{"id":39831,"date":"2020-03-12T15:40:23","date_gmt":"2020-03-12T14:40:23","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=39831\/"},"modified":"2021-12-14T11:57:37","modified_gmt":"2021-12-14T10:57:37","slug":"marketing-strategy-gen-z","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-strategy-gen-z\/","title":{"rendered":"Social Media Marketing to Gen Z: From A to Z"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Life is a cycle with its ups and downs. Everything has to adhere to this invariable rule. So nothing is forever, not even Facebook. Especially in business, it\u2019s wise to think for the future and <\/span><b>build long-term marketing strategies for Gen Z<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By starting now, today&#8217;s youth will grow familiar with your brand. When it\u2019s their turn to take the helm of the largest shopping group, your products will be their first shopping choices. <\/span><!--more--><\/p>\n<h2><strong>What Is Generation Z Like?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Zoomers are 18-24-year-old students with big dreams and plans for the future. This generation is just starting to shape a personality. But they haven\u2019t even earned a name of their own yet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s certain is that they were born with their hands already typing on smartphones. Born after 1997, technology has been part of their everyday life since day one. There\u2019s no wonder that their <\/span><b>key traits <\/b><span style=\"font-weight: 400;\">point to a promising collective:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technology-savvy;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dream job: business CEOs driven by social and global missions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/generation-z\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">Global citizens<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Humanitarians;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Active members of a diverse and inclusive culture;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ambitious.<\/span><\/li>\n<\/ul>\n<h2><strong>What Does Generation Z Want?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s difficult to decide on one Gen Z profile. While <\/span><a href=\"https:\/\/www.visioncritical.com\/blog\/generation-z-infographics\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">studies<\/span><\/a><span style=\"font-weight: 400;\"> show that they respond to emotional ads, it is their adolescent stage that frames them into a sensible group.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the moment, our young generation watches out for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Out-of-the-box brands<\/b><span style=\"font-weight: 400;\"> &#8211; The adolescent side of Generation Z wants to see nothing boring in their menus. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/cocacola\/\" target=\"_blank\" rel=\"noopener\">Coca-Cola<\/a>, for instance,<\/span><span style=\"font-weight: 400;\">\u00a0is keeping its crown as an innovative brand by populating the Instagram account with vibrant illustrations and collages with a frisky twist;<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39839 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5.jpg\" alt=\"Instagram Coca Cola post with rose-colored glasses\" width=\"552\" height=\"1148\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5.jpg 594w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image5-475x988.jpg 475w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/a><\/p>\n<ul>\n<li><b>Nostalgic vibes<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 Bringing back the past is their way of rebelling against current trends. In other words, take your vintage story and make headlines with it;<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39837 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-1-950x1002.png\" alt=\"Instagram whateviedid mental health post\" width=\"557\" height=\"588\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-1-950x1002.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-1-475x501.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-1-768x810.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image4-1.png 1000w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/><\/a><\/p>\n<ul>\n<li><b>Listen to micro-influencers<\/b><span style=\"font-weight: 400;\"> &#8211; They love when similar people with many social followers on social talk about new products. But they don\u2019t trust celebrities and their recommendations that much;<\/span><\/li>\n<li><b>Lifestyle diversity<\/b><span style=\"font-weight: 400;\"> &#8211; Any sign of stereotypes is off-putting to them. Modern society offers them so many choices, that there\u2019s not clear how Generation Z is going to turn up. A simple way to stay away from conformities in your marketing to Gen Z is to take out gender markers.\u00a0<\/span><\/li>\n<li><b>Brands deep in social activism<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 Facebook found out that <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/generation-z\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">68%<\/span><\/a><span style=\"font-weight: 400;\"> of Generation Z expect brands to pay it forward.\u00a0<\/span><\/li>\n<li><b>Values First<span style=\"font-weight: 400;\"> &#8211; Unlike Millennials, Zoomers have little interest in product experiences. Instead, they are after products that fit in a society that cares most about the environment.<\/span><\/b><\/li>\n<li><b>Visuals that cheer the unusual <\/b><span style=\"font-weight: 400;\">&#8211; In a generation that loves individuality yet cares for diversity, people are eccentric. Use images and words that celebrate differences and unity to draw their attention. <\/span><a href=\"https:\/\/www.instagram.com\/thebodyshop\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">The Body Shop<\/span><\/a><span style=\"font-weight: 400;\"> is a skincare company that promotes its sustainable cosmetics through unusual beauty types. Their Instagram profile is definitely a stereotype-free space where everyone is welcome to feel good in their skin;<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39835 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image1.jpg\" alt=\"Instagram Body Shop cruelty free lashes\" width=\"560\" height=\"1156\" \/><\/a><\/p>\n<ul>\n<li><b>Original campaign ideas<\/b><span style=\"font-weight: 400;\"> &#8211; Ads have always mirrored the society as it is. But they are also bringing up aspirations. Thus, Zoomers\u2019 desire to improve the system should appear in the media.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019re done cracking down on what they want. Let\u2019s see how these generational traits are going to change marketing strategies for Gen Z.\u00a0<\/span><\/p>\n<h2><strong>Instagram<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In the current setting, Instagram is an infinite mall of dreamy visuals. Users get lost in Stories, in their feed or on Explore Page, admiring glamorous lifestyles. They come in here to unwind and find inspiration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, Instagram has organically gone through some changes this year. Its users increased their interest in storytelling, goofy posts, and confidentiality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These changes have taken the shape of <\/span><b>long-form captions<\/b><span style=\"font-weight: 400;\">. Users don\u2019t feel like their photos are enough anymore. Instead, they turn to lengthy texts to supplement the visual experience with storytelling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, teenagers have jump-started a phenomenon dubbed as <\/span><b>Finstas<\/b><span style=\"font-weight: 400;\">. This is short for Fake Instagram. Their main profiles are full of filtered posts that plenty of people have access to. Finstas have a different purpose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These account owners post casual photos that they want to share with a handful of friends. Finstas might be a clue to what\u2019s to come: Instagram content relatable to real everyday life.\u00a0 Instagram users will want to see the bad, not only the good.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, <a href=\"https:\/\/acodez.in\/social-media-growth-hacks\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">social media strategies<\/span><\/a> for Gen Z that work for <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/09\/business-instagram-sotrender\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">Instagram Business profiles<\/span><\/a><span style=\"font-weight: 400;\"> answer to a need for deeper connections.<\/span><\/p>\n<h3><strong>Current Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short captions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagramable content;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Message focused on the ideal lifestyle;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Regrams;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Large audiences.<\/span><\/li>\n<\/ul>\n<h3><strong>The Z Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long captions about life-changing events, behind the scenes, product launches, etc.;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content that adds value;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building authentic connections;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Original content;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Small yet engaged audiences;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finstas.<\/span><\/li>\n<\/ul>\n<h2><strong>YouTube<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube managed to keep its control over the video-sharing industry. You don\u2019t need an app or any credentials to enjoy funny clips, music videos or vlogs with your friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video content is easily accessible and entertaining thanks to YouTube. Plus it\u2019s the first platform creators upload their content on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands use YouTube to showcase all their video content at <\/span><b>regular intervals<\/b><span style=\"font-weight: 400;\"> paying attention to <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-youtube-metrics-should-i-care-about\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">key YouTube metrics<\/span><\/a><span style=\"font-weight: 400;\">. The ideal YouTube format is clean. But this doesn\u2019t necessarily involve professional equipment. This way anybody can start filming for YouTube audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Generation Z would rather commit to <\/span><b>continuity<\/b><span style=\"font-weight: 400;\">. They want to follow a storyline that keeps adding new chapters periodically just as series do in TV shows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of playing a minor role, YouTube will take on more responsibility for brands. Companies are going to use this channel to <\/span><b>teach about their products<\/b><span style=\"font-weight: 400;\">. This way, their core values are showing up right in front of Zoomers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And who is going to present brands from a cultural angle? Usually, companies choose employees and YouTube influencers to be the voice of their brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take beauty influencers Jeffree Star and Shane Dawson. Both of them once again proved they\u2019re ahead of their time when they filmed <\/span><a href=\"https:\/\/www.youtube.com\/playlist?list=PLDs0tNoNYTz05R0xo7PCVc-RgL2fsJnGg\" target=\"_blank\" rel=\"nofollow noopener\"><i><span style=\"font-weight: 400;\">The Secret World of Jeffree Star<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Dressed as a documentary on Jeffrey\u2019s lifestyle as a beauty influencer, the 12-part series closely follows the events that led to the launch of a new makeup line. Packed with information about the beauty industry, Star\u2019s videos are also keeping viewers on the edge by exposing his private life.<\/span><\/p>\n<h3><strong>Current Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consistency to stick to a schedule;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Used for a supportive role whose only goal is to beat the drum for websites;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heavy on CTAs;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Branding first.<\/span><\/li>\n<\/ul>\n<h3><strong>The Z Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standalone video series;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Employees as product ambassadors;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authenticity (Manifested through influencer partnerships or brand ambassadors). Just like the <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UC0rDDvHM7u_7aWgAojSXl1Q\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DaveHax YouTube channel<\/span><\/a><span style=\"font-weight: 400;\"> did for the mouldable glue <\/span><a href=\"https:\/\/sugru.com\/buy\/original-formula-classic-colours-8-pack\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Sugru<\/span><\/a><span style=\"font-weight: 400;\">. Not only is the influencer recommending a new product, but he\u2019s also showing how easy it is to use the glue in a special Christmas DIY project.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TjBwvUPeo1A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>WhatsApp<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The number one messaging app, WhatsApp has set the scene for the era of \u201c<\/span><b>dark social<\/b><span style=\"font-weight: 400;\">.\u201d This refers to the sum of traffic sources where marketers can\u2019t see what\u2019s happening.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through WhatsApp, users are accessing landing pages without leaving any footprint behind. These actions take place behind closed doors like Instagram\u2019s \u201cClose Friends\u201d feature. Or they might be messaging apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the moment, companies don\u2019t consider WhatsApp a priority. Part of the reason is that it\u2019s hard to track the activity here.<\/span><\/p>\n<p><a href=\"https:\/\/www.telegraph.co.uk\/news\/2019\/04\/18\/telegraph-audio-briefings-sign-new-whatsapp-group\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">The Telegraph<\/span><\/a><span style=\"font-weight: 400;\"> is among the few companies that gave this messaging app a shot. It turned out for the better. The British newspaper is sending twice a weekday a 2-minute audio bulletin. Subscribers are definitely loving it and the newspaper won a loyal base of readers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zoomers\u2019 appetite for natural connections will continue to grow. In response, WhatsApp will eventually become a shiny social platform.\u00a0<\/span><\/p>\n<h3><strong>Current Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build a contact database;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share promotional codes;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organize exclusive sales or giveaways;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support line.<\/span><\/li>\n<\/ul>\n<h3><strong>The Z Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalized connections;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spark conversations on worldwide matters;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AMA sessions (\u201cAsk Me Anything\u201d concept);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product release questions;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chatbots for faster global expansion;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage conversations instead of giving lectures;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No sales talk.<\/span><\/li>\n<\/ul>\n<h2><strong>TikTok<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok was created from the beginning for youngsters. All social media strategies that are at play here are already built for Gen Z.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But few are willing to start their adventure in the land of goofy content. The Washington Post was the first to bust a stereotype. Newspapers are too formal to connect with young generations they say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.tiktok.com\/@washingtonpost\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Washington Post TikTok profile<\/span><\/a><span style=\"font-weight: 400;\"> shows the contrary. Each of their videos mixes together funny and smart elements. This proves that TikTok is a judgment-free zone.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39843 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-1.png\" alt=\"\" width=\"548\" height=\"319\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-1.png 824w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-1-475x277.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image2-1-768x447.png 768w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But TikTok won\u2019t remain young at heart forever. It is bound to grow up along with its target public, Gen Z. In time, TikTok will grow into a strong social platform with a clear goal. It will better connections with brands and decide on a shortlist of key features.\u00a0<\/span><\/p>\n<h3><strong>Current Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">So far, only global brands have dared to step into the creative world of TikTok;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads with links to landing pages and shopping buttons;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hashtag Challenge Plus;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remains a fertile soil (low activity can still generate followers in the thousands).<\/span><\/li>\n<\/ul>\n<h3><strong>The Z Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brands can stop taking themselves seriously;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create videos that entertain.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>Snapchat<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A native mobile app that speaks to people of 24, the content on Snapchat is always fresh. Speaking of that, Snapchat succeeded where others failed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The app isolated a key element of face-to-face conversations only to upload it on digital: <\/span><b>transient memories<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its founders figured out that it&#8217;s the short-lived nature that makes conversations memorable. This trait makes human bonding all the more precious. As a result, any piece of content on Snapchat disappears after some time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, <\/span><b>brands are focusing on sales<\/b><span style=\"font-weight: 400;\"> whenever they step onto this platform. Snapchat ads, giveaways, branded filters, you name it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But companies are losing sight of the reason why Gen Z loves Snapchat: personal connection. Snapchat is the only one among the Ivy League of social platforms that encourages real-life conversations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the below infographic brought by <\/span><a href=\"https:\/\/www.marketingcharts.com\/demographics-and-audiences\/teens-and-younger-108089\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">Marketing Charts<\/span><\/a><span style=\"font-weight: 400;\">, Snapchat is the number one favorite social channel among US teens. <\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39841 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-1-950x527.png\" alt=\"\" width=\"606\" height=\"336\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-1-950x527.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-1-475x264.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-1-768x426.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/image3-1.png 1000w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Thus marketing to Gen Z on Snapchat can be summed up to conversational posts. Whether live videos or sneak peeks, Snapchat users love raw experiences without filters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although\u2026 Speaking of filters, there is a feature called <\/span><b>Snappable <\/b><span style=\"font-weight: 400;\">that users are crazy about. Introduced as a filter, yet this version doesn\u2019t beautify reality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, Snappables are adding games and funny moments into our daily monotony. Companies can join the Snapchat conversation by releasing their own Snappables.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/n3YW85id-Lo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Brands can also create Snapchat landing pages for hashtags with shoppable tabs. Called Hashtag Challenge Plus, these hashtags gather posts created by users (also known as <\/span><a href=\"https:\/\/productlead.me\/blog\/benefits-of-user-generated-content\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">user-generated content<\/span><\/a><span style=\"font-weight: 400;\">) under one common keyword. If they see a product they like among these posts, users have the chance to buy it online.<\/span><\/p>\n<h3><strong>Current Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Snapchat ads;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencer account takeover;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Branded Snapchat filters;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exclusive contests.<\/span><\/li>\n<\/ul>\n<h3><strong>The Z Formula<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate mobile-first experiences;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Daily or weekly bite-sized content;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Branded Snappables;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geofilters;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live Stories.<\/span><\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It is time for brands to focus on young generations too. It won\u2019t be long before their purchasing power gets overwhelming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For now, it\u2019s safe to experiment with social platforms where Gen Z are most active. Instagram, YouTube, Whatsapp, TikTok, Snapchat &#8211; each has its own way of getting reactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies have to learn which buttons to push first. By starting early, Zoomers will grow into young adults with your brand in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, marketing to Gen Z should consist of technology, real connections, and live content. Take a step outside your comfort zone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step away from those repetitive plans that work on Facebook and Instagram (for the time being). Instead, come up with extraordinary strategies with no safety belt on. Now is the time to be creative. Jump into conversations with teenagers, students or young entrepreneurs to better understand them.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-node hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><img decoding=\"async\" id=\"hs-cta-img-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b6595d5d-3532-471f-8e6a-e35d6f792d3e', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Life is a cycle with its ups and downs. Everything has to adhere to this invariable rule. So nothing is forever, not even Facebook. Especially in business, it\u2019s wise to think for the future and build long-term marketing strategies for Gen Z. By starting now, today&#8217;s youth will grow familiar with your brand. When it\u2019s [&hellip;]<\/p>\n","protected":false},"author":173,"featured_media":39849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2273],"tags":[3017,1281,3015],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing to Gen Z: From A to Z<\/title>\n<meta name=\"description\" content=\"Gen Z appreciates technology, real connections, and live content. Learn how to plan content and market to Gen Z so it matches their consumer traits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-strategy-gen-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing to Gen Z: From A to Z\" \/>\n<meta property=\"og:description\" content=\"Gen Z appreciates technology, real connections, and live content. Learn how to plan content and market to Gen Z so it matches their consumer traits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-strategy-gen-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-12T14:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-14T10:57:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/wyron-a-PnFAa1ro9b0-unsplash-950x656.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oana Alexandrov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Alexandrov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-strategy-gen-z\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-strategy-gen-z\/\",\"name\":\"Social Media Marketing to Gen Z: From A to Z\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-strategy-gen-z\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/03\/marketing-strategy-gen-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/03\/wyron-a-PnFAa1ro9b0-unsplash.jpg\",\"datePublished\":\"2020-03-12T14:40:23+00:00\",\"dateModified\":\"2021-12-14T10:57:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/f588d87ed7315a46a669d0624c30f8e3\"},\"description\":\"Gen Z appreciates technology, real connections, and live content. 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