{"id":41274,"date":"2020-07-27T09:22:05","date_gmt":"2020-07-27T07:22:05","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=41274\/"},"modified":"2021-02-13T14:47:37","modified_gmt":"2021-02-13T13:47:37","slug":"beauty-fitness-lockdown-instagram","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/07\/beauty-fitness-lockdown-instagram\/","title":{"rendered":"Beauty salons and fitness centers during lockdown: Instagram Analysis"},"content":{"rendered":"

We\u2019ve shown you the ways that <\/span>COVID-19 has changed general consumer behavior<\/span><\/a> and how businesses started to adapt to it. Now, we wanted to take a deeper look into how specific industries were affected, how their content strategies interactions between their followers and brands have changed.<\/span><\/p>\n

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By compiling social data from Instagram, we were able to analyze multiple accounts belonging to industries that were especially affected by the Coronavirus, specifically beauty salons and fitness centers. We have another pair of industries to analyze, specifically food delivery apps and fast-food restaurants, so make sure to be on the lookout for those findings in the next week.<\/span><\/p>\n

Keep reading to see what we found about these two industries. \ud83d\ude09<\/span><\/p>\n

Why did we conduct this analysis?<\/b><\/h2>\n

Part of the inspiration came from Sotrender\u2019s Audience Interest analysis, as we found that <\/span>certain industries were becoming more interesting for Facebook audiences<\/b>. The analysis showed that suddenly, more Facebook users were becoming interested in specific topics, and when compared to eCommerce statistics, patterns emerged.<\/span><\/p>\n

Since consumers couldn\u2019t go to the places they regularly visited, <\/span>we were curious about how these businesses were going to maintain contact with their customers<\/b>. Whether you\u2019re a content marketer, a social media analyst, or a brand representative,<\/span> there\u2019s definitely something in our analyses that could surprise you<\/b>. If you\u2019re interested in content marketing or how users interacted with brands when they were spending more time online, this post should answer those questions.\u00a0<\/span><\/p>\n

To start, we wanted to answer the following questions:<\/span><\/p>\n