{"id":37657,"date":"2019-07-12T10:35:32","date_gmt":"2019-07-12T08:35:32","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=37657\/"},"modified":"2022-09-07T09:16:00","modified_gmt":"2022-09-07T07:16:00","slug":"copyright-fair-use-guide","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/07\/copyright-fair-use-guide\/","title":{"rendered":"A Guide to Online Images Copyright and Fair Use Laws"},"content":{"rendered":"

Being able to distribute marketing content now requires careful consideration of Copyright and Fair Use laws. Does your post include online images protected by copyright? Where was this image uploaded? Finally, do you have the right to upload their image again, and under what conditions?<\/span><\/p>\n

Visuals matter<\/h2>\n

Marketers and content creators know that having a block of text is just a sight for sore eyes. We\u2019re aware that having media included on our profiles is great for maintaining your readers\u2019 attention, whether it\u2019s in the form of a gif, pictures, videos, or infographics. If your <\/span>visual content is especially engaging<\/span><\/a> or attention-grabbing, you might even be able to increase sales.\u00a0<\/span><\/p>\n

Although videos can really push for more reach, they\u2019re definitely more effortful to create than static images. In fact, 32% of marketers in 2019 agreed that images are the <\/span>most important type of content<\/span><\/a> for their business. According to <\/span>BuzzSumo<\/span><\/a>, including an image in your post on Facebook can get you 2.3 times more engagement. In comparison to a plain text tweet, <\/span>tweeting with an image on Twitter generates 150% more retweets<\/span><\/a>.<\/span><\/p>\n

\"Analyze<\/a><\/span>