{"id":38523,"date":"2019-10-09T10:49:16","date_gmt":"2019-10-09T08:49:16","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=38523\/"},"modified":"2024-04-16T14:38:11","modified_gmt":"2024-04-16T12:38:11","slug":"youtube-data-analytics","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/10\/youtube-data-analytics\/","title":{"rendered":"How to Measure Your Business Success on YouTube?"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">We, humans, are social animals by nature, we always tend to be a part of the more massive social structure; physical or virtual. From a business perspective, social media marketing seems to have left behind the age of innocence to go through a more mature phase. In fact, social media platforms like YouTube, Facebook, Instagram, Twitter, and LinkedIn have the potential to catapult your business to the next level. Now since we have a limited amount of time and space; I would just like to take one platform at a time: YouTube.\u00a0<\/span><\/i><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Most often, when someone mentions the term social media for business or more like a business tool \u2013 we end up only thinking about Facebook, Twitter, or Instagram. But one shouldn\u2019t forget that YouTube, the video platform is one of the biggest and most popular social networks across the globe. Now I am sure that many of you must have heard the phrase that an image says more than a thousand words. According to Krista Neher, the human brain can process images up to 60,000 times faster than words. A single picture has the potential to convey so much more information than words. Another compelling advantage is that the first impression is always the last impression, but with visuals, you get a second chance every other day to make a first and lasting impression.<\/span><\/p>\n<h2><b>The prolific success of YouTube (in numbers)\u2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anything claimed or predicted without any facts or figures is useless. Down below, I would like to mention a few stats that will help you understand why <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/youtube-analytics-data-grow-business\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">YouTube is such a great platform for businesses<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube is the second biggest search engine in the world, as well as the second biggest website, with over 1 billion registered subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People watch 1 billion hours of video on YouTube every day<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube reaches more 18-49 year-olds on mobile than any TV channel or cable TV network<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube reaches more 18-34-year-olds than any TV network<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can see for yourself, if in doubt! But the fact is YouTube is showing no signs of slowing down. This surely means <\/span><b>an effective YouTube strategy can lead to reach beyond imagination<\/b><span style=\"font-weight: 400;\"> and an immense range of possibilities for increasing awareness of your business, driving more traffic and engagement, and generating more leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you think creating relevant videos is enough for your strategy to succeed? The answer is definitely not. <\/span><b>One needs to analyze the true impact of your video content<\/b><span style=\"font-weight: 400;\">. But the question is, how? Well, most people fall into this trap of judging their YouTube success by the \u201c<\/span><b>number of views<\/b><span style=\"font-weight: 400;\">.\u201d If you are doing the same, then let me tell you that you are really missing out on something major!<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4b8b03ac-a575-46fc-98b2-c6f1e39fec95\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4b8b03ac-a575-46fc-98b2-c6f1e39fec95\" class=\"hs-cta-node hs-cta-4b8b03ac-a575-46fc-98b2-c6f1e39fec95\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/4b8b03ac-a575-46fc-98b2-c6f1e39fec95\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4b8b03ac-a575-46fc-98b2-c6f1e39fec95\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/4b8b03ac-a575-46fc-98b2-c6f1e39fec95.png\" alt=\"Start analyzing your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '4b8b03ac-a575-46fc-98b2-c6f1e39fec95', {}); <\/script><\/span><\/p>\n<p style=\"text-align: center;\"><!-- end HubSpot Call-to-Action Code --><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time for you to realize the fact that the platform comprises of a great analytics dashboard, plus there are a plethora of YouTube metrics you can think of. The following post emphasizes on a few aspects (perhaps the crucial ones to measure and improve your business success on YouTube). <\/span><b>However, every organization\u2019s goals for using YouTube are different, the same goes for your methodologies<\/b><span style=\"font-weight: 400;\">. So it only makes sense for you to choose an appropriate one according to your end goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, without further ado&#8230; Here we go! Time to dig into what YouTube data analytics can offer.\u00a0<\/span><\/p>\n<h2><b>Top Metrics of YouTube Worth Taking into Account<\/b><\/h2>\n<p><b>Video Views &#8211;<\/b><span style=\"font-weight: 400;\"> One of the most common and self-evident metrics found in YouTube data analytics, and used by many of you as a priority. For those who are new to this term, it simply means the number of times someone has viewed your videos. But with YouTube, things aren\u2019t as simple as they seem! <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2014\/06\/youtube-sotrenders-tips\/\" target=\"_blank\" rel=\"dofollow noopener\"><span style=\"font-weight: 400;\">According to the worldwide known platform<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s the number of legitimate views of your channel or videos. This means a view is counted when a user initiates an intention to play the video or even the video starts playing automatically irrespective of the time. Now the question is why these views are known as a fundamental YouTube metric?<\/span><\/p>\n<div id=\"attachment_38527\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image3.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38527\" class=\"wp-image-38527\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image3-950x534.jpg\" alt=\"\" width=\"650\" height=\"366\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image3-950x534.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image3-475x267.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image3-768x432.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image3.jpg 1280w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><p id=\"caption-attachment-38527\" class=\"wp-caption-text\">Image <a href=\"https:\/\/i.ytimg.com\/vi\/50jhY1LtLIY\/maxresdefault.jpg\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">First of all, what is the primary objective of a user being other than uploading or downloading videos? You probably can\u2019t think of one, right? The only issue here is that views can be pretty misleading at times.<\/span><\/p>\n<p><b>Even if you achieve a ton of views, it certainly doesn\u2019t mean your users liked, engaged or even retained the content<\/b><span style=\"font-weight: 400;\">, for that matter. You may interpret it as they either chose to hit play or had a video automatically start playing for them. After that, what happened? &#8211; Views cannot tell you that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, I am not saying it isn\u2019t worth considering these metrics, just don\u2019t allow them to color your overall view of how the business channel is performing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternative options to consider:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most popular views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total video views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10- second views<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live vs. On-demand views\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Subscribers<span style=\"font-weight: 400;\">&#8211; This one is quite easy-peasy! And pretty straightforward actually. The number of YouTube accounts that have subscribed to your channel. Being a subscriber is proceeding further, especially for those who didn\u2019t spend any quality time interacting with your brand on YouTube. People here have already checked out what you have to offer, and they wish to keep seeing your videos as soon as they are uploaded. <\/span>But a subscriber has value as more than just a measure of engagement.<span style=\"font-weight: 400;\">\u00a0<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Alternative and similar metric options include<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competitor subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscriber to views ratio<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38529\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image8-950x465.jpg\" alt=\"\" width=\"650\" height=\"318\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image8-950x465.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image8-475x232.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image8-768x376.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image8.jpg 1999w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<div id=\"attachment_38531\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image5.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38531\" class=\"wp-image-38531\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image5-950x605.jpg\" alt=\"\" width=\"650\" height=\"414\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image5-950x605.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image5-475x303.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image5-768x489.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image5.jpg 1030w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><p id=\"caption-attachment-38531\" class=\"wp-caption-text\">Image <a href=\"https:\/\/ark-invest.com\/wp-content\/uploads\/2018\/04\/Netflix-Subscribers-Graph-2-1030x656.png\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p><\/div>\n<p><b>Watch Time<span style=\"font-weight: 400;\">&#8211; This one is pretty interesting. According to YouTube, watch time is the total amount of time a viewer has watched a video. How can you do it in practice?\u00a0<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can get as many people to watch as many of your videos as possible, which will eventually increase your total views.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get viewers to watch as much of your individual videos as possible. <\/span><b>This will increase your average watch time.<\/b><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38533\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image1-950x415.jpg\" alt=\"\" width=\"650\" height=\"284\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image1-950x415.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image1-475x207.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image1-768x335.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image1.jpg 1999w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Of course, <\/span><b>measuring this metric can get your video rank higher in search results<\/b><span style=\"font-weight: 400;\">. All you need is the watch time that has to be of prime interest. If your videos indicate a longer watch time, it simply means your video is more likely to appear in searches and suggested videos, especially for the new users. Watch Time incorporates two aspects:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Views measure reach<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average view duration &#8211; A measure that gives you an idea of how long users have watched those videos for.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Fortunately or unfortunately, there is no alternative metric available for this.<\/span><\/i><\/p>\n<div id=\"attachment_38535\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image6.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38535\" class=\"wp-image-38535\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image6.jpg\" alt=\"\" width=\"650\" height=\"357\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image6.jpg 606w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image6-475x261.jpg 475w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><p id=\"caption-attachment-38535\" class=\"wp-caption-text\">Image <a href=\"https:\/\/boostlikes-bc85.kxcdn.com\/blog\/wp-content\/uploads\/2018\/02\/Watch-Time-Minutes.jpg\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/p><\/div>\n<p><b>Shares <\/b><span style=\"font-weight: 400;\">&#8211; If someone hits the share button on one of your videos. Shares are a very important metric when it comes to measuring the<\/span> <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/07\/successful-youtube-channel\/\" target=\"_blank\" rel=\"dofollow noopener\"><b>success of your business on YouTube channel<\/b><\/a><span style=\"font-weight: 400;\">. Users watching your video is one thing, <\/span><b>but taking the time to share your video with others is an entirely different story<\/b><span style=\"font-weight: 400;\">. It can be considered as a great predictor of future performance.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38537\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image4-950x333.jpg\" alt=\"\" width=\"650\" height=\"228\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image4-950x333.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image4-475x167.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image4-768x269.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image4.jpg 1999w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Alternative metrics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Embeds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Backlinks<\/span><\/li>\n<\/ul>\n<p><b>Traffic source for views <span style=\"font-weight: 400;\">&#8211; This feature in particular measures how people arrived at watching your videos. Right from the referral sites to the ones which people are punching into YouTube search, everything is included here. Being the second most popular search engine in the world, paying close attention to traffic sources is of prime importance for a business to succeed. But that\u2019s not all there are others:\u00a0<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Alternative and similar metrics:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">View sources by location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube search terms<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38539\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image2-950x428.jpg\" alt=\"\" width=\"650\" height=\"293\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image2-950x428.jpg 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image2-475x214.jpg 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image2-768x346.jpg 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/10\/image2.jpg 1999w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>Likes &amp; Comments <span style=\"font-weight: 400;\">&#8211;\u00a0<\/span><\/b><b><span style=\"font-weight: 400;\">These two are pretty obvious! The number of times a user liked and commented on your video. <\/span>These metrics, more importantly, help to increase your videos\u2019 visibility and boost their ranking in search engine results.<span style=\"font-weight: 400;\"> Apart from that, quantitatively, comments are a good measure of how people are engaging with your videos. It also gives you an idea of the overall engagement of your channel, and you can also use them as a part of a feedback loop to help make your future videos better.<\/span><\/b><\/p>\n<p><b>Impressions &#8211; <span style=\"font-weight: 400;\">Last but certainly not least, <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/youtube-analytics-data-grow-business\/\"><span style=\"font-weight: 400;\">YouTube analytics<\/span><\/a><span style=\"font-weight: 400;\">, counts an impression anytime someone sees a thumbnail of your video. However, even if you have a low number of impressions, it doesn\u2019t necessarily mean that your video isn\u2019t appearing as a thumbnail. The reason is quite simple; actually,<\/span> if a user clicks to watch your video from a source outside of YouTube.com then YouTube doesn\u2019t count impressions<span style=\"font-weight: 400;\">.\u00a0<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">On the contrary, impressing can help to give you an idea of how frequently your videos are being suggested.<\/span><b> This can be ideal for optimizing your videos so that they are more likely to appear in the suggested video categories<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>Certain Factors which can increase the popularity of your video<\/b><\/h3>\n<ul>\n<li><b>Length of the video<\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Title &#8211; <\/b><span style=\"font-weight: 400;\">is it wacky, does it make sense, and did it reference a timely issue?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Preview thumbnail<\/b><span style=\"font-weight: 400;\"> \u2013 What type of thumbnail attracts your target audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Content <\/b><span style=\"font-weight: 400;\">&#8211; No brainer! What kind of post attracts people \u2013 is it the tutorial video that did well in comparison to other shopping haul videos?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Production Value<\/b><span style=\"font-weight: 400;\"> \u2013 This is a bit technical especially in regards to the light and sound quality\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Time<\/b><span style=\"font-weight: 400;\"> of day and day of the week you posted<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How much promotion you did\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">So that\u2019s all for now! Do the math and make your way. Happy YouTubing!<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>We, humans, are social animals by nature, we always tend to be a part of the more massive social structure; physical or virtual. From a business perspective, social media marketing seems to have left behind the age of innocence to go through a more mature phase. In fact, social media platforms like YouTube, Facebook, Instagram, [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":38525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1779,1787,3266],"tags":[539,881],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Measure Your Business Success on YouTube?<\/title>\n<meta name=\"description\" content=\"How can you use YouTube data analytics to measure your business&#039; success on YouTube? 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