{"id":38671,"date":"2019-11-01T12:21:38","date_gmt":"2019-11-01T11:21:38","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=38671\/"},"modified":"2025-02-04T15:40:05","modified_gmt":"2025-02-04T14:40:05","slug":"social-media-week-london-2019-day-1","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/11\/social-media-week-london-2019-day-1\/","title":{"rendered":"SMWLDN 2019 – the event of the year for social media managers [recap of Day 1]"},"content":{"rendered":"

It’s just after the first day of Social Media Week London 2019. We\u2019ve decided to prepare a super fresh <\/span>recap of the most interesting panels and workshops<\/b> from day 1. Just to share what was important or insightful so one can feel it despite missing the event. We strive to give you a grasp of what\u2019s happening here (and to make you jealous of the great time we\u2019re having, too).\u00a0?<\/span><\/p>\n

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The conference started with a very strong presentation:<\/span><\/p>\n

Is Social Media Honest?\u00a0<\/strong><\/h2>\n

A very good question that emerged then was: <\/span>Do consumers believe social media?<\/i><\/b><\/p>\n

Well, the study conducted by YouGov shows that we tend to trust influencers less and less. It\u2019s a clear lesson for brands that they should choose influencers more carefully.\u00a0<\/span>They should not only look at each influencers\u2019 engagement for similar content, but also analyze whether the engagement varies a lot between sponsored and not sponsored content<\/strong>.<\/span><\/p>\n

Product placement should look more natural than before so that influencers’ communication will be trustworthy and the brand\u2019s image won\u2019t be ruined.<\/span><\/p>\n

Let\u2019s be honest, we all know that how Kim Kardashian looks on Instagram isn’t how people look on a daily basis. The phenomenon of people distrusting and mocking influencers was mentioned many times already during Social Media Week London 2019. I hope it will have finally an impact on how influencer based campaigns are run.<\/span><\/p>\n

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Russell Feldman “Is Social Media Honest? The Consumer Perspective”<\/p><\/div>\n

Fun and social media – a surprisingly unsurprising alliance<\/strong><\/h2>\n

\u201cSocial media was supposed to be fun\u201d<\/em> was the title of another talk which, surprisingly, was fun indeed. People like fun, desire fun and often miss the fun in their daily life. However, social media pretty often is not fun anymore. Rather, it’s just one more mundane daily chore, between checking mail and weather forecast (yes, it\u2019s true). In their groundbreaking mission of <\/span>making your newsfeed fun again<\/b>, the speakers from Grey agency provided us with some examples of how a brand can contribute to reaching this ambitious goal while interacting with other brands. \u201cReal fun is built on spontaneity and surprise,\u201d they said. On the other hand, validation from others or showing others what we’re up to is definitely not fun. And in case you missed some fun while analysing and reviewing your social media activities, try Sotrender <\/a><\/span>which automates tasks like reporting, benchmarking and category analysis, saving social media marketers time for creativity.<\/span><\/p>\n

Is social media really fun?\u00a0<\/strong><\/h2>\n

Even though social media was indeed supposed to be fun, the current generations are the most depressed ones. This is partially also true because of social media and the well-known FOMO. That\u2019s why the current trend should be <\/span>Joy Of Missing Out!\u00a0<\/b><\/p>\n

Also,<\/span> brands should be creating a positive digital environment<\/b> and what now matters are small gestures and sharing positivity on a daily basis. Rewarding positive contributors and bringing people together, not only online, but also offline, is the solution to make some more good with the use of social media. <\/span><\/p>\n

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Verena Papik’s presentation<\/p><\/div>\n

Thanks Verena Papik, from Ninety Play, for your touching presentation,\u00a0 it’s much needed on such kinds of events!\u00a0<\/span><\/p>\n

Don’t Just Hear, Listen: The Power of Social Listening<\/strong><\/h2>\n

In the era when crisises are constantly a threat on social media, social media monitoring and listening are becoming increasingly important.\u00a0<\/span><\/p>\n

While marketers still tend to treat them equally, <\/span>social media listening is way more proactive <\/b>than just monitoring.\u00a0<\/span><\/p>\n

Do we all really know why should we listen to our customers and fans?\u00a0<\/span><\/p>\n

Not only to improve customer service and manage a brand\u2019s reputation, which is quite obvious, but also to:\u00a0<\/span><\/p>\n