{"id":37929,"date":"2019-08-02T13:23:19","date_gmt":"2019-08-02T11:23:19","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=37929\/"},"modified":"2025-05-27T13:17:45","modified_gmt":"2025-05-27T11:17:45","slug":"twitter-engagement","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/08\/twitter-engagement\/","title":{"rendered":"How to Engage with Customers on Twitter?"},"content":{"rendered":"<p>Increasing Twitter engagement is an important step towards building a relationship of trust and loyalty between your brand and your customers. Becoming known as a helpful, responsive, and personal brand by engaging your customers is a must for your social media strategy.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The prime engine of your business is strong relationships with customers. <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/293994\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Communication with people<\/span><\/a><span style=\"font-weight: 400;\"> evokes a personal attitude towards your company. If your clients relate to you, they will eagerly include your brand into their daily life. Powerful relationships cause credibility and trust. As a result, clients recommend your brand to other people, and your audience grows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, building a real and meaningful connection is hard work to do. Gladly, social media platforms provide an excellent environment for this, and one of the best solutions here is Twitter. Customers already use this website for instant engagement and sharing, so why don\u2019t you consider it as an option? Twitter can become a great tool to keep them informed and build the community around your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check these simple tips to use Twitter efficiently, increase Twitter engagement, and improve communication with your clients!<\/span><span id=\"hs-cta-wrapper-c35c043a-401c-4b7d-96a3-0dad018ed860\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'c35c043a-401c-4b7d-96a3-0dad018ed860', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Give your followers personal assistance\u00a0\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes, your clients will have some problems or questions, which is unavoidable. Twitter allows you to connect with them through direct messages when they need your help or consultation. This platform can serve as<\/span><b> another channel for instant customer support<\/b><span style=\"font-weight: 400;\">, so you shouldn&#8217;t neglect such an opportunity. Encourage them to tweet for your assistance and send individual replies in turn \u2013 this will make your communication more personal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, take a look at Etihad airways profile on Twitter. Apart from the main profile, <\/span><a href=\"https:\/\/twitter.com\/EtihadAirways\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@EtihadAirways<\/span><\/a><span style=\"font-weight: 400;\">, they are also running <\/span><a href=\"https:\/\/twitter.com\/etihadhelp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@EtihadHelp<\/span><\/a><span style=\"font-weight: 400;\"> profile which is solely dedicated to customer support.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37947\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image2.png\" alt=\"\" width=\"550\" height=\"660\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image2.png 621w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image2-475x570.png 475w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Thus, when you use Twitter as a customer support channel, <\/span><b>make sure that you react to the messages quickly<\/b><span style=\"font-weight: 400;\">. Specify the hours when you are available for requests and consider using <a href=\"https:\/\/crisp.chat\/en\/shared-inbox\/\" target=\"_blank\" rel=\"noopener\">a shared inbox tool<\/a> to centralize your messages for faster responses and to reduce the chance of missing important DMs. Unless you do so, clients will think that you are available all the time.<\/span><\/p>\n<h2><strong>Motivate and encourage your fans<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">People look for warm connections, and the best way to use Twitter is to provide those. <\/span><b>Motivating them can be a great idea. <\/b><span style=\"font-weight: 400;\">Just make sure that you don&#8217;t sound irrelevant \u2013 if you have never practiced anything like that, you risk to confuse the audience. So make your comments to the point and topical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you craft a motivating post, <\/span><b>you need to find out what are the current problems your clients face<\/b><span style=\"font-weight: 400;\">. Do some research and read the latest posts made by your fans (30-40 people will be enough).\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">What are the issues they are experiencing?\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Are they looking for ways to change their careers?\u00a0<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Or maybe they want to start a healthful lifestyle?\u00a0<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Compose a small motivational message based on the difficulties people have. This will bring a sense of empathy and support to your branding.<\/span><\/p>\n<div id=\"attachment_37951\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image5.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37951\" class=\"wp-image-37951\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image5-950x317.png\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image5-950x317.png 950w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image5-475x158.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image5-768x256.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image5.png 1500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-37951\" class=\"wp-caption-text\">Image source: Commun.it<\/p><\/div>\n<h2><strong>Address the problems of your clients\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">How to tweet effectively? Well, the golden rule of every online resource that provides content is to help people make their lives better. Becoming someone who can solve their problems, you automatically become a part of their lifestyle. Depending on the brand you own, you can <\/span><b>post and retweet problem-solving content<\/b><span style=\"font-weight: 400;\"> that is relevant to your products and clients\u2019 needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe your service is connected with Chinese food. The great idea is to post exciting seasonal recipes and share cooking ideas with your audience. You can also mention that some ingredients can be purchased in your store! So <\/span><b>the promotional purpose can be met as well<\/b><span style=\"font-weight: 400;\">. However, if you choose such a marketing method, <\/span><b>make sure that you keep the content valuable<\/b><span style=\"font-weight: 400;\"> and don\u2019t peddle any services too much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are not sure that you have an idea about customers\u2019 needs, again \u2013 look through their pages and profiles to see what they are interested in. Try to identify the most common issues and address them in the posts you locate at your account.<\/span><\/p>\n<h2><strong>Retweet customers\u2019 posts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When people produce content, they want others to recognize the value of it. This is an immanent feature of human nature, so don&#8217;t be shy to use it for your business purposes. <\/span><b>Share customers&#8217; posts <\/b><span style=\"font-weight: 400;\">and show that their thoughts are important to you. When people post something that coincides with your company&#8217;s values, this is an excellent chance to retweet the content. Add your comment about the post to show that you take part in a conversation.<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-37955 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image3.png\" alt=\"\" width=\"590\" height=\"454\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image3.png 590w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/image3-475x366.png 475w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/p>\n<h2><strong>Giveaways and contests<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone likes free stuff. <\/span><b>Starting a giveaway or contest campaign<\/b><span style=\"font-weight: 400;\"> is a good way to increase brand awareness and make customers more loyal to your brand. If you have no <\/span><a href=\"https:\/\/technologyadvice.com\/blog\/sales\/3-creative-sales-contest-ideas-and-why-they-work\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">exclusive ideas for a contest<\/span><\/a><span style=\"font-weight: 400;\">, offer some small gifts for retweets. People will eagerly share your posts for stuff, and you will gain more attention to your company. The audience of your followers will automatically become your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just <\/span><b>make sure that your small gifts are relevant to the customers<\/b><span style=\"font-weight: 400;\">. Choose the prize and theme that resonates with people of different ages, social groups, and regions. For example, if you sell natural cosmetics, make sure to offer something that suits all skin types. Keep it simple and universal.\u00a0<\/span><span id=\"hs-cta-wrapper-c35c043a-401c-4b7d-96a3-0dad018ed860\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'c35c043a-401c-4b7d-96a3-0dad018ed860', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Use hashtags wisely<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Hashtags can encourage wide conversation around your brand and spread it across the web. To make this happen, you can <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/how-to-use-twitter-hashtags\/\" target=\"_blank\" rel=\"dofollow noopener\"><b>create a hashtag campaign<\/b><\/a><span style=\"font-weight: 400;\"> to make your fans talking about you. To start an efficient campaign, you should define the aims you follow.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">How will you relate to your fans to meet these aims?\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to make your campaign interesting for both old and potential customers?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You should research your audience again to see what are they talking about and invent a hashtag related to their topics of interest to answer those questions.\u00a0<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The primary tactics of Twitter engagement are personalization, problem-solving, and communication. A social media environment is a place where users connect, find like-minded people, look for appreciation, and encouragement. Using the tactics described above, you can give them everything they need and therefore \u2013 increase engagement and brand awareness. Post valuable content, address followers&#8217; problems, support them, retweet their content, and don&#8217;t forget to offer some pleasant gifts from time to time. Pay special attention to your Twitter campaign because this platform is extremely efficient when it comes to individual relationships between you and your clients. No matter what tactics you use, make sure that they resonate with the concept of your brand. Good luck and happy tweeting!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increasing Twitter engagement is an important step towards building a relationship of trust and loyalty between your brand and your customers. Becoming known as a helpful, responsive, and personal brand by engaging your customers is a must for your social media strategy.<\/p>\n","protected":false},"author":143,"featured_media":37967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3266,1785,2273],"tags":[471,661],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Engage with Customers on Twitter?<\/title>\n<meta name=\"description\" content=\"Check these simple tips to use Twitter efficiently, increase Twitter engagement, and improve communication with your clients!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/twitter-engagement\/\" \/>\n<meta property=\"og:locale\" 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