{"id":37915,"date":"2022-11-18T08:55:57","date_gmt":"2022-11-18T07:55:57","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=37915\/"},"modified":"2024-04-22T10:43:44","modified_gmt":"2024-04-22T08:43:44","slug":"instagram-tools","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-tools\/","title":{"rendered":"9 types of essential Instagram tools for social media managers"},"content":{"rendered":"<p>Hey, social media managers and\u00a0marketing freelancers.\u00a0Managing your Instagram means you have to multitask to stay on top of your progress and results. That&#8217;s why it&#8217;s worth getting your hands on the right Instagram tools that will make all of your daily tasks so much easier. We&#8217;ve prepared a list of tools that will change how you work with Instagram and save you time and energy.<\/p>\n<p>Keep reading and you might find something that fits your needs perfectly. \ud83d\ude09<\/p>\n<p><!--more--><\/p>\n<h2>Why Instagram tools are a must<\/h2>\n<p>In 2021,<b>\u00a0Instagram is still one of the hottest platforms<\/b>\u00a0and a game-changer for many brands. No matter if they are from e-commerce or the tech world, the majority simply want to be present on Instagram.<\/p>\n<p><span style=\"font-weight: 400;\">As the need for <a href=\"https:\/\/online.maryville.edu\/blog\/how-to-start-a-social-media-marketing-agency\" target=\"_blank\" rel=\"dofollow noopener\">effective social media marketing<\/a> continues to grow, I guess more and more Instagram-focused clients are contacting you. They might make your job more complicated, maybe more challenging. But the only thing that matters is that you have to manage their accounts and satisfy their expectations. You will need proper Instagram tools for that then: from managing your tasks and optimizing your own work, to creating interesting, high-quality content and analyzing its performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And let\u2019s be honest, to stand out it is no longer enough to prepare graphics on <a href=\"https:\/\/www.slidemodel.com\/\" target=\"_blank\" rel=\"dofollow noopener\">ready slide templates<\/a> in Canva, however, this is always a good place to start (and we won\u2019t judge you for using it).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professionally and successfully running an Instagram profile is not a piece of cake. There are so many aspects which have to be taken proper care of:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating an appealing bio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating high-quality posts regularly\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preparing stories (as they have different dimensions)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Looking for proper hashtags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Staying in touch with your audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scheduling posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analysing and reporting the performance\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How to handle all of these? Is it even possible? Yes, obviously. Relax, roll up your sleeves, and jump into our text with a ready toolbox for your everyday duties.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-node hs-cta-759e4677-5f72-491b-b15e-71401b85d62b\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/759e4677-5f72-491b-b15e-71401b85d62b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/759e4677-5f72-491b-b15e-71401b85d62b.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '759e4677-5f72-491b-b15e-71401b85d62b', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>No more problems with one link in bio\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This is an issue many users have: how to add more than one link to my Instagram bio? Is it even possible? Well, yes and no.\u00a0<\/span><\/p>\n<p><b>You can\u2019t add more than one link to your bio but there is a workaround.<\/b><span style=\"font-weight: 400;\"> There are special apps that make it possible to gather all your content in one place and drive your followers to it directly from the bio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are, for example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/linktr.ee\/\"><span style=\"font-weight: 400;\">Linktree<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.tap.bio\"><span style=\"font-weight: 400;\">Tap Bio<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using these obviously has pros and cons. They are easy to use, often free, and available for everyone. On the other hand, they can\u2019t always be personalized (or to a limited extent), don\u2019t fit your branding and basically, you don\u2019t own the URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, it\u2019s worth trying them, even for temporary purposes and tests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is worth knowing is that it is also possible to quite easily make such a page with a WordPress or a landing page creator. If you don\u2019t feel like doing it on your own, ask a developer in your company (or a freelancer), he should take it as a piece of cake.<\/span><\/p>\n<h2><strong>Work on your perfect Instagram picture<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-take-great-instagram-photos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tips on how to get a good Instagram picture<\/span><\/a><span style=\"font-weight: 400;\">. Understanding these should be a starting point for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use the following <\/span><b>apps both to create your content and pimp up your pictures<\/b><span style=\"font-weight: 400;\"> before publishing:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/envato.com\/\" target=\"_blank\" rel=\"dofollow noopener\"><strong>Envato<\/strong><br \/>\n<\/a>If you want to take your Instagram to the next level, Envato Elements is your go-to place to find the best <a href=\"https:\/\/envato.com\/blog\/instagram-reels-launches-how-to-use-templates\/\" target=\"_blank\" rel=\"nofollow noopener\">Instagram Reels video templates<\/a>.<\/p>\n<h4><a href=\"http:\/\/wordswag.co\/\" target=\"_blank\" rel=\"noopener\"><b>Word Swag<br \/>\n<\/b><\/a><span style=\"font-weight: 400;\">Predefined dimensions of graphics, ready backgrounds, a variety of fonts available, and even suggested compositions &#8211; this is all that characterizes Word Swag. Even though it is a paid app (once, when creating an account), it\u2019s worth every penny.\u00a0<\/span><\/h4>\n<p><b><a href=\"https:\/\/www.canva.com\/templates\/social-graphics\/instagram-post\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a><br \/>\n<\/b><span style=\"font-weight: 400;\">Well, let\u2019s just put it on the list \ud83d\ude09<\/span><\/p>\n<p><a href=\"https:\/\/vsco.co\/\" target=\"_blank\" rel=\"noopener\"><b>VSCO<br \/>\n<\/b><\/a><span style=\"font-weight: 400;\">VSCO, as you most probably already know, is a photo editing tool. You can use it to add filters, clarity, fade, shadows, and many more.\u00a0<\/span><\/p>\n<p><b><a href=\"https:\/\/lightroom.adobe.com\/\" target=\"_blank\" rel=\"noopener\">Lightroom<\/a><br \/>\n<\/b><span style=\"font-weight: 400;\">Another photo editing tool. Offers some ready presets but also basic features like changing color, exposure, tone, and contrast.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/e-5RVTrrrYg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/unfoldstori.es\/\" target=\"_blank\" rel=\"noopener\"><b>Unfold<br \/>\n<\/b><\/a><span style=\"font-weight: 400;\">As they call themselves, Unfold is a \u201ctoolkit for storytellers\u201d. With the ready templates and various fonts, you can easily create boards &#8211; which can be pieced together to create a whole set of Stories.<\/span><\/p>\n<p><a href=\"https:\/\/apps.apple.com\/us\/app\/hype-type-moving-text-photo-s\/id1152687277\"><b>Hype type<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Use it to add animated text to your pictures, add music or have some fun with your videos (flip it, reverse it, and so on).<\/span><\/p>\n<p><strong><a href=\"https:\/\/edit.cartoonize.net\/\" target=\"_blank\" rel=\"dofollow noopener\">Colorcinch<br \/>\n<\/a><\/strong><span style=\"font-weight: 400;\">Colorcinch is a photo editing and graphic design tool that you can use to transform your photos into cartoons, sketches, painting, and more! You can play around with hundreds of unique filters &amp; effects that are adjustable and access its library of stock photos, vector icons, overlays, and frames.\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.befunky.com\/learn\/pop-art-effects\/\">BeFunky <\/a><\/strong><br \/>\nBeFunky\u00a0is an editing tool; it helps edit your picture and it has <a href=\"https:\/\/www.befunky.com\/learn\/pop-art-effects\/\">Pop Art Effects<\/a>. You can further customize the look and make it the way you desire. In the end, you can have your very own pop art masterpiece without any professional practice or many tries.<\/p>\n<h2><strong>Check in advance how your feed will look like\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have your content ready, and especially if you do care about having a perfect, coherent, and refined look of your Instagram profile, you will need proper tools for that as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most recommended one here is <\/span><a href=\"http:\/\/www.planoly.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Planoly<\/span><\/a><span style=\"font-weight: 400;\">. <strong>With the grid looking just like an Instagram profile you can arrange your coming posts with the drag-and-drop feature.<\/strong> Visualize how it will look like and prepare your content ahead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another similar tool that you can try as well is <\/span><a href=\"https:\/\/unum.la\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Unum<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3kredGB6NAE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u2026 and <\/span><a href=\"https:\/\/itunes.apple.com\/pl\/app\/plann-preview-for-instagram\/id1106201141\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Plann + Preview for Instagram<\/span><\/a><span style=\"font-weight: 400;\"> (for iOS).<\/span><\/p>\n<h2><strong>Schedule your posts\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">No one has time every single day to plan social media posts. Also, to have the bigger picture, and keep the content coherent, you have to <strong>plan your content in advance<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means that as a social media manager or marketing freelancer you&#8217;ll need another tool \ud83d\ude09\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it comes to planning content, I\u2019m a huge fan of <\/span><a href=\"http:\/\/www.coschedule.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CoSchedule<\/span><\/a><span style=\"font-weight: 400;\">, honestly. So I can\u2019t recommend any other tool besides this one (and no, it\u2019s not sponsored ;)).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from scheduling an Instagram post (unfortunately you can\u2019t do that with Stories, that is the only drawback), with CoSchedule you can also plan all your content, assign tasks, and many more.\u00a0<\/span><\/p>\n<div id=\"attachment_37917\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37917\" class=\"size-full wp-image-37917\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/coschedule.png\" alt=\"Coschedule app\" width=\"780\" height=\"417\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/coschedule.png 780w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/coschedule-475x254.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/coschedule-768x411.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><p id=\"caption-attachment-37917\" class=\"wp-caption-text\">Coschedule app<\/p><\/div>\n<p><span style=\"font-weight: 400;\">If you really do need to have the Instagram Stories scheduling option, go with the well-known <\/span><a href=\"http:\/\/www.later.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Later<\/span><\/a><span style=\"font-weight: 400;\">, it&#8217;ll not only help you schedule your Stories but also plan them visually.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/2020\/01\/10-myths-instagram-algorithm-work\/\" target=\"_blank\" rel=\"noopener\">One of many Instagram myths<\/a>\u00a0is that scheduling posts and using external tools will decrease your reach and impact your overall performance. It&#8217;s not true \ud83d\ude09<\/p>\n<h2><strong>Don\u2019t forget the hashtags and bio<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are many contrasting opinions on using hashtag generators. And we won\u2019t say: Don\u2019t use the tools like <\/span><a href=\"https:\/\/all-hashtag.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">All Hashtag<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/displaypurposes.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Daily Purposes<\/span><\/a><span style=\"font-weight: 400;\">. Use them smartly. Don\u2019t just copy-paste the results but rather treat them as a boost in inspiration and gathering ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to hashtags <strong>always remember to check whether they are not banned<\/strong>. The list is constantly changing so always check twice if the ones you\u2019ve chosen won\u2019t do more harm than good for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it comes to hashtag generators, even if they are said to work perfectly and give non-banned hashtags, the truth is, you can never be sure. So it\u2019s always better to check.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oh, and we\u2019ve already listed Instagram tools specifically dedicated to <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/tools-to-create-leading-hashtags-and-catchy-descriptions-on-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating leading hashtags and catchy descriptions<\/span><\/a><span style=\"font-weight: 400;\"> as well as <\/span><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/9-ways-create-best-instagram-bio-possible\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating a good Instagram bio with some tips<\/span><\/a><span style=\"font-weight: 400;\"> on what to remember while creating it.<\/span><\/p>\n<h2><strong>Monitor what they write about you\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">On Instagram, it\u2019s usually easy to see when users are talking about you, because in the majority of cases they are simply mentioning you with a \u201c@\u201d, e.g. @sotrender. But sometimes they are not. Maybe they don\u2019t know your brand has an Instagram account? Or they simply forgot to tag you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With help comes social media monitoring apps, and the one which I am actually using is <\/span><a href=\"http:\/\/www.brand24.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand24<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Brand24 you can easily sort Instagram mentions from all the other mentions:<\/span><\/p>\n<div id=\"attachment_37921\" style=\"width: 562px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37921\" class=\" wp-image-37921\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand1.png\" alt=\"Brand24 app\" width=\"552\" height=\"312\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand1.png 879w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand1-475x269.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand1-768x434.png 768w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><p id=\"caption-attachment-37921\" class=\"wp-caption-text\">Brand24 app<\/p><\/div>\n<p><span style=\"font-weight: 400;\">In the example below, you can see a case in which someone mentioned Sotrender but without tagging us. Without Brand24 we won\u2019t know about this. No matter if the mention was positive or negative, it\u2019s always good to know.<\/span><\/p>\n<div id=\"attachment_37919\" style=\"width: 604px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37919\" class=\" wp-image-37919\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand2.png\" alt=\"Brand24 app\" width=\"594\" height=\"199\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand2.png 883w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand2-475x159.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand2-768x257.png 768w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><p id=\"caption-attachment-37919\" class=\"wp-caption-text\">Brand24 app<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Brand24 provides also some basic stats on reach, shares, mentions, likes or comments.\u00a0<\/span><\/p>\n<div id=\"attachment_37923\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37923\" class=\" wp-image-37923\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand3.png\" alt=\"Brand24 app\" width=\"699\" height=\"176\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand3.png 1188w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand3-475x120.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand3-768x193.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/brand3-950x239.png 950w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><p id=\"caption-attachment-37923\" class=\"wp-caption-text\">Brand24 app<\/p><\/div>\n<h2><strong>Convert what you say to text with ease<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Today, when <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/01\/instagram-stories-brands\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Stories are said to be even more important than the feed<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s super important to make them available for everyone. Sometimes you want to share beautiful pictures, and there are tools that will help you to prepare them (and you will find them listed above), but sometimes you want to talk to your audience a bit. But not everyone can hear you and <strong>not everyone has the sound turned on all the time<\/strong>. And you have to think about these users, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can obviously manually add subtitles summarizing what you say. This solution has pros and cons. The good thing is that users can just quickly scan what is written and they don\u2019t have to wait a full 15 seconds of each Story to get to the point. The drawback is, however, that you have to do it manually and it can be time-consuming, especially if you add this type of spoken Stories often.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there are tools that will help you in this area as well.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clips (for iOS only), and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clipomatic\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">are apps that will automatically convert what you say into text. The only drawback here is that the text then shows along with what you say. So it\u2019s actually not possible to save some time reading such texts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another thing to remember is that you have to record the video within the app, because there is no way to record the video, then upload it to Clipomatic to receive the subtitles.\u00a0<\/span><\/p>\n<h2><strong>Analyze and report your Instagram performance\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now the time has come to analyze all you have done. Above all, <strong>doing any marketing activity without analysis is pointless<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here come the social media analytical apps, and one of them is <a href=\"http:\/\/www.sotrender.com\">Sotrender<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing we encourage you to monitor is your <strong>audience<\/strong> in general.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many followers do you have and how fast is the growth?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Where they are coming from and what languages do they speak?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How old they are and what sex do they represent?\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_35925\" style=\"width: 562px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35925\" class=\" wp-image-35925\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1.png\" alt=\"Number of followers\" width=\"552\" height=\"368\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/number-of-followers-1-950x634.png 950w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><p id=\"caption-attachment-35925\" class=\"wp-caption-text\">Number of followers<\/p><\/div>\n<div id=\"attachment_35923\" style=\"width: 565px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35923\" class=\" wp-image-35923\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1.png\" alt=\"Follower demographic\" width=\"555\" height=\"370\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/10\/sot_chart-13-1-950x634.png 950w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><p id=\"caption-attachment-35923\" class=\"wp-caption-text\">Follower demographics<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Then, what is your <strong>performance<\/strong>?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many users did you manage to reach and <a href=\"https:\/\/www.sotrender.com\/blog\/2019\/08\/measure-engagement-instagram\/\" target=\"_blank\" rel=\"noopener\">engage<\/a>?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When your followers were most active?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which of your content types had the most impressions: pictures, videos or carousels?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often users are commenting on your posts?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are users entering your profile and doing any activities there?\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_36013\" style=\"width: 561px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36013\" class=\" wp-image-36013\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14.png\" alt=\"Reach\" width=\"551\" height=\"367\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-14-950x634.png 950w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><p id=\"caption-attachment-36013\" class=\"wp-caption-text\">Reach<\/p><\/div>\n<div id=\"attachment_36023\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36023\" class=\"wp-image-36023\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41.png\" alt=\"User Activities\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/sot_chart-41-950x634.png 950w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><p id=\"caption-attachment-36023\" class=\"wp-caption-text\">User Activities<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Last but not least, check which content was most interesting for your audience, including Stories!\u00a0<\/span><\/p>\n<div id=\"attachment_36047\" style=\"width: 1699px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36047\" class=\"size-full wp-image-36047\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories.png\" alt=\"Top Stories\" width=\"1689\" height=\"471\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories.png 1689w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories-475x132.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories-768x214.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/11\/top-stories-950x265.png 950w\" sizes=\"(max-width: 1689px) 100vw, 1689px\" \/><p id=\"caption-attachment-36047\" class=\"wp-caption-text\">Top Stories<\/p><\/div>\n<p><em><span style=\"font-weight: 400;\">Here is a <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/complete-guide-to-sotrenders-instagram-business-analysis\/\"><span style=\"font-weight: 400;\">complete guide<\/span><\/a><span style=\"font-weight: 400;\"> on how to analyse your Instagram performance with Sotrender.\u00a0<\/span><\/em><\/p>\n<p>One of the key features in Sotrender is the possibility to <strong>generate PDF reports<\/strong> summarizing your Instagram performance. In just a few clicks you can get a comprehensive set of data informing you about your reach, engagement, content, and audience, visualized in an easy to read and understand form.<\/p>\n<p>Reports can be customized and <strong>automated<\/strong>, which makes them a life-saver for the majority of Sotrender&#8217;s users.<\/p>\n<h2><strong>Check your competitors&#8217; performance\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Social media managers and <a href=\"https:\/\/www.growthcollective.com\/\" target=\"_blank\" rel=\"noopener\">marketing freelancers<\/a> should always know what the competition is doing, and I really hope it\u2019s already obvious to you \ud83d\ude09\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing is always basically going to their profile, checking what are they posting (and when), how their captions look like, which hashtags they use, and whether their audience is engaged. You can do it manually anytime.\u00a0<\/span><\/p>\n<p>But that won&#8217;t be enough in the long run. You&#8217;ll need to know more. For example:<\/p>\n<ul>\n<li>What is <a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/instagram\/how-to-calculate-engagement-rate-on-instagram\/\" target=\"_blank\" rel=\"noopener\">the engagement rate<\/a> on competitive profiles?<\/li>\n<li>Which of their content was the most successful?<\/li>\n<li>How fast these accounts are growing?<\/li>\n<\/ul>\n<p>The good news is that with\u00a0<a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"noopener\">Sotrender<\/a> you can discover that all, too. \ud83d\ude09<\/p>\n<div id=\"attachment_45961\" style=\"width: 1810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-45961\" class=\"size-full wp-image-45961\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/instagram-comparison-group-in-sotrender.png\" alt=\"analyzing instagram competitors\" width=\"1800\" height=\"793\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/instagram-comparison-group-in-sotrender.png 1800w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/instagram-comparison-group-in-sotrender-475x209.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/08\/instagram-comparison-group-in-sotrender-768x338.png 768w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><p id=\"caption-attachment-45961\" class=\"wp-caption-text\">Analyzing your Instagram competitors in Sotrender<\/p><\/div>\n<h2><strong>Make your posts shoppable\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not actually a point dedicated to the Instagram app itself but rather for combining Instagram content and a website (especially useful in e-commerce). There are apps with which you can integrate your Instagram posts with an online store with making them shoppable at the same time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s just mention here <\/span><a href=\"https:\/\/foursixty.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foursixty<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/showcase.abovemarket.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Showcase<\/span><\/a><span style=\"font-weight: 400;\">. Worth knowing that such possibilities do exist \ud83d\ude09\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-node hs-cta-759e4677-5f72-491b-b15e-71401b85d62b\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/759e4677-5f72-491b-b15e-71401b85d62b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-759e4677-5f72-491b-b15e-71401b85d62b\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/759e4677-5f72-491b-b15e-71401b85d62b.png\" alt=\"Start analyzing your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '759e4677-5f72-491b-b15e-71401b85d62b', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Ready to rock the Instagram world?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t get crazy now about creating accounts in all these tools. Most probably, you don\u2019t need every single Instagram tool mentioned above. Using some of them will already make a difference. Choose the ones, which will actually make your work and life easier. Keep the others as alternatives and treat them as options when the need comes \ud83d\ude09\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feel fully equipped and ready to get straight to work? Perfect, this is what this text was meant to be!\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Or maybe you would like to add something to this amazing list? Feel free to drop your suggestions in the comment section!<\/span><\/i><\/p>\n<p><em>Note: this post was originally published in 2020 but we have since updated it for 2021.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey, social media managers and\u00a0marketing freelancers.\u00a0Managing your Instagram means you have to multitask to stay on top of your progress and results. That&#8217;s why it&#8217;s worth getting your hands on the right Instagram tools that will make all of your daily tasks so much easier. We&#8217;ve prepared a list of tools that will change how [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":37977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1789,2103],"tags":[615,2509,2513],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 types of essential Instagram tools for social media managers<\/title>\n<meta name=\"description\" content=\"Professionally and successfully running an Instagram profile is not a piece of cake. Discover a ready toolbox for your everyday duties. \u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 types of essential Instagram tools for social media managers\" \/>\n<meta property=\"og:description\" content=\"Professionally and successfully running an Instagram profile is not a piece of cake. Discover a ready toolbox for your everyday duties. \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-18T07:55:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T08:43:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/freestocks-org-L5DxWLmywmM-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5157\" \/>\n\t<meta property=\"og:image:height\" content=\"3438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Klaudia \u017by\u0142ka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Klaudia \u017by\u0142ka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-tools\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-tools\/\",\"name\":\"9 types of essential Instagram tools for social media managers\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2022\/11\/instagram-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/08\/freestocks-org-L5DxWLmywmM-unsplash.jpg\",\"datePublished\":\"2022-11-18T07:55:57+00:00\",\"dateModified\":\"2024-04-22T08:43:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/038ac5e276c5d102d8cbb9c36cd43416\"},\"description\":\"Professionally and successfully running an Instagram profile is not a piece of cake. 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