{"id":39661,"date":"2020-02-19T12:26:53","date_gmt":"2020-02-19T11:26:53","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=39661\/"},"modified":"2022-12-20T14:55:37","modified_gmt":"2022-12-20T13:55:37","slug":"social-media-metrics-saas","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2020\/02\/social-media-metrics-saas\/","title":{"rendered":"Social Media Metrics: The Top 6 Metrics for SaaS Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Modern marketers are blessed. With the rise of social media and the performance marketing capabilities that come with it, brands are better equipped than ever before to gain insight into how well their promotional efforts are working and why. These days, even the smallest companies have access to a wealth of data, and one can argue that the only thing separating a <\/span><i><span style=\"font-weight: 400;\">meh<\/span><\/i><span style=\"font-weight: 400;\"> campaign from an amazing one is <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/09\/use-social-data-for-marketing-campaign\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">knowing what social data to look at and how to interpret it<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">As a small SaaS business with an active social media strategy, we\u2019ve got first-hand insight into what needs to be tracked, what doesn\u2019t, and how to track it.\u00a0 In this article, we\u2019re going to let you in on some insider information and teach you how to track your social media metrics like a pro.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re finished with this article, you\u2019ll have learned the basics of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our most important social media metrics as a SaaS company<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to track these metrics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to use these metrics to gauge the success of your campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump right in and start exploring what you need to be keeping track of as a SaaS company.<\/span><\/p>\n<h2><strong>1. Conversions<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A conversion occurs on social media anytime someone completes a specific action, i.e. making a purchase, filling out a form, adding an item to their cart, etc. When it comes to social media, you\u2019re looking for someone who found you on social and, visited your site and signed up for a trial, blog opt in, etc..<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why it\u2019s important<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Conversions are usually the end goal of your entire <a href=\"https:\/\/www.leadfeeder.com\/blog\/saas-marketing-roadmap\/\">SaaS marketing<\/a> campaign, so keeping track of them should clearly be at the top of your social media metric list. To put it quite simply, you can look at your conversion rate as your \u201csuccess rate\u201d \u2014 it provides direct insight into how your posts are influencing your campaign goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, conversions usually equal sales, so you\u2019re talking about monitoring the absolute end goal of your campaign. Tracking social media metrics will tell you whether your posts are generating ROI, and if they\u2019re not, seeing the numbers laid out in front of you can help you pinpoint where things are going wrong. Pretty valuable stuff.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to track it<\/span><\/h3>\n<h4><strong>Facebook<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To track conversions from Facebook, you\u2019ll need to install the Facebook Pixel on your website. This handy tool tracks the actions of anyone that\u2019s logged into Instagram or Facebook and helps you optimize your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process is pretty simple: first, Facebook Ads Manager gives you a code snippet to paste on the pages you want to track. Once you\u2019ve added it into your site\u2019s code, you\u2019ll head back to Ads Manager and configure what you want it to track. Once it\u2019s all set up, it will start gathering and displaying data, like so:<a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39663 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image1-950x154.jpg\" alt=\"\" width=\"675\" height=\"109\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image1-950x154.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image1-475x77.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image1-768x124.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image1.jpg 1413w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/a><\/span><\/p>\n<h4><strong>Instagram<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Since Instagram ads are managed via the same Facebook Ads Manager platform, all the above applies to tracking Instagram conversions as well.\u00a0<\/span><\/p>\n<h2><strong>2. Reach<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cReach\u201d and \u201cimpressions\u201d are often used interchangeably, but the two have slightly different meanings. Impressions are how many people saw your post or ad in their feeds, and reach is how many people will <\/span><i><span style=\"font-weight: 400;\">potentially<\/span><\/i><span style=\"font-weight: 400;\"> see your post or ad in their feeds. That said, while these are the \u201cproper\u201d definitions, they aren\u2019t always used this way, even by social media networks themselves.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why it\u2019s important<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Posts and ads aren\u2019t any good if no one sees them, so measuring your reach and impressions is important to ensure your brand is getting noticed and building brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reach is especially important to keep track since you have a lot of control over it when you configure your ads. As you set up your targeting, the Facebook Ads Manager will tell you how many people you can reach based on your target audience settings. Making a successful ad is partially dependent on finding an audience that isn\u2019t too broad nor too small, and reach analytics can help you find that sweet spot for optimal performance.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to track it<\/span><\/h3>\n<h4><strong>Facebook<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You can get a rough estimate for your Facebook ad\u2019s reach when you set it up.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39665 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image8.jpg\" alt=\"\" width=\"369\" height=\"566\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">After it\u2019s live, you can go to Facebook Ads Manager, select the ad, and view its reach right on the first screen.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39667 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image9.jpg\" alt=\"\" width=\"640\" height=\"224\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image9.jpg 878w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image9-475x166.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image9-768x269.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to organic posts, you can view the combined reach of all your posts using the Page analytics feature.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image13.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39669 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image13.jpg\" alt=\"\" width=\"636\" height=\"234\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image13.jpg 841w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image13-475x175.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image13-768x283.jpg 768w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In this case, Facebook is using reach to refer to the actual number of people who saw your post. To get data on specific posts, you can use analytics software like Sotrender. Here is how you can <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/11\/reach-impressions-guide\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">use Sotrender to measure reach and impressions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><strong>Instagram<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">When tracking Instagram ads, you can use Facebook Ads Manager just like you would with Facebook (see above).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to posts, you can check your Instagram insights to get a reading on both your reach <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">your impressions. Despite being part of Facebook, Instagram actually separates impressions and reach, while its older sibling doesn\u2019t.<\/span><\/p>\n<div id=\"attachment_39673\" style=\"width: 425px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-reach.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39673\" class=\"wp-image-39673\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-reach-950x1663.png\" alt=\"\" width=\"415\" height=\"726\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-reach-950x1663.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-reach-475x831.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-reach-768x1344.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-reach.png 1116w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/a><p id=\"caption-attachment-39673\" class=\"wp-caption-text\">Instagram posts reach over 3 months<\/p><\/div>\n<div id=\"attachment_39681\" style=\"width: 420px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-impressions-2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39681\" class=\"wp-image-39681\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-impressions-2-950x1634.png\" alt=\"\" width=\"410\" height=\"705\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-impressions-2-950x1634.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-impressions-2-475x817.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-impressions-2-768x1321.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/insta-post-impressions-2.png 1124w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/a><p id=\"caption-attachment-39681\" class=\"wp-caption-text\">Instagram impressions over 3 months<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2><strong>3. Frequency<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Frequency gives you insight into the average number of times a social media user saw your ad.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why it\u2019s important<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Frequency is most relevant for ads because there\u2019s a sweet spot where someone has seen your ad just enough times to fully process it, but not so many times that they start getting annoyed by it and viewing it as spam. If your <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2015\/11\/facebook-myths-debunked-does-posting-more-irritate-your-audience\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">post frequency on Facebook is too high<\/span><\/a><span style=\"font-weight: 400;\">, your audience may even start reporting it, and that\u2019s no bueno.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to keep a tab on your frequency to ensure you don\u2019t start turning off your target audience while simultaneously ensuring they\u2019ve <\/span><a href=\"https:\/\/ampjar.com\/blog\/social-media-buying-decisions\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">seen it enough times to make an impact on purchase decisions<\/span><\/a><span style=\"font-weight: 400;\">. A good rule of thumb is to keep your frequency at or below four impressions per person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to individual organic posts, frequency is not as big of a concern, but it\u2019s a good idea to measure frequency for your page\u2019s posts as a whole to get insight into how much time your audience spends with your content on social media.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to track it<\/span><\/h3>\n<h4><strong>Facebook<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Frequency is one of the main metrics that Facebook displays in the Ads Manager, so you only need to take a quick look at one of your ads to see:<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39683 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image5.jpg\" alt=\"\" width=\"651\" height=\"501\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image5.jpg 651w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image5-475x366.jpg 475w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you want to track the frequency of your page\u2019s organic posts <\/span><i><span style=\"font-weight: 400;\">as a whole<\/span><\/i><span style=\"font-weight: 400;\">, you can use software like Sotrender.<\/span><\/p>\n<div id=\"attachment_39685\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image4-1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39685\" class=\"wp-image-39685\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image4-1-950x418.png\" alt=\"\" width=\"810\" height=\"356\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image4-1-950x418.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image4-1-475x209.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image4-1-768x338.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image4-1-1600x706.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image4-1.png 1604w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><p id=\"caption-attachment-39685\" class=\"wp-caption-text\">Number of posts over time in Sotrender<\/p><\/div>\n<p><!--HubSpot Call-to-Action Code --><\/p>\n<p style=\"text-align: center;\"><span id=\"hs-cta-wrapper-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-node hs-cta-b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e\"><img decoding=\"async\" id=\"hs-cta-img-b6595d5d-3532-471f-8e6a-e35d6f792d3e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b6595d5d-3532-471f-8e6a-e35d6f792d3e.png\" alt=\"Analyze your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b6595d5d-3532-471f-8e6a-e35d6f792d3e', {}); <\/script><\/span><\/p>\n<p><!-- end HubSpot Call-to-Action Code --><\/p>\n<h4><strong>Instagram<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Since Instagram ads are also managed using Facebook Ads Manager, the process is the same as with Facebook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To track Instagram organic post frequency, you\u2019ll need to use software like Sotrender.<\/span><\/p>\n<h2><strong>4. Followers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Followers are the number of people \u201csubscribed\u201d to your social media page. Each platform has its own name for them, but it\u2019s all the same concept whether they\u2019re referred to as followers, friends, subscribers, fans, etc.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why it\u2019s important<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your follower count represents two important things. First: it\u2019s a decent \u201cpassion\u201d metric \u2014 albeit hardly a scientific one. However, there\u2019s a big difference between following a company on Facebook or Instagram and simply buying their product. Think about it from your own experience: you probably use Gmail, but do you follow Gmail on Facebook or Instagram? Probably not. And even if you do, how many of the products that you use every day do you actually follow on social media? Do you follow your phone, shoes, coffee, water bottle, etc.?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When someone follows you on social media, it genuinely means they have some sort of personal interest or \u201cpassion\u201d for your product. Taken in the context of your sales figures, you can calculate a rough \u201cpassion factor\u201d to see how many of your customers go the extra mile to follow you on social after making a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, your followers are also simply an extension of your reach \u2014 or rather, a way to calculate your reach. If you have a lot of followers, that\u2019s a lot of people who may see your ads.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to track it<\/span><\/h3>\n<h4><strong>Facebook<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To track your followers, go to your Facebook page insights and click on followers. From there, you can see how many followers you have currently and how that number has changed over time.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39687 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image7.jpg\" alt=\"\" width=\"845\" height=\"295\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image7.jpg 845w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image7-475x166.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image7-768x268.jpg 768w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<h4><strong>Instagram<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Your insights on Instagram will provide some basic information about your followers:<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Instagram-follower-insights.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39693 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Instagram-follower-insights-950x1561.png\" alt=\"\" width=\"509\" height=\"836\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Instagram-follower-insights-950x1561.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Instagram-follower-insights-475x780.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Instagram-follower-insights-768x1262.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Instagram-follower-insights.png 1115w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To view more detailed analytics, check out Sotrender:<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image11.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39695 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image11.png\" alt=\"\" width=\"679\" height=\"656\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image11.png 745w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image11-475x459.png 475w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/a><\/p>\n<h2><strong>5. Engagement: Likes and Comments<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Engagement is a measure of the extent to which your audience is interacting with your posts. Likes and comments are one of the two most important types of engagement.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why it\u2019s important<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Likes and comments are the bread and butter of social media \u2014 without them, social media wouldn\u2019t be very social. The entire idea of social networks is based around engaging with other users, so ensuring that you\u2019re <a href=\"https:\/\/www.inturact.com\/blog\/best-instagram-growth-services\">keeping your followers engaged<\/a> is vital to your success.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to track it<\/span><\/h3>\n<h4><strong>Facebook<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If you want a quick reading on how many likes and comments your content is getting, just take a look at the post: it will display the numbers right there. You can also get more in-depth analytics on your Facebook Page\u2019s Insights tab, or with robust analytics software like Sotrender.<\/span><\/p>\n<h4><strong>Instagram<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Just like Facebook, you can see how many comments and likes you have directly on your posts. However, you can also check your Instagram page insights or using <\/span><a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">Sotrender <\/span><\/a><span style=\"font-weight: 400;\">for a more detailed look.<\/span><\/p>\n<h2><strong>6. Engagement: Saves and Shares<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to likes and comments, users can also share content they like with others or save it to view later.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why it\u2019s important<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If someone saves a post on Facebook or Instagram, it means that not only did they like it, but they liked it so much that they want to add it to their personal collection and view it again \u2014 that\u2019s a much stronger endorsement than hitting the like button and then scrolling on by.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, if someone shares a post, they think it was good enough that someone else needed to know about it \u2014 and we all know how important word of mouth is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking your saves and shares can give you insight into how relevant your content is to your target audience. If you found that one post has a surprisingly high number of saves or shares, you can use that as a model for future posts. But be careful: the reverse isn\u2019t always true. A post that doesn\u2019t get a lot of saves doesn\u2019t necessarily mean it was a failure \u2014 some posts, like a holiday-wishes post, just don\u2019t need to be viewed more than once.\u00a0<\/span><\/p>\n<h4><strong>Facebook<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To see how many people shared a post, take a look at the bottom left-hand corner of the post:<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39697 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image3.jpg\" alt=\"\" width=\"491\" height=\"774\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image3.jpg 491w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image3-475x749.jpg 475w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a><\/p>\n<h4><strong>Instagram<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Like Facebook, Instagram lets you track saves natively via your page insights:<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-39699 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image10-950x1491.jpg\" alt=\"\" width=\"443\" height=\"696\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image10-950x1491.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image10-475x746.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image10-768x1206.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/image10.jpg 1125w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, Instagram doesn\u2019t have any tools to track your post shares over time. However, you can click on individual posts to see whether they were shared directly to another user. However, this is definitely a metric worth tracking and there are plenty of analytics tools out there to ensure you don\u2019t have to do it manually.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-07T161853.479.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39701 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-07T161853.479-950x345.png\" alt=\"\" width=\"791\" height=\"287\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-07T161853.479-950x345.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-07T161853.479-475x172.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-07T161853.479-768x279.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-07T161853.479.png 1632w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Getting Started<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With these tools in your belt, you\u2019ll be heading in the right direction. However, knowing what to track isn\u2019t enough: it will take lots of hands-on experience to learn how to interpret the numbers correctly and to know what actions you need to take based on your interpretations. You can use this post as a starting, but make sure you check out the more detailed posts on <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">Sotrender\u2019s blog<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/ampjar.com\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ampjar blog<\/span><\/a><span style=\"font-weight: 400;\">. As they say: the journey of a thousand likes starts with the first one.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern marketers are blessed. With the rise of social media and the performance marketing capabilities that come with it, brands are better equipped than ever before to gain insight into how well their promotional efforts are working and why. These days, even the smallest companies have access to a wealth of data, and one can [&hellip;]<\/p>\n","protected":false},"author":171,"featured_media":39703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,2273],"tags":[893,2965,3011],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Metrics: The Top 6 Metrics for SaaS Businesses<\/title>\n<meta name=\"description\" content=\"Properly tracking social media metrics is crucial to the success of your marketing campaigns. 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Here are the 6 metrics we value as a SaaS business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2020\/02\/social-media-metrics-saas\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-19T11:26:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-20T13:55:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/business-1836990_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Quincy Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Quincy Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/02\/social-media-metrics-saas\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2020\/02\/social-media-metrics-saas\/\",\"name\":\"Social Media Metrics: The Top 6 Metrics for SaaS Businesses\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/02\/social-media-metrics-saas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2020\/02\/social-media-metrics-saas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2020\/02\/business-1836990_1280.jpg\",\"datePublished\":\"2020-02-19T11:26:53+00:00\",\"dateModified\":\"2022-12-20T13:55:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2df5b7b33d5409e6ba195b1580df4d41\"},\"description\":\"Properly tracking social media metrics is crucial to the success of your marketing campaigns. 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