{"id":38643,"date":"2019-10-25T13:52:28","date_gmt":"2019-10-25T11:52:28","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=38643\/"},"modified":"2025-06-27T16:27:46","modified_gmt":"2025-06-27T14:27:46","slug":"ar-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/10\/ar-social-media-marketing\/","title":{"rendered":"How Is AR in Social Media Marketing Creating Never-Before Seen Impact?"},"content":{"rendered":"

A few years ago, a mobile game took the world by storm and became the subject of news headlines. Yes, we are referring to Pok\u00e9mon GO, the AR game that became the game-changer for the gaming world. By bringing together real-life and on-screen gaming movement, this augmented reality game opened <\/span>a new vista of opportunities for gamers and content makers around the world<\/b>. Here’s how some brands successfully implemented AR in social media.<\/span><\/p>\n

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Source: pxhere<\/a><\/p><\/div>\n

Pokemon Go was the first significant milestone for <\/span>AR gaming and AR-based marketing content<\/b>. Since then, AR is continuing to be featured across games and marketing content across the niches. Can the <\/span>app developers<\/span> and marketers use augmented reality<\/a> to revolutionize social media marketing and garner a more significant impact than other means? This is something we would like to inquire through this blog post.<\/span><\/p>\n

Augmented reality and Social Media<\/strong><\/h2>\n

AR Based Virtual Stores on Social Media Platforms\u00a0<\/strong><\/h3>\n

A lot of us already developed the habit of buying through the online marketplace and stores across social media platforms. <\/span>With the help of AR Apps, we can explore their store more widely because of the tech applications they have<\/b>. By spending a couple of minutes on their store virtually, we can follow up on the purchase of specific products.<\/span><\/p>\n

Social media<\/b> storefronts made shopping more straightforward and more comfortable than ever before. This is how brands are able to <\/span>gain more customers over the years<\/span><\/a> through social media.<\/span><\/p>\n

Now, as social shopping is getting traction and is slowly catching up with traditional online stores, <\/span>marketers are on the lookout for advanced technologies to make the social shopping experience better<\/b>. When Pokemon Go was downloaded hundreds of million times within a span of few days, the power of AR-based content for social shopping was proved once and for all.<\/span><\/p>\n

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Gucci\u2019s new #AR<\/a> try-on app is pretty cool https:\/\/t.co\/Qsq4Oybjsf<\/a> pic.twitter.com\/ytXqJdQk4E<\/a><\/p>\n

\u2014 Ricardo ?? (@RicO2O) June 28, 2019<\/a><\/p><\/blockquote>\n