{"id":39711,"date":"2020-02-12T10:42:48","date_gmt":"2020-02-12T09:42:48","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=39711\/"},"modified":"2025-02-04T15:55:54","modified_gmt":"2025-02-04T14:55:54","slug":"analytics-social-media-copywriting","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/02\/analytics-social-media-copywriting\/","title":{"rendered":"How To Use Analytics To Improve Social Media Copywriting"},"content":{"rendered":"

Writing for social media is a brutal challenge that can eat up time and resources if you don’t keep it under control, but it\u2019s also important enough to make it worth that effort. The sheer reach, visibility and flexibility of social media make it undeniably consequential for brands: companies lacking social activity are likely to struggle to compete with more engaged rivals.<\/span><\/p>\n

Due to this, it\u2019s important to consider the best way to approach it. How can you optimize your social media copywriting? How can you cut down on the time it takes, increase the quality, and form a stronger understanding of its performance? The key ingredient is <\/span>data-backed analysis<\/i><\/b>.<\/span><\/p>\n

Instead of going with your gut and hoping for the best, basing your tactics on rich analysis ensures that resources are used efficiently and results are properly assessed. This is easier said than done, however. <\/span>You need to be aware of how channels differ<\/b> (audience types, peak posting times, notable metrics, etc.) and <\/span>adjust your analysis accordingly<\/b>.<\/span><\/p>\n

In this post, we\u2019re going to note some of the main issues with <\/span>social media copywriting<\/span><\/a>, set out the value of using relevant tools, detail how analytics can shape certain types of social content, and list some of the core metrics that you\u2019ll need to follow very closely. Let\u2019s get started:<\/span><\/p>\n

Why social copy is so tricky<\/span><\/h2>\n

I opened by noting that social media copywriting requires a lot of time, but that\u2019s not the only thing that makes it tough: <\/span>it\u2019s also creatively and practically complicated because of each platform having distinct styles and limitations<\/b>. Writing a series of Tweets and writing some Facebook posts are different in some significant ways, for instance.<\/span><\/p>\n

Think about all the different audiences you could reach. When choosing your topics, you need to know what you\u2019re trying to achieve. There\u2019s also the prospect of writing copy for others to share (namely <\/span>incentivized influencers<\/span><\/a>) in a practice that\u2019s become very common for ecommerce. <\/span>Deployed correctly, analytics tracking helps you keep everything in line and make sense of the madness<\/b>.<\/span><\/p>\n

Analytics tools you can use<\/span><\/h2>\n

Having established the value of analytics, what tools can (or should) you use to track them? Firstly, you should obviously take full advantage of native social media analytics tools \u2014 those provided through the platforms themselves \u2014 such as Facebook Analytics or Twitter Analytics. They might not be the most feature-rich options, but they\u2019re free, and they\u2019re fully reliable.<\/span><\/p>\n

Secondly, you should look into third-party analytics tools that can provide additional features you may find useful. Google Analytics is an obvious choice: it\u2019s free, powerful, and will combine with almost any social media analytics tool through a combination of native integrations and services such as Zapier. There are also <\/span>social media analytics tools like <\/b>Sotrender<\/b><\/a> that bring different things to the table: take a look at what it can offer and see if it fits into your campaign.<\/span><\/p>\n

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Social content you can shape<\/span><\/h2>\n

Let\u2019s say you have analytics tools in place and gathering data: how can you start improving your social copy? Well, it depends on what you\u2019re writing, so let\u2019s look at some possibilities:<\/span><\/p>\n