{"id":40383,"date":"2020-04-28T08:57:16","date_gmt":"2020-04-28T06:57:16","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=40383\/"},"modified":"2025-02-04T15:57:55","modified_gmt":"2025-02-04T14:57:55","slug":"social-media-copywriting-different-channels","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/04\/social-media-copywriting-different-channels\/","title":{"rendered":"Social Media Copywriting: How to Compose Text for 3 Different Channels"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The distinctive feature of social media content is that every single post is a story. That\u2019s why social media copywriting is your number one tool to ensure both engaging and valuable messages behind each piece of content on your business\u2019 profile.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">However, each of your social media channels has its own specific tone so one text will never suit every channel. <\/span><span style=\"font-weight: 400;\">Copywriters have to remember that <\/span><i><span style=\"font-weight: 400;\">each social media has a different purpose and user base, so you should write copy for them accordingly.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In this article, you\u2019ll learn how to start with social media copywriting and how to write for Facebook, LinkedIn, and Instagram.\u00a0<\/span><\/p>\n<h2>Social Media Copywriting: Where to Start<\/h2>\n<p><span style=\"font-weight: 400;\">Being a social media copywriter can be a lot of fun. You can post images, videos, and other interesting content, and interact with people from all over the world via comments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not hard to use social media, either. After all, we all visit at least one social media platform every week, so we have some idea about how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why social media copywriting seems to be a piece of cake, although it\u2019s not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriting for social media can be a challenge. There are ever-changing algorithms and topics, trending content you need to consider, and other aspects that you need to keep up with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not to mention the competitors. There are about <\/span><a href=\"https:\/\/venturebeat.com\/2016\/09\/27\/facebook-60-million-businesses-have-pages-4-million-actively-advertise\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">60 million business pages on Facebook<\/span><\/a><span style=\"font-weight: 400;\">, for example, and many of them share high-quality content regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll discuss the most common mistakes social media copywriters make. Let\u2019s make sure that you start off on the right foot and write the copy people would want to stop and take a look at.<\/span><\/p>\n<h2>Social Media Copywriting: Common Mistakes<\/h2>\n<p><span style=\"font-weight: 400;\">There are a lot of mistakes to be made, folks, and even professional copywriters sometimes fall victim to these:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Treating all social media platforms the same. <\/b><span style=\"font-weight: 400;\">Never hurts to repeat this one. In fact, the recent Dolly Parton challenge illustrates this beautifully<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s how Gordon Ramsay sees the difference, by the way.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image5.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40385 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image5-950x950.png\" alt=\"Gordon Ramsay Dolly Parton challenge\" width=\"553\" height=\"553\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image5-950x950.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image5-475x475.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image5-768x768.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image5.png 1080w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image5-80x80.png 80w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>#Don\u2019t #Hashtag #Everything<\/b><span style=\"font-weight: 400;\">. Hashtags are cool, but when a copywriter tries too hard by hashtagging everything, it\u2019s simply unnecessary<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Not paying attention to trends<\/b><span style=\"font-weight: 400;\">. Social media content is all about new trends, so if you don\u2019t do your homework researching what\u2019s hot at the moment, chances are that your content won\u2019t generate the kind of engagement you\u2019re looking for<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Not engaging with social media users<\/b><span style=\"font-weight: 400;\">. Of course, this doesn\u2019t mean responding to every comment your posts receive but still take time to reply to the ones you find most interesting.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Not using a social media calendar.<\/b><span style=\"font-weight: 400;\"> Relying on inspiration isn\u2019t a good idea for social media copywriting. Create a spreadsheet with the lists of posts and dates to be consistent.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Okay, how do you feel now? With these tips, you already know how to avoid wasting tons of your time on writing something that produces no results.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-node hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><img decoding=\"async\" id=\"hs-cta-img-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b6595d5d-3532-471f-8e6a-e35d6f792d3e', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Copywriting Tips for Facebook<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin with Facebook, the most popular one. <\/span><\/p>\n<h3><strong>Focus on the Benefits for People<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is a classic that works. About <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/10-need-to-know-facebook-marketing-stats-for-2019\/547488\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">39 percent of Facebook users<\/span><\/a><span style=\"font-weight: 400;\"> say they follow business profiles specifically to receive updates and special offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This applies to businesses in all industries. For example, in this post, Best Buy shares the news about the opportunity to pre-order the new Samsung Galaxy model.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image7.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40387 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image7.png\" alt=\"Best Buy's Samsung Galaxy S20+ ad on Facebook\" width=\"550\" height=\"712\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image7.png 898w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image7-475x616.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image7-768x995.png 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Notice how the copy begins with the <\/span><b>call-to-action <\/b><span style=\"font-weight: 400;\">and then goes to one of the most exciting features of the product: the camera. Then, the copywriter finishes strong by giving the viewer a hint about how the camera can be used.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business isn\u2019t as well known as Best Buy, then you need to up your game by being even more customer-centered and specific.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HelloFresh, for example, does a great job of linking the promoted content and the benefit for the consumer. Not only that, but the copywriter also<\/span><b>\u00a0uses a question to address the audience<\/b><span style=\"font-weight: 400;\"> to make them stop and take a look.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image6.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40389 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image6.png\" alt=\"HelloFresh Facebook ad copy\" width=\"549\" height=\"733\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image6.png 790w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image6-475x635.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image6-768x1027.png 768w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Also note that HelloFresh uses <\/span><b>branded hashtags, <\/b><span style=\"font-weight: 400;\">which is another way to make it easier for people to memorize the content and search for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/10\/facebook-hashtags-every-marketer-needs-know\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">this guide to Facebook Hashtags for marketers<\/span><\/a><span style=\"font-weight: 400;\"> if you need tips on when and how to use them.\u00a0<\/span><\/p>\n<h3><strong>Keep it Short and Sweet<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As you\u2019ve seen in both examples, the copy only contains two sentences. Even though there\u2019s no universal formula of the best-performing post copy for Facebook, <\/span><b>be sure to limit it to 4-5 sentences.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">People see a lot of content every day, so it\u2019s important not to make it difficult to read what you have to say. <\/span><\/p>\n<h3><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40393 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image9.png\" alt=\"\" width=\"550\" height=\"251\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image9.png 912w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image9-475x217.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image9-768x350.png 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/h3>\n<h3><strong>Use Active, Natural Language<\/strong><\/h3>\n<p>There\u2019s no point to get technical, so try to write your messages in an easy-to-read, conversational way that people use in their everyday language. <a href=\"https:\/\/www.copy.ai\/tools\/sentence-rewriter\">Rewording tools<\/a> can be really helpful to turn sentences from complex to simple in just a few seconds.<\/p>\n<p><span style=\"font-weight: 400;\">This way is also great for making call-to-actions naturally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, in this Airbnb post, the copywriter used \u201cSpend\u201d and \u201cEnter\u201d as action-oriented words to invite Facebook users to invite them to apply to win a trip to Verona. <\/span><\/p>\n<h2><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image8.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40395 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image8.png\" alt=\"\" width=\"550\" height=\"777\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image8.png 900w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image8-475x671.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image8-768x1085.png 768w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/h2>\n<h2>Copywriting Tips for Instagram<\/h2>\n<p><span style=\"font-weight: 400;\">Okay, Instagram is first and foremost visuals, but they should be accompanied by <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/writing-good-caption-instagram-posts-matter\/\" target=\"_blank\" rel=\"dofollow noopener\"><b>great captions<\/b><\/a><b>.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here are the most important things to keep in mind for engaging Instagram copywriting.<\/span><\/p>\n<h3><strong>Include a Call-to-Action<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A great way to maximize the potential of Instagram posts to attract attention is to write a compelling and sweet call to action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Timberland says \u201cTap to shop the Love Collection.\u201d it\u2019s not pushy or obnoxious, plus redirects the user to the product.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40441 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image2-950x602.png\" alt=\"\" width=\"546\" height=\"346\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image2-950x602.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image2-475x301.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image2-768x487.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image2.png 1858w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">While not every post might have a CTA, make sure to include it wherever you need your audience to take action. The best way to determine the lengths and anchor texts is, of course, with experimentation, but make sure to limit the CTA sentence to ten words.<\/span><\/p>\n<h3><strong>Use the &#8220;Question + CTA&#8221; Formula<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is one of the templates for Instagram copywriting for maximizing engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first part <\/span><b>asks a question.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The second part <\/span><b>shows how to take action.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Why ask the question?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works:<\/span><\/p>\n<p><i>What\u2019s your favorite color?<\/i><\/p>\n<p>What was the first thing that popped into your head after reading this question? It\u2019s quite possible that you immediately thought about your favorite color. When asked a question, it begins to search for answers right away. This mental reflex is called instinctive elaboration. As a result, it simply can\u2019t contemplate something else for that brief moment.<\/p>\n<p><span style=\"font-weight: 400;\">Okay, as for the second part, guide the reader to the action you need them to take. You\u2019ve grabbed their attention with the question, so the next step is to make them convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from Deloitte.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40443 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image1.png\" alt=\"\" width=\"549\" height=\"414\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image1.png 648w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image1-475x359.png 475w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/a><\/p>\n<h3><strong>Use Hashtags at the end of the Caption<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If there\u2019s no way to include a hashtag in the caption naturally, use them at the end of the text. This makes it more prominent and easier to read.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t overdo it: don\u2019t go for more than four hashtags. <\/span><\/p>\n<h2>Copywriting Tips for LinkedIn<\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn has become a top platform for professional distribution of content, so there\u2019s a couple of important things to keep in mind when writing content.<\/span><\/p>\n<h3><strong>Make Every Word Count<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First and foremost, LinkedIn is a network for professionals, who are often time-pressured. That\u2019s why your <\/span><b>content should provide a quick payoff<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main goal of each sentence should be an <\/span><b>actionable tip that has some value for the intended user. <\/b><span style=\"font-weight: 400;\">This doesn\u2019t necessarily mean writing a bunch of text; it rather means it\u2019s important to <\/span><b>make every word in the copy count.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at this example. Every sentence is all about the benefits for the intended customers &#8211; make your business data-driven &#8211; and reduces the hesitation by saying that the free trial is available. <\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image4.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40445 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image4.png\" alt=\"\" width=\"549\" height=\"478\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image4.png 552w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image4-475x414.png 475w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The copywriter makes every word count with a short, reader-focused copy, which is good for attracting the attention of a busy decision-maker browsing through their feed. <\/span><\/p>\n<h3><strong>Use an Informal and Confident Tone<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even though LinkedIn is a professional network, it doesn\u2019t mean that your writing should be boring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break this great example from Jack Welch. <\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image3-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-40447 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image3-1-950x940.png\" alt=\"\" width=\"549\" height=\"543\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image3-1-950x940.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image3-1-475x470.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image3-1-768x760.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image3-1-80x80.png 80w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/image3-1.png 1098w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">He started off with a question, which is a great way to grab the attention of LinkedIn users. The question itself is pretty good, too, because <\/span><a href=\"https:\/\/www.fool.com\/retirement\/2018\/11\/01\/80-of-workers-are-happy-with-their-managers-heres.aspx\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">28 percent of employees say they\u2019re unhappy with their bosses<\/span><\/a><span style=\"font-weight: 400;\">. So it\u2019s <\/span><b>relevant for many people<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next sentence is the question, which is also a tip and a CTA. It\u2019s Jack Welch, so many people will appreciate his advice (just look at the engagement that the post generated). The closing sentence is another tip that talks about what to do when the manager says that the employee\u2019s career is not important to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The post ends with an even better tool: a video with an expanded interview on the question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach is great because the copy sounds confident and gives actionable advice for the reader. Plus <\/span><b>it\u2019s short,\u00a0 so chances are good that people will read it to the end<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>Analyze your results to improve your copy<\/h2>\n<p>One more thing for you, though: instead of hoping for the best engagement for your posts, you need to track their performance and see that performs best. For that, you need social media analytics tool like <a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Sotrender<\/a>.<\/p>\n<p>Analyses like this make it possible to draw meaningful conclusions from these examples. By checking these metrics, you will determine what posts resonate with your audience. You can then allocate your time and energy into creating more content relevant to their interests. Using Sotrender, you be able to:<\/p>\n<ul>\n<li>Find out what posts your audience engaged with the most<\/li>\n<li>Learn when your audience is primarily active on the platform and when you should post<\/li>\n<li>See how your strategy&#8217;s impact has changed over time (with a minimum of 90 days of historical data)<\/li>\n<\/ul>\n<p>Here&#8217;s an example of what this looks like for a Facebook profile.<\/p>\n<div id=\"attachment_40525\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/top-performing-posts-tmrland.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-40525\" class=\"wp-image-40525 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/top-performing-posts-tmrland-950x322.png\" alt=\"Tomorrowland Facebook top performing posts in Sotrender\" width=\"950\" height=\"322\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/top-performing-posts-tmrland-950x322.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/top-performing-posts-tmrland-475x161.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/top-performing-posts-tmrland-768x261.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/top-performing-posts-tmrland.png 1574w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><p id=\"caption-attachment-40525\" class=\"wp-caption-text\">Tomorrowland Facebook top performing posts in Sotrender<\/p><\/div>\n<p id=\":1of.at\" class=\"xH\">The same goes for Instagram.<\/p>\n<div class=\"xH\"><\/div>\n<div id=\"attachment_40527\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-instagram-top-posts.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-40527\" class=\"wp-image-40527 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-instagram-top-posts-950x400.png\" alt=\"Top performing Instagram posts using Sotrender\" width=\"950\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-instagram-top-posts-950x400.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-instagram-top-posts-475x200.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-instagram-top-posts-768x323.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-instagram-top-posts.png 1558w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><p id=\"caption-attachment-40527\" class=\"wp-caption-text\">Top performing Instagram posts using Sotrender<\/p><\/div>\n<p class=\"xH\"><span class=\"tL8wMe EMoHub\" dir=\"ltr\"><span class=\"tL8wMe EMoHub\" dir=\"ltr\"><br \/>\nAnd here&#8217;s what you can find out about how your audience interacts with your content.<\/span><\/span><\/p>\n<div>\n<div id=\"attachment_40529\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-tomorrowland-reactions.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-40529\" class=\"wp-image-40529 size-large\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-tomorrowland-reactions-950x395.png\" alt=\"Facebook reactions\" width=\"950\" height=\"395\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-tomorrowland-reactions-950x395.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-tomorrowland-reactions-475x197.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-tomorrowland-reactions-768x319.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/04\/sotrender-tomorrowland-reactions.png 1612w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/a><p id=\"caption-attachment-40529\" class=\"wp-caption-text\">Tomorrowland&#8217;s Facebook profile reactions using Sotrender<\/p><\/div>\n<\/div>\n<div><\/div>\n<p>By tracking social media analytics like impressions, engagement, follower growth, website traffic, shares, and conversions, you\u2019ll know which copy works the best. If you\u2019d like to know more, here\u2019s a <a href=\"https:\/\/www.sotrender.com\/blog\/2020\/02\/analytics-social-media-copywriting\/\" target=\"_blank\" rel=\"dofollow noopener\">guide on how to use analytics to improve social media copywriting<\/a>.<\/p>\n<div><\/div>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-node hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><img decoding=\"async\" id=\"hs-cta-img-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b6595d5d-3532-471f-8e6a-e35d6f792d3e', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Social Media Copywriting: The Bottom Line<\/h2>\n<p><span style=\"font-weight: 400;\">Social media copywriting is an approach to tailor your copy to each channel. Great text is what differentiates engaging posts from the rest, and it should reflect the style and audience that uses the channel.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The distinctive feature of social media content is that every single post is a story. That\u2019s why social media copywriting is your number one tool to ensure both engaging and valuable messages behind each piece of content on your business\u2019 profile.<\/p>\n","protected":false},"author":179,"featured_media":40455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1783,1789,2273],"tags":[615,1281,1285,2845,3013],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Copywriting: How to Compose Text for 3 Different Channels<\/title>\n<meta name=\"description\" content=\"Social media copywriting is your number one tool to ensure both engaging and valuable messages behind each piece of content on your business\u2019 profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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