{"id":39151,"date":"2019-12-23T15:43:17","date_gmt":"2019-12-23T14:43:17","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=39151\/"},"modified":"2020-01-07T15:18:20","modified_gmt":"2020-01-07T14:18:20","slug":"maximize-marketing-results-facebook-engagement","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/12\/maximize-marketing-results-facebook-engagement\/","title":{"rendered":"Maximize your marketing results by increasing engagement on Facebook"},"content":{"rendered":"<p><b>Post less, boost your top posts, experiment with new content, host giveaways<\/b><span style=\"font-weight: 400;\">&#8230; Do these sound familiar to you?\u00a0 These are a few of the important strategies for <\/span><b>increasing engagement on Facebook<\/b><span style=\"font-weight: 400;\">.<\/span><!--more--><\/p>\n<h2>Community engagement on Facebook<\/h2>\n<p><span style=\"font-weight: 400;\">Any <a href=\"https:\/\/lp.sotrender.com\/facebook-moderation-in-sotrender\" target=\"_blank\" rel=\"dofollow noopener\">interaction on Facebook by a brand <\/a>is a two-way conversation. <\/span><b>If you are not talking to your audience, you are doing it wrong<\/b><span style=\"font-weight: 400;\">. You must show the audience that you\u2019re listening to them, and on the same token, you must respond to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are on Facebook, you are filling a vacuum. You\u2019re joining an active community of people who are looking to interact with people and resolve their issues.\u00a0<\/span><\/p>\n<p><b>A Facebook community is an excellent way to stay relevant and offer your services to people who are willing to buy from you.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Creating an engaged community demands immense hard work, but in the end, it is worth it. Even if you start today, you\u2019ll be able to learn how to create a strong bond with the customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The present-era interaction relies more on Facebook groups and Pages rather than traditional communication practices. The good news is that people can remember content even after seeing it for just 0.25 seconds. However, you need to be prompt in grabbing their attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of engagement, Fitbit is doing especially well; Fitbit is a fitness pal that helps you keep track of your physical activity data and metrics, with a high focus on community engagement on Facebook. The message on their Facebook page is short and sweet to capture attention quickly, and hence is a great source to entice users who stop scrolling and engage.<\/span><\/p>\n<div id=\"attachment_39153\" style=\"width: 568px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image2-2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39153\" class=\"wp-image-39153\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image2-2.png\" alt=\"Fitbit Facebook Page community engagement post\" width=\"558\" height=\"406\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image2-2.png 800w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image2-2-475x346.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image2-2-768x559.png 768w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/a><p id=\"caption-attachment-39153\" class=\"wp-caption-text\"><a href=\"https:\/\/web.facebook.com\/fitbit\/\" target=\"_blank\" rel=\"nofollow noopener\">Source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The organic reach on <\/span><b>Facebook is declining because of the recent changes in its algorithm.<\/b><span style=\"font-weight: 400;\"> At this time, building an engaged community is not just necessary; it is the only means of survival for a business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, you\u2019ll learn about how to grow and maintain an engaged Facebook community so that you don\u2019t have to worry about organic traffic any more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> experts have concluded that a Facebook community can make or break the reputation of a brand. Here are some tips that can help you engage more people on Facebook.\u00a0\u00a0<\/span><\/p>\n<h2><b>Spark a Conversation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You created a Facebook group or Page, and you have new members or fans every day. Before you know, there are hundreds of people to manage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The issue arises when no one is speaking in the group, and the only one that is posting is you. That\u2019s the worst nightmare of a community builder.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a group owner, <\/span><b>it is your responsibility to ignite the conversation in the group<\/b><span style=\"font-weight: 400;\">. Here are some tips that you can use to crack the conversation and keep it going:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Post a question: <\/b><span style=\"font-weight: 400;\">In a Facebook group, you must educate people about your product\/service. When you post a question, it will provide you an opportunity to interact with the customer. If your service revolves around nutrition. You can ask the user about their favorite smoothies.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ask for their Opinion:<\/b><span style=\"font-weight: 400;\"> Whatever blog post you share in the email, post the link in the group, and ask people for their opinion. When people leave a comment, it will be easy for you to strike a conversation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use Custom Hashtags:<\/b><span style=\"font-weight: 400;\"> When you use <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-create-my-own-hashtag-on-instagram\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">custom hashtags<\/span><\/a><span style=\"font-weight: 400;\"> for your posts, people will be able to relate your content with the hashtag. This will help you organize your content and make it easy for people to join the conversation. You can always check this post about <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/10\/facebook-hashtags-every-marketer-needs-know\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">how marketers should use hashtags on Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Facebook Live your brand culture:<\/b><span style=\"font-weight: 400;\"> By Facebook Live we mean, a live video streaming feature on Facebook that enables you to broadcast a live video to your audience through your company\u2019s profile page. People want to become a part of a tribe, so when you share your company culture with your customers, they will try to become part of it and discuss it openly in the group. No denying it, Facebook Live is an excellent way to interact with viewers in real-time.<\/span><\/li>\n<\/ul>\n<h2><b>Go live with the group<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Live gets <\/span><span style=\"font-weight: 400;\">10 times more comments<\/span><span style=\"font-weight: 400;\"> than regular videos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook <\/span><span style=\"font-weight: 400;\">paid celebrities $50 million<\/span><span style=\"font-weight: 400;\"> to use Facebook Live.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cFacebook Livestream\u201d phrase has an <\/span><a href=\"https:\/\/techjury.net\/stats-about\/facebook-live\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">increase of 330% more searches<\/span><\/a><span style=\"font-weight: 400;\"> in between 2016 to 201 alone.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you might have realized that <\/span><b>Facebook Live<\/b><span style=\"font-weight: 400;\"> is not a new addition to the business world. But it is a fun and interactive way to engage with your audience. Brands like <\/span><i><span style=\"font-weight: 400;\">Benefit Cosmetics<\/span><\/i><span style=\"font-weight: 400;\"> is a fantastic example of how businesses can use Facebook Live to engage people in a group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of random live videos, the company prefers to create a series of themed videos each week in which they interact with the audience and ask them what they want to see in the next video. This gives members a chance to take part in the creation of the videos.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image3-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39155 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image3-1.png\" alt=\"Benefit cosmetics Facebook Live community engagement\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image3-1.png 400w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image3-1-80x80.png 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<h2><b>Facebook Live events<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.bestappletv.com\/news\/super-bowl-liii-sets-new-streaming-records\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">report by CBS<\/span><\/a><span style=\"font-weight: 400;\"> revealed that 7.5 billion people had watched the New England Patriots and Los Angeles Rams since 2018.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In Q1 of 2018, <\/span><a href=\"https:\/\/marketing.twitter.com\/na\/en\/collections\/video-on-twitter\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Twitter live-streamed 1,300 events<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your community on Facebook might be virtual, but that doesn\u2019t mean that you cannot hold live events. <\/span><b>Conducting question and answer sessions will provide value to the viewers<\/b><span style=\"font-weight: 400;\">, and the expert opinion panel will attract new people in the group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Viewers can engage with your brand with questions in the live event, and experts can answer them in real-time. Check how Grazia UK conducted a live event where people interacted with a group of experts to weigh down their problems.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image5.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-39157 size-full\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image5.gif\" alt=\"Hashtags for community engagement\" width=\"400\" height=\"224\" \/><\/a><\/p>\n<h2><b>Use Prompts to Encourage Users to Participate\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s tricky to encourage people to engage and interact in a group. That brings us to another fantastic tip. <\/span><b>Use prompts to encourage users to share user-generated content in the group<\/b><span style=\"font-weight: 400;\">. One of the most useful prompts I came across was \u201cBlog Post Thursday\u201d by Freelance to Freedom Project community on a Facebook group.<\/span><\/p>\n<div id=\"attachment_39159\" style=\"width: 511px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image4-1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39159\" class=\"wp-image-39159 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image4-1.png\" alt=\"Prompts for encouraging user-generated content Facebook\" width=\"501\" height=\"674\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image4-1.png 504w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image4-1-475x639.png 475w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/a><p id=\"caption-attachment-39159\" class=\"wp-caption-text\">Image courtesy: Freelance to Freedom Group<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2><b>Utilize Facebook Community Building Features<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When in 2017, Facebook launched new features in Facebook Community, it was eminent that Facebook was serious about allowing marketers to engage and interact more with the people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following three features can be used to get the attention of users, both old and new:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Welcome Posts:<\/b><span style=\"font-weight: 400;\"> Who doesn\u2019t love a little bit of welcome. These posts can be pinned on the home page where new members are welcomed and sent instructions; incentives for taking part in the group.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Badges:<\/b><span style=\"font-weight: 400;\"> Badges give members an identity. When new members and even most active members receive a badge, it puts them in a particular category.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Member Profiles:<\/b><span style=\"font-weight: 400;\"> With member&#8217;s profiles, it is easy to differentiate between a new member and an old member of the group. <\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image7-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39161 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image7-2.png\" alt=\"Facebook member profile preview\" width=\"544\" height=\"673\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image7-2.png 827w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image7-2-475x588.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image7-2-768x951.png 768w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/a><\/p>\n<h2><b>Create Engaging content\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The better you understand trends, themes, and people\u2019s behaviors, the better content you\u2019ll be able to create for your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/create-successful-content-social-media\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">content that can engage people on social media<\/span><\/a><span style=\"font-weight: 400;\">, it is vital that you understand the medium that you are posting it on. For instance, a video might perform well on Facebook instead of Twitter. An infographic might engage more users on Pinterest rather than Facebook.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39163 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image6-950x535.jpg\" alt=\"Facebook content marketing quote\" width=\"548\" height=\"308\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image6-950x535.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image6-475x268.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image6-768x433.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image6.jpg 1427w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Your community should always come first. If you have the insights regarding your audience, you\u2019ll be able to create a bond with the audience before you pitch your grand product to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Facebook algorithm increases the brand reputation if people remain on the platform rather than driving them to another page. The higher the chances that you have been seen by the audience, the higher the chance to create engagement.\u00a0\u00a0<\/span><\/p>\n<h2><b>Take Part in the Conversation\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A Facebook community is more than just putting content out there. As a brand, you need to join the conversation as well. The critical thing to mention here is that you need to <\/span><b>create a reputation for your brand<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever you see people having trouble with something, don\u2019t wait for permission, if you can, jump-in and solve their problem as fast as you can. Of course, when people mention your brand, either good or bad, respond with patience and with an open mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers use social media to bond, communicate, discover, and act. If you think that you can help them in any of the stages, it is worth stepping in and joining the conversation.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image9-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39165 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image9-2-950x519.png\" alt=\"University of Virginia HubSpot research consumer social media use\" width=\"592\" height=\"324\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image9-2-950x519.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image9-2-475x260.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image9-2-768x420.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image9-2.png 1015w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you talk to people on social media, it is not just them and you, it is about everyone else <\/span><b>who is paying attention to the conversation<\/b><span style=\"font-weight: 400;\">. Whether you have an angry customer or a happy one, you need to deal with both customers in a manner that adds value to the reputation of your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some valuable tips to take an active part in the group:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try to use popular or trending hashtags to learn what people are talking about and how you can help them with their concerns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You don\u2019t necessarily need to push your content. Just offer genuine advice and link them to third-party content if it helps them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">While doing so, in a subtle manner, you can engage with the audience and establish your reputation as an authority in your niche.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Share Inspiring Stories\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.onespot.com\/blog\/infographic-the-science-of-storytelling\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">79% of the readers<\/span><\/a><span style=\"font-weight: 400;\"> will scan the content instead of reading the whole post.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Messages delivered in the form of the story are <\/span><b><i>22X more memorable<\/i><\/b><span style=\"font-weight: 400;\"> than facts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can use the Facebook group to share stories from your brand. Giving out regular updates keep the users engaged. This will help people to memorize more from your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every single day is a good day to post something new and inspiring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take some inspiration from MouthFoods, who regularly share engaging stories on their page. Other than mouth-watering products, they create amazing stories around their products that attract the genuine attention of the users.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image8-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39167 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image8-2.png\" alt=\"Mouthfoods inspiring Instagram community engagement post\" width=\"566\" height=\"363\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image8-2.png 817w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image8-2-475x305.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image8-2-768x493.png 768w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Look at how the company involved their product in an interesting story. Emotional appeal is likely to get more engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example is from Warby Parker, where they unforgettably shared their company vision.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image11-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-39169 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image11-1.png\" alt=\"Warby Parker brand story\" width=\"564\" height=\"297\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image11-1.png 862w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image11-1-475x250.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image11-1-768x404.png 768w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/a><\/p>\n<h2><b>Get the Influencers on-board<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Generating ROI from an influencer is the topmost priority for brands, even in 2019. Research by MediaKix revealed that <\/span><b>89% of the brands said that influencer marketing generated more ROI than any other channe<\/b><strong>l.<\/strong><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39171 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image10.jpg\" alt=\"Research ROI influencer marketing\" width=\"555\" height=\"370\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image10.jpg 750w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/12\/image10-475x317.jpg 475w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Connecting with influencers will help you increase your band reach. Take a look at the <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/09\/top-influencer-marketing-ideas\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">best practices of influencer marketing<\/span><\/a><span style=\"font-weight: 400;\">. It takes a lot of time and patience to build a powerful bond with influencers and picking the right one can take a lot of time. To develop a relationship, you must follow Gary V\u2019s advice on \u201cJab, Jab, Jab, Right Hook,\u201d which frequently translates to <\/span><b><i>give, give, give something before you ask for something<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promote their content, give them feedback, and support the community that they love. When you engage with an influencer with genuine intentions, they\u2019ll know that you are adding some value to them. Once they believe you, it will be easy for them to trust you.\u00a0\u00a0<\/span><\/p>\n<h2><b>To Wrap it all up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to grab the attention of users, you must use strategies to engage them. When people feel comfortable talking with you, it will be easy to learn about their core problems and solve them with your brand service and products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Managing a Facebook community is not easy. Whether there are angry or happy customers, it gives you a chance to show them who you are. When you solve the problems of people on social media, your brand gets undivided attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people engage with your brand, it opens up a golden opportunity to understand their buying intentions, which gives you an edge over your competitors. The more conversations you have with the potential audience, the more chance you will get to create an impact on someone who doesn\u2019t know you at all.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post less, boost your top posts, experiment with new content, host giveaways&#8230; Do these sound familiar to you?\u00a0 These are a few of the important strategies for increasing engagement on Facebook.<\/p>\n","protected":false},"author":145,"featured_media":39175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1783,2273],"tags":[661,1285,3003],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maximize your marketing results by increasing engagement on Facebook<\/title>\n<meta name=\"description\" content=\"Increasing engagement on Facebook is an important part of an effective social media strategy. 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