{"id":37751,"date":"2019-07-26T11:57:27","date_gmt":"2019-07-26T09:57:27","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=37751\/"},"modified":"2019-07-26T11:57:27","modified_gmt":"2019-07-26T09:57:27","slug":"sotrenders-facebook-ads-report","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/07\/sotrenders-facebook-ads-report\/","title":{"rendered":"Budgeting right with Sotrender’s Facebook Ads Report"},"content":{"rendered":"

If you don\u2019t want to spend an arm and a leg on your marketing budget, you should track your Facebook Ad performance. Our analytics team can provide you with a Facebook Ads report which gives you clear and concise explanations about your ads\u2019 performance and recommendations for your future strategy. <\/span><\/p>\n

Why Facebook Ads?<\/strong><\/h2>\n

Although it sounds counterintuitive, Facebook Ads simultaneously allows you to reach a wider yet more specific audience. According to Facebook in March of 2019, <\/span>1.56 billion people were using the platform on a daily basis and users spent 20 minutes per visit on average<\/span><\/a>. That\u2019s a lot of screen time for an audience to be exposed to your content and ads if you plan right.\u00a0<\/span><\/p>\n

We keep emphasizing that <\/span>planning ahead, setting goals, and tracking progress are crucial for creating a solid social media strategy<\/span><\/a>. You need to assess how your paid campaigns are doing and whether their ROI is worth it. Ads are a good way to increase reach and sales, but since there\u2019s no one-size-fits-all ad campaign, you have to figure out if your campaign appeals to your audience.<\/span><\/p>\n

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At Sotrender<\/a>, we believe that a crucial step in this process is finding out who your audience is and what they\u2019re about. You can learn more about your audience by conducting an <\/span>Audience Scan<\/span><\/a> or just checking your fans\u2019 demographic data in the Sotrender app<\/a>. Ads on Facebook are targeted based on interests, online behavior, and location, therefore they are more effective. You have to hone in on your audience so that the message of the ad is relevant and useful to them, otherwise, they won\u2019t go through with the purchase.<\/span><\/p>\n

So how do you make sure you\u2019re not wasting time and money on your ads? The same thing you do with every part of your content strategy: you analyze it, and the best way of doing so is in a ready-made report.<\/span><\/p>\n

Getting started<\/strong><\/h2>\n

You might have started off by using Facebook Ads Manager to see whether your campaign is a success or not. The tool displays the usual social media metrics such as engagement, reach, impressions and more. <\/span>The problem is, Ads Manager doesn\u2019t make time-frame selection easy. <\/b>You view the results over a 28 day period or over one day. Clearly, this isn\u2019t how all ad campaigns work.<\/span><\/p>\n

This is where <\/span>Sotrender<\/span><\/a> comes in, and our analytics department is ready to perform analyses and generate reports<\/a> specifically for you. You can specify a date range so you can see whether the ads themselves made an impact, or if your content was more engaging. You just have to specify the parameters to our analytics team and they\u2019ll get on it.<\/span><\/p>\n

Keep in mind that since this is Insights data, we can only provide you with information about the accounts you have access to. If you have access to more than one brand, then we can help you compare both. That makes things a bit easier, doesn\u2019t it?<\/span><\/p>\n

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The big idea behind the Facebook Ads report<\/strong><\/h2>\n

We take data from Facebook\u2019s API and Insights to answer budgeting questions more precisely. By analyzing every campaign and ad individually, you will have a visualization of data that enables you to quickly <\/span>identify the best ads<\/b>. The Facebook Ads report will help you see <\/span>which ads perform best within the given period of time<\/b>, which were the most and least cost-effective.<\/span><\/p>\n

This type of report and analysis can answer the following specific questions you might have:<\/span><\/p>\n