{"id":40599,"date":"2020-05-08T11:30:24","date_gmt":"2020-05-08T09:30:24","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=40599\/"},"modified":"2025-02-04T16:01:38","modified_gmt":"2025-02-04T15:01:38","slug":"sales-pipeline-video-marketing","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/05\/sales-pipeline-video-marketing\/","title":{"rendered":"How to Build a Sales Pipeline Using Video Marketing"},"content":{"rendered":"

It would be unthinkable these days for buyers not to do online research before making a purchase. In fact, <\/span>2\/3 of all consumers<\/span> check out products online before deciding to buy.\u00a0<\/span><\/p>\n

Thus, it is now prudent to focus on providing accurate and useful information about your products. This is a new shift in the sales cycle dynamic every company must understand, and videos are on the rise as among the <\/span>most important tools<\/span> in sales and marketing.<\/span>\u00a0<\/i><\/b><\/p>\n

In this article, we’ll explain how you can use video marketing in your strategy to create a sales pipeline.<\/p>\n

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Do Videos Lengthen the Sales Process?<\/strong><\/h2>\n

One might think that videos make the sales process longer. On the contrary, it can help your brand because <\/span>videos have that personal touch that product brochures do not<\/b>. Videos can relay the credibility and authenticity you want to convey. Trust and connection make a lot of difference in selling.\u00a0<\/span><\/p>\n

Today, only <\/span>3% of prospective customers<\/span><\/a> are ready to buy your product as a solution to their problems. Meanwhile, 7% of them already want to shift to another solution; 30% need your product but are not prepared to commit; 30% do not have a need for them; 30% are not interested at all in what you are selling.\u00a0<\/span><\/p>\n

Strong, effective, and engaging <\/span>interactive content<\/span><\/a> has the power to grab the attention of the percentage of consumers who are ready to buy.\u00a0<\/span><\/p>\n

How video marketing can strengthen the sales pipeline<\/strong><\/h2>\n

Videos can build and augment your sales pipeline due to its versatility; you can use it for all stages, including prospecting, demos, and qualifying. It is perfect for educating prospects to prime them for each succeeding stage in your sales pipeline. Effective video marketing<\/a> move the sales process along.<\/span>\u00a0<\/i><\/b><\/p>\n

Useful sales pipeline videos<\/strong><\/h2>\n

Videos can be used in engaging buyers, especially in times momentum is waning. It is also useful when you want to educate your buyers. Below are types of video <\/span>content you can publish<\/span><\/a> to engage your buyers with a more personal touch.\u00a0<\/span><\/p>\n

Prospecting<\/strong><\/h3>\n

This is one of the most important parts of selling. <\/span>Videos let your brand stand out from your competition and create the best first impression.<\/b> You can use prospecting videos to <\/span>establish a personal connection <\/b>and reach out to buyers. In your videos, you can use great reviews from past customers that commend your product.<\/span><\/p>\n

Demos<\/strong><\/h3>\n

The sales process cannot do without demos since they<\/span> let buyers know how useful your product is<\/b>. Whether it is conducted through live streaming, <\/span>video conferencing<\/a>,<\/span> or is pre-recorded, you can make a strong connection and impression with a good video demo<\/span>.\u00a0<\/span><\/p>\n

A great example is the streaming service giant Spotify. They took a different approach to their app demo launch using no voiceover whatsoever. But the engaging animated visuals and the drum-heavy song build up so much anticipation that you simply can\u2019t wait to see what product is being advertised.\u00a0<\/span><\/p>\n