{"id":39861,"date":"2020-03-20T14:01:24","date_gmt":"2020-03-20T13:01:24","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=39861\/"},"modified":"2020-03-20T14:13:03","modified_gmt":"2020-03-20T13:13:03","slug":"marketing-resources-quarantine","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-resources-quarantine\/","title":{"rendered":"Quarantine reading list &#8211; 6 marketing resources to keep you inspired"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most of us are working from home due to the COVID-19 outbreak, but we\u2019re trying our best to stay productive. It\u2019s been difficult for some departments and teams, especially those who need regular communication in order to improve their skills and competencies in their field.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">So what can we do with this new-found free time and with limited interaction with our departments? There are many things you can do, including taking the time to catch up on the reading you didn\u2019t have time for previously. We\u2019ve prepared a list of courses, readings, and videos that will help keep you productive. \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the way, if you\u2019re trying to find <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/06\/9-social-media-certifications\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">social media certifications and classes<\/span><\/a><span style=\"font-weight: 400;\"> to improve your career, we recommend that you check out our previous blog post, where we recommend 9 courses that can advance your marketing career. This includes courses about Google Analytics, Twitter and Facebook ad campaigns, and content marketing.<\/span><\/p>\n<h2><strong><a href=\"https:\/\/www.marketo.com\/definitive-guides\/event-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">The Definitive Guide to Event Marketing<\/a><\/strong><\/h2>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39863\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5-1-950x453.png\" alt=\"Marketo's The Definitive Guide to Event Marketing\" width=\"645\" height=\"308\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5-1-950x453.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5-1-475x226.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5-1-768x366.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5-1.png 1399w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With so many events being canceled to flatten the curve, the answer has been to shift the events to cyberspace. So if you were planning on attending a growth marketing or product development conference, you might have to get an online pass.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By reading this guide, you\u2019ll learn practical skills such as how to run webinars and virtual events. But remember, it\u2019s also important to understand why events should be included as part of your marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the guide has 118 pages, it\u2019s a quick read.<\/span><\/p>\n<h2><strong>Attend a digital festival<\/strong><\/h2>\n<h2><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39865 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-2-950x361.png\" alt=\"The Daft's Digital Transformation Festival\" width=\"654\" height=\"249\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-2-950x361.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-2-475x180.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-2-768x292.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-2.png 1919w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking of online events, did you see that The Drum has launched their <\/span><a href=\"https:\/\/www.thedrum.com\/digital-transformation-festival\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">Digital Transformation Festival<\/span><\/a><span style=\"font-weight: 400;\">? The Drum launched this festival as a response to the outbreak so that we can examine what type of digital changes we should expect in the near future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can you expect from this online festival? You might get to watch a talk about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whether businesses are equipped to handle so many people working from home<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technology such as AI and data impacting our creativity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The possible long-term effects of the pandemic on the marketing and advertising industries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advances in voice technology and possible uses<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take a look at the agenda and speakers, you might find something that catches your attention.<\/span><\/p>\n<h2><strong>Watch more TED talks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Have you seen Seth Godin\u2019s \u201cThe tribes we lead\u201d TED talk? He suggests that the Internet brought back tribes where people share ideas and values. He argues that being part of a tribe gives you the opportunity to make a difference and lead. We recommend checking this TED talk out if you want to create a loyal following over time and how the Internet can help you do that.<\/span><\/p>\n<div style=\"max-width: 854px;\">\n<div style=\"position: relative; height: 0px; padding-bottom: 56.25%; text-align: center;\"><iframe loading=\"lazy\" style=\"position: absolute; center: 0; top: 0; width: 100%; height: 100%;\" src=\"https:\/\/embed.ted.com\/talks\/seth_godin_the_tribes_we_lead\" width=\"854\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re more interested in reputation management, why not take a look at Tim Leberecht\u2019s \u201c3 Ways to (Usefully) Lose Control of Your Brand\u201d? If you\u2019re someone who has been trying to micromanage your online presence, you might want to experiment with letting go. Tim\u2019s argument is that organic conversations about your brand could eventually lead to growth, and he discusses relevant examples of where this strategy worked.<\/span><\/p>\n<div style=\"max-width: 854px;\">\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe loading=\"lazy\" style=\"position: absolute; center: 0; top: 0; width: 100%; height: 100%;\" src=\"https:\/\/embed.ted.com\/talks\/lang\/en\/tim_leberecht_3_ways_to_usefully_lose_control_of_your_brand\" width=\"854\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to keep reading to be productive. \ud83d\ude09<\/span><\/p>\n<h2><strong><a href=\"https:\/\/ahrefs.com\/academy\/blogging-for-business?fbclid=IwAR0KPE8K0EUp97DLg_XzgvUIcUZSNusPWuEDSNDw-7RZbBmHiW16Ng3K53E\" target=\"_blank\" rel=\"nofollow noopener\">Blogging for Business course on Ahrefs<\/a><\/strong><\/h2>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39867 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image1-1-950x316.png\" alt=\"Ahrefs Blogging for Business course\" width=\"658\" height=\"219\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image1-1-950x316.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image1-1-475x158.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image1-1-768x256.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image1-1.png 1495w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For companies out there who regularly publish on their blog, this one\u2019s for you. Blogs aren\u2019t just meant to be a source of traffic (that\u2019s a vanity metric). The goal of your blog should be to inspire your readers to become recurring customers. Still, you need to understand the ins and outs of running a blog before you start publishing content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Originally, this course would cost you $799, but you can get it for free for a limited time. The aim of this course is to help you learn how to drive sales through your blog. You\u2019ll learn about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The effects of content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growing your blog<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coming up with a content strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyzing keyword ranking difficulty and traffic potential<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The course includes 10 tutorials and runs for 4 hours and 56 minutes.<\/span><\/p>\n<h2><strong><a href=\"https:\/\/www.skillshare.com\/blog\/company\/were-in-this-together-and-we-want-to-help?utm_source=twitter&amp;utm_medium=organicbrand&amp;utm_campaign=BlogArticle&amp;utm_content=200\" target=\"_blank\" rel=\"nofollow noopener\">Skillshare<\/a><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">On the 18th of March, Skillshare announced that their content will be more readily available. This means that students, freelancers, and those that have been severely impacted by COVID-19 could get free two-month memberships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But which courses and workshops should you check out? Since the platform is so diverse, we thought we\u2019d give you a few suggestions.<\/span><\/p>\n<h3><strong>YouTube Success: Build an Authentic Channel That\u2019s Worth the Follow<\/strong><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39869 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-2-950x585.png\" alt=\"\" width=\"664\" height=\"409\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-2-950x585.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-2-475x292.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-2-768x473.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-2.png 1316w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re focused on content creation on YouTube, this is a course worth looking into. Sorelle Amore runs a course on how you can create an authentic following that is invested in your content. The skills that you\u2019ll acquire in this class include building a content strategy and online marketing, as well as how to make the most of this specific social media platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The classes include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finding a niche to specialize in<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establishing credibility<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prioritizing authenticity over aesthetics<\/span><\/li>\n<\/ul>\n<h3><strong>Social Media Marketing: Top Tips for Growing Your Followers &amp; Going Viral<\/strong><\/h3>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39871 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-2-950x531.png\" alt=\"\" width=\"651\" height=\"364\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-2-950x531.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-2-475x266.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-2-768x429.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-2.png 1238w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/a><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Cat Coquillette runs a class focused on social media strategies that will help you cultivate your brand. Her course isn\u2019t just for previously established brands and businesses, it\u2019s also useful for people and companies who aren\u2019t household names yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platforms that she covers are Facebook, Instagram, Twitter, and Pinterest. You\u2019ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to write a quality bio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Writing social media copy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to use the right hashtags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which image editing apps are worth using<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understanding social media analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This course is shorter than most courses you\u2019ll find on platforms like HubSpot Academy or Udemy (it\u2019s just over an hour-long), so you\u2019ll definitely manage to fit it in somewhere in your schedule. \ud83d\ude09<\/span><\/p>\n<h2><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"nofollow noopener\">The Beginner\u2019s Guide to SEO<\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Even if you\u2019re creating engaging content, you need to make sure that search engines can find your site and profile more easily. This is why we highly recommend checking out Moz\u2019s eBook about SEO. It doesn\u2019t matter whether you\u2019re marketing your brand on social media or a copywriter; you should get to know the basics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll learn how keywords, your URL, meta descriptions, and titles are important aspects to consider when you\u2019re preparing your copy. What\u2019s more, there are so many misconceptions about SEO strategies, so it\u2019s good to separate fact from fiction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also recommend checking out our recent article for those of you that want to <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/12\/social-media-for-local-seo-success\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">improve your business\u2019 local SEO using social media platforms<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Did we miss anything?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although we have quite a few materials and activities that should keep you busy, you can still send other suggestions our way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you think of anything else we should add? Send us a message and we\u2019ll add it to our list!<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-node hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><img decoding=\"async\" id=\"hs-cta-img-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b6595d5d-3532-471f-8e6a-e35d6f792d3e', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of us are working from home due to the COVID-19 outbreak, but we\u2019re trying our best to stay productive. It\u2019s been difficult for some departments and teams, especially those who need regular communication in order to improve their skills and competencies in their field.<\/p>\n","protected":false},"author":131,"featured_media":39879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2273],"tags":[893,2955,3019,3021],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quarantine reading list - 6 marketing resources to keep you inspired<\/title>\n<meta name=\"description\" content=\"Are you trying to stay productive at your home office? We&#039;ve prepared a list of marketing resources to help you stay on top of your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-resources-quarantine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quarantine reading list - 6 marketing resources to keep you inspired\" \/>\n<meta property=\"og:description\" content=\"Are you trying to stay productive at your home office? We&#039;ve prepared a list of marketing resources to help you stay on top of your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-resources-quarantine\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-20T13:01:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-20T13:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/siora-photography-hgFY1mZY-Y0-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3537\" \/>\n\t<meta property=\"og:image:height\" content=\"2324\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iva Djuki\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iva Djuki\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-resources-quarantine\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-resources-quarantine\/\",\"name\":\"Quarantine reading list - 6 marketing resources to keep you inspired\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-resources-quarantine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-resources-quarantine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/siora-photography-hgFY1mZY-Y0-unsplash.jpg\",\"datePublished\":\"2020-03-20T13:01:24+00:00\",\"dateModified\":\"2020-03-20T13:13:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/80bc7a9ac23c606fcf234ecb3e8cd518\"},\"description\":\"Are you trying to stay productive at your home office? 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