{"id":40627,"date":"2020-05-11T15:27:29","date_gmt":"2020-05-11T13:27:29","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=40627\/"},"modified":"2020-05-29T14:50:11","modified_gmt":"2020-05-29T12:50:11","slug":"will-hiding-likes-instagram-revolution-marketing","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/05\/will-hiding-likes-instagram-revolution-marketing\/","title":{"rendered":"Will hiding likes on Instagram be a revolution in marketing?"},"content":{"rendered":"

2019 and the first few months of 2020 was a time of many changes on Instagram. One of them, even though it\u2019s only being tested, is already very controversial. What we have in mind here is hiding likes under Instagram posts.\u00a0<\/span><\/p>\n

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Initially, the first tests were done in the beginning of 2019, and in November 2019 they were extended to more countries and more Instagram users. Still, there is no official statement whether or not this change will be launched globally to all Instagram users.\u00a0<\/span><\/p>\n

Even if it happens, will it be a revolution in marketing? Is it going to be a significant change for users, brands, influencers, but also for providers of online analytical apps?\u00a0<\/span><\/p>\n

We\u2019ll try to answer these questions today.\u00a0<\/span><\/p>\n

The whys behind hiding likes on Instagram\u00a0<\/b><\/h2>\n

Let\u2019s start from the very beginning: we should all be conscious of why Instagram decided to take such a revolutionary step. Officially, there were several reasons behind this decision:\u00a0<\/span><\/p>\n