{"id":40347,"date":"2020-04-22T11:46:30","date_gmt":"2020-04-22T09:46:30","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=40347\/"},"modified":"2024-11-25T14:42:45","modified_gmt":"2024-11-25T13:42:45","slug":"become-a-social-media-manager","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/04\/become-a-social-media-manager\/","title":{"rendered":"How to become a social media manager"},"content":{"rendered":"

Social media manager is a profession that continues to be in high demand in the job market. We tend to think that anyone could do a social media manager\u2019s job because we spend a lot of time on social networks and are familiar with each platform\u2019s functionalities. However, ask an experienced recruiter and you will learn that it\u2019s not easy to find a social media manager that has it all.\u00a0<\/span><\/p>\n

So what skills do you need to become a social media manager and how you can acquire them? What steps do you need to take to enter the social media business? Read our recommendations.<\/span><\/p>\n

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In the US, there are currently 221.6 million Facebook users<\/a>, which is almost 70% of the whole US population. Since the majority of the population is there, your potential customers are also likely on Facebook. This is true regardless of what your company is selling. It\u2019s not surprising that 90 million small businesses<\/a> use Facebook to promote their products and services in the US alone.<\/p>\n

This data shows why social media managers are in such high demand, and why their job is challenging. They must compete against other companies on social media and come up with new strategies to engage their audiences. <\/span>Social media managers are the voice of a company on social platforms and they have a substantial influence on how people will perceive the brand.<\/b><\/p>\n

We’ve probably managed to persuade you that social media management is not just posting memes, but rather a serious business role. Now let\u2019s take a closer look at what exactly social media managers do.<\/span><\/p>\n

What do social media managers do?<\/strong><\/h2>\n

Social media managers play many roles. We list their most important tasks below.<\/span><\/p>\n

#1 Creating a social media strategy<\/h2>\n

Each post is a part of a larger, well-thought-out strategy, rather than a one-time shot. In-house social media managers develop strategies based on their company\u2019s needs.<\/b>\u00a0Meanwhile, freelancers create a strategy after studying the marketing goals and expectations of their clients. <\/span><\/p>\n

At this stage, social media managers use their knowledge of the characteristics of each social media channel to decide which channel will be the best fit to achieve their goals. They must also be familiar with <\/span>social media metrics<\/span><\/a> to be able to deliver and measure the KPIs requested by the client or their boss.<\/span><\/p>\n

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#2 Creating content<\/strong><\/h2>\n

As you all know, a social media post consists of copy and a visual. A social media manager is responsible for preparing both elements of the post. They do it either on their own, like most freelancers, or in cooperation with copywriters and graphic designers.<\/span><\/p>\n

Either way, social media managers must know what visual formats are available on each platform. This, of course, includes image and video dimensions for each available placement. <\/span>They must also know what type of copy (style, tone of voice, number of characters) will bring results on a given channe<\/b>l.<\/strong><\/span>
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#3 Managing ads<\/strong><\/h2>\n

Social media marketers know that if they want to create hype around their product on social media, they can’t just rely on organic reach. Therefore, <\/span>social media managers must also be skilled advertisers<\/b>.<\/span><\/p>\n

This involves not only being able to launch an ad on Facebook, Instagram, LinkedIn, Twitter, or YouTube. It also means optimizing the campaigns and monitoring the results daily. Every social media manager knows\u00a0<\/span>what CPC, CPM, CPV, or CPA mean<\/a>,<\/span> and based on these and other metrics, they can make data-driven decisions about their ads.\u00a0<\/span><\/p>\n

#4 Monitoring and understand analytics<\/strong><\/h2>\n

When we scroll through social media, we only see the final results of the social media manager\u2019s job – the attractive posts. However, people often don\u2019t realize <\/span>how much analytical work and research lies behind the published content<\/b>.<\/span><\/p>\n

Social media managers look at data from multiple social media channels every day to determine which content brings the best results. Therefore, they often use social media analytics tools like <\/span>Sotrender<\/span><\/a>\u00a0to get a birds-eye view of data from multiple sources. They can then compare it with the results of the competition and make better business decisions.<\/span><\/p>\n

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This is how Sotrender looks from inside<\/p><\/div>\n

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