{"id":37821,"date":"2023-07-31T16:32:24","date_gmt":"2023-07-31T14:32:24","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=37821\/"},"modified":"2024-04-22T10:37:30","modified_gmt":"2024-04-22T08:37:30","slug":"how-to-create-social-media-report","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2023\/07\/how-to-create-social-media-report\/","title":{"rendered":"15 Rules of Creating a Flawless Social Media Report"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It&#8217;s an absolute must that you represent yourself on social media, regardless of what kind of business you are running. Why? The reason is simple: your target audience is there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And even though a budget is needed to reach out to them effectively, <\/span><span style=\"font-weight: 400;\">your social media success does not depend solely on money. To make the most of it, you need to know where you are going. In other words, you need to be able to quantify your social media efforts, and figure out what works and what doesn\u2019t. To do that, you need to create an effective <\/span>social media report<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">While that may sound simple enough, the tricky part is making it easy to read and understand for your clients or your boss. That\u2019s why we decided to put together a list of 15 rules you should stick to in order to create a flawless <\/span>report<span style=\"font-weight: 400;\">. Keep on reading.<\/span><\/p>\n<h2><b>1. Don\u2019t Complicate It<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">social media report<\/span><span style=\"font-weight: 400;\"> should read well, meaning that you shouldn\u2019t let stuff like fancy formatting or unnecessary details distract the reader from the actual report. Put the data that you have collected in the spotlight and let it speak for itself. Of course, if there is a sudden spike in a certain metric that you think warrants a discussion, don\u2019t hesitate to include it.<\/span><\/p>\n<h2><b>2. Focus Only on Relevant Goals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nobody knows all the ins-and-outs of your social media presence better than you, which means you know which metrics and KPIs are essential. While there is no such thing as too much data, you should focus only on those numbers which are relevant to your report. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e22e1102-58d3-4f08-a639-f2764055a1b0\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e22e1102-58d3-4f08-a639-f2764055a1b0\" class=\"hs-cta-node hs-cta-e22e1102-58d3-4f08-a639-f2764055a1b0\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/e22e1102-58d3-4f08-a639-f2764055a1b0\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-e22e1102-58d3-4f08-a639-f2764055a1b0\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/e22e1102-58d3-4f08-a639-f2764055a1b0.png\" alt=\"Create automated social media reports\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'e22e1102-58d3-4f08-a639-f2764055a1b0', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>3. Keep Your Audience in Mind<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keep in mind that there is no such thing as a one-size-fits-all <\/span>social media report<span style=\"font-weight: 400;\">. In all likelihood, you will have to tailor your report according to the person you are presenting it to. If you are presenting a <\/span>report<span style=\"font-weight: 400;\"> to your team, you can zoom in on the fine details of each campaign. But, if you are creating one for your boss, it should only feature data that is relevant to them.<\/span><\/p>\n<h2><b>4. Focus on SMART Questions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your social media report needs to make sure that the person reading it walks away knowing more after they have read it, and we are talking about quantifiable results. This means that the data presented in your report needs to be <a href=\"https:\/\/rockcontent.com\/blog\/smart-social-media-goals\/\" target=\"_blank\" rel=\"noopener\">SMART<\/a>: specific, measurable, achievable, relevant, and time-limited. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of you probably already started to have doubts as to whether you would be able to create such a report on your own. Maybe you think it&#8217;s too time-consuming, but at the same time, you understand that analyzing results is crucial for growth or improvement. Don&#8217;t worry, social media analytics tools like <a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Sotrender<\/a> are here to help you.<\/span><\/p>\n<div id=\"attachment_49161\" style=\"width: 2868px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49161\" class=\"size-full wp-image-49161\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/social-media-audience-analysis-sotrender.png\" alt=\"social media audience analysis\" width=\"2858\" height=\"828\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/social-media-audience-analysis-sotrender.png 2858w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/social-media-audience-analysis-sotrender-475x138.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/social-media-audience-analysis-sotrender-768x222.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/social-media-audience-analysis-sotrender-1536x445.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/12\/social-media-audience-analysis-sotrender-2048x593.png 2048w\" sizes=\"(max-width: 2858px) 100vw, 2858px\" \/><p id=\"caption-attachment-49161\" class=\"wp-caption-text\">Social media audience analysis in Sotrender<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Keep on reading and you will learn more about what benefits social media analytics tools can bring you.<\/span><\/p>\n<h2><b>5. Decide on the Time Frame<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How often you will track your results and report on them depends on the nature of your campaigns. But, you will most likely be required to report regularly and additionally after special, seasonal campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need to create reports on a regular basis, you might want to consider using <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/12\/social-media-analytics-tool\/\" target=\"_blank\" rel=\"noopener\">a social media analytics tool<\/a> that will automate the process and save you a whole lot of time. <\/span><strong><a href=\"https:\/\/www.sotrender.com\/\" target=\"_blank\" rel=\"dofollow noopener\">Sotrender<\/a><\/strong><span style=\"font-weight: 400;\"> users can choose the time frame that the report should cover &#8211; last 7 days, last 30 days, last 90 days and then decide whether the report should be repeated weekly or monthly. If you choose that you want to receive it weekly, you can even pick a day of the week on which the report will be automatically sent to you. In case of a report recurring monthly, you have the possibility to choose the day of the month.\u00a0<\/span><\/p>\n<h2><b>6. Use Social Media Reporting Tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned above, social media reporting and analytics tools are a great convenience. Not only do they help you gather all your data in one place, but also visualize it and describe it on easy-to-read charts. Sotrender allows you to customize your social media reports according to the needs of your business or clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sotrender\u2019s CEO, Jan Zaj\u0105c, further explained the utility of using Sotrender to automate repetitive everyday marketing activities such as reporting. <\/span><\/p>\n<blockquote><p>It\u2019s our belief that repetitive and mundane cognitive jobs can be automated. We give creative marketing people the luxury of time to do more creative jobs and less repetitive tasks that can be automated and performed by the software.<\/p>\n<p><em>Jan Zaj\u0105c for his <a href=\"https:\/\/www.websiteplanet.com\/blog\/interview-with-sotrender\/\" target=\"_blank\" rel=\"dofollow noopener\">interview with Website Planet<\/a><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">First, you decide which social media profile will be the subject of your analysis and what period of time you want to analyze. Then you can decide in what format your data will be presented &#8211; it can be in PDF, PPT or XLS. Subsequently, we can decide about the contents of the report and what sections it should include. You have the following options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><strong>Overview<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The general summary that includes the most important data of the report.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><strong>Reach<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The analysis of reach and views on the given Facebook page.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><strong>Engagement<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The most important information about active users from a given period of time.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><strong>Content<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The summary of the best content published by the Page in a given period.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><strong>Customer Service<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Summary of activities related to the brand&#8217;s reactions to users&#8217; posts.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><strong>Admin&#8217;s Activities<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The overview of administrator&#8217;s activities in a given period of time.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><strong>Comparison<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Comparison with the data from the previously analyzed period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then it\u2019s time to decide on the settings. Again you have multiple options that you can mark as desired or unmark if you deem them unnecessary. For example, you can decide whether you want to include Sotrender&#8217;s logo or make it personalized and add your company&#8217;s logo and author&#8217;s bio.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37831 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/settings-475x538.png\" alt=\"Sotrender report settings\" width=\"317\" height=\"359\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/settings-475x538.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/settings.png 485w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><b><\/b><\/p>\n<h2><b>7. Provide an Insight into the Making of Your Report<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While it\u2019s probably true that in most cases your clients or boss won\u2019t care about how you have come up with your <\/span>report<span style=\"font-weight: 400;\">, you should provide an explanation anyway. Not only to be able to explain everything in case they are actually interested, but also to show that you haven\u2019t pulled something out of thin air.<\/span><\/p>\n<h2><b>8. Include Visuals as Well<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While the main element of your social media report is your data, you don\u2019t have to stick to just text and numbers in your <\/span>report<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> In fact, it would be even better if you visualize that data using charts, graphs, or infographics. It will help your audience digest the subject matter more easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/blog\/2023\/10\/social-media-management-best-practices\/\" target=\"_blank\" rel=\"noopener\">Social media management<\/a> tools, like Sotrender, visualize data for you. Below you can find examples of charts generated automatically in the tool.<\/span><\/p>\n<div id=\"attachment_49269\" style=\"width: 2462px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49269\" class=\"size-full wp-image-49269\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/facebook-reach-december-2023.png\" alt=\"facebook reach measured daily\" width=\"2452\" height=\"900\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/facebook-reach-december-2023.png 2452w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/facebook-reach-december-2023-475x174.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/facebook-reach-december-2023-768x282.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/facebook-reach-december-2023-1536x564.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/03\/facebook-reach-december-2023-2048x752.png 2048w\" sizes=\"(max-width: 2452px) 100vw, 2452px\" \/><p id=\"caption-attachment-49269\" class=\"wp-caption-text\">Monitoring reach day by day<\/p><\/div>\n<h2><b>9. Break Down Difficult Concepts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While it may not always be the case, your target audience might not understand all the nuts and bolts of social media. With that in mind, provide an explanation on why a particular metric matters, and why you chose to include it. Reserve some space in your report to add explanations of metrics and meaningful conclusions for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, if you use Sotrender you can have all definitions of metrics served up on a plate. You can view them directly in the analytics <a href=\"https:\/\/www.sotrender.com\/blog\/2022\/04\/social-media-dashboard\/\" target=\"_blank\" rel=\"noopener\">dashboard<\/a> by clicking on the question mark &#8211; this might help when you will be presenting data live from the tool. You can also decide to include an explanation of metrics as well as tips on what to improve and what is going great in the social media report.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-4b8b03ac-a575-46fc-98b2-c6f1e39fec95\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-4b8b03ac-a575-46fc-98b2-c6f1e39fec95\" class=\"hs-cta-node hs-cta-4b8b03ac-a575-46fc-98b2-c6f1e39fec95\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/4b8b03ac-a575-46fc-98b2-c6f1e39fec95\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4b8b03ac-a575-46fc-98b2-c6f1e39fec95\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/4b8b03ac-a575-46fc-98b2-c6f1e39fec95.png\" alt=\"Start analyzing your social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '4b8b03ac-a575-46fc-98b2-c6f1e39fec95', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><b>10. Talk about Your Competitors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your <\/span>repor<span style=\"font-weight: 400;\">t doesn\u2019t always have to focus only on your company or your department. It is always useful to <a href=\"https:\/\/www.sotrender.com\/benchmarking\" target=\"_blank\" rel=\"noopener\">analyze your competitors<\/a> and compare your social media stats to theirs to draw conclusions on how you can improve. Sotrender gives you the possibility to create <\/span>comparative reports<span style=\"font-weight: 400;\"> and juxtapose any social media profiles you want. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can discover on what day of the week and what time of day your competitors\u2019 fans are most active and eager to engage on the profile. You can use this insight to post engaging promoted posts targeted at your competitors\u2019 fans at the very same time and try to intercept your competitor\u2019s potential audience. Moreover, you can check what type of content works for your competitors or what content they are missing or using ineffectively. Then you can easily tap into this knowledge by creating better posts for your company.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48281\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-competitor-tool-example.png\" alt=\"social media competitor tool example\" width=\"801\" height=\"494\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-competitor-tool-example.png 1508w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-competitor-tool-example-475x293.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/social-media-competitor-tool-example-768x474.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<h2><b>11. Provide Context<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Presenting your data to an audience \u201cas is\u201d may not always be effective because it may be difficult to draw a conclusion when presented without a proper context. For instance, your reach on social media has tripled, which is great. But, you should include other factors, such as budget, which should provide a clearer picture of the results.\u00a0<\/span><\/p>\n<h2><b>12. Include Actionable Insights<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Along with your most important KPIs, you should also include stuff like \u201cTop 10 posts\u201d when it comes to reach, engagement, and\/or clicks. This will help you single out activities, topics, and types of posts which you should focus on more. You can do the same for worst-performing posts in order to eliminate them from your strategy.<\/span><\/p>\n<div id=\"attachment_48317\" style=\"width: 2272px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48317\" class=\"size-full wp-image-48317\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis-.png\" alt=\"linkedin posts analysis\" width=\"2262\" height=\"778\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis-.png 2262w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis--475x163.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis--768x264.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis--1536x528.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/linkedin-posts-analysis--2048x704.png 2048w\" sizes=\"(max-width: 2262px) 100vw, 2262px\" \/><p id=\"caption-attachment-48317\" class=\"wp-caption-text\">Analyze your LinkedIn post performance in Sotrender<\/p><\/div>\n<p><span style=\"font-weight: 400;\">In Sotrender you can see all of your posts embedded on a dashboard together with information about the number of reactions, comments, shares, and <\/span><strong><a href=\"https:\/\/www.sotrender.com\/resources\/faq\/how-does-sotrender-count-interactivity-index-relative-interactivity-index-activity-index-and-engagement\/\" target=\"_blank\" rel=\"dofollow noopener\">Interactivity Index<\/a><\/strong><span style=\"font-weight: 400;\">. You can also view the most successful posts divided into format categories: picture, video, text, link.<\/span><\/p>\n<div id=\"attachment_49253\" style=\"width: 2834px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-49253\" class=\"size-full wp-image-49253\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2023\/07\/content-performance-linkedin-sotrender-2024.png\" alt=\"linkedin content performance analysis\" width=\"2824\" height=\"1036\" \/><p id=\"caption-attachment-49253\" class=\"wp-caption-text\">Monitor which of your posts are the most effective<\/p><\/div>\n<h2><b>13. Include Previous Results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another way to provide more context and to make your social data more understandable would be to sprinkle in some previous results. For example, you can choose to compare the results from your monthly reports with the results for previous months, or even the same month of the previous year.\u00a0<\/span><\/p>\n<h2><b>14. Provide Your Expert Opinion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another thing that can help your audience form a better idea about a particular social media campaign and its results is to add your expertise. Explain what went right or wrong, and give conclusions and recommendations on what can be done to improve future campaigns. Suggest the next steps, division of tasks among team members, goals, as well as deadlines.<\/span><\/p>\n<h2><b>15. Plan Out Your Presentation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though you are dealing with statistical data and graphs, it doesn\u2019t mean your report has to be boring. Practice your presentation, map out where you are going to include visuals and examples, and decide how you will emphasize the most important bits of data. Try not to make it too long so that you can keep your audience\u2019s attention.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">And there you have it, 15 useful tips on how to make your social media reports more effective and useful. Start implementing them today and make the most out of your future social media campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s an absolute must that you represent yourself on social media, regardless of what kind of business you are running. Why? The reason is simple: your target audience is there. And even though a budget is needed to reach out to them effectively, your social media success does not depend solely on money. To make [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":37855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3266],"tags":[329,573,963],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Rules of Creating a Flawless Social Media Report<\/title>\n<meta name=\"description\" content=\"Learn how to prepare a social media report that anyone can understand and that succinctly communicates your social media performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2023\/07\/how-to-create-social-media-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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