{"id":40933,"date":"2020-06-08T09:02:13","date_gmt":"2020-06-08T07:02:13","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=40933\/"},"modified":"2020-06-08T09:02:13","modified_gmt":"2020-06-08T07:02:13","slug":"get-to-know-target-audience","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/06\/get-to-know-target-audience\/","title":{"rendered":"Simplified tricks to immediately get to know your target audience"},"content":{"rendered":"

Every business should learn more about their audience before they start to market to them. If you\u2019re trying to sell products to the wrong people, you\u2019ll waste each other\u2019s time. This is why it\u2019s crucial that you come up with a strategy targeted at the people who are actually interested in what you have to offer. But how do you find them?<\/span><\/p>\n

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I guess you\u2019re here because you\u2019re launching a new product or have just started learning about social media marketing. Either way, learning how to find out who your audience is should be the first step of your social media strategy<\/strong>.<\/span><\/p>\n

There are so many tools and methods out there, but it takes time to figure out what will work for you. So instead of learning through trial and error from the get-go, we\u2019ve prepared a list of tricks you can use to learn what you need to know about your potential customers on social media.<\/span><\/p>\n

Let\u2019s get started!<\/span><\/p>\n

Research the market and your competition<\/strong><\/h2>\n

Did you know that there are marketing versions of JSTOR and ResearchGate? You just need to take a look at what they have to offer and what kind of data they collect. I\u2019ll list a few that are worth exploring to get some insight into your potential clients.<\/span><\/p>\n

Mintel<\/strong><\/h3>\n

Mintel<\/span><\/a> is an agency that collects data related to product launches, consumer spending, trends, and market research. Their service gives you the opportunity to deep dive into several industries over 34 markets. From a marketing perspective, you will learn about changes in consumer behavior and motivation.<\/span><\/p>\n

Some of their recent articles include descriptions about how the coronavirus impacted several sectors including healthcare and eSports, predictions for consumer behavior by 2030, and a global COVID update.<\/span><\/p>\n

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Market Research<\/strong><\/h3>\n

An alternative to Mintel would be <\/span>Market Research<\/span><\/a>. They can provide you with reports and insights from 350 publishers. For example, you\u2019ll be able to find detailed information about how customers make purchases, what triggers a purchase, and more. This type of information could give you insights into what your audience reacts well to and what doesn\u2019t interest them. You will quickly narrow down your target audience instead of trying to completely change the product to meet an unattainable audience.<\/span><\/p>\n

But just like Mintel, these reports are <\/span>rather general to the industry and expensive<\/b>. Some of the reports can go for $2000, which might be a hefty sum for a report that isn\u2019t specific to your company. This is just something to consider when you are planning your budget.<\/span><\/p>\n

Sotrender<\/strong><\/h3>\n

There\u2019s no doubt that your competition has a headstart on who they should target their content to on social media.\u00a0<\/span><\/p>\n

You shouldn\u2019t walk away from this thinking that you should copy their content. Instead, consider the <\/span>themes<\/b> they cover, what <\/span>tone<\/b> are they using, and how their audience <\/span>reacts<\/b> to it. If you\u2019re in the fashion industry trying to target young adults, you don\u2019t want to sound elitist and exclusive. Likewise, if your business is eCommerce, you don\u2019t want to sound too casual.<\/span><\/p>\n

When it comes to social media, you could explore all of this manually, or you could use an external tool to gather the data and present it for you in a way that\u2019s easy to understand.<\/span><\/p>\n

For example, if you wanted to know how your competitor\u2019s audience is reacting, you can immediately get the answer from this type of chart from <\/span>Sotrender<\/span><\/a>. For this one, you don\u2019t need to have access to an Insights profile because this is public data.<\/span><\/p>\n

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Interested in just specific reactions? Click the lines below in the legend to filter out the ones you don\u2019t care about.<\/span><\/p>\n

Or if you\u2019re interested in finding out when your audience is online to adjust your schedule. You need a graph that easily explains exactly what day of the week and time, like this one.<\/span><\/p>\n

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Still, there are more things you need to know, like the basics about the audience themselves. We\u2019ll go over a few more of them in the next sections.<\/span><\/p>\n

Learn more about their demographics<\/strong><\/h2>\n

Before we begin, you need to know that it\u2019s only possible to analyze demographic data of social media profiles that you own, and not your competitors\u2019. This is because you need access to Insights profiles that aren\u2019t available otherwise.<\/span><\/p>\n

Other than that, this part is actually pretty straightforward. When we\u2019re talking about demographics, we mean things such as:<\/span><\/p>\n