary of what you can expect. \ud83d\ude42<\/span><\/p>\n<p><b>At <\/b><a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"dofollow noopener\"><b>Sotrender<\/b><\/a><b>, we emphasize how important it is for you to regularly keep up with your performance on social media<\/b><span style=\"font-weight: 400;\">. Even if we\u2019re mostly focused on <a href=\"https:\/\/www.sotrender.com\/facebook\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.sotrender.com\/instagram\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, and Twitter, we encourage you to check in on your analytics so you can keep track of your goals or KPIs. You might find that your followers engaged more when you posted <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/05\/sales-pipeline-video-marketing\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">videos<\/span><\/a><span style=\"font-weight: 400;\"> using a certain audio file, or related to a specific challenge. You\u2019ll only find that out by looking at your metrics.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-node hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><img decoding=\"async\" id=\"hs-cta-img-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b6595d5d-3532-471f-8e6a-e35d6f792d3e', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>3. TikTok is growing at an extremely fast pace<\/h2>\n<p><span style=\"font-weight: 400;\">Now, in 2023, every month, there are around<a href=\"https:\/\/supplygem.com\/tiktok-statistics\/#tiktok-user-statistics\" target=\"_blank\" rel=\"noopener\"><strong> 1.2 billion<\/strong><\/a><\/span><b> monthly users on the platform<\/b><span style=\"font-weight: 400;\">. Even in the Google Play and Apple Store, you\u2019re going to see that it\u2019s one of the most popular apps on the market. It even became <\/span><a href=\"https:\/\/www.thedrum.com\/opinion\/2020\/05\/27\/how-tiktok-thrived-during-coronavirus-and-will-it-last\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">more popular during the COVID-19 outbreak<\/span><\/a><span style=\"font-weight: 400;\"> and lockdown while users were trying to fill their time with different activities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These users spend around <\/span><b>52 minutes a day (on average)<\/b><span style=\"font-weight: 400;\">. Considering that you have exactly 60 seconds for a full video (but many TikToks are much shorter than that), you can scroll through a gigantic amount of content.<\/span><br \/>\n<span style=\"font-weight: 400;\">So who is on this platform that likes to go through so much content in that span of time? If it\u2019s not obvious already, the platform <\/span><a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">mostly consists of Gen Z users<\/span><\/a><span style=\"font-weight: 400;\">. The next in line would be millennials.<\/span><\/p>\n<div id=\"attachment_47777\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-47777\" class=\" wp-image-47777\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Distribution-of-TikTok-users-in-the-United-States-in-2022-by-age-group.png\" alt=\"Distribution of TikTok users in the United States in 2022, by age group\" width=\"701\" height=\"479\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Distribution-of-TikTok-users-in-the-United-States-in-2022-by-age-group.png 1556w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Distribution-of-TikTok-users-in-the-United-States-in-2022-by-age-group-475x325.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Distribution-of-TikTok-users-in-the-United-States-in-2022-by-age-group-768x525.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/08\/Distribution-of-TikTok-users-in-the-United-States-in-2022-by-age-group-1536x1050.png 1536w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><p id=\"caption-attachment-47777\" class=\"wp-caption-text\">Distribution of TikTok users in the United States in 2022, by age group, <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">According to Statista, US American teens and young adults are the primary users. Many of these users are<\/span><b> following influencers who are also brand ambassadors or regularly mention a specific product or service<\/b><span style=\"font-weight: 400;\">. The younger users don\u2019t start off immediately searching for specific people or celebrities. Instead, the TikTok influencers are those that became popular through the app in a relatively short amount of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But most users don\u2019t just passively scroll through the app, <\/span><a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Wallaroo\u2019s<\/span><\/a>\u00a0<span style=\"font-weight: 400;\">research shows that 83% of users went on to make a video. It should be clear by now that TikTok is fairly engaging for its user base.\u00a0<\/span><\/p>\n<h2>4. It helps brands and influencers connect<\/h2>\n<p><span style=\"font-weight: 400;\">Since so many users have the potential to become well-known, there\u2019s an ample amount of influencers in each niche to go around.<\/span> <span style=\"font-weight: 400;\">As usual, marketers and PR specialists are always on the lookout for influencers and brand ambassadors. However, they usually have to pay for a service to help connect them with the right influencers that are right for their audience. Luckily, you can skip the middle-man with <\/span><b>TikTok\u2019s Creator Marketplace<\/b><span style=\"font-weight: 400;\">. \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you can\u2019t choose between some influencers that you already have in mind, you can check both of them to weigh your options. Here\u2019s a quick summary of what you\u2019ll find out which influencer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posts about a specific topic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has the highest number of average views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their audience\u2019s demographics (country, age, gender)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Has the highest reach<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, if you have the cash to spend, you can use tools like <\/span><a href=\"https:\/\/www.upfluence.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Upfluence<\/span><\/a><span style=\"font-weight: 400;\"> to track an influencer\u2019s engagement rate, learn about their follower demographics, and get a suggested price for your collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember, <\/span><b>users don\u2019t use the app to be bombarded with advertisements<\/b><span style=\"font-weight: 400;\">. One of the recent trends on Instagram is for companies to repost the same image in their Story ad so you have to tap multiple times to avoid seeing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it\u2019s extremely easy to manipulate your photos, so users have lost some of their trust in their favorite content creators (thanks to apps like FaceTune). There were even scandals involving Instagram influencers recommending products that they themselves haven\u2019t tried as nearly as long as they said they did, and those products contained <\/span><a href=\"https:\/\/www.bbc.com\/news\/newsbeat-50837267\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">cyanide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With TikTok, it\u2019s easier to see where someone cut off or edited the video, unlike an image. That\u2019s why <\/span><b>it\u2019s important that TikTok influencers prepare content that incorporates the product in a genuine way<\/b><span style=\"font-weight: 400;\">. Otherwise, it\u2019s too invasive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few examples of how some users will review products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the first video, the creator, @abbeyyung, explains how you can use a range of products by the brand \u201c<\/span><span style=\"font-weight: 400;\">The Ordinary<\/span><span style=\"font-weight: 400;\">\u201d. This brand has garnered a cult following over time, and part of the reason why it\u2019s blown up recently is TikTok. These types of videos help showcase products and the audience can get a more <\/span><b>honest review<\/b><span style=\"font-weight: 400;\"> that isn\u2019t as invasive as the typical ad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@abbeyyung\/video\/6831666213664476422\" data-video-id=\"6831666213664476422\">\n<section><a title=\"@abbeyyung\" href=\"https:\/\/www.tiktok.com\/@abbeyyung\" target=\"_blank\" rel=\"noopener\">@abbeyyung<\/a>So many TO requests! ? <a title=\"theordinary\" href=\"https:\/\/www.tiktok.com\/tag\/theordinary\" target=\"_blank\" rel=\"noopener\">##theordinary<\/a> <a title=\"theordinaryskincare\" href=\"https:\/\/www.tiktok.com\/tag\/theordinaryskincare\" target=\"_blank\" rel=\"noopener\">##theordinaryskincare<\/a> <a title=\"skincareproducts\" href=\"https:\/\/www.tiktok.com\/tag\/skincareproducts\" target=\"_blank\" rel=\"noopener\">##skincareproducts<\/a> <a title=\"skinroutine\" href=\"https:\/\/www.tiktok.com\/tag\/skinroutine\" target=\"_blank\" rel=\"noopener\">##skinroutine<\/a> <a title=\"acne\" href=\"https:\/\/www.tiktok.com\/tag\/acne\" target=\"_blank\" rel=\"noopener\">##acne<\/a> <a title=\"acnetreatment\" href=\"https:\/\/www.tiktok.com\/tag\/acnetreatment\" target=\"_blank\" rel=\"noopener\">##acnetreatment<\/a> <a title=\"ratethings\" href=\"https:\/\/www.tiktok.com\/tag\/ratethings\" target=\"_blank\" rel=\"noopener\">##ratethings<\/a> <a title=\"clearskin\" href=\"https:\/\/www.tiktok.com\/tag\/clearskin\" target=\"_blank\" rel=\"noopener\">##clearskin<\/a> <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp\" target=\"_blank\" rel=\"noopener\">##fyp<\/a> <a title=\"foryou\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\" target=\"_blank\" rel=\"noopener\">##foryou<\/a><a title=\"\u266c Say So (Instrumental Version) [Originally Performed by Doja Cat] - Elliot Van Coup\" href=\"https:\/\/www.tiktok.com\/music\/Say-So-Instrumental-Version-6792987346171070465\" target=\"_blank\" rel=\"noopener\">\u266c Say So (Instrumental Version) [Originally Performed by Doja Cat] &#8211; Elliot Van Coup<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Eventually, you\u2019ll come across honest reviews of products that aren\u2019t doing as well, like this one by @terrythecreatorr. <\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@terrythecreatorr\/video\/6860511700051840261\" data-video-id=\"6860511700051840261\">\n<section><a title=\"@terrythecreatorr\" href=\"https:\/\/www.tiktok.com\/@terrythecreatorr\" target=\"_blank\" rel=\"noopener\">@terrythecreatorr<\/a>Reply to @jenniferstier5 there is no PASSION in this Starbucks club <a title=\"yessirrrr\" href=\"https:\/\/www.tiktok.com\/tag\/yessirrrr\" target=\"_blank\" rel=\"noopener\">##yessirrrr<\/a> <a title=\"xyzbca\" href=\"https:\/\/www.tiktok.com\/tag\/xyzbca\" target=\"_blank\" rel=\"noopener\">##xyzbca<\/a> <a title=\"foryou\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\" target=\"_blank\" rel=\"noopener\">##foryou<\/a> <a title=\"foryoupage\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage\" target=\"_blank\" rel=\"noopener\">##foryoupage<\/a><a title=\"\u266c original sound - terrythecreatorr\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6860511726048152325\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; terrythecreatorr<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Still, one of the benefits of that is that <\/span><b>you will know what you can work on to improve your product<\/b><span style=\"font-weight: 400;\"> so that more of your customers will enjoy it. These creators also end up being more trustworthy, so if you send them a good enough product, their reviews can help you out.<\/span><\/p>\n<h2>5. TikTokers made headlines when they disrupted President Trump\u2019s rally in Tulsa<\/h2>\n<p><span style=\"font-weight: 400;\">Apart from the challenges and music videos, you\u2019ll eventually come across some political and social commentary profiles. Of course, these creators post more than just political commentary and call to action, but they\u2019ve been successful at pulling off different movements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you heard of what happened in Tulsa, Oklahoma? Long story short, Gen Z and K-pop TikTokers found out that anyone could register for a ticket for the <\/span><a href=\"https:\/\/www.nytimes.com\/2020\/06\/21\/style\/tiktok-trump-rally-tulsa.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Trump Tulsa rally<\/span><\/a><span style=\"font-weight: 400;\">. Their plan was just to take the spots and not attend. <\/span><b>The impact was rather significant according to a variety of news outlets<\/b><span style=\"font-weight: 400;\">. You can see that <\/span><b>almost half of the bleachers up on top are empty<\/b><span style=\"font-weight: 400;\">, as more than 10,000 tickets were reserved without the attendees showing up.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TkYgH3AeqUI\" width=\"660\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s an example of how one TikToker managed to pull it off. It\u2019s heavily implied (in a comedic way) that the TikToker wants their followers to do the same thing. Basically, enough of them caught on to the trend and reserved the tickets. This might have had some bigger consequences, though.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/s_uOUv2PzAI\" width=\"660\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Recently, Trump announced that he wants to ban TikTok due to security concerns. Unless of course, they\u2019re bought out by Microsoft, a US American company. Even prof. Scott Galloway of the <\/span><a href=\"https:\/\/podcasts.voxmedia.com\/show\/pivot\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Pivot<\/span><\/a> <span style=\"font-weight: 400;\">podcast said he himself doesn\u2019t like the idea of platforms that have a domain outside of the US interfering with elections in the US. However, the only company that\u2019s really able to pull off the deal is Microsoft, but whether Microsoft is a good company to do that is debatable considering their track record (remember Nokia?). He doesn\u2019t think the Chinese government is abusing its position with TikTok, but the problem is the potential of abuse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This led to a number of theories and suspicions that the US president was so <\/span><a href=\"https:\/\/www.forbes.com\/sites\/abrambrown\/2020\/08\/01\/is-this-the-real-reason-why-trump-wants-to-ban-tiktok\/#4b793ac54aed\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">embarrassed about the event<\/span><\/a><span style=\"font-weight: 400;\"> and the influence the youth can have, therefore he wants to ban the platform. There\u2019s no way of knowing for sure, but it\u2019s a pretty interesting theory about how much social power influencers have on the platform! \ud83d\ude09<\/span><\/p>\n<h2>6. Their biggest influencers are making serious bank<\/h2>\n<p><span style=\"font-weight: 400;\">And since we know that so many users are teens, we would expect that some of them would achieve stardom relatively young. For example, there\u2019s Charli D\u2019Amelio, who isn\u2019t even 18 years old.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@charlidamelio\/video\/6856855888016313605\" data-video-id=\"6856855888016313605\">\n<section><a title=\"@charlidamelio\" href=\"https:\/\/www.tiktok.com\/@charlidamelio\" target=\"_blank\" rel=\"noopener\">@charlidamelio<\/a>get ready with me<a title=\"\u266c MOLLY ROCKS x BEST INTEREST - fylertunke\" href=\"https:\/\/www.tiktok.com\/music\/MOLLY-ROCKS-x-BEST-INTEREST-6856544203191634694\" target=\"_blank\" rel=\"noopener\">\u266c MOLLY ROCKS x BEST INTEREST &#8211; fylertunke<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">D\u2019Amelio currently has the most followers on the platform (<\/span><a href=\"https:\/\/socialblade.com\/tiktok\/user\/charlidamelio\/monthly\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">76 million users according to Social Blade<\/span><\/a><span style=\"font-weight: 400;\">) and over 5 billion likes. She\u2019s a teenager from the US and has <\/span><b>become popular within a year<\/b><span style=\"font-weight: 400;\">. Currently, she has collaborated with James Charles and is preparing a makeup line for Morphe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s unlikely that someone who has only recently become famous would be able to collaborate with a brand like Morphe, but the sheer amount of exposure she can provide means it\u2019s worth it. Morphe has been known to collaborate with macro influencers like Manny MUA, James Charles, and Jaclyn Hill, so this was definitely out of the ordinary.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/J5wqeUewAXk\" width=\"660\" height=\"415\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s not only US Americans that manage to get into the spotlight. Burak \u00d6zdemir has more than 23 million followers, and he makes food-related content &#8211; specifically, he records himself making Turkish food. He\u2019s also seen constantly smiling or having exaggerated facial expressions, which seems to add to the charm.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@cznburak\/video\/6861253527843409158\" data-video-id=\"6861253527843409158\">\n<section><a title=\"@cznburak\" href=\"https:\/\/www.tiktok.com\/@cznburak\" target=\"_blank\" rel=\"noopener\">@cznburak<\/a>?????<a title=\"\u266c orijinal ses - cznburak\" href=\"https:\/\/www.tiktok.com\/music\/orijinal-ses-6861253546596567813\" target=\"_blank\" rel=\"noopener\">\u266c orijinal ses &#8211; cznburak<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Even when people were making fun of his smile, he responded with a joke on Twitter, looking grumpy while cutting up lettuce. He asked in the tweet, \u201cDo you think this is more beautiful?\u201d Luckily, people got the point pretty quickly, and he went back to his patent smile. So even without speaking much in his videos, he is still able to get a lot of attention for his content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"tr\">Sizce b\u00f6yle daha m\u0131 g\u00fczel?????? <a href=\"https:\/\/t.co\/Y6jpn4e0ja\">pic.twitter.com\/Y6jpn4e0ja<\/a><\/p>\n<p>\u2014 Burak \u00d6zdemir (@CznBurak) <a href=\"https:\/\/twitter.com\/CznBurak\/status\/1155429955360006151?ref_src=twsrc%5Etfw\">July 28, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">If you want to check out who are the top influencers within the Gen Z age range, we suggest you take a look at <\/span><a href=\"https:\/\/www.businessinsider.com\/tiktok-most-popular-stars-gen-z-influencers-social-media-app-2019-6?IR=T#1-charli-damelio-725-million-41\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Business Insider\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> article on it.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok has managed to do a lot in the short amount of time it\u2019s been up. It was able to give many users a headstart on their career, as early as in their teenage years. It offered an alternative to picture-perfect Instagram, and built on what Vine did years ago. All in all, it\u2019s an app that offers a diverse demographic of users a platform, so there is a genre or niche that will appeal to everyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if TikTok doesn\u2019t stick around for US users, there are many lessons they can take away from the app. They\u2019ve learned by now that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">consumers value reviews over extremely obvious sponsorships,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">it\u2019s important to keep your content entertaining and engaging,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">and keep up with the latest trends or popular themes in your niche.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re on TikTok, Instagram, or Facebook, <\/span><b>these tips are always helpful to marketers and content creators on these platforms.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We hope you\u2019ve taken something new out of our article or understand the purposes of TikTok a little better! Got any other facts that marketers should know about TikTok? Leave us a comment down below! \ud83d\ude09<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It looks like nobody can stop talking about TikTok for five minutes. There are countless articles that discuss subcultures on TikTok, the marketing opportunities on the platform, or how it was able to affect popular culture.<\/p>\n","protected":false},"author":131,"featured_media":41419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3266],"tags":[893,3075],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 facts you need to know about TikTok<\/title>\n<meta name=\"description\" content=\"We\u2019ll go over some basic as well as more interesting facts about TikTok and how it\u2019s currently being used by both users and professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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