{"id":40051,"date":"2020-04-03T11:57:55","date_gmt":"2020-04-03T09:57:55","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=40051\/"},"modified":"2024-04-22T10:56:38","modified_gmt":"2024-04-22T08:56:38","slug":"what-content-to-publish-during-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/04\/what-content-to-publish-during-the-pandemic\/","title":{"rendered":"What content you should be publishing during the pandemic to keep your clients interested in your business"},"content":{"rendered":"

Social media have their own rules – the content must be pleasant, simple and understandable. But is it always supposed to be like this? We have all seen social media campaigns that made a real impact on society. They served a good cause or increased social awareness about an important issue.\u00a0<\/span><\/p>\n

Today, we all face a difficult and economically uncertain time. <\/span>How can we continue our business activities on social media in the context of the COVID-19 pandemic?<\/span><\/a> What content should we publish to keep our clients interested in our services or products without misusing the subject of the coronavirus?<\/span><\/p>\n

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Many social media marketers experience these moral dilemmas – what should I publish? Isn\u2019t my content too trivial or inappropriate? Will my followers feel offended? Or maybe just the opposite – they want to see entertaining content even more now than usual? Many marketers are asking themselves these questions right now.<\/span><\/p>\n

First and foremost, we need to take into account that <\/span>the traffic on social media channels, and online in general, has increased.<\/b> People will get bored of knitting or any other hobby they have spontaneously taken up for the time of the quarantine, but they will most probably never get tired of Netflix and will still spend time on Facebook and Instagram. Therefore <\/span>we definitely shouldn\u2019t give up on creating and publishing content on social media, <\/b>just because we are afraid that somebody will find it inappropriate. We must adapt to the new situation and publish relevant content.<\/span><\/p>\n

Fortunately,<\/span> our advantage is that our marketing strategy is based on online activities. <\/b>Thus we already have our audience and following there – on Instagram, Facebook, and mailing lists. We are lucky, in a sense, that we already know how to manage marketing online. On the other hand, other companies are forced by the circumstances to shift their marketing from offline to online and they have only just started their journey.<\/span><\/p>\n

Enough theory, we have prepared a collection of content formats<\/a> (including examples) that might inspire you to create new content in these difficult times. We have also prepared answers to the most important questions that marketers ask themselves nowadays.\u00a0<\/span><\/p>\n

We hope that we\u2019ve piqued your curiosity. Let\u2019s begin! \ud83d\ude42<\/span><\/p>\n

#1 Shared activities and rituals<\/strong><\/h2>\n

Have you wondered what you and your followers can do together?<\/span><\/p>\n

Aimee Song, a fashion blogger, designer and Instagram influencer with 5.5 million followers, keeps her audience engaged by posting almost every day. For the duration of the quarantine, she has prepared a special schedule of activities that she and her fans can do together by means of real-time IG Lives. In case you wouldn\u2019t be up to a workout or cooking at the scheduled time, don\u2019t worry, because just like Instagram Stories, they will be available for 24 hours.<\/span>

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What\u2019s the idea behind shared activities? It\u2019s an opportunity for content creators and their audience to escape the tragic situation that we have found ourselves in. These activities and rituals, shared or just witnessed on social media, become moments that they are waiting for. They provide some entertainment in otherwise monotonous life in quarantine. At the same time, you build a community centered around your brand and you connect with your audience on a deeper level. After all, we are in this situation together.<\/span><\/p>\n

#2 Challenges<\/strong><\/h2>\n

If you are looking for a challenge or a new activity to pass the time, but you need some external motivation, social media is your place to go. Organizing challenges is a great way to engage with your audience and encourage them to partake in some activities.<\/span><\/p>\n

Westwing Home & Living, the producer of stylish furniture and home decor, is encouraging its audience on Instagram to post pictures of their home office settings with the hashtag #MyWestwingHomeOffice<\/strong>. Fans feel motivated to take care of their living space to create a picture-perfect setting and, at the same time, they can forget about the gloomy circumstances and unleash their creativity. The authors of the best pictures have the chance to win 500 euros.<\/span><\/p>\n

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? #???????????????????? ????????? ? Wir lieben sch\u00f6ne Homeoffice-Bilder! Zeigt uns Euer eigenes und markiert uns mit @westwingde und #MyWestwingHomeOffice. Wir schenken Euch daf\u00fcr einen 500\u20ac Shopping-Gutschein f\u00fcr WestwingNow. Happy Posting!?\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800 \u2728 www.WESTWING.de \u2728\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800\u2800 #Interiorinspo by @dominomag & @alexachung<\/a><\/p>\n

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