{"id":41009,"date":"2020-06-22T14:17:21","date_gmt":"2020-06-22T12:17:21","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=41009\/"},"modified":"2020-06-22T15:12:15","modified_gmt":"2020-06-22T13:12:15","slug":"pepco-success-story-social-media-analytics-case-study","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/06\/pepco-success-story-social-media-analytics-case-study\/","title":{"rendered":"Pepco Success Story: A Social Media Analytics Case Study"},"content":{"rendered":"

The first three months of 2020 have changed digital consumer behaviours in a quick and vital way. The number of social media users and activities are growing faster and faster and many services have shifted to the Internet. How can you use this opportunity? How can you get noticed among other brands or keep a high position in social media?<\/span><\/p>\n

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We\u2019ve decided to ask a specialist! \ud83d\ude09\u00a0 Our guest is Diana Voicu, Brand Communication Specialist at Pepco Romania<\/strong>, who will tell us how Sotrender can help in running and analyzing social media channels.<\/span><\/p>\n

Time of reading \u2013 4 minutes<\/span><\/i><\/p>\n

Why did you decide to start using Sotrender as an analytical tool?<\/b><\/h2>\n

We decided to use Sotrender<\/a> because of the <\/span>multitude of modules it offers<\/b>. It became clear to us that it would be of great help to have <\/span>all of the necessary information stored in one place<\/b>, accessible at all times without great effort.<\/span><\/p>\n

How does Sotrender help you in your daily work?<\/b><\/h2>\n

We use it mainly for <\/span>reporting<\/b>. It helps us get a better overview of our social media performance (which content works and which doesn\u2019t for example).<\/span><\/p>\n

Which application module is the most important for you and why?<\/b><\/h2>\n

Analytics and reporting are the modules that we use on a regular basis because they are very comprehensive and allow us to <\/span>optimize our social media strategies as we go<\/b>.<\/span><\/p>\n

\"social<\/p>\n

Which metrics are the most important for you and why?<\/b><\/h2>\n

We monitor <\/span>top posts<\/b> because we want to see <\/span>what types of posts or products yield the most reactions<\/b> from our customers and this way <\/span>we can improve our offer<\/b> and our content plan. We also pay attention to the growth rate of our social media fan base from month to month and the segmentation of our customers.<\/span><\/p>\n

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Top posts in Sotrender<\/p><\/div>\n

What has improved in your social media activities since you started using analytics in Sotrender?<\/b><\/h2>\n

We are able to keep track of metrics of interest in a more organized manner. <\/span>All the information is structured into this single report<\/b> that shows us what we need to know, instead of checking different sources and platforms.<\/span><\/p>\n

\"social

The example of key metrics summary in the report and comparison to the previous period.<\/p><\/div>\n

Do you track and analyze your competitors’ profiles? How do you use Sotrender for this?<\/b><\/h2>\n

Yes, we regularly check what were the<\/span> top posts of our main competitors in order to see what are the subjects of interest for our customers<\/b> and maybe integrate them in our own content plan for the future. We also check competitors\u2019 SM activity for different annual reports.<\/span><\/p>\n

\"social

Top posts\u00a0 – check the best performing posts (for example by reach, views, or users engagement) to create a communication strategy and keep your audience coming back.<\/p><\/div>\n

How do you use data about your competitors’ activities?\u00a0<\/b><\/h2>\n

We browse their top posts to see <\/span>if there are any subjects our customers are interested in that we have not yet approached<\/b>.<\/span><\/p>\n

What do you value most in the reporting in Sotrender? How often do you prepare reports?<\/b><\/h2>\n

Sotrender makes it very easy to keep track of different KPIs because it has <\/span>all the information stored in one place<\/b>. We prepare monthly reports on our Social Media activity and draw conclusions that help us <\/span>improve our future strategies<\/b>.<\/span><\/p>\n

\"Generate<\/a><\/span>