{"id":37617,"date":"2019-07-10T13:26:31","date_gmt":"2019-07-10T11:26:31","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=37617\/"},"modified":"2019-07-10T13:26:31","modified_gmt":"2019-07-10T11:26:31","slug":"instagram-comparative-report","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/2019\/07\/instagram-comparative-report\/","title":{"rendered":"Here is everything you want to know about your competitors\u2019 Instagram activities"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram, which is currently a leading social media channel for the majority of brands, is still holding back a lot of information from marketers. Unfortunately, the API changes in 2018 made it impossible to monitor competitors\u2019 performance on Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We knew that the situation didn&#8217;t seem to be optimistic for a few months now. But here at Sotrender, we were working hard to make it possible again to monitor your competitors\u2019 Instagram activities in a much more thorough way than just checking on the number of followers and number of likes under posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how we can proudly introduce you now to the <\/span><b>comparative report for Instagram<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe it will help find answers to many questions you\u2019ve asked yourself and looked for in the last weeks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our report starts with an overview of basic data for the analyzed time period:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of followers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of posts on each profile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of comments on each profile<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The total number of likes under posts<\/span><\/li>\n<\/ul>\n<div id=\"attachment_37619\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37619\" class=\" wp-image-37619\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.19.24.png\" alt=\"Comparative report for Instagram, overview\" width=\"800\" height=\"677\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.19.24.png 904w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.19.24-475x402.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.19.24-768x650.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-37619\" class=\"wp-caption-text\">Comparative report for Instagram &#8211; overview<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Then we move to the next sections, which is data about followers\u2019 reactions, their engagement, hashtag usage and the content itself.\u00a0<\/span><\/p>\n<h2><b>Step 1: monitor users engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here at Sotrender, we measure <\/span><b>engagement<\/b><span style=\"font-weight: 400;\"> in 2 different ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As a <\/span><b>sum of activities<\/b><span style=\"font-weight: 400;\"> (comments and likes) done by users on a selected profile,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As an Activity Index (number of likes + number of comments*8).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Both of these metrics depend obviously on how big the profile actually is, meaning how many followers it has. This is why, to eliminate the size factor and actually measure the engagement under each brands\u2019 posts, we are using the <\/span><b>Relative Activity Index<\/b><span style=\"font-weight: 400;\">, which is measured as Activity Index\/1000 followers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The higher the Relative Activity Index is, the more effective each profile is in engaging their followers compared to competitive ones.\u00a0<\/span><\/p>\n<div id=\"attachment_37621\" style=\"width: 889px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37621\" class=\"size-full wp-image-37621\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.23.46.png\" alt=\"Instagram comparative report, engagement\" width=\"879\" height=\"763\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.23.46.png 879w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.23.46-475x412.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.23.46-768x667.png 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/><p id=\"caption-attachment-37621\" class=\"wp-caption-text\">Instagram comparative report &#8211; Engagement<\/p><\/div>\n<p><span style=\"font-weight: 400;\">In our example, idewcare, which is a medium-size profile (40k followers), has the highest Relative Activity Index in the analyzed group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, the second profile with the highest Relative Activity Index is thetruthbeautycompany profile, which is actually the smallest profile in our group with only 13k followers. Keep in mind that the biggest profile has almost 600k followers, in comparison. It is worth checking then, how idewcare and thetruthbeautycompany are communicating with their target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another interesting metric is, a bit strangely looking one, <\/span><b>coefficient of activity variation under posts<\/b><span style=\"font-weight: 400;\">*, which presents <\/span><b>whether users\u2019 engagement on each profile is diverse<\/b><span style=\"font-weight: 400;\"> or rather stable.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">*We calculate this as the ratio of standard activity deviation to average activity.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The diversity lower than 50% means that engagement under the brand\u2019s posts is at more or less similar level each time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, this means that a brand is communicating with its audience regularly and in a planned way, whereasor while users are engaged under each post at a similar level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diversity higher than 100% basically means unequal engagement rates under a brand\u2019s posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following factors may cause high diversity:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Running seasonal\/occasional paid campaigns,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testing various hashtags &#8211; both when it comes to hashtags itself as well as the number of hashtags used,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organizing contests and giveaways often,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posting content connected to e.g. summer or winter sales, Christmas offers and so on (which can cause increased but not regular engagement).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Values between 50% and 100% mean medium diversity.\u00a0<\/span><\/p>\n<div id=\"attachment_37623\" style=\"width: 811px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37623\" class=\" wp-image-37623\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.27.00.png\" alt=\"Engagement under brands posts\" width=\"801\" height=\"707\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.27.00.png 879w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.27.00-475x419.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.27.00-768x678.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><p id=\"caption-attachment-37623\" class=\"wp-caption-text\">The engagement under brands posts<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Majority of the brands we\u2019ve analyzed are characterized by medium or high diversity (between 80%-100%). Only cleanbeauty_collective has low diversity in engagement, whereas lush which has diversity over 100% has also almost the highest number of activities under each post on average (more than 11k).\u00a0<\/span><\/p>\n<p><em>Feel interested already?\u00a0Drop us an email at\u00a0<a href=\"mailto:sales@sotrender.com\" target=\"_blank\" rel=\"nofollow noopener\">sales@sotrender.com<\/a><\/em><\/p>\n<h2><b>Step 2: Analyze posting times\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What should definitely grab your attention in our report are the heat maps, which present:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">days of the week and hours of posting (intensity of communication in the analyzed group in general),\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the Activity Index metric, meaning users\u2019 engagement under these posts divided by days and hours.\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_37625\" style=\"width: 811px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37625\" class=\" wp-image-37625\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.29.15.png\" alt=\"publication time - numer of posts\" width=\"801\" height=\"681\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.29.15.png 907w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.29.15-475x404.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.29.15-768x653.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><p id=\"caption-attachment-37625\" class=\"wp-caption-text\">Publication time &#8211; number of posts<\/p><\/div>\n<p><i><span style=\"font-weight: 400;\">The red colour informs about the intensity of communication of selected brands on the given day and hour.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Our analysis shows that among analyzed profiles, the intensity of communication is the highest between 5pm and 6pm in the middle of the week, and generally in the afternoons between 3pm and 7pm on working days. Analyzed brands don\u2019t tend to communicate with their followers in the morning (before noon).<\/span><\/p>\n<div id=\"attachment_37627\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37627\" class=\" wp-image-37627\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.36.36.png\" alt=\"Publication time vs engagement, instagram \" width=\"800\" height=\"699\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.36.36.png 887w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.36.36-475x415.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.36.36-768x671.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-37627\" class=\"wp-caption-text\">Publication time vs engagement<\/p><\/div>\n<p><span style=\"font-weight: 400;\">When it comes to followers\u2019 engagement, however, it is the highest either around 9pm, or during the day, between 10am and 4pm on working days. The engagement under published posts is the lowest during weekends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When planning posts on your profile, you can focus on posting at times, when:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of posts is the highest, as it may mean that users are especially active and engaged on Instagram at that time (and for example are also making purchasing decisions),<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The intensity of communication is, in fact the opposite, relatively low, so that it will be easier for your content to be noticed by users,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average engagement is medium-high or high, because it means that users are using Instagram at that time and the chances that they will react to your content are also high.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is worth <\/span><b>compiling the above data with other data you own about your current clients from other sources<\/b><span style=\"font-weight: 400;\">. For example, you can analyze when they actually are purchasing products from your online store.\u00a0<\/span><\/p>\n<h2><b>Step 3: check the performance of posts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In terms of content, what we take into account in our analysis is as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the percentage share of each type of post among all published posts<\/span><\/li>\n<\/ul>\n<div id=\"attachment_37629\" style=\"width: 811px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37629\" class=\" wp-image-37629\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.39.21.png\" alt=\"Percentage share of different posts type\" width=\"801\" height=\"710\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.39.21.png 875w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.39.21-475x421.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.39.21-768x681.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><p id=\"caption-attachment-37629\" class=\"wp-caption-text\">The percentage share of different posts type<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the distribution of engagement to particular types of posts<\/span><\/li>\n<\/ul>\n<div id=\"attachment_37631\" style=\"width: 812px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37631\" class=\" wp-image-37631\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.41.36.png\" alt=\"Users' reactions under brands' posts \" width=\"802\" height=\"699\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.41.36.png 891w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.41.36-475x414.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.41.36-768x670.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><p id=\"caption-attachment-37631\" class=\"wp-caption-text\">Users&#8217; reactions under brands&#8217; posts<\/p><\/div>\n<p><span style=\"font-weight: 400;\">From the charts presented above you can better know which types of posts: photos, videos or carousel posts, can help you increase the engagement on your brand\u2019s profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On average, the most comments per 1000 users under the published photos was collected by deciem, while the most likes per 1000 users under the published photos was collected by idewcare. Again, it is worth to know how communication on these two profiles looked like, especially on deciem\u2019s profile, as comments are a very valuable type of users\u2019 engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Instagram, captions are extremely important, and as a consequence, hashtags used in a brand\u2019s communication are as well. Since they can have a huge impact on reaching new users, it\u2019s important to monitor which ones your competitors are using.\u00a0<\/span><\/p>\n<div id=\"attachment_37633\" style=\"width: 812px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37633\" class=\" wp-image-37633\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.45.01.png\" alt=\"Summary of used hashtags on analyzed profiles on Instagram\" width=\"802\" height=\"678\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.45.01.png 878w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.45.01-475x401.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.45.01-768x649.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><p id=\"caption-attachment-37633\" class=\"wp-caption-text\">Summary of used hashtags on analyzed profiles on Instagram<\/p><\/div>\n<p><span style=\"font-weight: 400;\">It is interesting that in our case, selected beauty brands are not using many hashtags, and, for example, deciem was not using them at all during the first quarter of 2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our report, you will also find a <\/span><b>word cloud<\/b><span style=\"font-weight: 400;\"> created from the most popular hashtags, which were used most often by the selected profiles in the analyzed time period.\u00a0<\/span><\/p>\n<div id=\"attachment_37635\" style=\"width: 813px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37635\" class=\" wp-image-37635\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.47.32.png\" alt=\"Worldcloud of the most popular hashtags\" width=\"803\" height=\"706\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.47.32.png 896w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.47.32-475x418.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.47.32-768x675.png 768w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><p id=\"caption-attachment-37635\" class=\"wp-caption-text\">Word cloud of the most popular hashtags<\/p><\/div>\n<p><b>It is always worth to test, how the hashtags used by your competitors actually work, as they might be exceptionally effective when it comes to increasing your profile\u2019s reach.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our report ends with an overview of 6 best posts from the analyzed profiles in the selected time period, sorted by our Activity Index engagement metric.\u00a0<\/span><\/p>\n<div id=\"attachment_37637\" style=\"width: 811px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-37637\" class=\" wp-image-37637\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.48.46.png\" alt=\"The best posts from analyzed profiles on Instagram\" width=\"801\" height=\"450\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.48.46.png 956w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.48.46-475x267.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.48.46-768x431.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/Zrzut-ekranu-2019-07-10-o-11.48.46-950x534.png 950w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><p id=\"caption-attachment-37637\" class=\"wp-caption-text\">The best posts from analyzed profiles on Instagram<\/p><\/div>\n<h2><b>Comparative report &#8211; practical usage\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Are you wondering how to use our report in practice? How can it help in your everyday work and duties?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I believe you will find an opinion from one of our clients very helpful:\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Instagram marketing is extremely important for us as this social channel is continuously gaining importance. Also, considering the market we are on (retail), <\/span><\/i><b><i>Instagram gives us much more possibilities when it comes to presenting both our products as well as the brand\u2019s philosophy<\/i><\/b><i><span style=\"font-weight: 400;\">. We are trying to be in regular contact with younger customers, as in the near future they will be an actual decision and purchase-makers of our products, and on Instagram there is currently the largest number of them.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The report prepared by Sotrender provided us with <\/span><\/i><b><i>many valuable insights on the effectiveness of our profile<\/i><\/b><i><span style=\"font-weight: 400;\">, effectiveness of the content we publish but also competitors performance. But what was <\/span><\/i><b><i>the most valuable were the insights on both our audience engagement but also our competitors\u2019<\/i><\/b><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Based on the knowledge from the report, we not only <\/span><\/i><b><i>want to create more appealing and engaging content <\/i><\/b><i><span style=\"font-weight: 400;\">but also campaigns which will aim at increasing the number of followers. Due to its specific nature, Instagram is supposed to be a bit less of an advertising platform than Facebook, this is why <\/span><\/i><b><i>it is especially important to have organic followership<\/i><\/b><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Krzysztof Go\u0144ka<br \/>\n<\/span><span style=\"font-weight: 400;\">Digital Marketing Manager<br \/>\n<\/span><span style=\"font-weight: 400;\">Social Media Leader at <\/span><b>Decathlon Poland\u00a0<\/b><\/p>\n<h2><b>Keep track of your competitors\u2019 social media activities<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Analyzing your competitors\u2019 social media activities and performance is a great way to better know the market you are on, have a deeper understanding of your target audience, but also to optimize your own strategy and actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here at Sotrender, we will be more than happy to help you achieve that \ud83d\ude09 We do both one-time reports as well as recurring ones. What is more, you will also get the explanation of charts and metrics included in each report.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only restriction is that the Instagram profiles you want to analyze have to be <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/2018\/09\/business-instagram-sotrender\/\"><span style=\"font-weight: 400;\">business profiles<\/span><\/a><span style=\"font-weight: 400;\">. The number of profiles analyzed and the scope of time is arbitrary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you interested in the Instagram comparative report? Drop us an email at <\/span><a href=\"mailto:sales@sotrender.com\"><span style=\"font-weight: 400;\">sales@sotrender.com<\/span><\/a><span style=\"font-weight: 400;\">, call at +44 20 3322 4602 or simply fill in the form below \ud83d\ude09\u00a0<\/span><!-- [if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]--><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tportalId: \"3842881\",\n\tformId: \"33bee041-1a86-40aa-a9b0-f440382c310b\"\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram, which is currently a leading social media channel for the majority of brands, is still holding back a lot of information from marketers. Unfortunately, the API changes in 2018 made it impossible to monitor competitors\u2019 performance on Instagram.\u00a0 We knew that the situation didn&#8217;t seem to be optimistic for a few months now. But [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":37647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2103,1777,1779,1789],"tags":[1769,2143,2871,2873,615,1597,1653],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything you want to know about your competitors\u2019 Instagram activities<\/title>\n<meta name=\"description\" content=\"We are proudly introducing you to the Instagram comparative report. Monitor your competitors\u2019 Instagram activities in a much more thorough way!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/instagram-comparative-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything you want to know about your competitors\u2019 Instagram activities\" \/>\n<meta property=\"og:description\" content=\"We are proudly introducing you to the Instagram comparative report. Monitor your competitors\u2019 Instagram activities in a much more thorough way!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/2019\/07\/instagram-comparative-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T11:26:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/action-brainstorming-cheerful-1282166.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Klaudia \u017by\u0142ka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Klaudia \u017by\u0142ka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/07\/instagram-comparative-report\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/2019\/07\/instagram-comparative-report\/\",\"name\":\"Everything you want to know about your competitors\u2019 Instagram activities\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/07\/instagram-comparative-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/2019\/07\/instagram-comparative-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2019\/07\/action-brainstorming-cheerful-1282166.jpg\",\"datePublished\":\"2019-07-10T11:26:31+00:00\",\"dateModified\":\"2019-07-10T11:26:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/038ac5e276c5d102d8cbb9c36cd43416\"},\"description\":\"We are proudly introducing you to the Instagram comparative report. 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