{"id":38701,"date":"2019-11-04T15:23:58","date_gmt":"2019-11-04T14:23:58","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=38701\/"},"modified":"2019-11-04T16:31:53","modified_gmt":"2019-11-04T15:31:53","slug":"social-media-week-london-2019-summarized","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-summarized\/","title":{"rendered":"Social Media Week London 2019 summarized"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social Media Week London 2019 is now behind us. We\u2019ve already prepared a recap of the first day, but we also wanted to prepare a more comprehensive summary of the whole event. But then we thought: we can go a step further!\u00a0<\/span><b>As analytics is our strength, we decided to also use it to prepare the SMWLDN recap.\u00a0<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t trust technology that much, there will be something more for you, as well. Each of Sotrender\u2019s delegates at the event has chosen their favourite presentation among all the others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you guys enjoyed <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-day-1\/\"><span style=\"font-weight: 400;\">our recap of #SMWLDN first day<\/span><\/a><span style=\"font-weight: 400;\">, here is the full summary of SMWLDN: <strong>analytical perspective combined with a subjective human touch.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You decide which one do you like most \ud83d\ude09\u00a0<\/span><\/p>\n<h2><b>The hottest topics of SMWLDN 2019<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s check which topics were on almost everyone&#8217;s lips during these 2 days.\u00a0<\/span><\/p>\n<div id=\"attachment_38757\" style=\"width: 920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38757\" class=\"size-full wp-image-38757\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/social-media-week.jpeg\" alt=\"social media week london 2019\" width=\"910\" height=\"548\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/social-media-week.jpeg 910w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/social-media-week-475x286.jpeg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/social-media-week-768x462.jpeg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/social-media-week-300x180.jpeg 300w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><p id=\"caption-attachment-38757\" class=\"wp-caption-text\">Social Media Week London 2019 | Word Cloud summarizing #SMWLDN<\/p><\/div>\n<p><i><span style=\"font-weight: 400;\">The analysis was prepared by Ula Baranowska from Sotrender\u2019s Analytics Team. The analysis was conducted based on the content of presentations from SMWLDN.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A summary visualized as a word cloud clearly shows that the given presentations and academies were mainly focused on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tik Tok, Instagram, LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Artificial Intelligence\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Storytelling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building communities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating content tailored to audience needs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data-driven strategy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These topics will definitely come up as trends in 2020!<\/span><\/p>\n<h2><b>SMWLDN &#8211; our fav points from the agenda<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once we have discovered the most popular topics on the agenda, let\u2019s take a look at some human reviews, from Sotrender reps taking part in SMWLDN 2019.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/team\"><span style=\"font-weight: 400;\">Sotrender Team\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> picks from Social Media Week London 2019:<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/klaudia-%C5%BCy%C5%82ka-17527779\/\"><span style=\"font-weight: 400;\">Klaudia \u017by\u0142ka<\/span><\/a><span style=\"font-weight: 400;\">, Marketing Specialist<br \/>\n<\/span><strong><a href=\"https:\/\/socialmediaweek.org\/london\/events\/academy-b10-how-to-make-an-impact-on-tiktok\/\">How to Make an Impact on TikTok [Academy]<\/a> by Dave Gibson &amp; Nick Robertson from BBC<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">These guys rock! So much practical knowledge presented in such a funny and easy to understand way. After all, Nick <\/span><a href=\"https:\/\/www.tiktok.com\/@imnickrobertson\"><span style=\"font-weight: 400;\">@imnickrobertson<\/span><\/a><span style=\"font-weight: 400;\"> is a real Tik Toker with over 1mln followers, so he must know how to succeed on Tik Tok. It was a pleasure listening to them and I guess quite a decent proof that investing in Tik Tok in 2020 will pay off.\u00a0<\/span><\/p><\/blockquote>\n<div id=\"attachment_38705\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38705\" class=\" wp-image-38705\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_7553.jpg\" alt=\"social media week 2019 \" width=\"500\" height=\"374\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_7553.jpg 3031w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_7553-475x355.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_7553-768x575.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_7553-950x711.jpg 950w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-38705\" class=\"wp-caption-text\">How to Make an Impact on TikTok<\/p><\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/anna-maria-kaczmarczyk-a68086110\/\"><span style=\"font-weight: 400;\">Anna Maria Kaczmarczyk<\/span><\/a><span style=\"font-weight: 400;\">, Sales Manager<br \/>\n<\/span><strong><a href=\"https:\/\/socialmediaweek.org\/london\/events\/how-to-be-human-what-we-really-mean-by-connection\/\">How to be Human: What we really mean by connection<\/a> by Will Hodge &amp; Kate Hunter<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Amazing experience, showing how empathy helps to create the best experience for people using certain brands. The way Will and Kate spoke showed they know how important it is to be human in digital business bringing people closer together, taking down the walls.<\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/obiedzinski\/\"><span style=\"font-weight: 400;\">Pawe\u0142 Obiedzi\u0144ski<\/span><\/a><span style=\"font-weight: 400;\">, Head of Revenue<br \/>\n<\/span><strong><a href=\"https:\/\/socialmediaweek.org\/london\/events\/social-media-was-supposed-to-be-fun-2\/\">Social Media was Supposed to be Fun<\/a> by Kenny Gold &amp; Jonathan Lee from Grey<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">People like fun, desire fun and often miss fun in their daily life, so it\u2019s time for users and brands to make our newsfeeds funny again! That was inspirational and entertaining. No strange &#8211; Kenny has Polish ancestors!<\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/janekzajac\/\"><span style=\"font-weight: 400;\">Jan Zaj\u0105c<\/span><\/a><span style=\"font-weight: 400;\">, CEO, founder<br \/>\n<\/span><strong><a href=\"https:\/\/socialmediaweek.org\/london\/events\/how-omd-create-uses-data-to-deliver-effective-storytelling-on-social-media\/\">How &#8216;OMD Create&#8217; Uses Data to Deliver Effective Storytelling on Social Media<\/a> by Matthew Breen from &#8211; unsurprisingly &#8211; OMD<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">The data-driven approach seems to be especially important now that we can personalize messages. Since new possibilities emerged, we can even craft messages for particular audiences or even individuals.<\/span><\/p><\/blockquote>\n<p><i><span style=\"font-weight: 400;\">(PS. Actually this is no. 2, \u201cSocial media was supposed to be fun\u201d was number one for me, but Pawe\u0142 was faster in picking it \ud83d\ude09<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/magdalena-%C5%9Bwi%C4%85tek-03a426128\/\"><span style=\"font-weight: 400;\">Magdalena \u015awi\u0105tek<\/span><\/a><span style=\"font-weight: 400;\">, Customer Success Specialist<br \/>\n<\/span><strong><a href=\"https:\/\/socialmediaweek.org\/london\/events\/is-social-media-honest-the-consumer-perspective\/\">Is Social Media Honest? The Consumer Perspective<\/a> by Russell Feldman from YouGov<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">It&#8217;s easy for Influencers to show a perfect life on Instagram, but consumers no longer trust in a fake reality, especially when it comes to advertising. There were multiple case studies and statistics, which proved, that nowadays we prefer authenticity more than overdrawn perfection. Creative presentation, well done!\u00a0<\/span><\/p><\/blockquote>\n<div id=\"attachment_38673\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38673\" class=\" wp-image-38673\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_4769.jpg\" alt=\"social media week london\" width=\"600\" height=\"560\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_4769.jpg 2000w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_4769-475x443.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_4769-768x717.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_4769-950x887.jpg 950w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-38673\" class=\"wp-caption-text\">Russell Feldman during his presentation &#8220;Is Social Media Honest? The Consumer Perspective&#8221;<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Are you interested in finding out <strong>how the first day of SMWLDN went<\/strong>? Want to find out how the venue looked like, which were the most inspiring presentations?\u00a0<\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-day-1\/\"><span style=\"font-weight: 400;\">We\u2019ve already covered it all in the latest blog post<\/span><\/a><span style=\"font-weight: 400;\"> along with some <strong>ready takeaways<\/strong> to use in your everyday work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026 and it was actually not the first time we visited London for a Social Media Week event. You can check <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2015\/09\/sotrender-at-social-media-week-london\/\"><span style=\"font-weight: 400;\">how it looked back then in 2015<\/span><\/a><span style=\"font-weight: 400;\"> \ud83d\ude09\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A couple of reviews can be found on <\/span><a href=\"https:\/\/socialmediaweek.org\/news\/\"><span style=\"font-weight: 400;\">Social Media Week\u2019s blog<\/span><\/a><span style=\"font-weight: 400;\">, as well.\u00a0<\/span><\/p>\n<h2><b>What\u2019s next? Our plan for 2020<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social Media Week London was just the beginning! Sotrender will also be sponsoring Social Media Week in <\/span><a href=\"https:\/\/socialmediaweek.org\/newyork\/\"><span style=\"font-weight: 400;\">New York<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/socialmediaweek.org\/losangeles\/\"><span style=\"font-weight: 400;\">Los Angeles<\/span><\/a><span style=\"font-weight: 400;\"> in 2020. Keep an eye on the agenda and the sponsors\u2019 tab! Who is gonna be there? \ud83d\ude09\u00a0<\/span><\/p>\n<div id=\"attachment_38675\" style=\"width: 611px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38675\" class=\" wp-image-38675\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG-1844.jpg\" alt=\"social media week\" width=\"601\" height=\"451\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG-1844.jpg 2000w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG-1844-475x356.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG-1844-768x576.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG-1844-950x713.jpg 950w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><p id=\"caption-attachment-38675\" class=\"wp-caption-text\">Sotrender&#8217;s Team at SMWLDN 2019<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Week London 2019 is now behind us. We\u2019ve already prepared a recap of the first day, but we also wanted to prepare a more comprehensive summary of the whole event. But then we thought: we can go a step further!\u00a0As analytics is our strength, we decided to also use it to prepare the [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":38703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2103,2273],"tags":[1707,1709],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Week London 2019 summarized<\/title>\n<meta name=\"description\" content=\"SMWLDN 2019 is now behind us. As analytics is our strength, we decided to also use it to prepare the full Social Media Week London recap.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-summarized\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Week London 2019 summarized\" \/>\n<meta property=\"og:description\" content=\"SMWLDN 2019 is now behind us. As analytics is our strength, we decided to also use it to prepare the full Social Media Week London recap.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-summarized\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-04T14:23:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-04T15:31:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_3487.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1022\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Klaudia \u017by\u0142ka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Klaudia \u017by\u0142ka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-summarized\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-summarized\/\",\"name\":\"Social Media Week London 2019 summarized\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-summarized\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-summarized\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/11\/IMG_3487.jpg\",\"datePublished\":\"2019-11-04T14:23:58+00:00\",\"dateModified\":\"2019-11-04T15:31:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/038ac5e276c5d102d8cbb9c36cd43416\"},\"description\":\"SMWLDN 2019 is now behind us. 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